Dr. Bilal Mustafa Khan. Bilal Mustafa Khan ... Amity Journal of Marketing, AMITY University, Noida...

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Dr. Bilal Mustafa Khan

ProfessorDepartment of Business Administration

Aligarh Muslim University (AMU)AligarhIndia

+91-571-2702090 Ext 3587(O)+91-9897310838 (M)

Email: [email protected]

Education

PhD Department of Business Administration, Aligarh Muslim University, Aligarh 202002

Major: Marketing ManagementYear: 2003Topic: “Service Quality Systems for High Powered

Corporate Performance: A Critical Study of Selected Service Industries”

M.B.A. Department of Business Administration, Aligarh Muslim University Aligarh 202002

Major: Marketing ManagementRank: 2nd at 71.3%Year: 1996Dissertation :“Marketing Strategies of Personal Computer

Companies in India”

B.Tech Department of Chemical Engineering, Aligarh Muslim University, Aligarh 202002

Major: Chemical EngineeringYear: 1994

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Academic Experience(Approx 17 years and 4

months)

Jan2014- Till Date : Professor (CAS) from January 2014)

Jan 2011-January 2014 : Associate ProfessorJan 2008-January 2011 : Reader

December 2007-Jan 2008 :Assistant Professor.

Aug. 2005-November 2007: ChairpersonDepartment of Management StudiesManipal University, Dubai CampusAcademic CityDubai-U.A.E

Aug 2004- July 2005: Assistant Professor &Coordinator MBA Program.Department of Management StudiesManipal University, Dubai CampusKnowledge VillageDubai-U.A.E

Jan 1999 – July 2004: Assistant Professor (Lecturer)Department of Business Administration, Aligarh Muslim UniversityAligarh 202002 INDIA

Professional Experience

Consultancy Experience

Sep 1996- April 1997 Assistant Manager-Corporate Services

Institute of Directors New Delhi

Consulted for leading organizations across UAE such as Jumbo Corporation, Al-Islami,

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Xpertise United, Emirates in the areas of Advertising and Branding.

MajorResearch Interests

1. Theory Testing and Modeling in the Domain of Marketing

Management using Structural Equation Modeling.

2. Advertising and Brand Management.

3. Luxury Brand Management.

SubjectTaught

In India:1. Brand Management MBA 2. Advertising Management MBA3. Strategic Management MBA(IB)4. Business Law and Ethics MBA5. International Business Law

and EthicsMBA

Subjects Taught in Dubai:

6. Advertising Management MBA7. International Marketing MBA8. International Business Law MBA9. Principles of Fashion

Marketing BA(Fashion)

10. Fashion AdvertisingNIFT-Dubai

Honor/Achievements

/Awards

1. Obtained 2nd Position in the MBA program.

2. Selected by Asian Institute of Technology (Thailand) and

MHRD, India as Visiting Faculty to AIT, Thailand.

3. Invited by Times Higher Education, UK to conduct

Perceptual ranking of Institutions worldwide.

4. Was appointed by IMRB as a Consultant to train

their research staff in Structural Equation Modelling

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Honor/Achievement

s/Awards

Techniques- India’s leading market research consultancy

5. Reviewer of the following International Journals.

Journal of Cross-Cultural Management (EMERALD,

UK).

Journal of Modeling in Management (EMERALD,

UK).

European Journal of Marketing (EMERALD, U. K)

Global Journal of Business, Management and

Accounting (GJBMA)

Journal of Asia Pacific Journal of Business

Administration

(EMERALD, U.K).

Journal of Global Marketing (Taylor and Francis)

Journal of Fashion Marketing Management (EMERALD,

U.K).

African Journal of Business Management.

International Journal of Internet Marketing and

Advertising (IJIMA). Inderscience, U. K

Management and Change, IILM, New Delhi.

Issues in Business Management and Economics.

Amity Journal of Marketing, AMITY University, Noida

Reviewer of Research papers at AIMA’s National

Research Conference, The Future of Management

Education in India’ held on 31st March–1st April 2015.

Journal of Physical Education and Sport Management.

Journal of Management, Social Science and

Humanities, Jordan.

International Journal of Social Economics, (EMERALD,

U.K).

