Secretary Textilesinaugurates 41st edition

The new Secretary, Textiles, Ms. RashmiVerma(IAS) inaugurated the 41st edition ofIHGF Delhi Fair-Spring 2016 in the presence ofguest of honour at the ceremony, Dr. K Gopal,Development Commissioner (Handicrafts);Mr. Deepak Aggarwal (IAS), Chief ExecutiveOfficer, Greater Noida Development Authority;

Venue: India Expo Centre & Mart, Delhi-NCROrganizer: Export Promotion Council for Handicrafts

Show Bulletin II 20-23 FEBRUARY 2016

Mr. N P Singh (IAS), District Magistrate, GautamBudh Nagar; and Mr. A M Singh, Joint Secretary,Ministry of DoNER. The occasion was alsograced by Mr. D Kumar, Chairman, EPCH; Vice-Chairmen,EPCH-Mr. Prince Malik and Mr. RajeshKumar Jain; Co-Chairman, NCDPD, Mr. Ravi KPassi; Mr. Satya Prakash Dadoo, President,

Compliments sector on achievements

Reception Committee, IHGF Delhi Fair-Spring2016; Vice President-IHGF Delhi Fair-Spring2016- Mr. Ashok Kumar Singhi; eminentmembers from the trade and COA Members,EPCH like Mr. K L Ramesh, Mr. O P Prahladka;Ms. Jesmina Zeliang, Mr. Abdul Azim, etc.;Mr. Rakesh Kumar, Chairman, India Expo Centre& Mart and Executive Director, EPCH; Mr. R KVerma, Director, EPCH; participating companies,overseas buyers and journalists, press & media.

"I have been hearing about this fair since thepast few years and am happy to be here as ChiefGuest today”, said the new Textiles, Secretary asshe addressed the gathering at the inaugurationceremony. Speaking about the unique attributesas well as immense prospective of thehandicrafts sector she highlighted its highexport potential, low capital investment andvast scope for generating employment.

Glimpses Chief Guest, Secretary Textiles,Ms. Rashmi Verma; DevelopmentCommissioner (Handicrafts), Dr. K Gopal;CEO, Greater Noida, Mr. Deepak Aggarwal(IAS); and District Magistrate, GautamBudh Nagar, Mr. N P Singh at IHGF DelhiFair-Spring 2016, with Mr. D Kumar,Chairman, EPCH; President, ReceptionCommittee, IHGF Delhi Fair-Spring 2016,Mr. Satya Prakash Dadoo; Vice President-IHGF Delhi Fair-Spring 2016- Mr. AshokKumar Singhi; Members of Committee ofAdministration; and Mr. Rakesh Kumar,Executive Director, EPCH at IHGF DelhiFair-Spring 2016.

She further added that Ministry of Textiles, Govt. of India through O/oDevelopment Commissioner (Handicrafts) have undertaken variousdevelopmental and promotional activities through their on-going schemes suchas creating of mega clusters, setting up of common facility centers, designdevelopment and technology up gradation centers, etc. She complimented EPCHon establishing the identity of IHGF as well as the opportunities the fair offers toall segments of the industry, directly and indirectly. The Secretary also spoke ofEPCH's brand promotion exercise in new and emerging markets and appreciatedthe implementation of training programs in various craft clusters. Citing skilldevelopment as the need of the hour she highlighted the efforts of EPCH insetting up the Handicrafts & Carpet Sector Skill Council(HSSC) that has developedNational Occupational Standards (NOS) on various crafts to bridge the skill gapin the industry.

Referring to the sector's steadfastness through the world economic recession aswell as its commendable export growth in the past few months, Ms. Vermaemphasized, "we cannot be complacent with this and need to strive harder towork in synergy with all those connected with growth of exports, like the Govt.,trade promotion bodies, manufacturers and all those who contribute to thissector.

Dr. K. Gopal, Development Commissioner (Handicrafts) complimented EPCH onsuccessfully conducting the IHGF over 40 seasonal editions and bringing severalmanufacturers and buyers to a common platform for conducting business on acreditable scale. He also appreciated the involvement and commitment ofvarious stakeholders in this event and emphasized that a credible mix of Govt.and private sector is well demonstrated here. Dr. Gopal added, "I sincerely thankthe new Secretary, Textiles for setting clear goals for the sector like, high exportgrowth, product development and skilling of artisans". He called IHGF a classicfair that is totally based on market and buyer demands through fourteen welldefined product categories.

