Original Report of Rm

7/28/2019 Original Report of Rm

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Chapter-1

Introduction of Automobile industry

A). Overview in India

B). Export Import details of industry

C). Latest news in Industry


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A). Overview in India:-

This months briefing looks at Indias automotive industry, it gives

a political and economic overview, light vehicle market, and the manufacturing and

components industry. The manufacturing sector has registered a steady growth in the past few

years. Exports of manufactured goods from India surpassed US$22bn in 2005, up from

US$6bn in 2000, and the Indian automotive supplier industrys sales are expected to grow by

around 14% in 2006 and 15 to 16% in 2007. Growth would be driven by strong demand for

automobiles in the country, and high growth in exports of components. India is fast becoming

a global outsourcing and strong skills base, and with the emergence of Indian suppliers into

the global market, the Indian manufacturing industry is gearing up for expansion.

Renault already has a partnership with Mahindra & Mahindra for

selling the Logan in India. The two partners, along Nissan, are also putting up a greenfield

plant in Chennai which will be used by all three. Renault is also putting up a powertrain plant

in India as a 100% subsidiary. M& M plans to focus on the SUV market.

Estimating a good market of high network individuals, all Japanese

bike makers are launching their mean machines in the Indian market. Yamaha, Suzuki and

Honda are lining up their top bikes for the Indian market by 2007 end and 2008.

Over a period of more than two decades the Indian Automobile

industry has been driving its own growth through phases. The entry of Suzuki Corporation in

Indian passenger car manufacturing is often pointed as the first sign of India turning to a

market economy. Since then the automobile sector witnessed rapid growth year after year. By

late-90's the industry reached self reliance in engine and component manufacturing from the

status of large scale importer.

With comparatively higher rate of economic growth rate index

against that of great global powers, India has become a hub of domestic and exports

business.The automobile sector has been contributing its share to the shining economic

performance of India in the recent years. With the Indian middle class earning higher per

capita income, more people are ready to own private vehicles including cars and two-

wheelers. Product movements and manned services have boosted in the sales of medium and

sized commercial vehicles for passenger and goods transport.


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Top players in the Indian Automobile sector:-

The domestic players as well as the foreign players dominate the

Indian automobile sector. The key players contributing to the growth of the sector are

discussed below.

In terms of Car dealer networks and authorized service stations,

Maruti leads the pack with Dealer networks and workshops across the country. The other

leading automobile manufactures are also trying to cope up and are opening their service

stations and dealer workshops in all the metros and major cities of the country. Dealers offer

varying kind of discount of finances who in tern pass it on to the customers in the form of

reduced interest rates.

Major Manufacturers in Automobile Industry

Maruti Udyog Ltd. General Motors India Ford India Ltd. Eicher Motors Bajaj Auto Daewoo Motors India Hero Motors Hindustan Motors Hyundai Motor India Ltd. Royal Enfield Motors TVS Motors

DC Designs Swaraj Mazda Ltd Honda Siel Cars India Limited Tata Group Yamaha Motor India Toyota Kirloskar Motor Private Limited Mahindra Group Bajaj Auto Limited Ashok Leyland


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Government has liberalized the norms for foreign

investment and import of technology and that appears to have benefited the automobile

sector. The production of total vehicles increased from 4.2 million in 1998- 99 to 7.3 million

in 2003-04. It is likely that the production of such vehicles will exceed 10 million in the

next couple of years.

The industry has adopted the global standards and this was

manifested in the increasing exports of the sector. After a temporary slump during 1998- 99

and 1999-00, such exports registered robust growth rates of well over 50 per cent in 2002-03

and 2003-04 each to exceed two and- a-half times the export figure for 2001-02.

Side by side with fresh vehicle sales growth, the automotivecomponents sector has witnessed big growth. The domestic auto components consumption

has crossed rupees 9000 crores and an export of one half size of this figure.

The market shares of the segments of the automobile industry

The automobile industry had a growth of 15.4 % during

April-January 2007, with the average annual growth of 10-15% over the last decade or so.

With the incremental investment of $35-40 billion, the growth is expected to double in the

next 10 years.


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B).ImportsExports of Automobile industry:-

Imports:-

Indias automobile industry could increase import of components by as

much as 42 percent by 2013-14, based on current consumption levels. Imports could grow

faster, once free trade agreements (FTA) with a host of countries come into effect, says an

industry body.

According to a study by the Federation of Indian Chambers of

Commerce and Industry (FICCI) on imports of auto components, the share of imported auto

components in Indias domestic market is set to make a manifold jump from the current 31percent.

In view of custom duty reduction on several auto components under

India-ASEAN and India-South Korea FTA, and forthcoming India-EU and India-Japan FTA,

the share of imports in domestic auto component market is likely to be 50 percent by 2013-

14, the study said.

As per the India-ASEAN FTA, custom duty on auto parts like pistons,

piston rings, bumpers, gear boxes and radiators would be 0 by 2013.

Similarly, custom duty on motorcycle and engine parts would also come

down to 5 percent level or 0 under the India-South Korea FTA.

This could affect our plans to achieve the targeted size of $40-45 billion of

auto component industry by 2016 under the Automotive Mission Plan announced in 2006,

said the report.

India continues to be a net importer of auto components, despite being a

favourable destination for small cars.

The countrys trade deficit in auto components has soared from 371 million

dollars in 2004-05 to 2.8 billion dollars in 2008-09.


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Auto parts imports increased by an annual average rate of 30 percent during

this period but exports grew by 17 percent (much below the imports) for the same period.

The European Union continues to be the largest source of imports with a

share of 35-37 percent in our total auto component imports. Imports from China increased 4.5

times from 2 percent in 2004-05 to 9 percent in 2008-09.

South Koreas share grew from 15.4 percent to 17 percent in the same period

while that of the US and Japan came down. Of late, imports from ASEAN countries have

shown a rising trend.

In order to ensure orderly development of domestic auto-component

industry in view of the growing challenges from various FTAs, FICCI suggests that the

government should create a conducive environment to attract investments in the sector, said

a FICCI statement.

The government should provide fiscal incentives for promoting production

of critical and high value added components, it added.

The body suggested constituting an Automotive Development Fund (ADF)

and Industrial Adjustment Fund (IAF) on the lines of similar resources created in Malaysia.

The ADF in Malaysia is a government initiative which extends soft loans

(below market interest rates) to improve the overall competitiveness of the automotive

industry, particularly the parts and components manufacturers.

And IAF was established to assist Malaysian manufacturers to face the

challenges brought about by increased competition and liberalisation.


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Exports: -

In auto export, passenger vehicle exports have grown over five times

from the start of the decade and two-wheeler exports have reached more than double.

Snippets

In 2003-04 the export of the industry was 55.98%. Two-wheelers are mostly exported from India. The reason behind the export is cost competitiveness in terms of labor and raw

material. The export of auto components has grown to 19% from the start of the decade.

Facts & Figures

The Indian automotive export industry presently is finding a good recognition globally. The

auto industry along with the component industry is contributing to the export effort of the

country. In 2002-03, the export of theautomobile industryhad registered a growth rate of

65.35%. In 2003-04, it was 55.98%. The following table briefs about the 2003-04 and 2004-

05 (upto April-Dec. 2004) automobile export in numbers.

Category 1998-99 2004-05 (Apr-Dec)

Passenger Car 25468 121478

Multi Utility Vehicles 2654 3892

Commercial Vehicles 10108 19931

Two Wheelers 100002 256765

Three Wheelers 21138 51535

Percentage Growth -16.6 32.8
http://www.surfindia.com/automobile/automobile-industry.htmlhttp://www.surfindia.com/automobile/automobile-industry.htmlhttp://www.surfindia.com/automobile/automobile-industry.htmlhttp://www.surfindia.com/automobile/automobile-industry.html


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Analysis of Indian Exports:

Strengths

Cost competitiveness in terms of labor and raw material. Established manufacturing base. Economics of scale due to domestic

market.

Potential to harness global brand image of the parent company. Global hub policy for small car likeHyundai,Suzuki, etc.

