Originality and Creativity

Why did you decide to use video clips instead of still

images? I decided to use video clips instead of still

images because I had never made a video before using video clips, so had never worked with/edited them.

I also think that they make the video more engaging and therefore effective

Why did you choose the transitions you

did? I chose transitions that I felt flowed

smoothly and didn’t disrupt the rhythm of the video

I used a different one for each transition to create variation in the video

I didn’t want the video to become repetitive / generic

Why did you choose the music you did?

I choose “Levels” – Avicii because the opening part is instrumental and are therefore no lyrics

I choose this because it means that the music wouldn’t detract from the text / image on screen

It was also quick fast tempo to try and make the video interesting an to encourage people to use / visit the website