Chairman, EPCH, Mr. Dinesh Kumar welcomed the dignitaries and thanked themfor their valuable time. Addressing the new Secretary Textiles and DevelopmentCommissioner (Handicrafts), he said that the industry looks forward to grow andflourish under their guidance and support. Thanking Mr. Deepak Aggarwal forhis support to the sector during his past tenure as District Magistrate,Moradabad, Mr. Kumar welcomed him on behalf of the Council, as CEO, GreaterNoida Development Authority now. He also spoke of DM, Gautam Budh Nagar'sdynamism and readiness to offer help to the industry. Mr. Kumar touched uponthe progress that IHGF has made over the years, growing in terms ofparticipation, product range, display area and number of buyers, acknowledgingthe contribution of the exporting community, overseas buyers in making thispossible and shaping the fair as one of the largest for home, lifestyle andfashion.He shared how the name IHGF has touched all parts of the world,welcoming buyers from practically each and every nation that imports homeand lifestyle products "EPCH has toiled hard to make this show take shape," hesaid and shared about the massive publicity measures undertaken to reach outreach out to each prospective buyer in the world, through print and onlinecommuniques as well as domestic volume retailers and e-Commerce portals.The preliminary response is a great indication of a good turnout and business.

Executive Director, EPCH, Mr. Rakesh Kumar said that as most of themerchandising sectors saw decline, the handicrafts industry continued to showexport growth and the credit for this goes to the Ministry of Textiles for theirsupport and guidance. He further said that after economic slowdown of 2008,

the Council chalked out a 3-pronged strategy to promote exports ofhandicrafts and focused its efforts on products, on clusters and onmarkets. "Our exporters have adopted this strategy wholeheartedlyand the result can be seen in the form of products on display at thefair. There has been a complete shift in designs, patterns, motifs andmaterials of various items as our exporters' strategy has been todevelop products as per the taste and preference of prevalent trendsin the international market," he added. Speaking about the sector'sreach in international markets, Mr. Kumar shared that EPCH leadsthe sector's participation to over 35 prime industry fairs andexhibitions in different countries annually and has helped the Indianhandicrafts industry explore new markets in Latin America, CIS,ASEAN and African regions where exports of Indian handicrafts isnegligible. He also shared that as part of its strategy to promotenew regions within India from where handicraft exports are notsubstantial at present, EPCH has facilitated participation of artisansand crafts persons from the North Eastern Region, Eastern andSouthern Region as well as Jodhpur, in IHGF Delhi Fair. The primeaim here is to provide them an opportunity of direct marketlinkages with the domestic as well as the international buyingcommunity. Mr. Kumar further informed that the handicrafts sectorwhich is performing well in comparison to other sectors will beable to achieve its target in 2015-16 and set new and ambitioustargets for the future years.

The inauguration ceremony concluded with a vote of thanksproposed by Mr. Satya Prakash Dadoo, President, ReceptionCommittee, IHGF Delhi Fair-Spring 2016.

SymposiumPositioning of North Eastern Region Handicraftsin Domestic and Overseas markets

silk, wood, terracotta, metal craft, and jute,manufactured in the NER. Though the majordrawbacks are lack of varied designs and anoverwhelming infusion of ethnic andreligious art forms, there is a consequent lackof modern marketing. Mr. Kumar explained,"as the worldwide demand accentuates greenand sustainable natural materials (people-positive and planet positive), there ought tobe a creation of a market that caters to the

aforementioned quota. For example, in Assam, there is the productionof Muga silk and Eri silk that falls under the ethnic categories.Furthermore, with the South-East Asian competitors includingPhilippines, Thailand, Indonesia being the current leading exportingcountries of handicrafts, the domestic markets are not lagging behind,as is indicated by the increase of exports in handicrafts from Rs. 386crores to Rs. 20, 000 crores in just two decades". Moreover, the sellerought to focus upon the commercial viability of the product, as itcomes in contact with the international brands that source from India,including IKEA and Zara, he added and further emphasized that Indianmarkets also ought to tap into the e-commerce retail section, forfurther coverage of handicrafts. Finally, he stressed on the hiring ofopen warehouses in the USA and establishment of the NER brand, withthe implementation of alternative selling venues, such as airports andmetros.

Leaner, cleaner and under-embellished design...

International lifestyle designer, P.J Aranador,spoke upon the two avenues for productdevelopment and design. This includes scopemethod, so as to understand the design indemand and the particular material usage,which includes a leaner, cleaner and under-embellished design. He displayed theinnovative designs produced in Philippines,including crazy weaves, utilitarian andvertebral design, modern tribal art forms, bi-color combination, storied crafts, patchwork

and implementation of laser-cut technology in the handicraft industry.He also listed the top three seller categories from the North-East Region,

