The Future of Interactive Marketing: Ross Dawson's keynote at IPZ09 in Istanbul
Organize for Complexity - keynote at Agile Turkey Summit 2014 (Istanbul/TR)
-
Upload
niels-pflaeging -
Category
Business
-
view
743 -
download
0
description
Transcript of Organize for Complexity - keynote at Agile Turkey Summit 2014 (Istanbul/TR)
1
Istanbul, 24.10.2014 Agile Turkey Summit
@NielsPflaeging
2
3
4
5
6
7
Formal part of value creation Solution: Machine
Dynamic part of value creation Solution: Man
8
high dynamics
Local markets, high customization
9
Sluggish/dull, low dynamics
high dynamics
Spacious markets, little competition
Local markets, high customization
10
Sluggish/dull, low dynamics
high dynamics
high dynamics
Spacious markets, little competition
“Outperformers” exercise market pressure over conventional companies
Local markets, high customization
11
Formal part of value creation Solution: Machine
Dynamic part of value creation Solution: Man
Sluggish/dull, low dynamics
high dynamics
high dynamics
Age of Crafts Manu- facturing
Industrial Age/ Age of
Tayloristic Industry
Age of Global Markets
1850/1900
Spacious markets, little competition
“Outperformers” exercise market pressure over conventional companies
Local markets, high customization
1970/80 today
12
Periphery
Market
Center
13
1 Impulse 4 Command
3 Decision
2 Information
5 Reaction
Center
Market
Periphery
Client
Is in charge!
14
1 Impulse 2 Decision
3 Reaction
Center
Market
Periphery
Client
Serves the periphery, if needed
Is in charge!
15
16
17
18
19
Theory X Theory Y
People need to work and want to take an interest in it. Under right conditions, they enjoy it
People dislike work, find it boring, and will avoid it if they can
Attitude
Direction
Responsibility
Creativity
Motivation
People will direct themselves towards a target that they accept
People will seek and accept responsibility, under the right conditions
Under the right conditions, people are motivated by the desire to realize their own potential
Creativity and ingenuity are widely distributed and grossly underused
People must be forced or bribed to make the right effort
People would rather be directed than accept responsibility, (which they avoid)
People are motivated mainly by money and fears about their job security
Most people have little creativity - except when it comes to getting round rules
20
Behaviors
Context Human Nature
21
22
”Meritocracy“ Budgeting Planning
Control of work hours Job Descriptions
Competencies Management
Incentives Individual targets
Performance Appraisal/360°
Salary ranges
Training budgets Personnel Development
Org charts
Target negotiation
Holiday applications
”Personnel Expenses“
Suggestion boxes
Assessment Centers
Knowledge Management
Pay for Performance
Paid extra hours
Bonuses
Quotas
Dress codes
Job titles
HR
23
3. Fase „beta“ o “fase de integración“
2. Fase „alpha“ o “fase de diferenciación“
Transformación tipo 2: “Profundización“
Transformación tipo 1: “Burocratización“
Transformación tipo 3: “Transformación Beta“
Young organization Older organization
1. Start-up phase or “Pioneer phase “
24
3. Fase „beta“ o “fase de integración“
Transformación tipo 2: “Profundización“
Transformación tipo 1: “Burocratización“
Transformación tipo 3: “Transformación Beta“
Young organization Older organization
1. Start-up phase or “Pioneer phase “
2. Alpha phase or “Differentiation phase“
25
Transformación tipo 2: “Profundización“
Transformación tipo 1: “Burocratización“
Transformación tipo 3: “Transformación Beta“
Young organization Older organization
1. Start-up phase or “Pioneer phase “
2. Alpha phase or “Differentiation phase“
3. Beta phase or “Integration phase“
26
1. Start-up phase or “Pioneer phase “
2. Alpha phase or “Differentiation phase“
Type 2 transformation “Deepening“
Type 1 transformation: “Bureaucratization“
Type 3 transformation: “Beta Transformation“
3. Beta phase or “Integration phase“
Young organization Older organization
27
Indústry
Retail
Servicies
Government/ NGOs
It is possible.
28
29
Culture
30
Formal Structure
31
Informal Structure
32
Value Creation Structure
33
Compliance, Power Social Work/Value Creation
Formal Structure Informal Structure Value Creation Structure
34
35
Law Beta Alpha §§1 Freedom to act Connectedness not Dependency §2 Responsibility Cells not Departments §3 Governance Leadership not Management §4 Performance climate Result culture not Duty fulfillment §5 Success Fit not Maximization §6 Transparency Intelligence flow not Power accumulation §7 Orientation Relative Targets not Top-down prescription §8 Recognition Sharing not Incentives §9 Mental presence Preparedness not Planning §10 Decision-making Consequence not Bureaucracy §11 Resource usage Purpose-driven not Status-oriented §12 Coordination Market dynamics not Commands
36
• Fixed, individual targets • Management by Objectives • Budgets and Plans • Performance Appraisal • Hierarchical Pressure • Pay by Position or Performance • Incentives and Bonuses • …
• Transparency & Improvement • Comparisons between peers • Comparisons with previous periods • Dialog and Dissent • Social and group pressure • Pay by market value • Results Sharing • …
37
@NielsPflaeging nielspflaeging.com
organizeforcomplexity.com betacodex.org
slideshare.net/npflaeging