Origins : Can We Handle The Truth?Race, Big data and Public Policy

Trevor Phillips19th October 2018

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Something New

Race : We Need To Keep Up

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PSB Channels By Audience Share 2015

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PSB Channels By Integration Index 2015

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Most Popular Programmes: All vs People of Colour

TOP 20 RATING TV PROGRAMMES

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ALL INDIVIDUALSChannel Programme Title 000s

1 BBC 1 THE GREAT BRITISH BAKE OFF 15,055

2 ITV BRITAIN'S GOT TALENT (SERIES 9) 12,746

3 BBC 1 STRICTLY COME DANCING: THE RESULTS 12,469

4 BBC 1 EASTENDERS 11,571

5 BBC 1 NEW YEAR'S EVE FIREWORKS 11,479

6 ITV I'M A CELEBRITY - GET ME OUT OF HERE! 11,329

7 ITV DOWNTON ABBEY (SERIES 6) 10,924

8 ITV BROADCHURCH 10,861

9 BBC 1 CALL THE MIDWIFE 10,729

10 BBC 1 THE VOICE UK 10,099

11 BBC 1 DOCTOR FOSTER 10,094

12 ITV CORONATION STREET 10,082

13 ITV THE X FACTOR (SERIES 12) 9,764

14 ITV RUGBY WORLD CUP 2015 ENG V WAL 9,744

15 BBC 1 MRS BROWN'S BOYS 9,512

16 BBC 1 MIRANDA 9,509

17 BBC 1 STICK MAN 9,277

18 BBC 1 DEATH IN PARADISE 9,103

19 BBC 1 POLDARK 8,746

20 BBC 1 AND THEN THERE WERE NONE 8,611

BAMEChannel Programme Title 000s

1 BBC 1 NEW YEAR'S EVE FIREWORKS 1,453

2 BBC 1 EASTENDERS 1,213

3 BBC 1 THE GREAT BRITISH BAKE OFF 1,173

4 ITV THE X FACTOR RESULTS (SERIES 12) 1,130

5 BBC 1 THE APPRENTICE 1,110

6 ITV BRITAIN'S GOT TALENT (SERIES 9) 1,057

7 BBC 1 THE VOICE UK 886

8 BBC 1 THE FA CUP FINAL: ARSENAL V ASTON VIL 785

9 BBC 1 STICK MAN 761

10 BBC 1 STRICTLY COME DANCING 753

11 BBC 1 WIMBLEDON MEN'S FINAL 737

12 BBC 1 FILM: BRAVE (2012) 727

13 BBC 1 CITIZEN KHAN 722

14 BBC 1 BRYAN ADAMS ROCKS BIG BEN LIVE 698

15 ITV GENERAL ELECTION LEADERS' DEBATE 669

16 ITV I'M A CELEBRITY - GET ME OUT OF HERE! 663

17 BBC 1 DOCTOR WHO 660

18 BBC 1 THE QUEEN'S CHRISTMAS MESSAGE 641

19 ITV CORONATION STREET 635

20 BBC 1 THE GREAT COMIC RELIEF BAKE OFF 623Note: Programmes are highlighted if they appear in both top 20 lists

Source: BARB

The Online Dating Game : What We Say

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The Online Dating Game : What We Do

•Everybody likes Asian women….but they’re the only people who go for Asian men

• Most men prefer their own kind – except black men

• All women prefer their own kind – but like black men least!

• Most men like black women least –except black men

•Black and White men and women rate each other negatively

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How To Get It Wrong

Brexit: Dividing linesDo you think of each of the following as being a force of good, a force of ill, or a mixed-blessing?

Leave Remain

How did the people who thought the following were a force for ill vote?

How did the people who thought the following were a force for good vote?

Capitalism

Multiculturalism

Social liberalism

Feminism

Capitalism

Multiculturalism

Social liberalism

Feminism

Source: Lord Ashcroft Polls

GlobalisationGlobalisation

Catching The Eye of The Customer……

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Identity = Money

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2.6

3.4

4.1

6.1

6.7

4.5

1.9

17.1

9.4

ONS Average

Chanukah

Diwali

Chinese New Year

Pride*

Sales Increases After "Ethnic" Events 2015

LfL Gain % YOY Gain %

Sleeping : Together or Apart?

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What proportion of couples sleep separately?

Japanese 40%

Koreans 19%

Americans 14%

Faith in Practice

10%

31%

48% 50%

27%

57%

6%

24%

13%8%

14%17%16%

55%61% 58%

41%

74%

0%

10%

20%

30%

40%

50%

60%

70%

80%

White Indian Pakistani Bangladeshi Black African BlackCaribbean

Frequency of attendance at place of worship by Ethnic Group

Weekly Monthly Total

21st Century Problems: Who do we think we are?

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• 29% of people have at least one parent or grandparent born outside the UK, yet 14% tick a “minority” census category

• 3.4% were born in, or have parents or grandparents from India, yet just 2% tick the “Indian” box

• 7% were born in, or have parents or grandparents from Ireland, yet just 1% tick the “Irish” box

• 46% of Turkish and Greek Cypriot heritage Brits tick “White British”

• White British – not so British, not so white:- 17% of Brits born abroad tick “White British”- 35% of Brits with one minority parent tick “White British”- 52% of Brits with a minority grandparent tick “White British”

• Three-quarters of people who tick “Jewish” also tick “White British”

“The Economy, Stupid”

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“It’s Identity, You Idiot”