ORGANIC FOOD MARKET AND ITS CONSUMER · PDF fileAparna Goyal Amity University Noida Sanjeev...

http://www.iaeme.com/IJMET/index.asp 1030 [email protected]

International Journal of Mechanical Engineering and Technology (IJMET)

Volume 8, Issue 12, December 2017, pp. 1030–1041, Article ID: IJMET_08_12_111

Available online at http://www.iaeme.com/IJMET/issues.asp?JType=IJMET&VType=8&IType=12

ISSN Print: 0976-6340 and ISSN Online: 0976-6359

© IAEME Publication Scopus Indexed

ORGANIC FOOD MARKET AND ITS

CONSUMER BUYING BEHAVIOR OF

ECOLOGICALLY SUSTAINABLE GREEN

PRODUCTS

Aparna Goyal

Amity University Noida

Sanjeev Bansal


Sanjay Srivastava


ABSTRACT

Natural Green items sold are still very costly, on the grounds that the vast

majority of these items imported because of restricted creation in India and request a

muddled procedure when contrasted with the non-natural item. Eco-items take after

regular collecting cycle, which causes moderately low time span of usability. Natural

Vegetables and organic products painstakingly took care of for reaping by the

agriculturists and get-together to authorities for conclusive conveyance to providers

and general stores to the end purchaser (Guritno 2013). Interest for natural items

expanded essentially in the sustenance business in both created and creating nations.

Study centers in expanding vegetable utilization particularly the natural ones in light

of higher quality and developing interest in Delhi-NCR. Group building had been the

green sustenance advertise accomplishes accomplishment with higher nature of

vegetables including the natural ones. In view of the outcomes in conveyance

execution and immaculate request satisfaction characteristics, natural providers have

a high level of the non-natural provider. This is because of the number and sorts of

vegetables requested by the authorities or merchants specifically to the provider more

than non-natural providers are, with the goal that natural providers all the more

effortlessly satisfy the request. The investigation uncovered that natural vegetables'

customers from the two channels, current retailers and group markets are

fundamentally unconcerned in term of their characterized attributes. Purchasers of

natural vegetables overwhelmed by ladies customers (83.3%) and age gathering of

30-40 years (58.6%) with advanced education. They as supposition pioneers have

made mindfulness, verbal exchange and uplifting disposition of natural items for a

more advantageous life.

Aparna Goyal, Sanjeev Bansal and Sanjay Srivastava


Keywords: Ecologically safe, Green Marketing, Consumer Behaviour,

Environmentally sustainable, Healthy Organic Food

Cite this Article: Aparna Goyal, Sanjeev Bansal and Sanjay Srivastava, Organic Food

Market and Its Consumer Buying Behavior of Ecologically Sustainable Green

Products, International Journal of Mechanical Engineering and Technology 8(12),

2017, pp. 1030–1041.

http://www.iaeme.com/IJMET/issues.asp?JType=IJMET&VType=8&IType=12

1. INTRODUCTION

Organic items' are still very costly, in light of the fact that a large portion of these items

imported from abroad. Albeit organic items are still generally costly in light of restricted

generation and confounded process, contrast and the non-organic item. Despite the fact that

have been gathered which causes generally low timeframe of realistic usability. Other than

perishable, vegetables additionally are voluminous (not substantial but rather require space or

space that is sufficiently wide). Subsequently, vegetables require legitimate treatment of

reaping by agriculturists, social affair to gatherers, and conveyance to suppliers and

supermarkets to the customer (Guritno and Harsasi 2013). Be that as it may, interest for

organic items expanded altogether and substantially higher than in the sustenance business

when all is said in done in both created and creating nations. Organic sustenance items

consider 2% of the aggregate offers of all nourishment items all through the world. This is on

the grounds that customer request can be satisfied, while agents from upstream to downstream

get the advantage from the dissemination of these vegetables. Vegetables are farming items

that have the perishable nature (perishable and broken) in light of the fact that they have a

high water substance and continue running their biochemical movement even. National

Capital Region (NCR) speaks to the metropolitan territory of Capital in India (New Delhi). It

incorporates New Delhi and urban zones encompassing it in neighboring conditions of

Haryana, Uttar Pradesh and Rajasthan. The motivation behind this investigation was to decide

the stream of the vegetable production network from agriculturists to Delhi-NCR until

disseminated to buyers through a cutting edge advertise in Delhi-NCR.