Mr. A M SinghJoint Secretary,Ministry of DoNER

Mr. Rakesh KumarExecutive Director, EPCH

Mr. P J AranadorInternational Designer,Philippines

The North Eastern Region (NER)of India with distinct crafts fromArunachal Pradesh, Assam,Manipur, Meghalaya, Mizoram,Sikkim, Nagaland and Tripura isprojected towardscomprehensive capacityenhancement, skill developmentand marketing as well as increaseof employment opportunities, allaimed at improving livelihood ofartisans of the region. This isbeing carried out by the ExportPromotion Council forHandicrafts(EPCH) under the“North East Region TextilePromotion Scheme(NERTPS)” ofthe Ministry of Textiles, Govt. ofIndia. To facilitate a paneldiscussion on upsizing thehandicrafts industry in NER, EPCH organized a symposium on “Positioningof North Eastern Region Handicrafts in Domestic and Overseas Markets”on 20th February, 2016 at the India Expo Centre. This brought togetherexpert speakers having wide experience in promotion of export ofhandicrafts from NER-Mr. A M Singh, Joint Secretary, Ministry of DoNER;Mr. Dhiraj Thakuria, Managing Director, North Eastern H & H Dev. Corp.Ltd.; Mr. O P Prahladka, Regional Convenor(East); Ms. Jesmina Zeliang,Regional Convenor(NER), EPCH; Mr. Rakesh Kumar, Executive Director,EPCH; and Mr. P J Aranador, International Designer, Philippines.

Provision of sufficient capital and credit for smallartisans and entrepreneurs and emphasis on marketingquotient....

The conference was initiated by Mr. A M Singh(IFS), who mainly focused on the appropriatecommercial positioning of handicrafts of North-East. Being a resident in Meghalaya for 30 years,he spoke primarily on the question of why theNorth-East markets have not yet achieveddomestic success, that is very much due, tothem. He enumerated the two issues required toimplement the successful exposure ofhandicraft products; provision of sufficientcapital and credit for the small artisans and

entrepreneurs; and the emphasis on marketing quotient. Furtherdeliberation of these issues would help solve the domestic matter, he saidand added, in statistical terms, the domestic markets incur a loss of 100crore rupees, due to inefficient marketing intelligence. So, one ought totake the strategies and implement them as soon as possible for betterexposure towards foreign dealings.

The worldwide demand accentuates green andsustainable natural materials (people-positive andplanet positive)....

Mr. Rakesh Kumar, Executive Director, EPCH, elaborated on the North-Easthandicrafts connotation, in which importers are amazed by theuniqueness of the products resulting in their higher demand in other partsof the country. He entailed the different product kinds like, bamboo, cane,

SeminarNecessary Compliances in

Handicrafts Sector

Success in the international marketis not a matter of chance...

Mr. Ashit Kundra elaborated on how success ininternational market is not a matter of chance.In fact, the only catalyst to success is upholdingthe standards. The standards of internationalbusiness aren't limited to terms of quality andenvironment but have proceeded further totake various other issues in their ambit. Whileemphasizing the necessity to build and standtrue to the brand name, he insisted that

suppliers and risk mitigationgo hand in hand. If one is tofollow that rule rejectionlevels can even make a dropfrom 10-12% to 100ppm.Citing the economicliberalization of 1992-93 asthe reason for a surge in thecompetition, he went on toexplain the number ofstandards that sprung up invarious places. Heemphasized the need for

compliance standards by defining the multiplestandards as "good books of goodmanagement practice."

The evolution of trade standards through thepast couple of decades has moved fromBusiness to Business model to Business toConsumer and now this decade is wholly set tobe Business to Society. Resource sustainabilityissues are the forefront runners in thecompliance sector and something that can't be

compromised on.The concerns inIndustry rangingfrom wages,workers, health andsafety andenvironment onlyshow the model ofsustainability goingforward. Introducingthe Audit function ofIntertek, a globalsolution providerfirm and its systemreferred as WCA, Mr.Kundrademonstratedvarious aspect of it.WCA Reports standon 5 pillars ofassessment namelyLabor, wages, healthand safety,management system

and environment. It not only reduces thefrequent audits, but cuts down the auditfatigue. The first steptowards their solution ismeasuring the scale ofcurrent standing. Thebackbone of WCAimprovement is the initialevaluation andmeasurement. Emphasizingthe need to measure, thereare several levels that act ascomparative as well asimprovement scale. There ishowever always a list ofzero tolerance items forWCA, child labor being one of the foremost.

Detect non conformities at theearliest level of manufacturing....

Continuing with the theoretical demonstrationof WCA, Mr. Satish Gupta, Manager, Inspectionsand Technical Auditor Intertek India Pvt. Ltd.and Mr. Omprakash, Manager, Hard-line,Intertek India Pvt. Limited, illustrated themethods, several parameters throughexamples, right from regulatory parameters, tophysical characteristics and down toconstruction qualities. The main objective hereis to detect non conformities at the earliestlevel of manufacturing making WCA one of themost cost effective and time effective solutionto avoid damages and be globally capable inthe long haul.

Mr. AshitKundra, NationalSales Head -BusinessAssurance,Intertek IndiaPvt Ltd.

Mr. SatishGupta, Manager,Inspections &TechnicalAuditor, IntertekIndia Pvt. Ltd.