Weakness Perception about quality. Infrastructure bottlenecks.

Opportunities Huge export markets such as Europe, America, Africa, and others for

Indian cars.

Threats China, Malaysia, Thailand, etc. Many other countries also have strategies for export promotion.

Export trend of 2-wheelers:-
http://www.surfindia.com/automobile/hyundai-motor.htmlhttp://www.surfindia.com/automobile/hyundai-motor.htmlhttp://www.surfindia.com/automobile/hyundai-motor.htmlhttp://www.surfindia.com/automobile/suzuki-motor-corporation.htmlhttp://www.surfindia.com/automobile/suzuki-motor-corporation.htmlhttp://www.surfindia.com/automobile/suzuki-motor-corporation.htmlhttp://www.surfindia.com/automobile/suzuki-motor-corporation.htmlhttp://www.surfindia.com/automobile/hyundai-motor.html


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C). Latest news in Industry:-

Honda VFR1200F Road-Sport Motorcycle Arrives in IndiaHonda Motorcycle& Scooter India Pvt. Ltd. (HMSI), the 100%

owned 2-wheeler subsidiary of the Honda Motor Company, Japan the worlds largest

manufacturer of 2-wheelers, today launched its long awaited international Road-Sport

motorcycle VFR1200F in the Fun bike segment.

Bajaj to roll out new Pulsar in India in coming year

Bajaj Autowill insinuate its all new face lifted variant of Pulsar

in India by next year. Bajaj Auto is achieving great high in the domestic market because of its

modelDiscover. In India the launch of Discover 150cc bike will amplify the prosperity of the

brand as stated by Rajiv Bajaj.

Aamir Khan Launches Mahindra Mojo and Stallio Bikes in India
http://www.autoblogs.in/2010/08/honda-vfr1200f-motorcycle-india-price.htmlhttp://www.autoblogs.in/2010/08/honda-vfr1200f-motorcycle-india-price.htmlhttp://www.infibeam.com/bikes/make/honda.htmlhttp://www.infibeam.com/bikes/make/honda.htmlhttp://www.autoblogs.in/2010/08/bajaj-pulsar-2011-new-variant-india.htmlhttp://www.infibeam.com/bikes/make/bajaj.htmlhttp://www.infibeam.com/bikes/make/bajaj.htmlhttp://www.infibeam.com/Bikes/search?model=Discover&make=Bajaj&location=Delhihttp://www.infibeam.com/Bikes/search?model=Discover&make=Bajaj&location=Delhihttp://www.infibeam.com/Bikes/search?model=Discover&make=Bajaj&location=Delhihttp://www.autoblogs.in/2010/10/mahindra-mojo-stallio-bikes-india.htmlhttp://www.autoblogs.in/2010/10/mahindra-mojo-stallio-bikes-india.htmlhttp://www.infibeam.com/Bikes/http://1.bp.blogspot.com/_eOtZgoo6piI/THi8v8cX4uI/AAAAAAAAABM/lUuZuQoyRiQ/s1600/Bajaj-Pulsar-2011-India.jpghttp://www.infibeam.com/bikes/make/honda.htmlhttp://www.infibeam.com/Bikes/http://1.bp.blogspot.com/_eOtZgoo6piI/THi8v8cX4uI/AAAAAAAAABM/lUuZuQoyRiQ/s1600/Bajaj-Pulsar-2011-India.jpghttp://www.infibeam.com/bikes/make/honda.htmlhttp://www.infibeam.com/Bikes/http://1.bp.blogspot.com/_eOtZgoo6piI/THi8v8cX4uI/AAAAAAAAABM/lUuZuQoyRiQ/s1600/Bajaj-Pulsar-2011-India.jpghttp://www.infibeam.com/bikes/make/honda.htmlhttp://www.autoblogs.in/2010/10/mahindra-mojo-stallio-bikes-india.htmlhttp://www.infibeam.com/Bikes/search?model=Discover&make=Bajaj&location=Delhihttp://www.infibeam.com/bikes/make/bajaj.htmlhttp://www.autoblogs.in/2010/08/bajaj-pulsar-2011-new-variant-india.htmlhttp://www.infibeam.com/bikes/make/honda.htmlhttp://www.autoblogs.in/2010/08/honda-vfr1200f-motorcycle-india-price.html


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Hyundai to Launch Its Brand New Santa Fe in October

Maruti Launches Ritz Genus Limited Edition in India

M&M Set To Launch Mahindra Xylo Micro Hybrid Model

Hyundai Announces Plans to Re-Launch Hyundai Elantra
http://www.autoblogs.in/2010/09/hyundai-new-santa-fe-india-october.htmlhttp://www.autoblogs.in/2010/09/hyundai-new-santa-fe-india-october.htmlhttp://www.autoblogs.in/2010/09/hyundai-new-santa-fe-india-october.htmlhttp://www.autoblogs.in/2010/08/maruti-ritz-genus-india-price-features.htmlhttp://www.autoblogs.in/2010/08/mahindra-xylo-micro-hybrid-model-india.htmlhttp://www.autoblogs.in/2010/08/hyundai-elantra-re-launch-price-india.htmlhttp://www.infibeam.com/Cars/search?condition=New&model=Elantrahttp://www.infibeam.com/Cars/search?condition=New&model=Xylohttp://www.infibeam.com/Cars/search?condition=New&model=Ritzhttp://www.infibeam.com/cars/make/hyundai.htmlhttp://www.infibeam.com/Cars/search?condition=New&model=Elantrahttp://www.infibeam.com/Cars/search?condition=New&model=Xylohttp://www.infibeam.com/Cars/search?condition=New&model=Ritzhttp://www.infibeam.com/cars/make/hyundai.htmlhttp://www.infibeam.com/Cars/search?condition=New&model=Elantrahttp://www.infibeam.com/Cars/search?condition=New&model=Xylohttp://www.infibeam.com/Cars/search?condition=New&model=Ritzhttp://www.infibeam.com/cars/make/hyundai.htmlhttp://www.infibeam.com/Cars/search?condition=New&model=Elantrahttp://www.infibeam.com/Cars/search?condition=New&model=Xylohttp://www.infibeam.com/Cars/search?condition=New&model=Ritzhttp://www.infibeam.com/cars/make/hyundai.htmlhttp://www.autoblogs.in/2010/08/hyundai-elantra-re-launch-price-india.htmlhttp://www.autoblogs.in/2010/08/mahindra-xylo-micro-hybrid-model-india.htmlhttp://www.autoblogs.in/2010/08/maruti-ritz-genus-india-price-features.htmlhttp://www.autoblogs.in/2010/09/hyundai-new-santa-fe-india-october.html


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Chapter-2

Introduction of Honda Company

A).Briefly history of Honda Company

B).Companys products

C).Branches offices & location of company

D).Target market of Honda Activa

E).Market share of Honda Activa with competitor

Share


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A). History of Honda Company:-

History:-From a young age, Honda's founder, Soichiro Honda, Honda had a

great interest in automobiles. He worked as a mechanic at a Japanese tuning shop, Art

Shokai, where he tuned cars and entered them in races. A self-taught engineer, he later

worked on a piston design which he hoped to sell to Toyota. The first drafts of his design

were rejected, and Soichiro worked painstakingly to perfect the design, even going back to

school and pawning his wife's jewelry for collateral. Eventually, he won a contract with

Toyota and built a factory to construct pistons for them, which was destroyed in an

earthquake. Due to a gasoline shortage during World War II, Honda was unable to use his

car, and his novel idea of attaching a small engine to his bicycle attracted much curiosity. He

then established the Honda Technical Research Institute in Hamamatsu, Japan, to develop

and produce small 2-cycle motorbike engines. Calling upon 18,000 bicycle shop owners

across Japan to take part in revitalizing a nation torn apart by war, Soichiro received enough

capital to engineer his first motorcycle, the Honda Cub. This marked the beginning of Honda

Motor Company, which would grow a short time later to be the world's largest manufacturer

of motorcycles by 1964.

