OROAFRICA Brand Book

ORO AFRICA, established in 1945 is South Africa’s leading fine

jewellery manufacturer, distributor and exporter, priding itself on

providing its valued customers with unstinting quality, innovation

and service excellence. OROAFRICA in collaboration with Rand

Refinery is spearheading a unique certified `responsible gold’

initiative providing `traceability’ and full `chain of custody’

from mine to refine to retail. OROAFRICA is committed to its

principles of leadership, responsibility and integrity and is a

proud member of the Responsible Jewellery Council.

P R O U D H E R I TA G E

Au 99.99

Rand Refinery (RR) the world’s largest refinery has been at the

forefront of precious metals refining and processing for the

last 92 years. Since 1921 they have refined 50 000 tons of gold,

almost one third of all gold mined worldwide. RR has to date

supplied all gold for the minting of the renowned Krugerrand,

the world’s most sold bullion coin (over 60 million) in the world, a

track record now extending into minted bars. Rand Refinery has

been appointed as one of only five international London Bullion

Market Association (LBMA) Referees and is the only LBMA

accredited precious metals refiner and referee in the Southern

Hemisphere. RR is a member of the World Gold Council (WGC)

Steering Committee that developed the WGC - Conflict Free

Standard. Rand Refinery is a member of the Responsible

Jewellery Council (RJC).

P U R E R E F I N E M E N T

The Responsible Jewellery Council (RJC) is an international

not-for-profit, standards setting organisation bringing together

over 400 member companies across the jewellery supply chain.

RJC members are committed to promoting responsible ethical,

human rights, social and environmental practices in a transparent

and accountable manner throughout the industry from mine

to retail. Their commitment aims to reinforce consumer and

stakeholder confidence in jewellery products, strengthen and

protect the reputation and integrity of the RJC certification

standards - RJC Member Certification and RJC Chain of Custody

Certification.

R E S P O N S I B L E J E W E L L E R Y C O U N C I L

Over the past decade we have witnessed a `zeitgeist’ and

growing consumer awareness for greater levels of social, ethical

and environmental practices. Leading luxury brands are not only

embracing a `social conscience’ ideology but are embedding

these key `ethical’ ingredients into the production process and

DNA of their products, thus creating a `virtuous circle’ and triple

bottom-line of People, Planet, Profit.

We are proud of our unique RandPure™ certified responsible gold

initiative, which sets a new industry ̀ benchmark’ guaranteeing the

provenance and absolute Chain of Custody from `Ore to Store’.

This exciting initiative will position your company at the forefront

of the jewellery industry committed to promoting responsible,

human rights social and environmental practices in a transparent

and accountable manner.

E T H I C A L LY M I N E D - P U R E LY R E F I N E D

Responsible Gold RandPure™ GoldCertified Gold

Adheres to the LBMA and OECD Responsible Gold

guidance

Responsible Gold that is

independently audited

Certified Gold crafted into minted bars and fine jewellery on site at Rand

Refinery

As a measure of our commitment to sourcing and producing only the best

certified responsible gold, we’ve introduced the RandPure™ mark. An

iconic symbol of pure refinement, guaranteeing the provenance, fineness,

exceptional quality and absolute Chain of Custody of the precious metal it

endorses. The RandPure™ mark certifies that the precious metal is:

Newly Mined Only: The gold content in a certified batch is produced

from virgin African gold doré and contains no secondary gold (i.e. no

scrap and recycled gold)

Conflict Free: The gold content in a certified batch is produced from

doré with warranties of conformance to conflict zone regulations/

guidance from the World Gold Council (WGC), The USA Dodd Frank

Act, London Bullion Market Association (LBMA) and the Organisation

for Economic Co-Operation and Development (OECD)

Human Rights Abuse Free: No child labour, forced labour or severe

human rights abuses

Independently Audited: The gold content in a certified batch is

independently audited by Inspectorate

Crafted On-Site: Only jewellery bearing the exclusive RandPure™

mark guarantees complete traceability and Chain of Custody from

`ore to store’ and is crafted on-site at Rand Refinery

Contributes to Development in Africa

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Choosing a wedding ring is one life’s most significant and exciting experiences.

To celebrate this momentous occasion in a meaningful way, we have created

a range of wedding-bands that reflect not only a deep personal commitment,

but also demonstrate a passionate desire to protect the people and regions

where our virgin gold is sourced.

Each wedding band is crafted on-site at Rand Refinery utilising *RandPure™

certified responsible gold. The importance of this is profound as only jewellery

bearing this exclusive mark, guarantees the provenance and full Chain-of-

Custody from `Ore to Store’ Each ring features a unique gold batch number.

To verify the authenticity and trace the origin of the gold, simply use a `smart’

mobile device to scan the **QR-code or visit the brand websites.

* RandPure™ - certified responsible gold, independently audited by Inspectorate

and crafted on-site at Rand Refinery

** QR-code certification - Patent Application 2011/01389

A U T H E N T I C I T Y, G U A R A N T E E D

Our responsible gold wedding band collections packaging

and marketing materials have been sourced in accordance

with responsible, ethical and sustainable standards where ever

possible. All paper products are Forest Stewardship Council

(FSC) Certified, Elemental Chlorine Free (ECF) and Acid Free.

S U S TA I N A B L E PA C K A G I N G

www.absoluteluxury.co.za

Like a tree growing more mature with each passing season,

absolute™ is destined to stand the test of time. At absolute™

we understand the importance of integrity and we are true to

the values of Ubuntu. We recognise that “we are connected and

what we do affects the world”.

A B S O L U T E I N T E G R I T Y

Marriage is one of life’s most significant and meaningful

journeys. An absolute™ wedding band reflects the depth of your

relationship and honours the totality of your commitment. Not

only is an absolute™ wedding band an eternal symbol of a deep,

personal commitment; it also represents a collective choice to

protect the people and regions where our gold is sourced.

O N E E T E R N A L P R O M I S E D E S E R V E S A N O T H E R

www.legacygold.co.za

Gold is the universal currency of love, the eternal symbol of

purity and commitment. Your legacy™ wedding band offers the

unique opportunity to cherish and honour your momentous

occasion in a profound, memorable way. By choosing a legacy™

wedding band you are not only affirming your personal, deep

commitment to creating a better life together, but you are also

making a valuable contribution to a greater, sustainable future by

protecting the people and regions where our gold is sourced.

C R E AT E A L E G A C Y

www.purelove.co.za

The ancient custom of the ring itself, a circle with no beginning

or end symbolises an unbreakable bond of everlasting love,

reinforced by the eternal quality and nobility of gold. Your

purelove™ wedding band offers the perfect choice to honour

and celebrate your special occasion in a unique, meaningful

way. By choosing a purelove wedding band you are not only

demonstrating your personal, deep commitment to the sanctity

of marriage, but you are also contributing to a greater sustainable

future by protecting the people and regions where our gold

is sourced.

P E R F E C T C H O I C E

OROAFRICA Brand Book

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