LITERATURE REVIEW

Sulaeman (2007) characterized organic nourishment as "sustenance which originates from

organic cultivating framework that apply pragmatic administration with the expect to protect

environment to accomplish maintainable generation and controlling weed, nuisance and

infection through different routes, for example, reusing the deposits of plants and

domesticated animals, choice and product pivot, administration of water system, development

and planting and in addition the utilization of natural materials". Modern retailers are

important outlets for higher quality of vegetables including the organic ones. Nonetheless, in

this area just like in India in general, traditional market still considered dominant in

supplying people's vegetables consumption. Suharjo (2013) study revealed that there was

barrier to purchasing organic food product included that it was hard to find organic products

in traditional market. To be more specific about organic vegetables, ordinary traditional

market rarely provides organic vegetables, but there emerged a community market for organic

vegetables in Delhi-NCR. The term community market is used because this market related to

specific community, in this case community of organic and healthy products sellers and

buyers.

Organic Food Market and Its Consumer Buying Behavior of Ecologically Sustainable Green Products


2.1. Rationale behind utilizing 4P's of Marketing

The time-respected promoting principles of who, what, when, and where to showcase any

items still applies to advertising either expectedly or organically developed create. These

principles are regularly alluded to as the 4Ps of showcasing - item, value, place and

advancement.

1. THE PRODUCT: Exactly what are you going to offer? Characterize it as far as what it

improves the situation your client. How can it help your client to accomplish, keep

away from or safeguard something? You should be clear about the advantages it offers

and how the client's life or function will be enhanced on the off chance that he or she

purchases your organic deliver.

2. THE PRICE: Exactly what amount would you say you will charge for your item, and

on what premise? How are you going to value it to offer at retail? How are you going

to value it at discount? How are you going to charge for volume rebates? Is your cost

right, in view of your expenses and the costs of your rivals?

3. THE PLACE: Where are you going to offer this item at this cost? Is it accurate to say

that you will offer specifically from your own particular ranch or through wholesalers?

4. THE PROMOTION: How are you going to advance, publicize and offer this item at

this cost, at this area? What will be the procedure from the principal contact with a

prospect through to the finished deal?

Makers see their items as the last aftereffect of their work. Be that as it may, we are truly

looking for an alternate finished result - a fulfilled client. Expanding your organic deals

potential requires delivering the most astounding quality item. Your business message is that

―produce isn't simply produce‖. Your organic create is ―special‖ as a result of your

generation framework, assortment choice, and ecological stewardship.

3. RESEARCH METHODOLOGY

The question of this investigation upwards of four vegetable production network comprising

of ranchers (suppliers) and gatherers (agent) in Delhi-NCR and Mumbai and dealers and

supermarkets in the region of Delhi-NCR and encompassing zones. Dealer comprises of 4

organizations, they are CV. Organic Merapi (S), CV. Agrosery (S), PT. Indmira (S3) and CV.

Anteronusa (S4). The following stage is to recognize the state of the store network that is

progressing. Vegetable production network execution estimation is acquired by figuring the

execution for each trait got from the writing. Execution measurements is gotten from the book

Supply Chain brilliance: A Handbook for Dramatic Improvement Using the SCOR Model

(Bolstorff and Rosenbaum, 2003). Moreover, the information got amid the execution

estimation is utilized again to ascertain the esteem included at each chain. Esteem added is a

target pointer to survey the accomplishment of a business and show the capacity of the

organization in the formation of significant worth by computing the distinction amongst yield

and info (Guritno and Harsasi, 2013). This research has been done in eight outlets of modern

retailers and three outlets of community markets in Delhi-NCR. The data and information

collected through observation, interviews and survey to 210 respondents in both channels.

Descriptive statistics, correlations and regression done to capture consumer behaviors in this

area.