The first production automobile from Honda was the mini pick-up

truck, which went on sale in August 1963. Powered by a small 356 cc straight-4 gasoline

engine, it was classified under the cheaperKei cartax bracket. The first production car from

Honda was theS500sports car, which followed the T360 into production in October 1963. Its

chain driven rear wheels point to Honda's motorcycle origins.
http://en.wikipedia.org/wiki/Soichiro_Hondahttp://en.wikipedia.org/wiki/Soichiro_Hondahttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/World_War_IIhttp://en.wikipedia.org/wiki/World_War_IIhttp://en.wikipedia.org/wiki/Hamamatsuhttp://en.wikipedia.org/wiki/Hamamatsuhttp://en.wikipedia.org/wiki/Kei_carhttp://en.wikipedia.org/wiki/Kei_carhttp://en.wikipedia.org/wiki/Kei_carhttp://en.wikipedia.org/wiki/Honda_S500http://en.wikipedia.org/wiki/Honda_S500http://en.wikipedia.org/wiki/Honda_S500http://en.wikipedia.org/wiki/Honda_S500http://en.wikipedia.org/wiki/Kei_carhttp://en.wikipedia.org/wiki/Hamamatsuhttp://en.wikipedia.org/wiki/World_War_IIhttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Soichiro_Honda


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Corporate profile and divisions:-

Honda headquartersbuilding in Japan

Honda is headquartered inMinato, Tokyo, Japan. Their shares trade on theTokyo

Stock Exchangeand theNew York Stock Exchange, as well as exchanges in Osaka, Nagoya,

Sapporo, Kyoto,Fukuoka, London, Paris and Switzerland.

The company has assembly plants around the globe. These plants are located at China, United

States, Pakistan, Canada, England, Japan, Belgium, Brazil, New Zealand, Indonesia, India,

Thailand, Turkey and Per.

Honda's Net Sales and Other Operating Revenue by Geographical Regions in 2007

Geographic Region Total revenue (in millions of)

Japan 1,681,190

North America 5,980,876

Europe 1,236,757

Asia 1,283,154

Others 905,163

American Honda Motor Company is based in Torrance, California.

Honda Canada Inc. is headquartered in the Scarborough district of Toronto,Ontario, and is

building new corporate headquarters in Markham, Ontario, scheduled to relocate in 2008;[9]

their manufacturing division,Honda of Canada Manufacturing, is based inAlliston, Ontario.

Honda has also created joint ventures around the world, such as Honda Siel Carsand Hero

Honda Motorcycles in India,[10] Guangzhou Honda and Dongfeng Honda in China, and

Honda Atlasin Pakistan.
http://en.wikipedia.org/wiki/Minato,_Tokyohttp://en.wikipedia.org/wiki/Minato,_Tokyohttp://en.wikipedia.org/wiki/Minato,_Tokyohttp://en.wikipedia.org/wiki/Minato,_Tokyohttp://en.wikipedia.org/wiki/Minato,_Tokyohttp://en.wikipedia.org/wiki/Tokyo_Stock_Exchangehttp://en.wikipedia.org/wiki/Tokyo_Stock_Exchangehttp://en.wikipedia.org/wiki/Tokyo_Stock_Exchangehttp://en.wikipedia.org/wiki/Tokyo_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/Fukuoka,_Fukuokahttp://en.wikipedia.org/wiki/Fukuoka,_Fukuokahttp://en.wikipedia.org/wiki/Fukuoka,_Fukuokahttp://en.wikipedia.org/wiki/Japanese_yenhttp://en.wikipedia.org/wiki/Japanese_yenhttp://en.wikipedia.org/wiki/Japanese_yenhttp://en.wikipedia.org/wiki/American_Honda_Motor_Companyhttp://en.wikipedia.org/wiki/American_Honda_Motor_Companyhttp://en.wikipedia.org/wiki/Honda_Canada_Inc.http://en.wikipedia.org/wiki/Honda_Canada_Inc.http://en.wikipedia.org/wiki/Torontohttp://en.wikipedia.org/wiki/Torontohttp://en.wikipedia.org/wiki/Ontariohttp://en.wikipedia.org/wiki/Ontariohttp://en.wikipedia.org/wiki/Ontariohttp://en.wikipedia.org/wiki/Markham,_Ontariohttp://en.wikipedia.org/wiki/Markham,_Ontariohttp://en.wikipedia.org/wiki/Honda#cite_note-8http://en.wikipedia.org/wiki/Honda#cite_note-8http://en.wikipedia.org/wiki/Honda#cite_note-8http://en.wikipedia.org/wiki/Honda_of_Canada_Manufacturinghttp://en.wikipedia.org/wiki/Honda_of_Canada_Manufacturinghttp://en.wikipedia.org/wiki/Honda_of_Canada_Manufacturinghttp://en.wikipedia.org/wiki/Alliston,_Ontariohttp://en.wikipedia.org/wiki/Alliston,_Ontariohttp://en.wikipedia.org/wiki/Alliston,_Ontariohttp://en.wikipedia.org/wiki/Honda_Siel_Cars_Indiahttp://en.wikipedia.org/wiki/Honda_Siel_Cars_Indiahttp://en.wikipedia.org/wiki/Hero_Hondahttp://en.wikipedia.org/wiki/Hero_Hondahttp://en.wikipedia.org/wiki/Hero_Hondahttp://en.wikipedia.org/wiki/Honda#cite_note-9http://en.wikipedia.org/wiki/Honda#cite_note-9http://en.wikipedia.org/wiki/Honda#cite_note-9http://en.wikipedia.org/wiki/Guangzhou_Automobile_Industry_Grouphttp://en.wikipedia.org/wiki/Guangzhou_Automobile_Industry_Grouphttp://en.wikipedia.org/wiki/Dongfeng_Hondahttp://en.wikipedia.org/wiki/Dongfeng_Hondahttp://en.wikipedia.org/wiki/Honda_Atlashttp://en.wikipedia.org/wiki/Honda_Atlashttp://en.wikipedia.org/wiki/File:Honda_aoyama.JPGhttp://en.wikipedia.org/wiki/Honda_Atlashttp://en.wikipedia.org/wiki/Dongfeng_Hondahttp://en.wikipedia.org/wiki/Guangzhou_Automobile_Industry_Grouphttp://en.wikipedia.org/wiki/Honda#cite_note-9http://en.wikipedia.org/wiki/Hero_Hondahttp://en.wikipedia.org/wiki/Hero_Hondahttp://en.wikipedia.org/wiki/Honda_Siel_Cars_Indiahttp://en.wikipedia.org/wiki/Alliston,_Ontariohttp://en.wikipedia.org/wiki/Honda_of_Canada_Manufacturinghttp://en.wikipedia.org/wiki/Honda#cite_note-8http://en.wikipedia.org/wiki/Markham,_Ontariohttp://en.wikipedia.org/wiki/Ontariohttp://en.wikipedia.org/wiki/Torontohttp://en.wikipedia.org/wiki/Honda_Canada_Inc.http://en.wikipedia.org/wiki/American_Honda_Motor_Companyhttp://en.wikipedia.org/wiki/Japanese_yenhttp://en.wikipedia.org/wiki/Fukuoka,_Fukuokahttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/Tokyo_Stock_Exchangehttp://en.wikipedia.org/wiki/Tokyo_Stock_Exchangehttp://en.wikipedia.org/wiki/Minato,_Tokyohttp://en.wikipedia.org/wiki/Minato,_Tokyo


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Honda Motor Company, Ltd.

Honda Giken Kogyo Kabushiki-gaisha

Type Public

Industry Automotive Aviation

Founded 24 September 1948

Founder(s) Soichiro Honda Takeo Fujisawa

Headquarters Minato,Tokyo, Japan

Area served Worldwide

Key people Satoshi Aoki(Chairman) Takanobu Ito(CEO)

Revenue US$120.27 Billion

Operating

income

US$2.34 Billion

Net income US$1.39 Billion

Total Assets US$124.98 Billion

Total equity US$40.6 Billion

Employees 181,876

Honda is the world's largest manufacturer of motorcycles as well as

the world's largest manufacturer of internal combustion engines measured by volume,

producing more than 14 million internal combustion engines each year. Honda surpassedNissan in 2001 to become the second-largest Japanese automobile manufacturer. As of

August 2008, Honda is the sixth largest automobile manufacturer in the world.