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6. Setup the Management Department at Manipal-Dubai

Campus and was responsible for getting the programs in

conformance of AACSB Accreditation Norms.

7. Was appointed as the Chairperson-Management

Studies, Manipal University, Dubai ahead of very senior

and qualified faculty members.

8. Guest Editor of Special Issue Journal of Global Business

Advancement, Inderscience, U.K.

9. Editorial Board of Amity Journal of Marketing.

10.Member of Core Committee and different Sub

Committees which successfully obtained NAAC ‘A” Grade.

11.Core Member of the Committee for University

Rankings and Academic Progression which has successfully

seen AMU become the No.2 University in India.

(Ranked by Times Higher and US News)

Publications(Refereed Journals)

International

1. Khan, B.M. “Television Advertising and Children-An

empirical study” accepted for publication in ‘Sage

Publications’ in collaboration with International

Management Institute (IMI), New Delhi, for International

Conference on Innovative Brand Building through Digital

Marketing, organized on 30th and 31st January’ 2016.

(Co-Authored with Preeti Wadhwa)

2. Khan, B.M. “Role of Electronic Word of Mouth

towards Purchase Intention: A Conceptual

Framework” Asian Journal of Marketing. (Accepted for

Publication).

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(Co-Authored with Mohd. Sarwar Alam).

3. Khan, B.M. “Drivers of Real Estate: An Insight for

Entrepreneurs” Forthcoming Special Issue Journal of

Global Business Advancement, Inderscience, U.K.

(Co-Authored with Shiv Kumar, Broto Rauth)

4. Khan, B.M. (2016), “Measuring Brand Equity of

Foreign Fashion Apparels in the Indian Market”,

Forthcoming Issue Journal of Global Business

Advancement, Inderscience, U.K., Vol. IX (2).

(Co-authored with Saima Khan).

5. Khan, B.M. (2016), “Impact of Marketing Mix

Elements on Indian Haute Couture Brands”,

Forthcoming Issue Journal of Global Business

Advancement, Inderscience, U.K., Vol. IX (3).

(Co-authored with Saima khan)

6. Khan, B. M. (2016), “Analyzing the significance of

Social Experiences for young consumers in Apparel

Buying” Forthcoming Issue International Journal of

Economics and Management, Publication of Faculty of

Economics and Management, University Putra Malaysia.

(Co-authored with Harleen Sahni)

7. Khan, B. M. (2016), “Celebrity Sources and Impact

on Brand Image: A Review of Select Literature”,

Asian Journal of Management Application and Research,

Vol. VI (1).

(Co-authored with Arif Anwar)

8. Khan, B. M. (2015), “Constructing customer

experience for augmenting apparel products’

attachment and longevity" published in Conference

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Proceedings PLATE (Product Lifetimes And The

Environment), International Conference at Nottingham

Trent University, UK.


9. Khan, B. M. (2015), "Role of mediating factors on

Impact of TV advertising on children: A study of

metropolitan cities in emerging countries, w.s.r.t.

New Delhi ", IITM Journal of Business Studies (JBS),

Volume 2, Issue 2 ISSN 2393-9451.

(Co-authored with Preeti Wadhwa)

10. Khan, B. M. (2015), “Analyzing Customer

Experience Constructs that Induce Apparel Product

Attachment in Young Consumers”, International

Journal of Applied Sciences & Management Studies,

Waljat College of Applied Sciences, Muscat, Oman, Vol. I

(1).


11. Khan, B. M. (2014), “The Effect of Content

Credibility on Consumer based Brand Equity: the

Case of Indian Television Channels”, International

Journal of Indian Culture and Business Management.

Inderscience, U.K., Vol. VIII (3).

(Co-authored with Madhupa Bakshi and Prashant

Mishra).

12. Khan, B. M. (2014), “A conceptual framework for

Customer Experience Creation process and its

impact on consumer behavior”, International Journal

of Research in Computer Application & Management, Vol.

IV (12).

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(Co-authored with Harleen Sahni and Kishore Barad)

13. Khan, B. M. (2014), “Identifying the Explicit ad

Effective Determinants of Customer Experience

Creation for Youth in Apparel Buying”, IJMFSMR,

International Journal Of Marketing, Financial Services &

Management Research, Vol. III (9).