DATA ANALYSIS

In order to test the validity and reliability of the sample chosen from the population,

Cronbach’s Alpha Test had been applied. The KMO value for the instrument was 0.916,

which is an acceptable good value. The Bartlett’s test of sphericity was used to test the



hypotheses and correlation. Significance level chosen was 0.05, at 95% confidence interval. It

also proved the adequacy of sample, as given below:

Table 1 Cronbach Alpha and KMO Test Value

Reliability Statistics

Cronbach’s Alpha No. of Items

0.856 210

Table 2 KMO and Bartlett’s Test

Kaiser-Meyer-Olkin

Measure of 0.901

Sampling Adequacy

Bartlett’s Test of

Sphericity Approx. Chi-Square 53054236

Df 253

Sig. 0

Since the hazard factors were huge in number and between related, factor investigation

done to separate the variables influencing the accomplishment of the undertakings. Primary

Component Analysis was the strategy for extraction. Varimax was the turn technique.

4. RESULT AND DISCUSSION

The strategy used to quantify the execution of vegetable inventory network is Supply Chain

Operations Reference (SCOR), which comprises of three levels of appraisal. Level 1 is the

level related with the kinds of procedures comprising of plan, source, make, convey and

return. In light of the outcomes in conveyance execution and impeccable request satisfaction

traits, organic suppliers have a high level of the non-organic provider. This is because of the

number and sorts of vegetables being requested by the gatherers or brokers straightforwardly

to the provider more than nonorganic suppliers, with the goal that organic suppliers all the

more effectively satisfy the request. The quantity of requests got by organic suppliers' is 20

sorts of organic vegetables, while non-organic suppliers' as much as 30 species with a normal

of 150kgs/day of organic vegetables and 250 kgs/day of non-organic vegetables. For property

arrange satisfaction lead times and store network reaction time, both non-organic and organic

suppliers have a similar esteem, which are individually 1 day. That is on the grounds that

vegetable item is effortlessly broken, so that subsequent to collecting process it should

promptly be sent to the following level to be sent to the supermarket so as to keep the item

new when acquired by buyers. Execution estimation comes about demonstrate the qualities of

conveyance execution on gatherers or facilitate that is 92.23% higher than the 64.39% of non-

organic. At the traits consummate request satisfaction, esteem for organic intermediary

represent 89.64%, which is higher than the level of non-organic agent, is 61.20%. That is on

account of interest for organic vegetables not exactly non-organic vegetables every day by a

normal of 100-150 kgs 200-300 kgs of organic vegetables and non-organic vegetables,

making them simpler to take care of requests organic vegetables. With respect to the trait,

arrange satisfaction lead times and inventory network reaction time of organic and non-

organic items are same



Table 3 Suppliers of organic and Traditional Food w.r.t. supply chain costs and logistics

Notes: Org veg = Organic Vegetables; Norg veg = Non-organic Vegetables

Table 4 Performance in Poin of Sales (POS)’ Tier

Suppli

ers

Colle

ctors

Supp

liers

Colle

ctors

Delivery Performance

(%)78.63 92.23 41.77 64.39

Perfect Order

Fulfillment (%)73.5 89.64 39.99 61.2

Supply Chain

Responsiveness

Order Fulfillment Lead

Time1 1 1 1

Supply Chain

Flexibility

Supply Chain Response

Time1 1 1 1

Cost of Goods (%) 13.08 64.33 50 79

Total Supply Chain

Management12.11 11.85 2 3

Warranty/ Return

Processing cost2.49 2 2 1.5

Cash –to-Cash Cycle

Time (days)7 14 14 14

Inventory Days of

Supply (days)7 14 14 14

Gross margin (%) 86.92 35.67 50 21

Operating income (%) 75.78 23.82 48 18

Sharehol

der

Supply Chain Asset

Management

Efficiency

Supply Chain Cost

(Rp)

Supply Chain

Delivery Reliability

Internal

Facing

Profitability

Attributes Metrics

Org veg Norg veg

Custome

r Facing

Attributes Metrics Performance

S.1 S.2 S.3 S.4

Delivery performance (%) 65.56 98.26 51 85.04

Perfect Order Fulfillment (%) 65.33 96.26 51 70.94

Supply Chain

Responsiveness

Order Fulfillment Lead Time

(days)1 1 1 1

Supply Chain

Flexibility

Supply chain response time

(days)1 1 1 1

Cost of Goods (%) 92.27 80.39 85.53 79.88

Total Supply Chain

Management Cost (%)2.73 2.73 7.98 13.3

Warranty/ Return Processing 9.28 2 0 8.95

Cash –to-Cash Cycle Time

(days)30 30 30 30

Inventory Days of Supply

(days)30 30 30 30

Gross margin (%) 7.73 19.61 14.47 20.12

Operating income (%) 5 17.24 6.5 6.82

Customer

facing

Supply Chain Cost

(Rp)