Presenters at this seminar, Mr. Ashit Kundra, National Sales Head - BusinessAssurance, Intertek India Pvt Ltd. and Mr. Satish Gupta, Manager, Inspections& Technical Auditor, Intertek India Pvt. Ltd. informed the participants onPre Production Inspection, During Production Inspection, Final RandomInspection, Control of Origin, In-line & Mid-line inspections for Hardgoodsand Handicrafts products, Loading Supervision, Fabric Inspection etc. Thesession also focused on Evolving Trade Standards, Social complianceWCA(Workplace Condition Assessment) and Capacity Building.

including lighting; storage, bed and bath;and kitchen & dining. He stressed upon thefact that the future of handicrafts industryrelies upon the application of product anddesign innovations.

Technological interventions,upgrades and capacity buildingfor the grass root-levelentrepreneurs...

Mr. O P Prahladka,RegionalConvenor(East),EPCH shared abouthow EPCH hasbeen passionateabout theshowcasing ofNorth-Easthandicrafts in itsinternational

shows like IHGF. Though most of theirproducts cater to the domestic markets, thereshould be technological interventions,upgrades and capacity building for the grassroot-level entrepreneurs. In other words, oneought to create entrepreneurs from theartisans to culminate in market growth. Forthe near future, he suggested establishmentof a warehouse and a showcasing facility inKolkata, which would take care of the urgentneed of collection and storage facilities, so asto cater to international demands. With theestablishment of a brand and further sub-brands from the clusters, there has to be anadded investment in the souvenir section andnew production materials as well.

Visual presentation, detailing andbranding to take NER crafts tonew heights…

Mr. Dhiraj Thakuria,Managing Director,North Eastern H &H Dev. Corp. Ltd.emphasized uponthe fact that onehas to focus on thenomenclature andbranding of theproduct before itspositioning. Headded that there

should be a promotional impetus to thecurrent marketing strategies. With arelocation of smaller faculties in the artisans'villages rather than in towns, and an addedemphasis on better visual presentation withproduct details, the creation of the North-Easthandicraft industry is bound to reach newheights in the coming years.

The discussion focused on the initiativesbeing undertaken by various agencies todevelop and promote exports from theregion. The discussions also paved way toshape a road map for developing a premierbrand for NER crafts.

Mr. O P PrahladkaRegional Convenor(East)and Member COA -EPCH

Mr. Dhiraj ThakuriaManaging Director,North Eastern H & H Dev.Corp. Ltd.

Momentum gathers with

deals & negotiations

major e-market platformsrepresented at IHGF Delhi Fair

e-Hub LOCATION2nd Floor, Central Function Building

Being one of the emerginge-commerce systems, they arebasing their platform on furtherance

of online facilitation to manufacturers in India. Their representative at thee-Hub says, their prime focus is on facilitating merchandising andmarketability of the displayed products on their site. They hope to achieve atarget business worth Rs. 2-2.5 lakhthrough this Spring fair. Havingwitnessed a larger exhibitor base inthis year’s Expo, they hope to tie upwith manu manufacturers. This istheir first participation at IHGF andthey have really high expectationsand a good response. They are alsokeen to participate in the next edition.

Eminent e-commerce organizations like eBay India, Flipkart, Kart Rocket and Pepperfry who have set up stalls at the e-hub area,located on 2nd Floor, Central Function Building, are offering expert guidance on how manufacturers can harness the web to growtheir business. Representatives in their stalls welcome discussions and queries from participating exhibitors at the fair.

They have participated in IHGF DelhiFair in previous editions and havebeen quite enthralled by the qualitative

showcasing of the products as well the response. Compared to the 200 salefigures of their products on daily basis, they have proceeded to implementan efficient online facilitation of products as well as a detailed and stylizedcataloguing of the same. They have shifted their earlier marketing methodsof acquisition to personal growth and marketability of at least 30,000 buyers.They also seem to have initiated a swift express listing of at least 5-6 days,with proper training and feedback, maximized advertisements of the same,focus on humanintervention rather thanoverall online transactionsas a whole. For them, EPCHhas provided a bettervisibility and higher chancesof collaborations, as theylook forward to set shopnext time too.

Their Regional Manager informs that ebay hasbeen participating at EPCH fair for a long timenow. He adds that with the growing popularity

of online shopping, it has become imperative to offer an overall goodexperience, and that is where businesses like ebay step in. ebay has a hugenetwork in 40 dedicated countries. EPCH is a platform which enables themto reach out to sellers big andsmall. Therefore, it is mutuallybeneficial to both parties and heis very grateful to the organizersof the fair. They inform that eBayhas become more tech-savvyand in the process haveintroduced new andunconventional services.

Their representative at the eHubis their sourcing manager forfurnishings, décor, lamps and

lighting. He informs that this is their first participation at the fair. Their mainarea of focus(like any other e-commerce business) is the seller so that theirconsumer buyers get more variety to choose from. As their portal sells homeand lifestyle products, he looks forward to more manufacturers signing upwith them for onlinebusiness. He hopes to attractsellers by providing goodcataloguing experiences sothat manufacturers tooactually profit and not remaindormant. He adds that EPCH’strade shows are goodinitiatives that bring togetherunder one roof, sellers, buyersand other middle parties.