14. Khan, B. M. (2014), “Impact of Risk Factors Related

to Internet Banking with Special Reference to

National Capital Region”, International Journal of

Sales, Retailing and Marketing, Vol. III (1).

(Co-authored with Shamsul Haque and Pawan Kumar).

15. Khan, B. M. (2013),“The Effect of Indian Celebrity

Credibility Dimensions on Purchase Intention of

Indian Consumers” Published as full paper in the

proceeding of Prague Conference, IISES and University of

Economics Prague, September1-4, Prague, Czech

Republic.

(Published in conference proceedings. Available online

http://www.iises.net/wp-content/uploads/Khan2.pdf).

16.Khan, B. M. (2013),“E-Banking Challenges and

Opportunities in the Indian Banking Sector”

Innovative Journal of Business and Management, Vol. II

(4).

(Co-authored with ShamsulHaque).

17.Khan, B. M. (2013),“Impact of Demographic Factors

in Adoption of E-Banking” IJARMSS, International

Journal of Advanced Research in Management and Social

Sciences, Garph, U.K., Vol. II (7).

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(Co-authored with Shamsul Haque).

18. Khan, B. M. (2012), “Brand loyalty, brand

awareness and perceived quality parameters’ in

building brand equity in the Indian pharmaceutical

industry”, Journal of Medical Marketing: Device,

Diagnostic and Pharmaceutical Marketing, Sage, U.K.,

Vol. XII (2).

(Co-authored with Sanjeev Kumar Panchal and S.

Ramesh).

19. Khan, B. M. (2012), “Influence of advertising led

brand personality consumer congruity on

consumer’s choice: evidence from Indian apparel

market”, published in International Journal of Enterprise

Network Management, Inderscience, U.K, Vol. V (2).

(Co-authored with Reshma Farhat).

20. Khan, B. M. (2012), “Finding Congruence between

Sensation Seeking, Brand Personality and Purchase

Intention: An Empirical Study”, International Journal

of Green Computing, Information Resources Management

Association, U.S.A, Vol. III (1).

(Co-authored with Reshma Farhat and Ahmad Faraz

Khan).

21. Khan, B. M. (2012),“Effect of Brand Image & Self

Image Congruency on Brand Preference &

Customer Satisfaction” International Journal of

Marketing and Technology, Vol. II, (3).

(Co- authored with Reshma Farhat).

22. Khan, B. M. (2011), “Relevance of Brand

Personality to Tourism Destinations”, International

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Journal of Research in Commerce & Management, Vol. II

(5).

(Co-authored with Reshma Farhat)

23. Khan, B. M. (2011), “Improving the operational

effectiveness of distributors of Low Voltage

Switchgear in India by adoption of internet – a

Structural Equation Modelling approach”,

International Journal of Logistics Economics and

Globalization,Inderscience, U.K., Vol.III(4).

(Co-authored with D. B. Raju and Prof. M. K. Jha).

24. Khan, B. M. (2010),“Operationalising Young and

Rubicam’s BAV as a Consumer Based Brand Equity

Measure”, Journal of International Business and

Entrepreneurship, Inderscience, Vol. V (4).

25.Khan, B. M. (2010), “Re-Inventing the LG Brand: A

Manifesto for Corporate Brand Management”,

Journal for Global Business Advancement, Inderscience,

U.K., Vol. III (3).

26.Khan, B. M. (2010), “Human Resource Management

with an Islamic Perspective”, Asia Pacific Journal of

Business Administration, MCB Press, Emerald-U.K, Vol II

(1).

(Co-authored with Ayesha Farooq and Zareen Hussain)

27.Khan, B. M. (2009), “A Cross-Cultural Examination

Of Brand Equity And Its Constructs: A SEM

Approach Using Second Order Factor Analysis”,

Journal of International Business and Entrepreneurship,

Inderscience, U.K., Vol. XIV(1).

28.Khan, B. M. (2009), “Consumers and their Brands:

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Deciphering Dimensions of Loyalty”, International

Journal of Business Transformation, Vol. II (1).

29.Khan, B.M. (2009), “Perceptions of Brand

Extensions: Generalizing Aaker and Keller's Model”,

Skyline Business Journal, Skyline Business School,

U.A.E., Vol. V (8).

