OTR Apparel Competitive Advantage
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COMPETITIVE ADVANTAGE COMPETITIVE ADVANTAGE 3 ways we give you a: 3 ways we give you a:
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Transcript of OTR Apparel Competitive Advantage
COMPETITIVE
COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE3 ways we give you a: 3 ways we give you a:
Trucking is a
COMPETITIVE
INDUSTRY
in 2015
CARRIERSHOW MANY
Nationally?OPERATE
408,782
“Other” carriers
Private carriers
For hire carriers
National Competitors1,240,006
662,544
168,680
*www.trucking.org
+
3 ways we give you a
COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE
3 ways we give you a
A Positive Brand Image
#1.
Your fleet is the FACE of your brand image. They reflect your operation and
where it stands in the trucking industry.
Every INTERACTION your fleet members have with your customers is anOPPORTUNITYto make a lasting, positive impression.
Whatimpression
do you want your brand to send?
As a business, you always
strive to offer the BEST
pricing and services.
Show your audience what the BEST
really looks like, by ensuring your fleet is the most
PROFESSIONAL, APPROACHABLE, and CAPABLE
looking fleet around.
Present them in work shirts that not only look better but function better, as well.
Invest in Your Brand’s Image
Increase Driver Retention.
#2.
“When drivers have a strong
relationship with their carriers, they are more likely to stand behind, support, and positively represent their company.
As a driver, you want your company to be your ADVOCATE in the industry.
I have that kind of support at Steven’s and it is a big part of why I’ve been hauling for them for over 9 years.”
-Tom Kirk | CEO of RoadTestedLiving.com Steven’s Transportation Driver 9 Years
and counting
How can a work shirt help to build
a stronger relationship betweenYOUR COMPANY and YOUR FLEET
members?
Show your fleet you are their advocate in the
trucking industry by ensuring others
RESPECT
them as muchas you do.
OTR Apparel work shirtsoffer your team a
professional clothing option that can be worn both ON THE
JOB and AFTER HOURS.
We provide a unique way of making your drivers feel valued, respected,
and happy.
Show Your Fleet They Are Part of Your Family
Broomall Family
All-Ways Trucking
Better Recruits.
#3.
From advertising across all mediums, to hired recruiters, the vast array of resources available to find
AFFECTIVE RESOURCE
desirable applicants often leaves the most
OVERLOOKED:
YOUR EXISTING FLEET!
When not behind the wheel, drivers spend their time on the job surrounded by other drivers - some of whom could be your next
fleet members.
TOP EARNERS
and SEEK OUT PROFESSIONALISMand EXCELLENCE in a company.
recognize
SHOW desirable applicants you are the company for them by showcasing how you appreciate, value, and
advocate for your PROFESSIONALLY
dressed team of people.
Your next TOP EARNING recruit
could be the driver who
approaches your fleet member to
say:
Nice shirt,
where’d you get
it?
Attract Better Recruits
Your
Logo
GROWING BUSINESS Whether you are
existing account...with an
…or getting your
foot in the doorwith a
NEW CUSTOMER…
…trying to RETAIN YOUR best
…or looking for your
TOP EARNER…
COVERED.
…we’ve got you and
YOUR FLEET
What is
COMPETITIVE ADVANTAGE?
yourCOMPETITIVE ADVANTAGE?
We are.
CLICK HERE to Visit Our site:
www.otrapparel.com
406.839.2573 Jewel Jones, President406.281.8956 Linda Beltran, Sales
www.overtheroadapparel.com
