OS Sarvesh[1].N. 46

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ACKNOWLEDGEMENT

Organization runs on values and ethics, at various stages of life an individual faces many

difficulties which result in creating a better future for the individual as well as others.

I express my deepest gratitude to those who suggested me and showed right path to

complete this Organization study. A project of this nature needs co-operation and support from

many, I am fortunate in this regard to complete successfully this Organization study on time.

I take this opportunity to express my profound gratitude to Mr. Malhari K Bhandurge,

Partner, Magna Industries for providing me an opportunity to conduct my project at his

esteemed organization.

SARVESH.A.NAVADGI

BBA 3rd semester

A.S.PATIL COLLEGE OF COMMERCE

INDEX



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SI. NO CONTENTS Page

number

1. Executive summary 3

2. Company Profile 6

3. Product profile 9

4. Organisational Chart(Plant I, II and III) 15

4. Departmental study

• Human resource Department

• Finance Department

• Marketing Department

• Purchase Department

• Production Department

17

30

34

37

39

5. Improvements by Kaizen Theory 44

6. McKinsey 7 S model analysis 47

7. SWOT Analysis 49

9. Findings and Conclusion 51

10. Bibliography 52



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Magna Industries

Executive Summary

Magna Industries is a Private Partnership Firm. This company is basically

engaged in manufacturing Foundry Fluxes and Chemicals in Plant 1, Plant II

and Castings in Plant III.

The Foundry Industry is regarded as an ideal place for investment in Kolhapur

due to availability of abundant raw materials, labour etc.

The company is basically into Industrial market with its customers housed all

over India.

The company follows Kaizen Continuous improvement and 5 S model to

increase the quality of work life and well as overall performance.

The main objective of the company is to serve customers with quality goods.

The company is planning for a new plant where they can assemble the goods

produced in their various plants and deliver finished goods.



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About Magna Industries

a) Magna Industries is a Company Promoted by a team of qualified Metallurgical

Engineers and Chemical Technologist to Manufacture and market, quality foundry

fluxes and chemicals. The combined experience of the promoters exceeds 70 years in

the field of foundry fluxes and chemicals.

The team has necessary expertise to offer best possible products and services. In its

efforts to produce the best of the products the company has semi mechanized

manufacturing facilities in addition to well equipped laboratory and quality control

equipments. Magna industries enjoy support of reputed vendors for supply of quality

raw materials.

b) It is a company having ISO 9001 accreditation from the year 1999 which has built top

quality manufacturing systems, which helps it to deliver quality products consistently.

c) Magna Industries is a company promoted by a team of qualified and experienced

metallurgists and chemical technologist, with an objective of becoming most preferred

product / Solution provider in the field of foundry fluxes and chemicals. “We believe

customer focus is the key to our business success”.

d) Their approach is customer centric. It seeks to deliver tangible technological

improvements that in turn give our customers a strategic business advantage in the

foundry industry. They closely follow customer needs and proactively build their own

capabilities to fulfil their objective of achieving customer delight.



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e) Making a small beginning in the year 1998, now magna industries has become a

preferred brand for various foundry products, in western India. In their efforts to

provide best products, consistently, to their customers they have set up semi automatic

plant, which is being operated by trained and dedicated work force, keeping in mind the

growing quality demands of foundry industry.

Right from the early stages the plant has been ISO 9001 accredited and “Quality” has

become way of life in all their day to day activities.

f) Magna industries enjoy patronage of large number of leading foundries and has

enviable client list which includes 8 QS and 25 ISO certified foundries.

g) DELIVERING VALUE! CONSISTENTLY!!



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Company Profile

1. Name of the company : Magna Industries

2. Type : Partnership firm

3. Registered Office : Plot no 41, Sector C, Shree Laxmi co-op. Industrial estate

Ltd., Hatkanangale, Dist. Kolhapur

4. City : Kolhapur

5. State : Maharashtra

6. Country : India

7. Name of the Partner s : a) Malhari K Bhandurge



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b) Sanjay Karkhanis

c) Sanjay M Jahagirdar

d) Sunil P Battase

8. Weekly Holiday : Monday

9. Contact Number : 0230 2366274

10. Banker : Union Bank of India

IDBI bank

Ichal Janta Bank

Board of Directors (Partners)

• Malhar i K Bhandurge

Graduate in Metallurgical Engineering from College of Engineering, Pune.



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21 Years experience in foundry and foundry process Technology particularly

Molten Metal Technology.