30.Khan, B. M. (2007), “The Academia-Industry

Interface”, The Business Quality Review, Dubai Quality

Group, U.A.E.

National

1. Khan, B. M. "Exploring the World of Advertising and

Creativity: Its Various Dimensions” BVIMR

(Accepted for Publication).

(Co-Authored with Hannah Hameed).

2. Khan, B. M. (2016), “Creating Product attachment

through experiential values originating from

customer emotions: A case of Fabindia”

Forthcoming Issue Asia Pacific Marketing Review, a

research journal published by Asia-Pacific Institute of

Management.


3. Khan, B. M. (2016), “Reinventing customer

experience for fashion consumers: A conceptual

framework” Forthcoming Issue ABHIGYAN, Journal of

Fore School of Management, Delhi.


4. Khan, B. M. (2015), “Impact of Television

Advertising on Child request strategies and

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parents’ responses: A 15-Year Review of the

Research”, International Journal of Consumer Protection

(IJCP), ISSN 2395-833X


5. Khan, B. M. (2015), “Impact of Social Media on Brand

Equity: A Literature Analysis”, AIMA Journal of

Management & Research, Vol. IX (4/4).

(Co-Authored with Mohd. Sarwar Alam)

6. Khan, B. M. (2015), "Role of mediating factors on

Impact of TV advertising on children: A study of

metropolitan cities in emerging countries, w.s.r.t.

New Delhi ", IITM Journal of Business Studies (JBS),

Volume II(2) ISSN 2393-9451


7. Khan, B. M. (2015), “A Review of Forkan’s Match-Up

Hypothesis: Analysis of Factors Responsible in

Employing the Endorsers for a Brand” published in

the Conference Proceedings of International Conference

on Evidence Based Management at BITS-Pilani, Vol. II

(ISBN: 978-93-84935-18-4).


8. Khan, B.M. (2015), “Impact of television advertising

on children and their subsequent Influence on

family decision making: A 15-Year Review of the

Research”, Educator –The FIMT Journal”, Vol. X (ISSN

NO. 2277-9736)


9. Khan, B.M. (2015), “Fashion Consumers’ Engagement

in Electronic Word of Mouth Communication

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through Social Media Platforms”, Proceedings of

International Conference on Evidence Based

Management, BITS Pilani, Vol. II(ISBN: 978-93-84935-

18-4).


10. Khan, B. M. (2015), “Impact of demographics on

child responses to TV advertising: A study of

metropolitan cities in emerging countries, W.S.R.T.

New Delhi”, International Journal of Trends in Marketing

Management” Volume IV(9)


11.Khan, B. M. (2014), “It all started with Diamonds: A

Case Study on Business Analysis and Business

Strategy of Gitanjali Group”. Case Studies in

Management. Bharti Publications, Delhi.

(Co-authored with Saima Khan and Preeti Wadhwa).

12.Khan, B. M. (2014), “Electronic Word of Mouth (e-

WOM) and Brand Equity”, Proceedings of the 11th

Annual World Congress of the Academy for Global

Business Advancement (AGBA), Advances in Global

Business Research, Vol. XI (1).(ISSN: 1549-9332)


13.Khan, B. M. (2014), “Drivers of Real Estate: An

Insight for Entrepreneurs”, Proceedings of the 11th



Business Research, Vol. XI (1). (ISSN: 1549-9332)

(Co-Authored with Broto Rauth Bhardwaj and Shiv

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Kumar)

14.Khan, B. M. (2014), “Indian in Design, Global in

Presence - Crafting Customer Experiences: A Study

of Fabindia and Anokhi”, Proceedings of the 11th



Business Research, Vol. XI (1).(ISSN: 1549-9332)

(Co-Authored with Harleen Sahni and Priti Gadhavi)

15.Khan, B. M. (2014), “Celebrity Endorsement-

Entertainment or Marketing-A Case of three

Celebrities”, BVIMR Management Edge, BVIMR, New

Delhi, Vol. VII(5). (Co-authored with Saima Khan).

16.Khan, B. M.(2014),“Impact of Ethnocentrism and

Animosity on Consumer’s Attitude Towards Foreign

Product: A Conceptual Framework”, International

Journal of Retailing and Rural Business Perspectives,

Pezzottaite Journals, J&K, Vol. III(1).