Supply Chain

Asset

Management

Efficiency

ProfitabilityShareholder

facing

Internal

facing

Supply Chain

Delivery

reliability



Table 5 Organically Harvested Vegetables and fruits’ total value

The procedure is modernized as the request got by the representative by means of short

messages benefit (SMS) amid the day and the item should be dispatched at night, with the

goal that the following day purchasers can get new vegetables at the supermarket. The way

toward gathering until the point that conveyance of vegetables to the supermarket is short in

light of the fact that the vegetable is effectively harmed. Extra requests can be met by an

intermediary if the request through the message got toward the evening. Subsequent to

acquiring the request, at that point the agent sends SMS to arrange vegetables on request of

Vegetables Org veg Norg veg

Bayam Hijau (Amaranthus sp) 8,667 9,088

Bayam Merah (Celosia argentea) 15,333 11,755

Caisim (Brassica juncea L) 8,667 11,069

Caisim Baby 3,450 5,014

Kalian (Brassica oleracea) 14,667 9,069

Kangkung (Ipomoea aquatica) 4,333 10,569

Kangkung Baby ( Ipomoea reptana) 7,000 7,069

Kemangi (Ocimum basilicum) 5,167 7,610

Kenikir (Cosmos caudatus) 4,167 5,069

Loncang (Allium schoenoprasum) 5,500 10,555

Pakchoy (Brassica rapa) 8,667 7,069

Pakchoy baby 15,333 8,069

Pakis (Diplazium esculentum) 2,667 5,069

Parsley (Petroselinum sativum) 8,667 12,610

Selada Hijau (Lactuca sativa) 13,333 9,769

Selada Merah 16,333 14,055

Seledri (Apium graviolens) 12,000 10,569

Daun Gingseng (Nothopanax scutellarium) 4,333 11,555

Siomak 12,667 11,055

Cabai Rawit (Capsicum frutescens L,) 5,600 13,555

Terong Lalapan 2,967 6,569

Terong Ungu (Solanum melongena) 7,967 11,652

Timun Acar (Cucumis sativus) 7,950 11,014

Tomat (Solanum Iycopersicum) 5,890 9,527

Tomat Cherry (Lycopersicon lycopersicum) 39,250 12,055

Oyong ( Luffa acutangula) 4,000 9,514

Labu (Sechium edule) 11,450 8,527

Okra (Abelmoschus esculenthus) 11,600 11,082

Pare Hijau (Momordica charantia) 3,950 7,514

Buncis (Phaseolus vulgaris) 7,450 11,388

Buncis Baby 15,260 16,201

Kecipir(Psophocarpus tetragonolobus) 10,950 7,055

Kacang Panjang (Vigna sinensis) 6,250 17,555

Brokoli (Brassica oleracea) 9,500 18,984

Wortel (Daucus carota) 9,000 11,027

Bit (Beta vulgaris) 8,333 8,255

Total Value Added (Rs)



merchants to ranchers who are their accomplices or regulars. In the framework conveyance

and impeccable request satisfaction execution, the execution of S.1, S.3 and S.4 are still not as

much as the set targets while S.2 has hit the objective. This is on the grounds that the requests

got by S.2 is not as much as the others, so it is anything but difficult to satisfy the request.

With respect to the metric request satisfaction lead time and production network reaction time

got by the genuine esteem is equivalent to the objective of 1 day. This is on account of items,

for example, vegetables which is effectively broken with the goal that the way toward reaping

until the point that conveyed to supermarkets ought to be in brisk time. Also, after the

vegetables being gathered, it must be bundled and conveyed keeping in mind the end goal to

remain crisp when purchasers get it (Yandra et al., 2007). At the cost quality, the estimation

of the hole got from the diminishment in the estimation of the objective with the genuine

expenses caused to do business ought to be negligible (Guritno and Harsasi, 2013). At the end

of the day, the expenses acquired by the merchant ought to be not exactly or equivalent to the

objective. Negative estimations of the outcomes got demonstrated the expenses acquired by

the dealer more than the set targets (Lambert and Cooper, 2000; Yandra et al., 2007). For

metric cost of products, just S.4 that can accomplish the objective while the aggregate

inventory network administration measurements of cost, there are 2 brokers accomplish of S.1

and S.2. In the metric money to money process duration and stock days of supply, four

brokers can achieve the objective of 30 days as it identifies with the agreement with the

supermarket as far as installment conveyed items to the merchant. The installments are then

used to maintain the business back.