• Sanjay Karkhanis

Graduate in Metallurgical Engineering from IIT Kanpur.

19 Years of experience in Marketing and foundry process particularly

Methoding, Metal filtration, casting defect analysis and prevention.

• Sanjay M Jahagirdar

Graduate in Metallurgical Engineering from College of Engineering, Pune. 19

Years experience in Marketing, foundry defect diagnosis and green sand systemcontrol.

• Sunil P Battase

Graduate in Chemical Engineering from UDCT Mumbai.

19 Years experience in foundry sand binders, ISO 9001 and Business

administration.



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M ission

To exceed our customers’ expectations in quality, delivery, and cost through continuous

improvement and customer interaction

The main mission is to provide high quality products and satisfy the customers thereby.

In this competitive world customers always expect the best.

Vision

To establish a brand image and become a major player in the field of foundry fluxes and

chemicals

Goals and objectives of the company

1. To become the most preferred company in Kolhapur for foundry fluxes and foundry

works.

2. To keep ourselves bridged with the latest changing technology

3. To treat the employees as profit centre and not cost centre

4. To instil amongst its employees a sense of responsibility and to maintain the quality of

work life.

5. To stimulate the skills of the employees as and when needed.

6. To provide employment opportunities.



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Product Profile

Plant I and II

1) Magnaseed - A range of potent inoculants for grey and S.G.Iron

The Product

MAGNASEED is a range of inoculants suitable for grey and S.G.Iron for getting desired chill

reduction, machinability coupled with improvement in mechanical properties.

Application

Traditionally foundries use ferro-silicon, graphite calcium, and barium and rare earth elements

as inoculating agents. These are added to the melt separately or collectively as the need arises.

A balance of these elements is perfectly struck in MAGNASEED an inoculant, which gives

consistent results melt after melt.

An appropriate grade of MAGNASEED can be chosen depending on melting practice, metal

chemistry and desired results.

Features and Benefits

• Perfect Composition: Presence of various elements in the required proportion

makes MAGNASEED most effective inoculants to give improved mechanical

and metallurgical properties.

• Size Grading: Magna Industries is equipped with full fledged granulation

facility, which enables it to exercise precise control on particle size of the product.



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Controlled size grading of MAGNASEED helps in appropriate rate of

dissolution, thereby making it more effective and gives adequate fade

resistance.

• Wide range: MAGNASEED is available in wide range, suitable for different

castings applications depending on mechanical and metallurgical properties

desired by the casting buyer.

2) Magnakol:

A green sand additive with High thermal Stability

1) The Product

The Magnakol is a coal dust substitute for green sand which gives good peel off and

excellent surface finish to the castings.

2) Application

Conventionally foundries have been using Coal Dust and Proprietary Coal Dust

Substitutes to get good surface finish of castings. As compared to conventional coal

dust substitutes, Magnakol range of products exhibit higher thermal stability, thereby

giving superior surface finish of castings at optimum addition levels.

Magnakol is specially designed, keeping in mind growing quality needs of the casting buyers to have castings with excellent surface finishes. Selective raw materials of

consistent quality enable MAGNAKOL to work at lower addition levels consistently.

Magankol is specifically formulated to give optimum lustrous carbon, at casting

temperatures.

3) Features and Benefits

• High Thermal Stability: High thermal stability of magnakol ensures optimum

generation of lustrous carbon coupled with minimum burnout, across depth of



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the mould. This helps to reduce additions of Magnakol to maintain the desired

surface finish of castings.

• Low Ash Content: Low ash content in Magnakol helps the sand system to

minimize the dead clay generation, which enables to reduce new sand addition.

With reduced new sand addition, the Bentonite requirement also goes down

which ultimately reduces the overall green sand system cost.

• Optimum Lustrous Carbon: Optimum lustrous carbon at casting temperatures

imparts excellent surface finish to castings, which reduces fettling costs

substantially.

• Low Bulk Density: Low bulk density of magnakol helps its uniform

distribution in the sand system and also makes it occupy more interstitial spaces

between the sand grains. This ensures adequate cushioning during hot expansion

of the green sand resulting in anti-scabbing properties.

• Consistent Properties: Controlled properties of Magnakol ensure low

fluctuations in physical properties. PROPERTIES of green sand and variations

are kept to the minimum.

• Eco Friendly: Dust damped nature of MAGNAKOL helps to minimize dust

generation thereby keeping working environment clean.

• Services: Magna Industries helps in testing of various sand properties and

establishing control over green sand system which ultimately results in excellent

quality castings with optimization of green sand cost.