Honda was the first Japanese automobile manufacturer to release a

dedicated luxury brand,Acura, in 1986. Since 1986, Honda has been involved with artificial

intelligence/robotics research and released their ASIMO robot in 2000. They have also

ventured into aerospace with the establishment ofGE Honda Aero Enginesin 2004. Honda

spends about 5% of its revenues into R&D.
http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Automotivehttp://en.wikipedia.org/wiki/Automotivehttp://en.wikipedia.org/wiki/Aviationhttp://en.wikipedia.org/wiki/Aviationhttp://en.wikipedia.org/wiki/Entrepreneurhttp://en.wikipedia.org/wiki/Soichiro_Hondahttp://en.wikipedia.org/wiki/Soichiro_Hondahttp://en.wikipedia.org/wiki/Takeo_Fujisawahttp://en.wikipedia.org/wiki/Takeo_Fujisawahttp://en.wikipedia.org/wiki/Minato,_Tokyohttp://en.wikipedia.org/wiki/Minato,_Tokyohttp://en.wikipedia.org/wiki/Tokyohttp://en.wikipedia.org/wiki/Tokyohttp://en.wikipedia.org/wiki/Tokyohttp://en.wikipedia.org/w/index.php?title=Satoshi_Aoki&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Satoshi_Aoki&action=edit&redlink=1http://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/w/index.php?title=Takanobu_Ito&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Takanobu_Ito&action=edit&redlink=1http://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/Equity_%28finance%29http://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Nissan_Motorshttp://en.wikipedia.org/wiki/Nissan_Motorshttp://en.wikipedia.org/wiki/Acurahttp://en.wikipedia.org/wiki/Acurahttp://en.wikipedia.org/wiki/Acurahttp://en.wikipedia.org/wiki/ASIMOhttp://en.wikipedia.org/wiki/ASIMOhttp://en.wikipedia.org/wiki/GE_Honda_Aero_Engineshttp://en.wikipedia.org/wiki/GE_Honda_Aero_Engineshttp://en.wikipedia.org/wiki/GE_Honda_Aero_Engineshttp://en.wikipedia.org/wiki/File:Honda-logo.svghttp://en.wikipedia.org/wiki/GE_Honda_Aero_Engineshttp://en.wikipedia.org/wiki/ASIMOhttp://en.wikipedia.org/wiki/Acurahttp://en.wikipedia.org/wiki/Nissan_Motorshttp://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/Equity_%28finance%29http://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/w/index.php?title=Takanobu_Ito&action=edit&redlink=1http://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/w/index.php?title=Satoshi_Aoki&action=edit&redlink=1http://en.wikipedia.org/wiki/Tokyohttp://en.wikipedia.org/wiki/Minato,_Tokyohttp://en.wikipedia.org/wiki/Takeo_Fujisawahttp://en.wikipedia.org/wiki/Soichiro_Hondahttp://en.wikipedia.org/wiki/Entrepreneurhttp://en.wikipedia.org/wiki/Aviationhttp://en.wikipedia.org/wiki/Automotivehttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Types_of_business_entity


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History of Honda Activa:-

Honda Activa is the incorporation of

innovative design for better riding posture; ease of driving for

great stability on the road; and convenient body line for easier

and faster maintenance. Activa provides 8 bhp of maximum

power through its 109 cc engine. With all these features

Honda Activa takes a strong lead in the ungeared scooter

market.

Honda Activa is recommended for its more practical and consrvative styling,

ease of use, better ride quality and the improved 109 cc engine. The scooter is also known as

a family two-wheeler for its higher load carrying capacity. The vehicle has the option of kick-

and self-start. The chassis is of high rigidity under bone type and the body panels are

moulded steel sheet.

Activa incorporates better rider comfort and includes the puncture-resistant

"tuff-up" tyre and tube combination. It has low riding height and low noise 4-cycle engine. It

gives the mileage of about 45 km per litre in the long run.

The Honda Activa is an amazing bike. Ask anybody who owns it and they

will vouch for it. Let me introduce you to this 2 wheeled marvel and show you why Honda is

a master of their art of building 2 wheelers.

A Winner among the Masses:

Since its launch in 2001 the Honda Activa has become a hit with both

men and women as it caters to the needs of both genders. Practical, comfortable, convenient,

reliable, durable, maintenance and stress free, workhorse, family carrier etc are some of the

adjectives associated with the Activa.

The Engine:

The bike has a 102 cc engine with v-matic 4-speed transmission and 7

bhp of power. The only shortcoming is, the bike gives only 40 km/ltr in city and 45 on


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highway. I am sure this is a small price to pay as once you ride the bike and feel the

refinement ofthe engine even at 70 km/hr you wont mind about mileage at all.

Lots of Storage Space:

The bike has plenty of storage space for little knick-knacks and

for those trips to the market and grocery stores. You have an optional storage compartment

box to fit beneath the handlebar for extra storage space. Beneath the seat you can keep your

full-face helmet and save money, as you wont need a helmet lock.

Wings of Change:

Activa has a 6-liter fuel tank and has a range of 240 kms on

highways before needing a refill. The bike has a metal body that is sturdy and because of this

the bike weighs almost 110 kgs. The weight is an advantage to you as, cross winds wont

affect you when you are driving in city or highways and the bike is stable and steady on all

kinds of roads. The suspension and the wide comfortable seat keep the rider and pillion

isolated from the bumps and other irregularities.

Have you got your Honda?

The Activa is the best bike for those crowded rush hour traffic

and nothing even comes close. You can out maneuver anything else with this bike and I think

you should call it traffic buster. The bike is in my opinion the easiest 2 wheeler to drive. No


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gears, no clutch, self-start for easy starts. The bike has tuff-up tube tires on both wheels,

which are puncture proof. I feel the bike is even easier than a cycle as you have to just sit and

twist the throttle and zip away. Remember in a cycle you have to pedal and its a pain while

Honda Activa is a pleasure to drive.

Honda has always been a top automobile company and their

products are the best. Just take a look around you and you will realize that some of the best

bikes in India are from Honda. Unicorn, CBZ Xtreme, Hunk, Activa, Splendour, Passion,

Dio, Shine, the old CBZ, CBF Stunner, Pleasure etc. to name a few.

You see even Pleasure is also a Honda underneath. What I am

trying to tell you is that Honda tech is the one of the best in the world why else do you thinkcompanies like Kinetic and Hero had collaborations with Honda.

So obviously when Honda releases a product it will be truly

world class. Honda entered the Indian market with the active and soon the bike became a hit.

Honda established itself in India as a major 2 wheeler force. Later we had Dio, Unicorn,

Shine and now Stunner.

Striking Features:-

Flush surface. Multi-reflector light. Low seat with high ground clearance. Movable front fender. Sleek and aerodynamic styling. Low noise 4-cycle engine. Metal Body. CLIC mechanism.

Color Variants:-

Forced Silver Metallic Black Geny Grey Metallic Pearl Sunbeam White Wild Purple Metallic Candy Lucid Red


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Technical Specifications:-

Engine

Type 4-stroke, Single cylinder, air cooled, OHC

Displacement 102 cc

Max. Power 7 Bhp @ 7000 rpm

Max. Torque 0.8 Kg-m @ 5500 rpm

Transmission V-matic

Ignition Self / Kick

Fuel Tank

Capacity6 litres

Electricals

Battery 12V, 5Ah

Headlamp 35W

Chassis

Frame High rigidity Under Bone type

Dimensions

(lxbxh)1765 x 715 x 1130 mm

Wheel Base 1235 mm

Seat Height 760 mm

Ground

Clearance 145 smm

Suspension

Front Bottom Link with spring loaded hydraulic damper

Rear Unit swing with spring loaded hydraulic damper

Brakes

Front Drum, 130 mm dia

Rear Drum, 130 mm dia


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B).Companys Products:-

Automobiles Motorcycles Scooters ATVs Electrical Generators Water pumps Lawn and Garden Equipments Tillers

Outboard motors Robotics Jets Jet Engines.Honda Motors Co.Ltd provides mainly three types of two-wheelers available in India.

