Brand book NYMBOO

16/2/11

Discover your femininity: Nymboonize yourself!

Every girl, every woman is a complex system of seductive force which - in a

generic term- we call femininity

A great number of paradigm - the romantic type, the sexy kind,the sport-

aholic, the floordance victim, are expressions of the different ways which

make a girl or a woman one in a kind.

Nymboo is all about this

Find your style, and let it shine!

Six sexy “Pin Ups”, styled with a unique and brand new graphic style

The Nymboo Girls are inspired by sex symbols and worldwide known feminine icons, past present : Marylin Monroe, Betty Page, Lolita

all mixed through different design, fashion and styles, modern or classics, from the Liberty age to the 80’s mojo, from surf vibrations to afro style

She’s the Dark Lady of the group. She’s very sensual and elegant. Her personality’s ‘lunar’ and a bit enigmatic,but with no shadow of pessimism. Her ‘secret weapons’ are her beautiful deep eyes and her intriguing smile.

She’s an easy-going girl. She’s romantic and very optimistic. She can see beauty everywhere, even where no one can find it. Everyone thinks she’s a ‘bimbo’, but she’s actually very smart. Her personality’s incredibly strong and she can overcome all difficulties thanks to her fantastic optimism and to her irresistible charm.

She was born in Hawaii and she’s very keen on the traditions of her islands. She’s very competitive and very good at sports (boys find it hard to win when playing against her), but a flower in her hair is enough to make her look very feminine.

She’s an hyperactive girl, very dynamic and incredibly self-confident. She’s the best at dancing and singing and...rhythm’s her life! She’s sincere and direct and she can easily make friends or draw the attention on her!

She’s very dynamic. She loves all kind of sports and she’s always happy... in love with life and with everything around her. She’s friendly and she’s got an incredible sense of humor. She’ll never admit it, but...she ‘s very sexy too

She’s the most romantic of the Nymboo girls. She’s very talented, cultured and creative and she loves studying. She’s keen on all forms of art and she knows a lot about painting and about literature. She’s shy and thoughtful, but her fine beauty often makes her be the center of attention.

THE BRAND Sexy, funny, heterogeneous.

BENEFIT The Nymboo brand fits the different types of femininity and help every girl express their inner self.

CLAIM: NYMBOONIZE YOURSELF

FACTS AND SIMBOLS SUPPOTING THE BRAND CLAIM:

Nymboo Girls Different types and treatment Modern graphic, sexy with humour Consistency between different styles

IT MAKES ME FEEL: Pretty, Radiant, Attractive

IT MAKES ME LOOK: Easy-going, Sexy (in a positive sense) Ironic

Kawaii Style

Strong tone

Soft tone

Street Style

Hello Kitty

Tutti Cuti

Sanrio Friends Charuca

TokiDoki

Worldwide and universal appeal

Brand new positioning

Long term development through an unlimited roster (currently the 6 first only)

Collectability

Easy access to product development through an extensive style guide

…so sexy!

TO OFFER LICENSEES A NEW PROGRAM WHOSE BASIC INGREDIENTS ARE

spread categories and territories

6 NEW NYMBOO GIRLS EACH YEAR

Key categories in key territories

Web site-Blog-Social Network Communication plan ( ongoing )

Stationary gift

Apparel Fashion accessories

Cosmetics

Underwear Nightwear Beachwear

Eyewear

ITALY

UK

USA

East Europe Southern Europe Southern America

[email protected] [email protected]

Mexico: mobile: 04455 2106 1332 office: 2591 94 26

Abroad: mobile: +(521) 55 2106 1332 office : +(525) 55 2591 9426

Bosques de Radiatas 18 interior 701 Bosques de las Lomas C.P. 05120

Cuajimalpa de Morelos México D.F

www.blcmex.com

Brand book NYMBOO

Lifestyle

Transcript of Brand book NYMBOO