IHGF DELHI FAIR -SPRING 2016 - FACT FILE / FACILITIESPanel Discussion2nd Floor, Conference Room II, CFB

SeminarsBoard Room, Ground Floor, CFB

Free ShuttlesEPCH will operate free shuttle servicefrom the Listed Hotels, visit our websitefor list of Hotels, please contact theLobby Manager at the Hotel or callTransport Helpline

Rent A Car ServiceYou may hire taxi from 24 Hr. MeteredRadio Taxi Service Call : 011-41414141

Opening Hours9.00 AM - 6.00 PM

Visitor AdmissionOverseas Trade Visitors andDomestic Volume Buyers

Visitor RegistrationCentral Function Building

HelplinesHotel: +91 9871121212Transport: +91 9818725533General: +91 9818725553

Organiser’s OfficeNear Hall 7 & 8

Buyers LoungeSensation Lounge- Adjacent to Hall-12Goldern King Lounge- Adjacent to Hall-15

RestaurantsFine Dine: 1st Floor, CFB

Food Court: Third Floor of Mart

Food Yard: Between Hall 9 & 15

Cafe Seasons Restaurant:Between Hall 9 & 15

e-Hub2nd Floor, CFB

Fair Facilities at CFB(Central Function Building)

• Foreign Exchange Counter

• Free Internet

• Travel Desk

• Business Centre

• Taxi Services

• Medical Aid

• Information Desk

• Left Luggage

• Wi-Fi Hot Spot

“Partners in Progress - KAL, AAJ aur KAL 2014-2016-2018”22nd Feb, 6 pm, 2nd Floor CFB ; Know the eminent panelists of the Discussion on Retail and e-Commerce

MrMrMrMrMr. K. K. K. K. Kumar Rajagopalan,umar Rajagopalan,umar Rajagopalan,umar Rajagopalan,umar Rajagopalan,Chief Executive OfficerChief Executive OfficerChief Executive OfficerChief Executive OfficerChief Executive Officer,,,,,Retailers Association ofRetailers Association ofRetailers Association ofRetailers Association ofRetailers Association ofIndiaIndiaIndiaIndiaIndiaMr. Kumar has representedRAI as the voice for retailing

in India and works with all levels of govt. andstakeholders. He is also a Director withRetailers Association’s Skill Council of India(RASCI) and Independent Director on Boardwith Aeon Credit Service India Private Limited.He has over 28 years of business experience,having worked as the country head - retailsolutions at IBM. Mr. Kumar has witnessedsuccess by taking up functions that requirestart-up skills or turn-around skills.

MrMrMrMrMr. C. K. Nair. C. K. Nair. C. K. Nair. C. K. Nair. C. K. Nair,,,,,Customer Care AssociateCustomer Care AssociateCustomer Care AssociateCustomer Care AssociateCustomer Care Associate& Chief Operating& Chief Operating& Chief Operating& Chief Operating& Chief OperatingOfficerOfficerOfficerOfficerOfficer, Home Stop, Home Stop, Home Stop, Home Stop, Home StopMr. Nair has been associatedwith Shoppers Stop since

1994, having managed varied portfolios in thefield of Distribution and Logistics, Buying andMerchandising and Retail Operations. Mr. Nairis responsible for conceptualizing the Homestop business and launching it successfully inmajor cities. Prior to Shoppers Stop he hasworked with organizations like Maratt RubberLtd and Carona Ltd.

MrMrMrMrMr. Latif Nathani. Latif Nathani. Latif Nathani. Latif Nathani. Latif NathaniVice President andVice President andVice President andVice President andVice President andManaging DirectorManaging DirectorManaging DirectorManaging DirectorManaging Director,,,,,eBay IndiaeBay IndiaeBay IndiaeBay IndiaeBay IndiaMr. Nathani is an activeevangelist of e-commerce's

transformational potential for both Indian onlineshoppers & entrepreneurs. He has 23 years ofexperience in building and leading highperforming global businesses, engineering andmarketing teams which includes many roles inMicrosoft US; GM for Microsoft’s UnlimitedPotential Group in India; CEO of a productstrategy consulting firm in San Francisco; SeniorDirector, Global Consumer Product Marketing atSymantec Corp.; cofounder of eMemories.com.

MrMrMrMrMr. Mahesh Shah,. Mahesh Shah,. Mahesh Shah,. Mahesh Shah,. Mahesh Shah,CEO of Future Group’sCEO of Future Group’sCEO of Future Group’sCEO of Future Group’sCEO of Future Group’sHome Retail Business,Home Retail Business,Home Retail Business,Home Retail Business,Home Retail Business,HomeTHomeTHomeTHomeTHomeTownownownownownMr. Shah is an acknowledgedleader of the home retail

industry in India. Has an invaluable experiencein merchandising and retail operations, he hasturned around businesses, besides buildingand leading businesses from scratch toleadership status. He has been associated withBlow Plast Ergo, @home, Home Centre andFuture Group in various capacities. His mostrecent roles being President, Home Centre andnow as CEO of Future Group’s home retail

business, Home Town.

