“Organizational Strategy Study”

Final Project

Presented By:

Yasir Dawood Sp-2011-MSCEM-044

Asif Ali Fa-2011-MSCEM-039

Irfan Nawaz Fa-2011-MSCEM-040

M Kaiser Hanif Satti Sp11-MScEM-020

Qurat ul Ain Arsalan Fa-010-MSCEM-163

Saad Toor Fa-011-MSCEM-001

Presented to :Prof. Khusro P. Malik

Introduction

• This assignment deals with the concepts of strategic management and applies it to COCA COLA the leading beverage brand in the carbonated drinking market. The various aspects of the strategic planning are discussed.

Introduction Cont….

• The Company History is given followed by the mission & vision Statement

• Analysis are done on the organization's strategy like PESTEL, Poster, SWOT & Functional KPI’s

• Lastly the alternate strategies for more enhancement in growth are suggested

History of Coca Cola

• The Coca-Cola Company, founded in 1886, is ranked number 94 in the Fortune 500 and number one in the beverage industry. They own four of the top five soft drink brands and serve over 6 billion consumers. Coca-Cola is headquartered in Atlanta, Georgia but “approximately 74% of its products are sold outside the US”.

History of Coca Cola Cont…

• The Coca-Cola Company is one of the leading manufacturers, distributors, and marketers of non alcoholic beverage concentrates and syrups.

• Their three major segments are North America, South Asia and the Pacific Rim, and Bottling Investments. Their five other segments include Europe; North Asia, Eurasia and Middle East; Latin America; Africa; and Corporate

COCA COLA SLOGANS

ORGANIZATIONAL STRATEGY OF COCA COLA

FUNCTIONAL STRATEGY OF COCA COLA

SWOT ANALYSIS

SWOT ANALYSIS (contd)

PESTEL ANALYSIS

STRATEGIC CAPABILITY

PORTER FIVE FORCES

A SURVEY REGARDING COKE VS PEPSI

A SURVEY REGARDING COKE VS PEPSI

Conclusion

• Coca Cola is maintain its growth and doesn’t have any immediate lethal threat for its growth or survival

• The alternate strategies proposed are essential for ensuring the same growth and success in the future, otherwise the results could go grey for the company

Thank You