5. EXAMINATION AND INTERPRETATION

The study revealed that organic vegetables consumers from both channels, modern retailers

and community markets are significantly indifference in term of their characteristics.

Consumers of organic vegetables dominated by women shoppers (83.3%) in its younger age

of 30-40 years old (58.6%) who had their high education (Bachelor and more). In India,

generally about 50% of people's income goes to food (BPS, 2014). In this finding, among the

respondent consumers, 10% of its spending goes to organic vegetables. The frequency of

organic vegetables buying was 4-6 times per month for 43.3% of the consumers, 39% of them

have their buying more than 6 times and only 17.7% less than 4 times a month. This is

considerably rational since vegetables should be consumed within days to have its freshness

intact. People shifted to organic vegetables consumption mostly because they want to have a

healthy life (81.4%). In consuming organic vegetables, the consumers (93.3%) mostly

shopped in modern retailers, but it was interesting to know that from the same consumer

respondents, some of them also went to community market (42.4%). They chose modern

retailers because they were interested in the quality of the products (44.4%), location (26.0%),

and the products fits their needs (17.3%); while consumers that chose the community market

mainly because they were interested in doing direct buying from the local farmers (39.3%),

influenced by friends and family (21.3%), and the products suit their needs (16.9%). Both

consumers of modern outlets (84.2%) as well as community market (66.3%) got their

information about organic vegetables mainly from friends and families in their decision

making to buy organic vegetables; but it was also noted that the online social media only

affected consumers of community market (25.8%). This means that producers of community

market relatively succeeded had done community building that.



Figure 1 Normality test showing normal distribution and assumption

Residual normality test used Kolmogorov-Smirnov turned out that the normal assumption

had been also met (0.286 > 0.05). Autocorrelation test was done with a run test and resulted

that the significance value was greater than 0.05 (0.679 > 0.05) indicating that the data

used were not auto correlated. Based on the result of the following scatter-plot, it was no

heteroscedasticity. The test also done using Park test method, which resul ted in the

s ignif icance value, generated from variables of product, price, place and promotion that

had a value greater than 0.05, meaning that in the data used there was no heteroscedasticity.

Based on the results of the independent variables had Tolerance value >0.1 and VIF<10

indicating that in the independent variables there were no multicollinearity. Other than that,

the independent variables had linearity value less than 0.05 (0.000 <0.05), so this value

indicated that all independent variables met the assumption of linearity. The significant value

of F test was smaller than 0.05 significance level, so the linear regression model which was

estimated, all the independent variables i.e. product, price, place, and promotion were

simultaneously explaining the dependent variable of buyer's purchase decision. Result of t test

of the independent variables exhibited that there were two significant variables of marketing

mix in the model i.e. product and price. But, the marketing mix variables of place and

promotion, were not significant at the confidence level of 95%. Figure 2: Scatter-plot showing

regression coefficient dependent on consumer purchase of organic vegetables



Table 6 Coefficients of Regression for 4P’s in organic vegetables

Model Unstandardized

Coefficients

ᵦ Std. Error

(Constant)

Product

Price Place

Promotion

-0.6 1.014

0.282 0.05

0.304 0.114

0.042 0.112

0.096 0.093

Model Standardized Coefficients

ᵦ t Sig.