1. Motorcycles2. Scooters3. Scooterettes/Mopeds.

Motorcycles Scooters Scooterettes/Mopeds

Honda Unicorn Honda Eterno Honda Activa

Honda Stunner Honda DIO

Honda shine Honda Aviator

Honda twister
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C).Branches offices & location of company:-

In India:-

1). Main office or showroom:Sumedha vehicles pvt ltd.

, Madhav Road,Gwalior.

D).Target market of Honda Activa:-

Honda motors has products which cater to every segment of the

Indian two wheeler market from Shine a low price bike to Unicorn a powerful bike.

Target Audience: age group of 18-40 yrs.

As Gwalior is full of young generation, company focus is more on

selling bikes in young generation. Eg. Their capacity of selling is 100 Activa in a month.

Honda motors Co.Ltd sells around 28,000 units of Honda Activa

every month across its various dealers all over India. Recently in December, 2007 Honda

Motors Co. Ltd.


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E).Market share of Honda Activa with competitor share:-

Perfect in design and technology, Honda Activa is more than just

a means of transportation. The Convenient Lift up Independent Cover (CLIC), adopted for

the first time on a scooter in India, makes maintenance easier and faster, helping the rider to

get back on the road much quicker than any other scooter.

Honda Activa for its more practical and conservative styling,

ease of use, better ride quality and the excellent 102cc engine. The Activa is also built to be a

family two-wheeler and features higher load carrying capacity than the other two scooter.

PRICE-RANGE: 44,000 -56,000-INR

Probable Income Range Of People Purchasing Honda Activa :

Salaried: - Rs.6000 and above

Professional:- Rs.7,500 and above

Business:- Rs. 50,000 per annum and above

Honda Motors Co. Ltd. has the largest market share in the non-

geared two-wheelers market. It sells around 28,000 units of Honda Activa every month

across its various dealers all over India. Recently in December, 2007 Honda Motors Co. Ltd.

celebrated 2 million mark in Activa sales. Also it is the most appreciated vehicle for its

simple looks combined with excellent performance on the Indian roads.

Activa was launched in 2001 but with the passage of time the tastes

and preferences of people ought to change. It has reached its maturity stage and now

company must add few new features to attract the young generation. Also to mention that

Activa is soon to face stiff competition from its own companys Aviator and Suzukis

Access-125

Both new competitors are priced more then Activa but they have

completely new stylish looks and features especially designed keeping the market segment

buyers in mind. Also their color scheme and graphics are more appealing then Activa. Activa

lacks a front luggage basket which makes it inconvenient for the riders to place their regular

light weight stuff under the seat.


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Key Independent Variables affecting sales of Honda Activa:

Easy Availability of Loans: The service sector also has boomed which aptly is

reflecting in an

increased sale of vehicles especially in the automobile sector.Easy Availability of loans at a

cheaper rate would lead to an increase in demand of activa

Increased Living Standards: With development the peoples disposable income has also

increased.

They are inclined towards purchasing more durable commodities for meeting their

satisfaction of owning vehicles for speedy and smooth movement around the city.

These factors have positive relation with demand for Honda Activa.

The below mentioned factors have inverse relations with demand for Honda Activa:

Mass Transportation System: India still does not have an efficient mass transportation

system. People are more inclined towards traveling in their own vehicle instead of using the

lethargic state transport buses.

Technological Advancement : Technology is advancing at a brisk pace. And the producers

are smart enough to tap these changes to increase their product demand using the latest

technology. The technological advancement in a way would lead to a decrease in the demand

of activa as through technological advancement new fuel efficient substitutes having varied

new features would be launched and the people would tend to get fascinated towards them

thereby reducing activas market share.


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Chapter-3

Research Methodology

A). Main objective

B). Nature of research

C). Data collection method

D). Response Rate

E). Sampling

1). Sampling Size

2). Sampling Method

3). Survey Tool4). Sample element

F). Pilot Survey

G). Limitation of Study


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A). Main objective of Research:-

To gain familiarity with a phenomenon as to achieve new insights into it.

To portray accurately the characteristics of a particular individual, situation or a group.

To determine the frequency with which something occurs or with which it is associated

with something else.

To test the hypothesis of a causal relationship between variables.

There are many companies in Automobiles Industry:-

Maruti Udyog Ltd. General Motors India Ford India Ltd. Hero Motors Hindustan Motors Hyundai Motor India Ltd TVS Motors Bajaj Auto Limited Mahindra Group Yamaha Motor India Honda Siel Cars India Limited.

The object of our research is to find out the impact of Honda activa

satisfaction of Customers. We are to seek answers to following questions:

1. Are our customers satisfied?2. Is the distribution system is convenient?3. Are they satisfied with the product?4. Do they like to prefer it again?

In other words we had to find out that, what is the ratio of the Customer thoseare using Honda Activa and why, when the substitute is present in the market.


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B). Nature of research:-

Basic Research:

Research that seeks to create new knowledge and is not directly

related to technical or practical problems. An example of basic research is a study

conducted to analyze the types of information systems physicians use. This research

provides new knowledge about a particular user group but does not specify a way this

knowledge can be used to solve a problem.

Applied Research:

Research that seeks to solve problems practitioners in Library and

Information Science face. Using a variety of techniques this research aims to develop

solutions and recommendations that can be used to improve practices. A study

conducted on how information systems can be used to improve the ability of

physicians to more accurately diagnose illnesses is an example of applied research.

Case Studies:

Examines in-depth the practices or trends of a single or limited

number of groups. According to the Second Edition of the Dictionary of Sociology

edited by Gordon Marshal, case studies include "descriptive reports on typical,

illustrative, or deviant examples; descriptions of good practices in policy research;

evaluations of policies after implementation in an organization; studies that focus on

extreme or strategic cases; the rigorous test of a well-defined hypothesis through the

carefully selected contrasting cases; and studies of natural experiments."

Empirical Studies:

Research based on critical evaluation through observation or experimentation.

Experimental Research:

Examines the relationship between two variables. This type of

research conducts experiments on test and control groups to test a hypothesis about therelationship between two variables.


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C). Data collection method:-

PRIMARY DATA:

The primary data are those data which are collected a fresh and for thefirst time. Primary data is also called as basic data or original data.

Methods of primary data. These are also called as sources of primary data collection.

1. Observation method.2. Interview method.3. Schedules and questionnaire method.4. Internet

OBSERVATION METHOD:

In Observation method we have observed that which product customers

is purchasing at retailers and for which product they are inquiring about.

INTERVIEW METHOD:

Interview was conducted and the question were ask from the retailers

how do they like the product.

QUESTIONNAIRE METHOD:

A structure and disguised questionnaire was prepared and the responses

were collected from the Honda Activa users for the research study. There were two

type of question open ended or close ended.

The main objective of questionnaire was to find preference of Customers

with regards to Honda Activa. The subsidiary objective was to find the aspects {i.e.,

4ps of marketing} in which it is lacking or leading.

So the questionnaire has been divided into four parts:-

1} Information about product.

2} Information about price.

3} Information about promotion.

4} Information about distribution.


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In the 1st part question has been farmed together information about

product i.e., from the product customers feels excellent, satisfaction, good or poor. In

second part promotion has been undertaking. The question has been farmed such as

have you seen the hoarding?

The option to question was very often, often, rarely and never.

The next two parts include price and distribution. The option to this

question is close ended {i.e., yes or no}

Collected data have been presented in the report in the form of table,

which are analysis below the table. This analysis finally helped in drawing the

conclusion and making suggestion. This methodology is also useful to find out thenext result of the project.