17.Khan, B. M. (2014), “Consumer Loyalty of Indian

Consumers towards Indigenous Fashion Brands”,

BVIMR Management Edge, BVIMR, New Delhi, Vol.

VII(3).


18.Khan, B. M. (2013), “Antecedents and Consequences

of Consumer Animosity: An Exploratory

Study”,Prastuti, Management Research Journal – GLA

University, Ghaziabad, Vol. II (1).

(Co-authored with ReshmaFarhat).

19.Khan, B. M. (2013), “Effect of Humorous Advertising

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on Brand Recognition”, Journal of Brand Management,

ICFAI University Press, Hyderabad, Vol. X (1).

(Co-authored with Saima Khan)

20.Khan, B. M. (2013), “Role and Importance of

Branding in Indian Pharmaceutical Industry”. In Raj

Agarwal and Anuja Pandey (Eds.), Transforming

Management Education: For Sustainable Tomorrow,

AIMA, Excel Books, New Delhi.

(Co-authored with Sanjeev Panchal)

21.Khan, B. M. (2012), “Brand Experience: The

Emerging Paradigm”,Synergy Journal, K.J Sommaiya

Institute of Management Studies and Research, Mumbai

Vol. X (2).


22.Khan, B. M.(2012),“A Study on the Emerging

Dimensions of Strategic HRM in Different

subsectorsof IT Industry”, IUP Journal of Management

Research, ICFAI University Press, Hyderabad, Vol. XI (2).

(Co-authored with Shameem Anwar).

23.Khan, B. M. (2012), “Brand Power of Fair & Lovely

(A Case study on Fair & Lovely Fairness Cream”,

Asia Pacific Marketing Review, Asia Pacific Institute of

Management, New Delhi, Vol.I(2).


24.Khan, B. M. (2012), “Attitude towards Advertising

and Brand Preference in Indian Context – An

Empirical Assessment”, BVIMR Management Edge,

BVIMR, New Delhi, Vol. V(2).


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25.Khan, B. M. (2011), “Importance of Brand

Personality to Customer Loyalty: A Conceptual

Study”, New Media and Mass Communication, Vol. I (1).


26.Khan, B. M. (2011), “An Exploratory Study of

Celebrity Endorsements”, International Conference on

Economics and Finance Research, IPEDR, Vol.IV.


27.Khan, B. M. (2011), “Celebrity Endorser Influence on

Brand Personality Congruity: An Empirical

Analysis”, Vedang, Vol II(1).

28.Khan, B. M. (2011), “Celebrity Endorsement: A

Congruity Measure of Personalities”, Research of

Humanities and Social Science, Vol. I (1).


29.Khan, B. M. (2011), “Intellectual Capital Reporting:

The Emerging Paradigm”, BJMR Journal of

Management, Vol. I(3).

(Co-authored with Indira Bhardwaj)

30.Khan, B. M. (2011), “Country of Origin Effects on

Brand Equity: A Cross Country Comparison”, JIM

Quest-Journal of Management and Technology, Vol.

VII(1).

31.Khan, B. M. (2011), “Facets of Brand Equity”, JIM

Quest-Journal of Management and Technology, Vol.

VII(1).

(Co-authored with Syed Afroz Shahid and Asif Akhtar)

32.Khan, B. M. (2010), “Brand Personality and

Consumer Congruity: Implications for Advertising

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Strategies in India”, IUP Journal of Brand

Management, ICFAI University Press, Hyderabad, Vol.

VII(1).

33.Khan, B. M. (2010), “Adoption of Internet for

Distribution Channels: A Case Study of Indian LV

Switchgear industry” Udyog Pragati of NITIE, Mumbai,

Vol. I(2).

(Co-authored with D. B. Raju and Prof. M. K. Jha).

34.Khan, B. M. (2010), “Development of a Corporate

Reputation Scale”, GITAM Journal, Vol. II (1).

(Co-authored with B. Kumar)

35.Khan, B. M. (2009), “Corporate Brand Management:

The Emerging Paradigm”, IMS-Journal of

Management, Vol. VI (2).