• Standard Packing

MAGNAKOL is available in 50 kg. HDPE bags.

• Shelf Life

One year from date of manufacturing.

• Storage Precaution

Magnakol is very stable product and does not suffer from problems like auto

ignition. Magnakol should be stored in well ventilated and covered place.

Exposure to direct sunlight should be avoided. Stacking of Magnakol in several

layers may lead to lumping of product.



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3) Magnaset

Powder Hardener for sodium silicate binder system.

4) Magnakote

A High Refractory water based zircon coating for iron & steel castings.

1) The Product

A versatile high performance water based zircon coating for steel castings and critical cast

iron castings.

2) Application

Magnakote is highly thixotropic water based zircon coating in a creamy consistency. It is

applied in ready to use form and hence requires minimum preparation. The uniform layer

deposition and high refractory filler ensures excellent casting finish for iron & steel

castings.

4) Features and Benefits

• Excellent Surface Finish: Use of high refractory fillers gives excellent

surface finish to castings and reduces sand fusion tendency which also

reduces fettling/ rework considerably.

• Versatile Nature: Magankote is a ready to use water based zircon coating.

Its versatile nature makes it suitable for various coating. Its versatile nature

makes it suitable for various coating applications such as brushing,

spraying & dipping.

• Thixotropic nature: Thixotropic nature of magnakote not only gives



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excellent coverage but also reduces brush marks on casting. This feature

also ensures lower consumption of coating which makes it cost effective.

• Faster Drying: Use of speciality chemicals in Magnakote imparts it fast

drying characteristic. This helps in quicker delivery of cores / Moulds to

moulding line.

4) Standard Packing

MAGNAKOTE-ZW is available in 40 kg Carbuoy.

5) Shelf Life

Six months from date of manufacturing.

6) Storage Precaution

To be stored in a cool & dry place



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Quality systems followed in Magna Industries

• 5 S model

• Kaizen – continuous improvement theory

Quality:

We at Magna Industries, strive to achieve customer delight by providing innovative products of

consistent quality and achieve satisfactory business growth. We will maintain our brand image

through involvement of stakeholders and by adopting continual improvement philosophy.

Quality objectives:

• To provide thrust on development of innovative products to give value additions to

customers.

• To achieve satisfactory business growth through customer satisfaction.

• To provide thrust on continual improvement, involvement of stakeholders and training

of employees.

• To maintain healthy relations with suppliers to ensure consistent incoming material

quality.



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Organisational Chart

Plant I and II



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Plant III



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DEPARTMENTAL PROFILE

Human resource

There are 30 workers in plant I and II and 60 workers in plant III



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The worker class applicants are hired based on their experience level. Reference checks

are also conducted.

The selection of the supervisors is done by the partners of the firm.

Job descriptions of the various posts in the firm

PARTNER

• Define the quality policy and objectives.

• Chairperson for management review meeting.

• Appoint management representative.

• Provide resources to organisation for routine business and expansion activities.

• Overall performance of the organisation.

• Identifying training needs for self and subordinates.

• Participate in contract review.

• To provide customer support.

• Handle & resolve customer complaints

INCHARGE MARKETING

• Member of management review meeting.

• To receive enquiry from customer.

• To review & determine specified & implied requirements of the customer.



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• In case of new product requirement, interact with D & D for design inputs & design

validation.




INCHARGE PURCHASE


• Assess the capability of new vendors.

• Maintain the list of approved vendors and sub contractors.

• Vendor approval and capability assessment.

• Preparation purchase orders and necessary follow up for timely receipt.

• Maintain quality records of the department.

• Identify training needs for self and subordinates.

• Maintain good housekeeping.

• Ensure timely receipt of material.

• Vendor rating.

INCHARGE DESIGN & DEVELOPMENT


• Collection of Design Inputs and Review Design & development at various stages.

• Preparation of quality plans for incoming, in process and final inspection.

• Preparation of work instructions.

• Development of new product.

• Maintaining quality records of department.

• Identifying training needs for self and sub ordinates.



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INCHARGE PRODUCTION


• Monthly Production forecast

• Daily production planning based on production and despatch advice register.

• Follow CAPA jointly with QA for non-conformance in production process.




QA SUPERVISOR AND PROCESS CONTROL SUPERVISOR

• Providing proper guidance to subordinates for manufacturing process.

• Fulfil responsibilities towards inspection and testing.

• Proper handling of machinery and equipments.



