Copyright Business Coaching for Osteopaths

BUSINESS COACHING FOR

OSTEOPATHSOsteobiz Shoestring

Marketing Local Collaboration

Gilly Woodhouse

LOCAL COLLABORATION How could you connect with your local target

audience?

It’s not about you, it’s about them!

But what if you don’t like selling?

Change your mindset

You are educating and informing your community

Let’s look at two examples

WHERE ARE THE SPORTY TYPES?

Which other businesses in your area

also attract similar kinds of people to

your sporty Perfect Patient?

Gyms, sports teams, running clubs,

swimming pools, tennis or golf clubs?

What would be the benefit to them in

learning about osteopathic treatment?

IDEAS Give a short 10 minute talk at amateur

sports teams venues Offer to show beneficial stretches to

gym members Show the local golf club how to improve

their swing Show tennis players at their club how to

avoid injury Offer a Q&A session at the end

BABIES AND CHILDREN

Which local businesses also attract this

age group?

Clinics, NCT groups, mother and toddler

groups, childminders, nurseries, soft

play or outdoor climbing centres

How could you work together to benefit

the children?

IDEAS

Could you give a talk to the parents to

explain how you help with common

childhood complaints?

What about a free newborn health

check?

Start a baby massage group?

A fun exercise group for pre-school

children?

GENERAL COLLABORATION Run a joint competition to win a

Christmas hamper with the local independent pharmacy. Let them know they’ll be added to both your email lists unless they opt out.

Team up with the newsagent; ask them to donate a couple of relevant magazines per month with their sticker on the front “Supplied by AB Newsagent for your enjoyment”. In return put your leaflet dispenser by his till and give him a treatment or two.

WHAT ELSE COULD YOU TRY? Collaborate with the local garage and do

a deal based on a reciprocal voucher say £5 off an MOT service and £5 off an MOT treatment

Who else would fit?

Hairdresser? Book Shop? Café or restaurant? Pilates class?

COULD YOU RUN: A competition A treasure hunt map or similar at a

school fete? A monthly drop in one hour clinic for

runners to prepare them for the local 5K run?

A weekly mobility class for pensioners?

Let’s share some ideas

PUBLICITY The point of any joint collaboration or

competition is to get publicity or PR benefits

Print leaflets to create awareness locally Take inspiring photos and write a punchy

item for the local newspaper Get a little interview on the local radio Put information about the event/idea in the

local magazine Talk every day about the excitement of it

on all your social media