36.Khan, B. M. (2009),"Conceptualising and Measuring

Brand Equity: A Second Order Factor Approach",

NICE- Journal of Management, Vol. IV(1). (Co-authored

with Asif Akhtar and Syed Afroz Ali).

37.Khan, B. M. (2009), “Islamic Banking and its

Growing Importance in Today’s World”, Professional

Banker.


Towards an Identity Based Approach”, RAI-

Management Journal, Vol. VII(3).

39.Khan, B. M. (2009), “Internal Branding: the

Emerging Paradigm”, AURA-Journal of ISM.

40.Khan, B. M. (2009),"Retail Supply Chains: The Role

of Information Technology", Galgotia Journal of

Management, Vol. II (1).

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41.Khan, B. M. (2009), “Building Digital Brands: The

Experience Paradigm”. In S. Anwar (Eds.), New Media

Management, Excel Books, New Delhi.

42.Khan, B. M. (2009), “Legal Traps for Businesses

Engaged In International Commerce”, Aligarh Law

Journal.

43.Khan, B. M. (2009), “Role of Trust: Brand Equity",

SCMS Journal of Indian Management, Vol.VI (2).

(Co-authored with Syed Afroz Shahid and Asif Akhtar).


Past, Present and Future”. Pranjana-The Journal of

Management Awareness, Vol. XII (1).

45.Khan, B. M. (2009), “From Offline Marketing

Campaigns to Online Integrated Marketing

Campaigns (IMC)”.In S. Anwar (Eds.), New Media

Management, Excel Books, New Delhi.

46.Khan, B. M. (2009), “RFID: An Emerging Tool in

Retail Industry", MAIMT-Journal of IT and

Management. Vol III (1).

(Co-authored with Asif Akhtar)

47.Khan, B. M. (2009), “Mobile Marketing: A

Developmental Framework”.In S. Anwar (Eds.), New

Media Management, Excel Books, New Delhi.

(Coauthored with Asif Akhtar).

48.Khan, B. M. (2009), “Country-of-Origin Effects on

Brand Equity: A Contextual Approach”, Bharti

Vidyapeeth Journal of Management Research (BVJMR),

Vol I(1).

(Co-authored with Mir Khubaib)

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49.Khan, B. M. (2009), “Internal Branding: Aligning

Human Capital Strategy with Brand Strategy”,

Journal of Brand Management (IJBM), 2009, Vol. VI(2).

50.Khan, B. M. (2009), “Variable Pay Systems-Changing

Directions”, SCOUR, Journal of Institute of Productivity

and Management, Vol. III (1).

(Co-authored with Sangeeta Chopra)

51.Khan, B. M. (2008), “Selecting an Advertising

Agency: A Multi-Criteria Decision Making

Approach”, VISION-Journal of Journal of Business

Perspective, Vol. XII (4).

(Co-authored with Nishat Faisal)

52.Khan, B. M. (2008), ”Added Values and Building

Strong Brands”, AURA-Journal of ISM.

53.Khan, B. M. (2004), “The Dark Side of Brand

loyalty”, ICFAI Journal of Marketing Management

(IJMM), Vol. III (1).

54.Khan, B. M. (2004), “The Mysteries of Brand Equity”,

OORJA, Journal of India International Institute of

Management, Vol. II (1).

55.Khan, B. M. (2003), “To Play the Game, You have to

Set the Rules”, Case Folio, Vol. III (8).

56.Khan, B. M. (2003), “Brand Extension: The New

Mantra for Corporate Growth”, Special Number on

Strategies for Sustainable Growth, Prestige Journal of

Management and Research, Vol. VII (1).

Conferences and Seminars

1. Khan, B. M, (2015), “Marketing International Luxury

Handbag Brands: Evidence from the Indian

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Market” Knowledge Globalization Conference, Jindal

Business School, Jindal University, August 13-14.

Sonipat.

2. Khan, B. M (2013), “The Effect of Indian Celebrity

Credibility Dimensions on Purchase Intention of

Indian Consumers” Prague Conference, IISES and

University of Economics Prague, September1-4, Prague,

Czech Republic.

3. Khan, B. M. (2012), “Role and Importance of

Branding in Indian Pharmaceutical Industry”.