INCHARGE QUALITY ASSURANCE


• Inspection of material as per control plans for incoming, in process and final stage.

• Calibration of instruments / test equipments and maintaining records.

• Maintain instruments.

• Implement statistical techniques.

• Maintaining quality records of department.


• Making corrective & preventive actions for products and system related non-

conformance and customer complaints.



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• Identifying training needs for self and sub ordinates.

INCHARGE STORE


• Receipt of material to stores.

• Ensure that all materials are kept in stores with proper identification and

appropriate location.

• Stock assessment periodically to detect damage, deterioration.

• Receipt and issue of materials under authorization.




INCHARGE TRAINING


• Identification of training needs

• Maintaining training records



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Process flowchart for Training in Magna Industries



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Bonus structure

Bonus Structure for 2007-2008



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Bonus 16%

Performance Bonus 6%

Seniority Bonus

Below 1 year 0%

1 year to 3 years 1%

3 years to 10 years 2%

above 10 years 3%

Overtime Bonus

OT up to 200 Hours 0%

OT 201 Hours to 400 Hours 1%



xyz

16% + 6% +

Seniority

abc

16% + 6% +

Seniority

Service Below 6 months 16%

Employee Left the Service 14%

Below 1 month service 0%

Skill matrix sample



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Training Details



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Magna Industries Yearly Training Plan

01-04 compulsory training

Production Incentive CalculationFor Month November-09

after 150 ton to 250 ton Rs.80/- per ton

above 250 ton Rs.100/- per ton

upto 15.1 ton Rs.1200/-

after 15.1 ton to 30 ton Rs.200/- per ton

above 30 ton Rs.250/- per ton

Per ton Rs.250/-

Per ton Rs.100/-

Magnakol upto 150 mt Rs.22/- per ton

150 to 250 mt Rs.28/- per ton

above 250 mt Rs.32/- per ton

Magnaseed D-slag upto 15 mt Rs. 44/- per ton

15 to 30 mt Rs. 52/-

above 30 mt Rs.60/-

Magna Kol upto 150.1 TON Rs.2000/-

after 150 to 250 ton per ton Rs.20/-

above 250 Rs.25/- per ton

MagnaSeed/Set upto 15.1 ton Rs.600/-

15 ton to 30 ton Rs. 40/-

after 30.1 ton per ton Rs.50/-

Sr.

No.

Production. Q A Admin Sales Team workers

1Man power

handling

Lab Testing

activities

Machine

Operations

02Material

Identification

Material

Identification

Material

Identification

Material

Identification

03Product

Knowledge

Product

Knowledge

Product

Knowledge

Product

Knowledge

Product

Knowledge

04Production

planning

Machine

Maintenance

05Communication

skill

Communication

skill

Communication

skill

Communication

skill

Bags Packing

06 ISO awarenessISO awareness ISO awareness ISO awareness ISO

awareness

07In process

Testing

In process

Testing

Basic Account

knowledge

Bags Stacking

08Computer

Operating

Computer

Operating

Computer

Operating

Computer

Operating

5s-/kaizen

related work

09Machine

Maintenance

5s-/kaizen

related work

Account

Packaging

(Excise, Service

Tax, TDS)

105s-/kaizen

related work

5s-/kaizen

related work

5s-/kaizen

related work

11Purchase

Activity

12Despatch

Activity

13Stock

Assessment

14 Banking Sector Knowledge

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Company

Related Govt.

Rules &

Regulations.



g

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Marketing

• To receive enquiry from customer.

• To review & determine specified & implied requirements of the customer.

• In case of new product requirement, interact with D & D for design inputs & design

validation.