SECONDARY DATA:

The secondary data means that are already available in various reports,

diaries, letters, periodicals, etc. The secondary data are those which have been used

previously for any research and now used for second time. In short, the data presented in

research reports when used again for further research, the data are to be said as Secondary

Data.

Sources of secondary data :

1. Life history, diaries, autobiographies, letters and testaments.2. Reports published by various organizations.3. Books, magazines, journals, newspapers, prospectus etc.4. Technical and trade journals.5. Use of mechanical devices.6. Census of survey reports.7. Various publications of state and central government.8. Encyclopedias ,bibliography, indexes etc.


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D). Response Rate:-

The responses of the respondents are good & all the respondents are

co-ordinated with us while surveying.

According to Survey, the response rate is 100%.

E). Sampling:-

Sampling is that part ofstatistical practiceconcerned with the selection

of individual observations intended to yield some knowledge about apopulationof concern,

especially for the purposes of statistical inference. Each observation measures one or more

properties (weight, location, etc.) of an observable entity enumerated to distinguish objects or

individuals. Survey weights often need to be applied to the data to adjust for the sample

design. Results fromprobability theoryandstatistical theoryare employed to guide practice.

Bogrdus defined sampling as:

Sampling is the selection of certain percentage of a group of items

according to a predetermined plan

Mildred Parton defined sampling as

Sampling method is the process ormethod of drawing a definite number

of individuals, cases or observations from a particular universe, selecting past of a total

group for investigation.

1). Sampling Size:-

In our survey, the sample size is 150 samples out of the whole

population of Honda Activa Users.150 are the respondents who give the answers regarding

the Customers satisfaction of Honda Activa.
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2). Sampling Method:-

Within any of the types of frame identified above, a variety of sampling

methods can be employed, individually or in combination. sampling is divided in two

categories

1. Probability Sampling 2. Non-probability Sampling

1).Probability sampling includes:

Simple Random Method, Systematic Sampling, Stratified Sampling and Cluster or Multistage

Sampling

Simple random sampling:

In asimple random sampleof a given size, all such subsets of the frame are given an equal

probability. Each element of the frame thus has an equal probability of selection: the frame is

not subdivided or partitioned. It is possible that the sample will not be completely random.

Systematic sampling:

Selecting (say) every 10th name from the telephone directory is called an every 10th sample,

which is an example of systematic sampling. It is a type ofprobability samplingunless the

directory itself is notrandomized.

Stratified sampling:

Where the population embraces a number of distinct categories, the frame can be organized

by these categories into separate "strata." A sample is then selected from each "stratum"

separately, producing a stratified sample. However, if variances differ significantly across

strata, sample sizes should be made proportional to the stratum standard deviation.

Disproportionate stratification can provide better precision than proportionate stratification.

Typically, strata should be chosen to:

havemeanswhich differ substantially from one another minimizevariancewithin strata and maximize variance between strata.
http://en.wikipedia.org/wiki/Simple_random_samplehttp://en.wikipedia.org/wiki/Simple_random_samplehttp://en.wikipedia.org/wiki/Simple_random_samplehttp://en.wikipedia.org/wiki/Systematic_samplinghttp://en.wikipedia.org/wiki/Systematic_samplinghttp://en.wikipedia.org/wiki/Systematic_samplinghttp://en.wikipedia.org/wiki/Probability_samplinghttp://en.wikipedia.org/wiki/Probability_samplinghttp://en.wikipedia.org/wiki/Probability_samplinghttp://en.wikipedia.org/wiki/Randomizationhttp://en.wikipedia.org/wiki/Randomizationhttp://en.wikipedia.org/wiki/Randomizationhttp://en.wikipedia.org/wiki/Stratified_samplehttp://en.wikipedia.org/wiki/Stratified_samplehttp://en.wikipedia.org/wiki/Standard_deviationhttp://en.wikipedia.org/wiki/Standard_deviationhttp://en.wikipedia.org/wiki/Meanhttp://en.wikipedia.org/wiki/Meanhttp://en.wikipedia.org/wiki/Meanhttp://en.wikipedia.org/wiki/Variancehttp://en.wikipedia.org/wiki/Variancehttp://en.wikipedia.org/wiki/Variancehttp://en.wikipedia.org/wiki/Variancehttp://en.wikipedia.org/wiki/Meanhttp://en.wikipedia.org/wiki/Standard_deviationhttp://en.wikipedia.org/wiki/Stratified_samplehttp://en.wikipedia.org/wiki/Randomizationhttp://en.wikipedia.org/wiki/Probability_samplinghttp://en.wikipedia.org/wiki/Systematic_samplinghttp://en.wikipedia.org/wiki/Simple_random_sample


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Cluster sampling:

Sometimes it is cheaper to 'cluster' the sample in some way e.g. by selecting respondents

from certain areas only, or certain time-periods only. (Nearly all samples are in some sense

'clustered' in time - although this is rarely taken into account in the analysis.)

Cluster samplingis an example of 'two-stage sampling' or 'multistage sampling': in the first

stage a sample of areas is chosen; in the second stage a sample of respondent within those

areas is selected.

2).Non-probability Sampling includes:

Accidental Sampling, Quota Sampling and Purposive Sampling

Quota sampling:

In quota sampling, the population is first segmented intomutually exclusivesub-groups, just

as in stratified sampling. Then judgment is used to select the subjects or units from each

segment based on a specified proportion. For example, an interviewer may be told to sample

200 females and 300 males between the age of 45 and 60.

It is this second step which makes the technique one of non-probability sampling. In quota

sampling the selection of the sample is non-random. For example interviewers might be

tempted to interview those who look most helpful. The problem is that these samples may be

biasedbecause not everyone gets a chance of selection. This random element is its greatest

weakness and quota versus probability has been a matter of controversy for many years.

Convenience sampling:

Sometimes called grab or opportunity sampling, this is the method of choosing items

arbitrarily and in an unstructured manner from the frame. Though almost impossible to treat

rigorously, it is the method most commonly employed in many practical situations. In social

science research,snowball samplingis a similar technique, where existing study subjects are

used to recruit more subjects into the sample
http://en.wikipedia.org/wiki/Cluster_samplinghttp://en.wikipedia.org/wiki/Cluster_samplinghttp://en.wikipedia.org/w/index.php?title=Two-stage_sampling&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Two-stage_sampling&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Two-stage_sampling&action=edit&redlink=1http://en.wikipedia.org/wiki/Multistage_samplinghttp://en.wikipedia.org/wiki/Multistage_samplinghttp://en.wikipedia.org/wiki/Multistage_samplinghttp://en.wikipedia.org/wiki/Mutually_exclusivehttp://en.wikipedia.org/wiki/Mutually_exclusivehttp://en.wikipedia.org/wiki/Mutually_exclusivehttp://en.wikipedia.org/wiki/Stratified_samplinghttp://en.wikipedia.org/wiki/Stratified_samplinghttp://en.wikipedia.org/wiki/Randomhttp://en.wikipedia.org/wiki/Randomhttp://en.wikipedia.org/wiki/Randomhttp://en.wikipedia.org/wiki/Biased_sampleshttp://en.wikipedia.org/wiki/Biased_sampleshttp://en.wikipedia.org/wiki/Snowball_samplinghttp://en.wikipedia.org/wiki/Snowball_samplinghttp://en.wikipedia.org/wiki/Snowball_samplinghttp://en.wikipedia.org/wiki/Snowball_samplinghttp://en.wikipedia.org/wiki/Biased_sampleshttp://en.wikipedia.org/wiki/Randomhttp://en.wikipedia.org/wiki/Stratified_samplinghttp://en.wikipedia.org/wiki/Mutually_exclusivehttp://en.wikipedia.org/wiki/Multistage_samplinghttp://en.wikipedia.org/w/index.php?title=Two-stage_sampling&action=edit&redlink=1http://en.wikipedia.org/wiki/Cluster_sampling


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3). Survey Tool:-

In our survey, we are used questionnaire forms as our main survey tools.

