OrthoSynetics Webinar: 4 Key Components to Attracting New Patients
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Transcript of OrthoSynetics Webinar: 4 Key Components to Attracting New Patients
The Four Key Components to
Attracting New Patients Presented by
Cynthia Hulst
Four Key Components to Attracting New Patients
New Patient Phone Call
Reputation In Your Community
Practice Image
Patient Experience
New Patient Phone Call
Key components to an effective new patient call Deep breath Smile Greeting Stating my name Listening Addressing concerns Preparing the patient for first visit Creating excitement to avoid the “no show” Empowering the big 3
Your doctor Referral source The caller
Reputation In Your Community
Consider 3 words you would like to represent your office.
When a patient, parent, friend or referral mentions your practice what do you want them to think?
Reputation
Create the environment you wantWhen they see your name, hear your
name or speak your name-you want them to feel your 3 words
GIVE them the key phrases you want them to use
REMEMBER: Perception is Reality!
Do you hear back what you have planted?
Do your brochures reflect the feeling you are trying to create?
Does the office environment reflect the feeling you are trying to create?
How do the local specialists describe you?
What is your reputation in the community? Is it the 3 words you wrote down?
Reputation is measurable
Image Is Everything
Outside ImageInside ImageTeam ImageDoctor Image
Getting to the Front Door
Is the office easy to find?How many other orthodontists did they
pass to get to your office?Is the office well marked?Does the parking lot have sufficient
space or does it appear old and need resurfacing?
How does your landscaping look?
Let’s go for a walk inside…
Are your patients greeted 100% of the time?What are your patients hearing and seeing when they walk through your
front doors?Is the office organized?Is your carpet fresh and clean?Are the chairs arranged friendly and inviting?Would you want to sit in them in a nice suit?Have you walked through your practice as a new patient?
Team Image
The Team
Are they happy?Have they experienced orthodontic
treatment?Are they an extension of you?Do they know the practice philosophy?Do they relay the practice philosophy?Does your team “measure up or measure out”
The Doctor
Professional FriendlyGenuineApproachableQuality clinician
Create an environment your patients WANT to be a part of…
Ask yourself: Would I like working here? Do we have fun? Are we excellent at what we do? Do I say “thank you”? Do I “teach” my staff? Do I reward my staff? Have I established a clear vision?
The New Patient Experience
Confirming their appointmentPleasantly surprise them when they
arriveWalk WITH themAsk friendly questionsIntroduce them to everybodyWalk them to the door
During the exam…
IntroductionDiscuss their interestsAsk questionsAssure the patient that you want to be
their orthodontistTalk about the “partnership”Keep it to short and sweetHow to gracefully exit the room
The wrap up
It all begins with the first call Generally every caller is serious about orthodontic
treatment Hook them on the first call: genuine, professional,
build rapportPerception in the community
Remember the 3 words Build your brand and reputation
Image is everything Outside, Inside, Team, Doctor
The ultimate patient experience Little things you can do that set you apart
Visit OrthoSynetics at www.orthosynetics.com
Call at 1.888.622.7645