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PROCESS FLOW CHART FOR NEW ENQUIRY / CONTRACT REVIEW CUSTOMER

RELATEDPROCESSES



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Magnakol Client list

Sr. No. Name of Foundry Type of Molding line

1. M/s. Ghatge Patil Inds,Kolhapur KW High Pressure

2. M/s. Shriram group of Ind, Kolhapur Medium Pressure

3. M/s. Mantri group if Inds,Kolhapur.Sinto Line/Medium

Pressure

4. M/s. Caspro Metal Industrial P. L., Kolhapur Medium Pressure

5. M/s. Mahindra & Mahindra, MumbaiLiquid coal for

Medium Pressure

6. M/s. Mahabal Metals P. Ltd., Sangli Sinto Line

7. M/s. Tyson Industries/Veeresha, Sangli Medium Pressure

8. M/s. Southern Auto Casting, Chennai Medium Pressure

9. M/s. Belgaum Ferrocast Pvt. Ltd., Belgaum Medium Pressure

10. M/s. Gainmax Ferrocast,Kolhapur Medium Pressure

11. M/s. Malati Founders Pvt. Ltd., Kol. Medium Pressure

12. M/s. Victor Enterprises, Belgaum Medium Pressure

13. M/s. Jagdish Iron & Steels, Miraj. Medium Pressure

14. M/s. K & K Foundry, Kolhapur. Medium Pressure

15. M/s. Marvelous Metals Pvt. Ltd., Kolhapur Medium Pressure

16. M/s. Greaves Cotton Ltd., Pune Medium Pressure



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Magnaseed Client list

Sr. No Name of Foundry Magnaseed Grade

1. M/s. Saroj group of Industries, Kolhapur Magnaseed 1(S)

2. M/s. J.P. Foundries, Belgaum Magnaseed – 151(M), 16M

3. M/s. S.B. Reshellers P Ltd, Kolhapur Magnaseed – 156

4. M/s. Shanti Iron & Steel, Belgaum. Magnaseed – 156 (M)

5. M/s. Samir Casting Pvt. L.td., Kolhapur Magnaseed –14

6. M/s. Shri Ganesh Fdy., Ichalkaranji Magnaseed – 156 (M)

7. M/s. Bangalore Malleables, B’lore Magnaseed – 1 S(W)

8. M/s. Supercraft Foundry, Jaysingpur Magnaseed – 1 S (W)

9. M/s. Greaves Cotton Ltd., Pune Magnaseed –BA (N)

10. M/s. Belgaum Ferro cast, Belgaum Magnaseed – 14

11. M/s. Gainmax Ferrocast, Kolhapur Magnaseed – 16 P

12. M/s. Ichalkaranji Metalloy,Ichalkaranji Magnaseed – STR

13. M/s. Precision Camshaft Ltd., Solapur Magnaseed – 1 (S)

14. M/s. Shriram Group of Ind., Kolhapur Magnaseed – Ba (SH)

15. M/s. Krislur Industries, Bhavnagar Magnaseed – 156 (M)

16. M/s. PNP Corporation, Rajkot Magnseed – Ba (R)



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Purchase Department



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PROCESS FLOW CHART FOR PURCHASING



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PROCESS FLOW CHART FOR SUPPLIER ASSESSMENT AND SELECTION



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Production department



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PROCESS FLOW CHART FOR SUPPLIER ASSESSMENT AND SELECTION

List of Few machineries in Magna Industries



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SR

NO.NAME OF MACHINERY PLANT

1 MINERAL PROCESSER (JAW CRUSHER) PLANT-I

2 ROLLER CRUSHER NO.1 PLANT-I

3 ROLLER CRUSHER NO.2 PLANT-I4 SIEVER NO 1 PLANT-I

5 SIEVER NO 2 PLANT-I





10 MINI JAW CRUSHER PLANT-I

11

GRANULATION UNIT ( Including Roller crusher , siever no 8, siever no 9,Mini jaw

crusher, Bucket elevator)PLANT-I

12 DOUBLE CONE BLENDER PLANT-I

13 BALL MILL NO. 1 PLANT-I

14 BALL MILL NO. 2 PLANT-I

15 PLANATORY MIXER PLANT-I

16 EMULSIFIER PLANT-I

17 GRINDER PLANT-I

18 SITCHING MACHINE PLANT-I

1 SIEVER NO. 5 PLANT-II

2 SIEVER NO. 6 PLANT-II

3 PULVERISER NO. 5 PLANT-II



6 RIBBON MIXER NO.2 PLANT-II

7 RIBBON MIXER NO.3 PLANT-II

8 M3/Magnakol-L Manufacturing System (Including TankT1,Tank2,T3 &T4) PLANT-II

9 HOIST PLANT-II10 SAND SIEVER PLANT-II

11 HOPPER NO 1 PLANT-II

12 HOPPER NO 2 PLANT-II

13 COMPRESSOR PLANT-II

14 SITCHING MACHINE PLANT-II



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PROCESS FLOWCHART



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PROCESS FLOW CHART FOR DESIGN & DEVELOPMENT

Developments by Kaizen Theory adoption



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F2-Granulation unit

(Rotary Siever) previous method

Drawbacks

1) Dusty working atmosphere.

2) Labor oriented work

3) More maintenance cost

(Sieve damage, v-belt, Roller Crusher hopper, Conveyer belt, Material Handling)

4) Trolley handling was difficult

5) Low productivity (3-4Bags crushed per Hr.)