(Constant)

Product

Price Place

Promotion

-0.591 0.555

0.434 5.633 0

0.187 2.674 0.008

0.027 0.371 0.711

0.063 1.037 0.301

6. CONCLUSION AND RECOMENDATION

Regarding the decision to buy that affected by marketing mix, the regression result shows that

organic vegetables consumers in Delhi-NCR only significantly affected by product and price

matters. This brought about the modern outlets having its advantage in its products, but the

community market having its advantage in term of prices. The community market system has

its strength in pricing because it allows farmers to get higher prices compare to prices they get

when supplying modern retailers; but at the same time consumers can benefit lower prices

compare to modern outlets can offer. The consumers agreed that their consumption of organic

vegetables based on the product quality, function, better taste, free of unhealthy chemical

matter, organic certified, and overall satisfying. Aside from product mix, they also agreed that

the prices of organic vegetables were worth the product qualities. Regarding the decision to

buy that affected by marketing mix, the regression result shows that organic vegetables

consumers in Delhi-NCR only significantly affected by product and price matters. This

brought about the modern outlets having its advantage in its products, but the community

market having its advantage in term of prices. The community market system has its strength

in pricing because it allows farmers to get higher prices compare to prices they get when

supplying modern retailers; but at the same time consumers can benefit lower prices compare

to modern outlets can offer. The consumers agreed that their consumption of organic

vegetables based on the product quality, function, better taste, free of unhealthy chemical

matter, organic certified, and overall satisfying. Aside from product mix, they also agreed that

the prices of organic vegetables were worth the product qualities.



Table 7 Characteristics of the Respondents

REFERENCES

[1] Atmadi, Gayatri. 2013, The Utility of New Media for Organic Community of India. The

Asian Conference on Media and Mass Communication 2013. Conference Proceedings.

[2] Aramyan, L. H., Ondersteijjin, C. I. M, Kooten, O.van; Oude Lansink, AO.J.M. 2006.

Performance Indicators In Agrifood Production Chains. In: Quantifying the Agrifood

Supply Chain.

[3] Dixit, S., Mandal, S. N., & Singh, S. (2017). Relationship between skill development and

productivity in construction sector: A literature review. International Journal of Civil

Engineering and Technology, 8(8), 649-665.

[4] Born, Holly. Organic Marketing Resources‖. ATTRA Publication #IP124,

http://attra.ncat.org/attra-pub/PDF/markres.pdf. Economics of the Organic Food Industry

in Florida, University of Florida IFAS Extension, Publication FE 732,

http://edis.ifas.ufl.edu/document_fe732. ―Is Organic Crop Productions for You?‖ 2004



[5] Dalam Daniel Dumke. 2014. Supply Chain Risk Management.

http://scrmblog.com/review/issues-in- supply-chain-management.2014.

[6] Dixit, S., Mandal, S. N., & Singh, S. (2017). Area of linkage between lean construction

and sustainability in Indian construction industry. International Journal of Civil

Engineering and Technology, 8(8), 623-636.

[7] Sao, A., SIngh, S., Dixit, S., Pandey, A. K., & Singh, S. (2017). Quality, productivity and

customer satisfaction in service operations: An empirical study. International Journal of

Mechanical Engineering and Technology, 8(10), 579-596.

[8] Guritno, A.D., Fujianti, R., and D. Kusumasri. 2013. Assessment of the Supply Chain

Factors and Classification of Inventory Management in Suppliers’ Level of Fresh

Vegetables. Agriculture and Scriculture Science Procedia, Vol. 3: 51-55. Elsevier.

[9] Guritno, A.D., Suwondo, E., and H Yuliando. 2013. The inventory Management

Approaches Using Inventory Balance and Decision of Inventory Across Supply Chain of

fresh Vegetables. Proceeding of the International Conference on Operation Research OR

2013, Rotterdam, Netherlands.

[10] Janssen, Meike, and Ulrich Hamm. "Product Labelling in the Market for Organic Food:

Consumer Preferences and Willingness-to-pay for Different Organic Certification Logos.

Food Quality and Preference 25.1 (2012): 9-22. Science Direct. 5 Jan. 2012. Web. 15

Nov. 2013.

[11] Lambert, D. M. dan Cooper, M. C. 2000. Issues in Supply Chain Management. Journal

Industrial Marketing Management Vol 29:65-83.

[12] Pandey, A. K., Dixit, S., Bansal, S., & Mandal, S. N. (2017). Optimize the infrastructure

design of hospital construction projects to manage hassle free services. International

Journal of Civil Engineering and Technology, 8(10), 87-98.

[13] Dixit, S., Pandey, A. K., Mandal, S. N., & Bansal, S. (2017). A Study of Enabling Factors

Affecting Construction Productivity: Indian Scnerio. International Journal of Civil

Engineering & Technology, 8(6), 741-758.