MrMrMrMrMr. Vivek R. Vivek R. Vivek R. Vivek R. Vivek RHead – HomeHead – HomeHead – HomeHead – HomeHead – HomeFurnishing & DecorFurnishing & DecorFurnishing & DecorFurnishing & DecorFurnishing & DecorCategoryCategoryCategoryCategoryCategory, Flipkart India, Flipkart India, Flipkart India, Flipkart India, Flipkart IndiaPvt. Ltd.Pvt. Ltd.Pvt. Ltd.Pvt. Ltd.Pvt. Ltd.Mr. Vivek heads Home

Furnishing and Decor Category in Flipkart andworks closely with brands and sellers to buildthe best in class selection for customersthrough a marketplace platform. He has beenassociated with Flipkart for over 2 years. Prior,he worked with KPMG as a managementconsultant advising clients in a diverse set ofindustries including Retail, Auto, Aviation.

MrMrMrMrMr. Kashyap V. Kashyap V. Kashyap V. Kashyap V. Kashyap VadapalliadapalliadapalliadapalliadapalliChief Marketing OfficerChief Marketing OfficerChief Marketing OfficerChief Marketing OfficerChief Marketing Officer& Business Head –& Business Head –& Business Head –& Business Head –& Business Head –PPPPPeppefryeppefryeppefryeppefryeppefry.com.com.com.com.comMr. Kashyap has been withPepperfry.com for close to 3

years and leads the marketing function withresponsibility of the Home Categories BusinessUnit. He has close to 2 decades experience inMarketing and Brand Management & BusinessBuilding. His last role was as the CMO at eBayIndia, where he previously also performed therole of Director-Category Management &Business Development. He started his careerwith Cadbury India and has also worked withTata Interactive Systems & Google India.

MrMrMrMrMr. Addepalli V. Addepalli V. Addepalli V. Addepalli V. Addepalli VenkataenkataenkataenkataenkataSitaram KSitaram KSitaram KSitaram KSitaram Kumarumarumarumarumar, Vice, Vice, Vice, Vice, VicePresident / BusinessPresident / BusinessPresident / BusinessPresident / BusinessPresident / BusinessHead - Home CentreHead - Home CentreHead - Home CentreHead - Home CentreHead - Home CentreIndiaIndiaIndiaIndiaIndiaMr. Kumar is a retail

professional with sound experience inmanaging the value chain from productdesign to retail, marketing skills to drive thebusiness forward. His core strength lies inconceptualising and designing productstrategy; knowledge on planning and businessprocesses; driving design and buying teams;expertise in managing private label and brandbusinesses for home category; marketing andpromoting brands; skills in negotiation; andstreamlining order procesess.

MrMrMrMrMr. M W. M W. M W. M W. M Wenkatesh S Penkatesh S Penkatesh S Penkatesh S Penkatesh S Patri,atri,atri,atri,atri,Head-AM & FBA, GlobalHead-AM & FBA, GlobalHead-AM & FBA, GlobalHead-AM & FBA, GlobalHead-AM & FBA, GlobalSales, Amazon IndiaSales, Amazon IndiaSales, Amazon IndiaSales, Amazon IndiaSales, Amazon IndiaMr. Wenkatesh’s team helpssellers from India to sell/exporttheir products on amazon

marketplaces worldwide. Before this role, he hashelped amazon launch Home & Kitchen categoryin India, managed its marketplace business. He iswith Amazon for the past four years and beforethat he was a Consultant in multiple roles withReliance Industries limited and Modi Enterprise.He had an entrepreneurial debut with a venturecalled mycityprice.com.

Ms. Sonali BhandariMs. Sonali BhandariMs. Sonali BhandariMs. Sonali BhandariMs. Sonali BhandariSenior Executive, WestsideSenior Executive, WestsideSenior Executive, WestsideSenior Executive, WestsideSenior Executive, WestsideMs. Bhandari has been part ofthe first team of professionalsin the Indian retail industry(having joined Littlewoods Intl.

in 1995, which became Trent Ltd ( a TataEnterprise) in 1998. With over 2 decades ofmulti-disciplinary experience in Buying,Merchandising and Sourcing , she has beeninstrumental in the setting up of the first homelifestyle department in the Indian retail market.She is currently Senior Buying Manager – Homeat Westside. This has grown to be a significantplayer in the private label business with a wellcurated and commercial range of products.

MrMrMrMrMr. Navin Mistry. Navin Mistry. Navin Mistry. Navin Mistry. Navin MistryHead-Retail Exports,Head-Retail Exports,Head-Retail Exports,Head-Retail Exports,Head-Retail Exports,eBay IndiaeBay IndiaeBay IndiaeBay IndiaeBay IndiaHe is a member of eBayIndia leadership team,having 15 year career in e-

commerce entrepreneurship and experience inbusiness management across Lifestyle andFashion verticals driving revenues for domesticand global markets for eBay India. He was partof founding team that started India’s firstoriginal movie merchandise auction site-bollywoodauctions.com, auctioning originalcelebrities memorabilia. Currently as a BusinessHead – Global Trade, Mr. Mistry is responsibleto build Cross Trade Business providing globalopportunities to domestic sellers.