New unit



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Benefits

1) Dusting is reduced

2) Single person can work

3) Maintenance cost is reduced

4) Easy handling of trolley due to modification of trolley wheel structure.

5) Productivity increased

(7-8 bags per hour crushed)

Achievements

1) Min. stock-level updated

2) O.T. hours reduced (min. O.T.)

3) Man power can be used for other work- (5s, used for plant-II production) .

4) Delay reduced



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5) Now they are waiting for another 10-15 mt production.

6) High employee morale.

Admin Office

Previous Arrangement

Latest Arrangement

7 S Mckinsey Model Analysis



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Strategy:

The company follows customer centric strategy. It aims at achieving customer satisfaction by

delivering value much more than promised.

The competitive pressure is dealt by acquiring quality but low cost raw materials and producing

goods at competitive prices

The Marketing department keeps in touch with the customers and gets the feedback about their

needs and hence equalise the needs of the customers with the product.

Structure:

The company has a flat organisational structure which helps in easy communication.

The decion making is centralised with the partners of the firm though some authorities are

given to the managers to handle the production and Human resource.

Systems: Systems “refer to all the rules, regulations and procedure, both formal and informal

that complement the company structures.

Systems, which are followed in Magna Industries, are as follows: -

1) Strict factory rules and co-operative acts are followed.

2) Quality should be maintained at all stages.



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3) Mutual co-operation and respect for all the workers at all levels.

4) Discipline is to be maintained in the premises.

5) Hard work and sincerity.

Style:

Participative leadership style is followed in the organisation. This form of leadership is effectiv

e since the view of the supervisors and managersare taken into consideration and the decision is

made. The views of the supervisors is a summary of all the workers.

Staff

The organisation has well organised staff and all required departments with experts in each

respective fields.

The recruitment is done as and when needed by the supervisors or mangagers.

The worker class is well trained and regularly motivated.

Skills

The company has skilled as well as semi-skilled labours. The skills of the labours and the

supervisors by using the skill matrix method which is followed by the organisation.



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SWOT Analysis

Strenghts

1) The company has manufacturing competence of producing high quality goods

2) The inventories are maintained in well proportion.

3) Low advertisement cost due to excess orders.

4) Satisfied and motivated workforce.

5) Raw materials from the best suppliers

6) Organisational structure is flat. Hence easy communication with the management for

workers.

7) Magna industry partners own many other firms which produce some of the raw

materials which is needed to produce castings, hence minimising raw material cost.

8) Financial management is very accurate

Weakness

1) The product line is very small for plant I and II.

2) Rise in raw material prices.

3) Increasing labour cost directly affects the price of the product.

4) Rejection rates increase if the work force is not motivated on regular basis.



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Opportunities

1) Foundry business is at boom which is a very good opportunity for Plant I and II as

it manufactures foundry fluxes.

2) Magna industry is planning to set up a new plant which will assemble the castings

manufactured in plant III.

Threats

1) Since the foundry industry is at boom, there is a lot of competition and hence the firm

has to price the product at competitive prices

2) Technology shifts are very uncertain and the company has to cope up with the lastest

technology to be in market.

3) Magna industry is a type of firm which supports backward integration for large scale

companies. If there is fall in sales of the LSI’s it indirectly affects the firm.



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Findings

Some of the general findings that could be inferred from the general study of the organisation

are as stated below:

• The company is a partnership firm and fall under SSI sector. The company likes to be

as a SSI and increase the number of firms rather than becoming a Medium Scale

Industry.

• The company has kept itself abreast of the latest technology, both in terms of method of

production and Human resource management.

• The company has shown a healthy pattern in terms of its sales revenue(plant I and II).

• The company has only one method of distributuion channel, i.e. it deals directly with

the customers through marketing department.

• The company has good reputation in markets and own standard quality certifications.

Conclusion



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Magna Industries is doing well with the present system of management and has built up good

relationships with the customers.

The company management are expanding the business which forms a forward integration to the

present firms, which is indeed a very clever step to produce products at very competitive prices.

The human resource department can include some more effective methods of management of

the workers.

Bibliography

1) Official website of magna industries.

www.magnaindustries.com

2) www.wikipedia.com

3) Principles of Marketing, Philip Kotler

http://www.magnaindustries.com/

http://www.wikipedia.com/

http://www.magnaindustries.com/

http://www.wikipedia.com/

OS Sarvesh[1].N. 46

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