a “ presentation ”

on“ role model – karshanbhai patel Eknathji ranade

Submitted by:ALKESH MISTRY 1445

f.y m.B.A (SEM-1)Narmada college of management

DR. KARSANBHAIKHODIDAS PATEL“Rags to Riches”

EARLY LIFE Karsanbhai Khodidas Patel was born in 1944 in Northern Gujurat to a

farmer family

He finished his B.Sc. in Chemistry at age 21

Thereafter, he joined New Cotton Mills in Ahmedabad as a lab technician

He later joined the Geology and Mining Department of the State of Gujurat

BEGINNINGS OF NIRMA In 1969, while still employed, Karsanbhai started making

handmade quality detergent in his home as a means to earn some side incomeNaming it Nirma after his daughter, Nirupama, it was run as a one-man enterprise utilizing indigenous technology for product creation

He would bicycle through the local neighborhoods to sell the detergent on the way to work Most detergents at the time were priced at around Rs. 13/kg. Nirma was priced at Rs. 3/kg

Nirma was an instant success in the local neighborhoods and offered great value as a high quality product for a low price

After three years of reaping profits, Karsanbhai left his job and set up a small workshop in a suburb of Ahmedabad

NIRMA REVOLUTION Nirma revolutionized the detergent market which

had been dominated by big multi-national, billion dollar companies such as Hindustan Lever and Proctor & Gamble

Effectively targeted low-income families – a large class of society that had been ignored by established companies

Within a decade, Nirma became the largest selling detergent in India

NIRMA EXPANSION After establishing its leadership in economy-priced

detergents, Nirma’s foray into the premium brand segment for soap and detergents was equally successful

Nirma’s annual sales touch 800,000 tones, making it one of the largest volume sales with a single brand name in the world

Eknath Ramakrishna Ranade

Born :19 November 1914 Died : 22 August 1982), popularly referred to as Eknathji, was a social activist and leader, motivated by the twin spirits of nationalism and spiritualism, and known for his great organizational abilities.

EARLY LIFE AND EDUCATION : Ranade was born on 19 November 1914 in Timtala, Amravati district in the western

Indian state of Maharastra. In 1920 his family moved to Nagpur and Ranade had his primary education in Pradanavispura School.

In 1932 he passed his matriculation examination from the New English High School in Nagpur. After getting a Master of Arts degree in philosophy with honours, he went on to earn an L.L.B from Sagar University in Jabalpur in 1945

VIVEKANANDA MEMORIAL AND KENDRA

Ranade was the organising secretary of Vivekananda Rock Memorial committee. siastic responses to the scheme from RSS chief M. S. Golwalkar and others, Ranade established the Vivekananda Rock Memorial Organising Committee and became its Organizing Secretary. Various branches of the committee were established across the country (with future BJP leader L. K. Advani serving as the organising secretary of the Delhi branch) to build support, and later raise funds, for the memorial. When the idea was initially rejected by the Minister of Education and Culture Humayun Kabir.

Ranade drummed up support from over 300 members of the Indian Parliament, which led to the project receiving approval from Prime Minister Indira Gandhi. Ranade also managed to win endorsement for the project from a diverse section of the political and spiritual community, including sections traditionally in opposition to RSS.

VIVEKANANDA MEMORIAL AND KENDRA

After the project was approved, Ranade led a cadre of volunteers to raise funds for construction from donors across the country; state governments and the central Government of India also contributed towards the Rs.12.5 million fund total. The Rock Memorial was completed in 1970, and inaugurated by President of India V.V. Giri on 2 September.

Two years later, Ranade founded the Vivekananda Kendra, centred at Kanyakumari with branches elsewhere, as a Hindu spiritual organisation based on the principles of “Renunciation and Service” preached by Vivekananda. The Kendra is a “lay service organization” without a guru or propagation of a “guru culture” though it was influenced by the teachings of Vivekananda. It is affiliated to the RSS which has 206 branches in various parts of the country.

PUBLICATION Ranade’s publications are the “Swami Vivekananda Rousing Call to

Hindu Nation, the “Sadhana of Service” (1985), the “Story of Vivekananda Rock Memorial” and the “Kendra Unfolds

Personality traits:

Hard worker Initiative Positive attitude Intelligence Creativity

WHY I PERCEIVE THEM AS MY ROLE MODEL

Vision Courage to take dicision Effective communication Personality characteristic Self confidence Risk taker

Inspiration Social worker Visionary Strong attitude Travel toward unexplored path Self motivator

Karshan bhai patel Eknathji

GAPE BETWEEN MY SELF AND MY TWO ROLE MODEL

self confidence Communication Leadership qualities Clearing of vision & mission Learning Self motivation Initiative Intelligence Convenience power Risk taking Specific goal

ACTION IN THE REMAINING PERIOD OT NCM

I will work had to improve my self cofidance Getting inspiration from faculty member , friends , and family I will take part various activity at NCM I will be trying to take initiatives in various activities in NCM I will improve my communication skill I will get a good personality within two year at NCM

ACTION IN THE FIRST TWO YEAR OF MY PROFESSIONAL LIFE

Set career and job goals Decision making Taking initiative Innovation and risk taking Performance Ability to work any circumstances

DIFFERENCE MADE BY

Entreoreneurial skill Starting nirma education &

research foundation

Ability to inspire others Positive attitude Social worker Build up rock memorial

Karshan bhai patel Eknathiji

THE DIFFERENCE THAI I WOULD LIKE MORE IN MY SELF BY MY ROLE MODEL

• Creative• Obedient• Goal• Self motivator• Co-operative• Loyal• Ambitious• participative

• Lack of persistency• Unstable• Lacking initiative• Poor communication• Believe in other selves• Need of hardworking• Lazy ness

STRENTH WEAKNESS