MrMrMrMrMr. Karan Jethwani. Karan Jethwani. Karan Jethwani. Karan Jethwani. Karan JethwaniCo ordinator - DomesticCo ordinator - DomesticCo ordinator - DomesticCo ordinator - DomesticCo ordinator - DomesticRetail Promotions at EPCHRetail Promotions at EPCHRetail Promotions at EPCHRetail Promotions at EPCHRetail Promotions at EPCHAn Industry Stalwart with anexperience of 30 years inmanufacture and export of

home décor, gifts and jewellery, Mr. Jethwanihas been felicitated for lifetime contribution inpromoting exports of handicrafts by EPCH. He isalso a well know figure among organised retailfraternity. As Co-ordinator, Domestic RetailPromotions, EPCH, he has catalysed the alliancebetween EPCH, Organised Retail and e-commerce. He heads a powerful advisorycommittee comprising top knotch executives ofIndia’s retailers and e-commerce co’s.

MrMrMrMrMr. Rakesh K. Rakesh K. Rakesh K. Rakesh K. Rakesh KumarumarumarumarumarExecutive DirectorExecutive DirectorExecutive DirectorExecutive DirectorExecutive Director, EPCH, EPCH, EPCH, EPCH, EPCHMr. Kumar, has inspired andshaped the handicraftsmanufacturing & export tradeand effectively built EPCH, the

apex body, with relentless service over the last25 years. Mr. Kumar is the key architect forsetting up of several important organisationssuch as India Exposition Mart Limited (IEML) -where he is the present Chairman ; the NationalCentre for Design & Product Development(NCDPD) and the Handicrafts & Carpet SectorSkill Council (HCSSC). He is the Immediate PastPresident of Indian Exhibition Industry Association(IEIA). Mr. Kumar has also been bestowed withthe India’s Greatest’s Super Achiever Award.

Buyers Comment....Prime Interest: Lighting and

Accessories

I own Philadelphia

Estate Lighting and

Accessories,

Philadelphia, USA. I

have been a regular

visitor at EPCH fairs for

close to two decades

now and am back to

the fair after a gap of 3 years. I deal mainly in

lighting, furniture and some accessories. Other

than India, I source from China and Singapore.

At IHGF, stall organization is the best

improvement as proper directions and

signboards help reduce waste of time as one

searches for certains stalls. The products in India

are very good and the best part is they are

getting better every year. With regard to pricing,

the Indian market now has an edge as prices

are going up in China, India’s main competitor.

Eddie Mc Gowan, USA

Prime Interest: Wood crafts

I am the managing directore of Bacalor

Strategic Consulting,

Israel. This is my first

trade show visit to

India, though I have

visited shows in other

international markets

like China, Germany

and Birmingham,

England. My focus is on wood crafts and carving

as well as gifts in this category. I am quite happy

with the massive range of products showcased

in IHGF. I am overwhelmed by the intricacy of

the products and the hospitality of the

organizers. I am sure to be back next year.

Gabriel Bacal, Israel

Prime Interest: Home Decor

I am an

entrepreneur from

the US and am

engaged in the

field of product

designing, interior

designing and

architecture. I am a rookie visitor to EPCH and I

am impressed by the general feel of it all.

Other than India I buy home décor products

and textiles from China, Mexico and Singapore.

On the pricing front, textiles are seeing a

higher pricing in India. I can see that this

industry is growing bigger.

Elizabeth Hales, USA

Prime Interest: Furniture and

Accessories

I have recently

started my

business in

Johannesburg,

South Africa and

this is my first visit

to EPCH as well as

India. I came to know about the fair from the

internet. Accessories and furniture are my main

interests. I have done business in Shanghai and

Singapore in the past and I am happy to inform

that this fair has far exceeded expectations in

terms of the segmentisation. I appreciate the

way products are arranged categorically and

nothing is out of place-facilitating easy

browsing. In terms of hospitality, transportation

and hotel accommodation, all are very

comfortable. These small details are going to be

the game winner for India.

Sally Muir and associate, South Africa

Prime Interest: Fashion Accessories

I am the CEO of Le

Deure Designs which

is based in Montreal,

Canada. I am here to

buy fashion

accessories, jewellery

and bags which are

hugely popular and

highly in demand as Montreal is the fashion

hub of Canada. We have business branches

across the globe with chain stores in Europe,

Australia, US as well as India. I am based in

India acting as a link between India and Canada

as we import from India and Bangladesh only. I

feel despite slow global market, the buyers’

footfall at IHGF Delhi Fair is tremendous and

that reflects how successful EPCH has been.

This is my first time at this fair and I am positive

that I will visit again.