National Research Conference on “Transforming

Management Education for Sustainable Tomorrow”,

AIMA, New Delhi.

4. Khan, B. M. (2011), “Barriers and Enablers in

adopting Green Buildings in India”, 4th Annual

Conference on Management and Social Welfare Issues,

January, IISWBM, Kolkata.

(Co-authored with Arjun Dutta)

5. Khan, B. M. (2011), “An Exploratory Study on IC/IA

Reporting by Indian Companies-A case based

Approach”, International Management Conference on

“Global Business Horizons-Challenges and

Opportunities”, GHSIMR, Kanpur and Global Business

and Management Forum (GBMF, USA), Kanpur.

(Co-authored with Indira Bhardhwaj)

6. Khan, B. M. (2010), “Brand Personality and

Consumer Congruity: Implications for Advertising

Strategies in India”, International Marketing

Conference, IES Management College and Research

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Centre, Mumbai.

7. Jangir, J. M and Khan, B. M. (2009), “Effect of

Motivation, Ability and Goal Congruence on

Relative Productivity of Personnel in an Industrial

Organization”. All India Seminar on “Ergonomics for

Improved Productivity”, November, ZHCOET, AMU,

Aligarh.

8. Khan, B. M. (2009), “Brand Building through

Identity Creation: A Case of LG”, Renvoi-Case Study

Competition, October, Amity Business School- Amity

University, Greater Noida.

9. Khan, B. M. (2009), “Raymonds: The Incomplete

Saga of the Complete Man”, Renvoi-Case Study

Competition, October, Amity Business School- Amity

University, Greater Noida.

10. Khan, B. M. (2008), “Antecedents of Brand

Loyalty”, International Conference on Mapping

Business Excellence, March, BVIMSR, Navi Mumbai.

11.Khan, B. M. (2004), “Intellectual Property Rights

and Indian Pharmaceutical Industry: A Managerial

Perspective,” Proceedings, National Conference on

Intellectual Property Rights, January , Department of

Business, Madras University, Tamil Nadu.

Presentations

1.Khan, B. M. (2003), “Internal Branding: Aligning

Human Capital Strategy with Brand Strategy”,

National Conference on Organizational Effectiveness:

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(Abstract accepted)

Presentations (Abstract accepted)

Key to Success in Global Competitive Environment,

April, AMITY Business School, Manesar, Haryana.

2.Khan, B. M. (2003), “International Business

Strategy: To Play The Game You Have to Know

The Rules”, INBUSH- International Conference,

February, AMITY Business School, Noida.

3.Khan, B. M. (2003), “Digital Branding: Strategies

for Success” National Conference on Changing

Business Environment: Role of Management and IT

Professionals, February, HIMCS, Mathura.

(Co-authored with Rafat Zaidi)

4.Khan, B. M. (2003), “Risk Management in India:

Practices, Strategies and Trends”, International

Conference on Frontiers in Economics and Finance,

August, ISINI, Lille, France.

5.Khan, B. M. (2002), “Privatization of Insurance:

Dawn of a New Era”, Proceedings, National

Conference on Privatization of Insurance Sector in

India: Its Impact and Future, March, BGIMT, Sangrur,

Punjab.

(Co-authored with Nishat Faisal)

Invited Talks and Presentation

1.Resource Person for “Advances in Research Methods

& Data Analytical Tools” at the Department of

Psychology, Aligarh Muslim University, Aligarh. 9 May,

2016.

2.Resource Person for Faculty Development Program On

“Advertising & Branding” organized by Symbiosis

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Invited Talks and

Presentation

Centre of Management Studies, Noida Campus, June

2015.

3.Resource Person for the “ICCSR sponsored program

on Research Methodology” by Department of

Commerce in collaboration with Academic Staff College,

Kashmir University, August 2014.

4. Conducted a two day “Faculty Development

Programme in Structural Equation Modelling” at

NHMSM Kolkata, December, 2013.


on Research Methodology” by IUST, Kashmir,

December 2013.

6.Guest Lecture on “ Brand Building Advertising”,

Kashmir University, South Campus, Anantnag,

December, 2013


on Research Methodology” by CEPECAMI, Aligarh

Muslim University, November 2013.