4). Sample element:-

Our Sample Elements are given below in the table:-

Sample elements No. of Respondents Percentage (%)

Students 66 44%

businessmen 38 26%

jobbers 32 21%

housewife 06 4%

professional 08 5%

Total Sample Size 150 100%

F). Pilot Survey:-

The main purpose of pilot survey is to analysis the questionnaire

which is understood by the respondent or not.

In our pilot survey, our sample size is 10. There are some problems

arise regarding questions of questionnaire because some of the questions options are not

related with the respondents choice of view.

When we were surveying, most of the respondents are doing mistakes

while fill up the questionnaire form. They could not understand the few questions & some of

the questions objectives and some difficulties regarding questions.

For example, some questions is like,

1. Why did you prefer Honda Activa? (Rank them from 1 to 5).2. While purchasing Honda Activa which factors do you consider most

important? (Rank them in order of importance).

All the respondents gave 100% response while surveying the pilot

survey of questionnaire.


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G). Limitation of Study:-

The project also has some limitations in it. No doubt the sincere

efforts have been made in order to get fruitful results but still we had encountered few

limitations as such:

As the sample size was more than 100 findings cannot be generalized to the wholepopulation.

The research work has been completed with the span of few days and the timeavailable was limited to carryout prefect research.

We did not receive desperate response from the respondents; very few showed theirinterest in answering them.

The limitation is on the basis of perceptions of interviewer and interviewee. The area selected for survey was Surat city. Due to large geographical area it was difficult to choose appropriate sample. At last after having all the above mentioned limitations the project cover all the major

aspects of analysis in order to prove the attributes affecting customer satisfaction.


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Chapter-4Analysis of Study or Survey


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According to questionnaire form (sample size is 150) we collect

information as follows:-

QUESTIONS:-

1). Reason for purchasing moped.

According to survey,

Categories Agree

Respondents

Percentage

(%)

Need 42 28%Easier than bike 26 17%

Easy to use 65 44%Easy to maintain 06 4%

Looks 08 5%Others 03 2%

Total respondent 150 100%

OBSERVATION: By surveying the market for two-wheelers, the first thing we noticed

that most of Respondents preferred scooters or mopeds like Honda Activa, Suzuki Access,

Scooty Pep, Hero Honda pleasure, etc for Easy to use which can be concluded from the above

graph. So we can consider that 44% of the respondents purchased moped for easy to use of

100% & 65 respondents purchased moped because of easy to use out of 150 respondents.

28%

17%44%

4%5% 2%

Analysis Chart-1

Need

Easier than bike

Easy to use

Easy to maintain

Looks

Others


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2). Why did you prefer Honda Activa? (Rank them from 1 to 5)

According to Survey,

Categories Rank given by Respondent Total

Respondents

1st

2n

3r

4t

5t

Cheaper 9 12 42 76 11 150Good mileage 14 34 60 27 15 150Easy to drive 95 25 17 7 6 150

Companys Image 29 68 31 20 2 150

Others 4 10 4 22 110 150

OBSERVATION:

By surveying for Honda Activa ,out of 150 respondents 95 respondents

give 1st rank to Easy to drive,29 give 2ndRank to companys image, 14 give 3rd rank to good

mileage, 9 give 4th rank to cheaper & 4 give 5th rank for other reasons so we analyzed that

respondents prefer Honda Activa for easy to drive & companys Image.

0

20

40

60

80

100

120

1st 2nd 3rd 4th 5th

Rank given by Respondent

Analysis chart-2

Cheaper

Good mileage

Easy to drive

Companys ImageOthers


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3). From where did you get reference or information of Honda Activa?

(Multiple tick mark allowed)


Sources Agree

Respondent

Total

Respondents

Friends 38 150

Relatives 27 150

Promotional Advertisement 40 150

Dealers 20 150Sales person 14 150

Mass media 7 150

others 04 150

OBSERVATION: Here we can conclude that out of 150, 88 Respondents came to know

about Honda Activa through friends, 57 from relatives, 49 from promotional advertisement20

from dealers, 14 from sales person, 32 from Mass Media & 4 from other sources. So here we

know the importance of word of mouth of respondents as most of the respondents went for

purchasing Honda Activa on getting information from friends or relatives who eventually

were influenced either by the T.V advertisements or were themselves were the users of

Honda Activa.

88

57

49

2014

32

4

0

10

20

30

40

50

60

70

80

90

100

Analysis chart-3


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4). Which were your alternative against Honda Activa?


Categories Agree

Respondents

Percentage

(%)TVS Scooty 08 5%

Suzuki Access 88 59%Mahindra Duro 04 3%

Hero Honda Pleasure 50 33%

Total Respondent 150 100%

OBSERVATION: According to Survey, 59% Respondents prefer Suzuki Access as the

alternative against Honda Activa. 33% Respondents prefer Hero Honda Pleasure as the

alternative against Honda Activa. 5% prefer TVS Scooty as the alternative & 3% prefer

Mahindra Duro.

5%

59%

3%

33%

Analysis chart-4

TVS Scooty

Suzuki Access

Mahindra Duro

Hero Honda Pleasure


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5). Are you Satisfied with the price of the Honda Activa?


Categories Agree

Respondents

Percentage

(%)

Highly Dissatisfied 07 5%

Dissatisfied 11 7%Neither satisfied nor dissatisfied 36 24%

Satisfied 86 57%Highly satisfied 10 7%

Total Respondents 150 100%

OBSERVATION: According to Survey, 57% Respondents are Satisfied with the price of

the Honda Activa. 24% Respondents are neither satisfied nor dissatisfied with the price of the

Honda Activa. 7% Respondents are dissatisfied & Highly Satisfied with the price of Honda

Activa and 5% Respondents are highly dissatisfied.

5%

7%

24%

57%

7%

Analysis Chart-5

Highly Dissatisfied

Dissatisfied

Neither satisfied nor

dissatisfied

Satisfied

Highly satisfied


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6). While purchasing Honda Activa which Factors/ Features do you consider

most important? (Rank them in order of importance)


Categories Rank given by the Respondents Total

Respondent1

st2

nd3

rd4

th5

th6

th7

th8

th9

th

Price 24 17 14 23 16 15 24 11 06 150

Availability 11 09 13 18 20 26 21 14 18 150Average 16 20 23 20 15 13 11 14 18 150Engineefficiency

14 21 18 26 18 20 14 09 10 150Maintenance08 09 15 19 27 32 12 20 08 150Pick up 57 20 14 09 08 11 12 13 06 150Look(colour)16 40 24 10 10 03 20 23 04 150Resale value01 05 19 15 17 08 22 35 28 150After salesservice

05 04 13 14 15 20 14 16 49 150

OBSERVATION: 54 Respondents considered pick up as a first factor while purchasing

Honda Activa and 24 respondents considered price as the second factor.

0

1020

30

40

50

60

Rank given by respondents

Analysis Chart-6

1st

2nd

3rd

4th

5th

6th

7th

8th

9th


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7). Since how long you are using Honda Activa?


Categories Agree

Respondents

Percentage

(%)Less than 6 month 15 10%

6 month to 1 year 16 11%1 to 3 year 50 33%

3 to 6 year 51 34%More than 6 year 18 12%


OBSERVATION: According to Survey, 34% Respondents are using the Honda Activa.

Since 3 to 6 years, 33% Respondents are using Honda Activa since 1 to 3years, 12% since

more than 6 years, 11% since 6 month to 1 years and 10% since less than 6 months.

10%

11%

33%

34%

12%

AnalysisChart-7

Less than 6 month

6 month to 1 year

1 to 3 year

3 to 6 year

More than 6 year


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8). Give your opinion regarding attributes of?