[14] Moller, Rick. "Food Inflation: Good or Bad for Organic Food?" Supermarket News 29

Apr. 2008: 3. Business Source Complete. Web. 22 Nov. 2013.

[15] Nutrition for Life: a No Fad, Non-nonsense Approach to Eating Well and Reaching Your

Healthy Weight. London: Dorling Kindersley Publishing, Inc., 2007. Credo Reference.

Web. 23 November 2013.

[16] Organic Farming Research Foundation Survey.

www.uky.edu/Ag/NewCrops/introsheets/organicisitforyou.pdf. Marketing Options for

Vegetables Growers, University of Kentucky Extension, ID 134,

http://www.ca.uky.edu/agc/pubs/id/id134/id134.htm.

[17] Organic Trade Association. 2006. OTAs 2006 manufacturer survey. Organic Trade

Association, Greenfield, MA. http://www.ota.com/pics/documents/

short%20overview%20MMS.pdf. ―Price Premiums Hold on as U.S. Organic Produce

Market Expands‖, USDA, 2005,

http://www.ers.usda.gov/Publications/vgs/may05/VGS3080.

[18] Saba, Anna, and Federico Messina. "Attitudes towards Organic Foods and Risk/benefit

Perception Associated with Pesticides." Food Quality and Preference 14.8 (2003): 637-

45. Science Direct. Web. 17 Nov. 2013.

[19] Smed, Sinne, and Laura M. Andersen. "Information or Prices, Which Is Most Powerful In

Increasing Consumer Demand for Organic Vegetables?" International Business Research

5.12 (2012): 175-194. Business Source Complete. Web. 22 Nov. 2013.

[20] Suharjo, B., Ahmady, M., and Ahmady, R.M. 2013. Indian Consumer's Attitudes towards

Organic Products. Proceedings of 8th Asian Business Research Conference 1-2 April

2013, Bangkok, Thailand.

http://scrmblog.com/review/issues-in-%20supply-chain-management.2014

http://www.ca.uky.edu/agc/pubs/id/id134/id134.htm

http://www.ers.usda.gov/Publications/vgs/may05/VGS3080



[21] Sulaeman, A. 2007. Supply Chain Excellence : A Handbook for Dramatic Improvement

Using the SCOR Model. New York: Amacom

[22] Sustainable Production Systems. 2002. Marketing alternatives for Texas organic fruit and

vegetable growers. Texas A&M University, College Station, TX.

http://sustainable.tamu.edu/publications/organicproduce/ outlets.html.

[23] Yandra., Marimin, I., Jamaran, Eriyatno, dan Tamura, H. (2007). An Integration of Multi

objective Genetic Algorithm and Fuzzy Logic for Optimization of Agroindustrial Supply

Chain Design. Proceeding of the 51st International Society for the System Science

Conference: 1-15.

[24] Dr. Mehal Pandya, Consumer Buying Behaviour For Children Apparel: A Critical

Review. International Journal of Management, 7(5), 2016, pp. 188–199.

[25] Dr. R. Kalpana and Dr. Shibu.N.S, Influence of Few Variables on Consumer Buying

Behaviour. International Journal of Management, 7(7), 2016, pp. 387–394.

[26] Shilpa Sarvani Ravi and Shikha Bhagat, Influence of Merchandising and Pricing

Strategies on Consumer Buying Behaviour – A Cross -Sectional study of Hypermarkets in

Bangalore City. International Journal of Management, 8(3), 2017, pp. 180–189.

[27] Hanna Joseph and Dr. David T Easow, Study on Impact of Akshaya Tritiya on Consumer

Buying Behaviour of Gold. International Journal of Management, 7(7), 2016, pp. 128–

133.

[28] Dr. Ronald Mani and Mr. Debasis Tripathy, A Study on Consumer Buying Behavior

towards two Wheeler Bikes in Context to Indian Market, International Journal of

Advanced Research in Management (IJARM), Volume 4, Issue 1, January- April 2013,

pp. 65-73

ORGANIC FOOD MARKET AND ITS CONSUMER · PDF fileAparna Goyal Amity University Noida Sanjeev...

Documents

Transcript of ORGANIC FOOD MARKET AND ITS CONSUMER · PDF fileAparna Goyal Amity University Noida Sanjeev...