I Zaman, Canada

Prime Interest: Textiles for Home

This is my 4th year of

visiting the IHGF Delhi

Fair and I find it a

much better

organized, a lot bigger

affair than the last few

times. I deal in textile

home décor articles

like curtains and pillows, and generally buy from

India and China, further selling them at

wholesale in my local market in Philippines. I

prefer the products purchased from the Indian

market due to their craftsmanship, and the love

that the artisans make their articles with. It is

also the cultural familiarity with India that helps

my customer base as they can relate with the

products bought from here.

Alex Ong, Philippines

Prime Interest: Artisanal home décor

I operating a website

called Vilasata.com. I

aim to curate artisanal

hand-crafted home

décor products made

from natural

materials. I want to

create a collection of

products made by artisans with aesthetic sense

so I am overwhelmed by the kind of variety

and products on display here. I am currently

working with copper artisans from Pune, and

some from Jaipur and Jodhpur. I wish to

connect with artisans from Saharanpur and

Moradabad through the IGHF Delhi Fair.

Sayali Agaskar, Mumbai

Prime Interest: Well-crafted cushions,

home linen and brass products

This is my 14th visit to

this fair and I am

delighted with the

organizer’s efforts to

put up such a mega

event. I am a

wholesaler from

Colombia looking for

well-crafted cushion, linen and brass products.

This is the first time I will be purchasing lighting

products. Other than India, I import from China

and Singapore. I finds the quality of the goods

very good. Cristina De La Espriella, USA

LOCATION : Near entry of Halls 14 and 15 THEME PAVILION

Crafts persons from Jodhpurput up a vibrant display at IHGF10 craftsmen from Jodhpur got theopportunity to exhibit their craft to aninternational audience at IHGF Delhi Fair Spring2016, under the Comprehensive HandicraftsCluster Development Scheme for the Jodhpurmega cluster. We met a few of them and foundthem elated at the prospects of getting directorders and the learnings from interacting withoverseas buyers. Jodhpur cluster presentsnumerous varieties of handicrafts in this fairincluding wood, iron, embroidery, leather,horn, bone and 'aari-tari' (work with wire),stonework, etc.

A little shy but enthusiastic Chandini Devi fromJodhpur offers a plethora of home textiles witha range in bed sheets, cushion covers,

stoles(dupattas) and dress material. She workson intricacies to make a product look special soeven a cushion cover takes almost four or fivedays. Her craft work like Epli(Cut work),Kanthawork and embroidery requires precisionand hardwork so such value additions onproducts take time. She works under GraminVikas Evam Chetna Sansthan, a welfareorganization that trains women artisans. Thisorganization helps women like Chandini Devito refine their skill and gives them anopportunity to directly communicate with thebuyers. She hopes for a large scale business

through theIHGF DelhiFair.

Rehmat Khanfrom Jodhpurhas a varietyin furnitureand gift itemswith rawmaterials likeborn, hornand inlaymaterial fordifferent giftitems. Havinginherited thisbusinessfrom his

father, Rehmat Khan strives to continue thisfamily business with great zeal and sincerity.He has been working since past 8-10 years. Allshowpieces he has displayed have beenminutely carved - a work that demonstrates thehard work of artists who have been earningtheir livelihood by practicing this craft.

Lila Handicrafts offers colourful handwork andpaintings in Jodhpuri designs and patterns.They manufacture furniture and gift items.Amit Jangid, one of the owners shares howEPCH is offering a facility in Jodhpur that

provides free training and helps them inrefining their skill. With the display of most ofhis fine works, Amit Jangid believes that he willmeet buyers who will appreciate his work andwill surely step forward to strike a good deal.

Suresh Kumar deals with painting, metal craftand mixed metal products under the nameHome and garden décor in Jodhpur. With a

factory that accommodates many workers,Suresh tries to paint most of his products likeshowpieces, garden stick, wall hooks andhanging. He also offers an interesting array ofshowpieces under the name Yoga retreat.

Keshar Arts presents a wide range of woodenfurniture comprising tables, clocks, almirahsand other wood based items. Having been apart of this business for almost 15 years, RajeshJangid hopes to continue and expand thisbusiness. IHGF Delhi Fair is one suchopportunity for him. With this fair he isenthusiastic to meet a wide range ofbusinessmen from India and abroad.

Mahesh Chauhan runs an Indian leatherhandicraft manufacturing unit under the nameMahesh Handicrafts. He deals with differenttypes of leather bags and sofas. Jodhpurpatterns are beautifully carved in various slingbags and shoulder bags that have been

displayed at his stall. He is happy with thelocation of their stall and hopes to see a largenumber of buyers.

Pushpa International deals with numeroussilver, white metal, mina and wooden carving

furniture. They also deal in Jharokha and giftarticles. Vivek Bhansali, owner of the enterprisesays that they also deal with many iron, brass

and silver products.He ensures that hisproducts match up tothe latest fashion andtrends of the market.With all his widerange displayed, hehopes for a big salethat will escalate hisbusiness and expandhis reach.