Attributes Agree Respondents TotalRespondentsHighly

Dissatisfied

Dissatisfied Neither

satisfied

nor

dissatisfied

Satisfied Highly

Satisfied

Engine

Efficiency02 22 26 83 17 150

Average 10 26 46 54 14 150

Pick up 07 10 30 54 49 150Maintenance 07 33 44 52 14 150

Price 08 22 57 55 08 150Look 03 12 77 16 42 150

Durability 14 26 46 49 15 150After Sales

Service26 14 33 56 21 150

OBSERVATION: According to Survey, 83 Respondents are Satisfied with the Engine

Efficiency of the Honda Activa ,26 Respondents are neither satisfied nor dissatisfied with the

Engine Efficiency of the Honda Activa. 22 Respondents are dissatisfied with the Engine

Efficiency of Honda Activa ,17 Respondents are highly satisfied & 2 are highly dissatisfied.

0102030405060708090

Agree Respondents

Analysis Chart-8

Highly Dissatisfied

Dissatisfied

Neither satisfied nordissatisfied

Satisfied

Highly Satisfied


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9). What change you require in available model?


Most of the respondents require changing in the available modellike, looks, introducing more colours & graphics CNG models etc.

Some of the respondents require increasing engine efficiency,

mileage of Activa, decreasing the price, and decreasing the weight of the current

model of Activa. Some of the respondents replied nothing to change in available

model.

10). Reason for change in the available model?


Most of the respondents give reasons for good mileage is that it

cant gives more than 40 or 45 km/litre avg. some other reasons are introduce

new models & make attractive look of Activa because other mopeds have stylist

& attractive looks. And some respondents require increasing the engine

efficiency because after some time its makes noise & not working properly.

11). According to you, which one is the best competitor of the Honda Activa?


Suzuki access is the best competitor of Honda Activa because 84

respondents select Suzuki Access as the best competitor of Honda Activa out of

150.

Hero Honda Pleasure is the second best competitor of Honda Activa because

29 respondents select Hero Honda Pleasure as the best competitor of Honda

Activa out of 150.

Others are TVS Scooty & Mahindra Duro who got 24 & 13 response from the

respondents respectively.


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12). Will you prefer to Purchase Honda Activa Next time?


Categories Agree

Respondents

Percentage

(%)Yes 83 56%

No 14 9%Cant say 53 35%


OBSERVATION: According to Survey, 56% respondent will prefer to purchase Honda

Activa next time, 35% respondent cant say to purchase Honda Activa next time and 9%

respondent will not prefer to purchase Honda Activa next time.

56%

9%

35%

Analysis Chart-11

Yes

No

Cant say


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13). Will you recommend to other to purchase Honda Activa?


Categories Agree

Respondents

Percentage

(%)

Yes 115

No 035

Total Respondents 150

OBSERVATION: According to Survey77% respondent will recommend to other to

purchase Honda Activa and 23% respondent will not recommend to other to purchase Honda

Activa.

77%

23%

Analysis chart-12

Yes

No


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14). Overall are you satisfied with Honda Activa?


Categories Agree

Respondents

Percentage

(%)

Highly Dissatisfied 003 2%

Dissatisfied 008 5%Neither satisfied nor dissatisfied 028 19%

Satisfied 103 69%Highly satisfied 008 5%


OBSERVATION: According to Survey, 69% Respondents are overall Satisfied with

Honda Activa ,19% Respondents are neither satisfied nor dissatisfied with Honda Activa.5%

Respondents are highly satisfied and dissatisfied with Honda Activa and 2% Respondents are

highly dissatisfied with Honda Activa

2% 5%

19%

69%

5%

Analysis chart-14

Highly Dissatisfied

Dissatisfied

Neither satisfied nordissatisfied

Satisfied

Highly satisfied


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Chapter-5

Finding or conclusion

After the analysis of the conducted survey the very first thing observed is that twowheelers like mopeds or scooters are largely used by students for purpose of tuition or

college transportation and also by the housewives for moving within the locality.

The medium through which respondents get the information of Honda Activa is alsoof high importance. As per our analysis, most of the respondents get the information

of Honda Activa through their friends & relatives. So the word of mouth plays a role

here. The promotional advertisement and mass media also plays a major role as a

source of information as most of our respondents here are of student community,

business men, jobbers, housewifes who get highly influenced by the promotional

advertisement or their friends or relatives.

When asked about other two-wheeler mopeds preferred by them, again Honda winsthe hearts of people along with its another product Dio, aviator etc.

The next thing the respondents consider before purchasing the two wheelers is thelooks & comfort level. Honda Activa provides with the best looks which we can

conclude from the above obtained data. Also the respondents are greatly satisfied with

the comfort of Activa. And hence here we meet the consumer requirements with

Honda Activa.

Here its a bit disappointing fact for Honda Activa as many respondents are notsatisfied with price & after sales services.

As per the ratings and opinions provided by the respondents on the whole they aresatisfied with Honda Activa but there are a few loop holes which cannot be neglected.

The most unsatisfactory factor here is the mileage of Activa which as per our analysis

many respondents are disappointed with. Hence more emphasis should be given on

this factor during the development for future marketing strategy. Service and

maintenance cost for the Honda Activa is quite high.

Many of the respondents do face the problems with the delivery of Activa on thecommitted time period even after giving a cash on hand to the dealers.


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Chapter-6

Recommendation & Suggestions


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Chapter-7

Annexure

QUESTIONNAIRE

Dear Respondent,

We are group of students (Nitin Gabani, Bhavik Jariwala,

Jiten Rana,Vikram Sandu) from NAVNIRMAN INSTITUTE OF MANAGEMENT

COLLEGE(NIM) are going to conduct a survey on Customers Satisfaction of Honda

Activa. So kindly help us by filling the following questions and this is meant for only survey

purposes. We assure that the information provided by you will be strictly kept confidential

and will not be share any other under circumstance.

1). Why did your need arise to purchase moped?

Need Easier than bike Easy to use Easy to maintain

Looks Others.

2). Why did you prefer Honda Activa? (Rank them from 1 to 5)

Cheaper

Good mileage

Easy to Drive

Companys Image

Other.


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3). From where did you get reference or information of Honda Activa?

(Multiple tick mark allowed)

Friends Relatives Promotional Advertisement

Dealers Sales person Mass Media Others.

4). Which were your alternative against Honda Activa?

TVS Scooty Suzuki Access

Mahindra Duro Hero Honda Pleasure.

5). Are you Satisfied with the price of the Honda Activa?

Highly Dissatisfied

Dissatisfied

Neither satisfied nor dissatisfied

Satisfied

Highly satisfied.

6). While purchasing Honda Activa which Factors/ Features do you consider most important?

(Rank them in order of importance)

1. Price.

2. Availability.

3. Mileage/ average.

4. Engine efficiency.

5. Maintenance.

6. Pick up.

7. Look (Colour).

8. Resale Value.

9. After Sales Service


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7). Since how long you are using Honda Activa?

Less than 6 month 6 month to1 year 1 to 3 year

3 to 6 year More than 6 year.

8). Give your opinion regarding attributes of Honda Activa.

9). What change you require in available model?

10). Reason for change in the available model?

Attributes HighlyDissatisfied

Dissatisfied Neither

satisfied

nor

dissatisfied

Satisfied Highly

Satisfied

EngineEfficiency

Mileage

(or)

Average

Pick up

Maintenance

Price

Look

Durability

After Sales

Service


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11). Will you prefer to Purchase Honda Activa Next time?

Yes No Cant say.

12). Will you recommend to other to purchase Honda Activa?

Yes No

13). According to you, which one is the best competitor of the Honda Activa?

.

14). Overall are you satisfied with Honda Activa?

Highly Dissatisfied

Dissatisfied

Neither satisfied nor dissatisfied

Satisfied

Highly Satisfied.

Personal Details

1). Name:

2). Age

3). Gender: M/F

4). Occupation:

5). Contact no:

6). Annual Income:


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Chapter-8

Bibliography

Name of author: - 1). Mr. Philip Kotler

2). Kevin Lane Keller

3). Abraham koshy

4). Mithileshwar Jha

Books name: - Philip Kotler

Edition: - Twelfth

Publishers Name: - Dorling kindersly, New Delhi.

Year of Publication: - 2006

Original Report of Rm

Documents

Transcript of Original Report of Rm