8.Conducted a one day “Faculty Development

Programme in Structural Equation Modelling” at

IILM New Delhi, November, 2013.


& Data Analytical Tools” at All India Management

Association (AIMA), New Delhi, July 2013.

10. Resource Person for “Research Methodology for

Doctoral Candidates” at All India Management

Association (AIMA), New Delhi, June 2013.



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Association (AIMA), New Delhi, March 2013.



Association (AIMA), New Delhi, November 2012.

13.Guest Lecture on “Brand Building Advertising”, for

MBA students at TMIMT, Oct 2009, TM University,

Moradabad.

14.Guest Speaker on “Publishing in International

Journals”, at a Workshop for Faculty of TMIMT, Oct

2009, TM University, Moradabad.

15. Resource Person for Research Methodology for

Doctoral Candidates at All India Management

Association (AIMA), New Delhi, June 2009.

16.Panelist at the New Media Conference, Chennai, April

2009.

17.Guest Speaker on “Framing and designing Smart

Content in Advertising & Brand Management for

Professionals”, at "Workshop on Advertising & Brand

Management through IT tools", March 2009, IIITA-

University, Allahabad.

18.“Nation Branding: Building the Dubai Brand”,

Guest Lecture Series, May 2008, Manipal University,

Dubai Campus, UAE.

19. “Branding Challenges of the New Millennium”,

Keynote speaker at Horizons 2007, April 2007,

Department of Management Studies, MAHE-Manipal,

Dubai Campus, UAE.

20.Augmenting University of Manipal Brand” at

Manipal Universal Learning in Manipal India, on August

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22, 2006.

21. “Pedagogical Tips for Teaching in Executive MBA

Program at the ZABIST University, Dubai, UAE on

November 9, 2006.

22.“Contemporary Trends in Brand Management” at

the University of Southern Queensland, Dubai, UAE on

October 18, 2004.

Work in Progress

Research Papers and Articles:

1. Paper titled “Brand Experience: The Retail

Atmospherics”, Singapore Management Review.

Singapore Business School. (Communicated and

Under Review).

2. Paper titled “Role of Social Media

Communication in Brand Equity Creation”

under review in the “Journal of Asia Business

Studies”, Emerald. (First review done with

comments for minor revision in the paper, Co-

authored with Sarwar Alam)

3. Paper titled “Use of Celebrity Sources in

Endorsements and its Impact on Brand

Perception: A Review of Select Literatures”,

International Journal of Research in Management

and Social Science. (Communicated and Under

Review).


4. Paper titled “Indian Premier League: Sports

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Marketing at its Best”, International Journal of

Sports Marketing and Sponsorship.

(Communicated and Under Review).

Books:

1. Khan, B M., and Khan, Saima. “Managing

Luxury Brands”, book under process.

2. Khan, B. M., “Strategic Brand Management”,

book under process.

3. Khan, B. M., “Discovering SEM with AMOS: A

Guide for Practical Behavioral Research”,

book under process.

Workshops/Training

Programs

1. One Day Workshop on Kaizen and 5S, February

2009, organized by MSME, NSIC and Department of

Business Administration, AMU, Aligarh

2. Refresher course in Computers (Interdisciplinary),

January 2009, organized by University Grants

Commission-India and Academic Staff College, AMU

3. Faculty Development Workshop on “Analysis in

Management: An Applied Orientation” at ICFAI

National College 5-6 Dec, 2008.

4. National Seminar on “Crisis Management” at FMSR,

AMU, 20th Dec, 2003.

5. Refresher course in Computers (Interdisciplinary),

May 2001, organized by University Grants

Commission-India and Academic Staff College, AMU.

6. Orientation course in Management, Sept-Oct, 2000,

organized by University Grants Commission-India

and Academic Staff College, AMU.

7. One Day Workshop on Total Quality Management,

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May 2000, organized by ALMA and Department of

Business Administration, AMU, Aligarh.

8. Post Graduate Diploma in Quality Management

(PGDQM), 1997, World Quality Council, U.K.

Supervision of Thesis

PhDGuided (Awarded)

1. Shameem Anwar 2. Sangeeta Chopra3. D.B. Raju4. Sanjeev Panchal5. Indira Sharma6. Reshma Farhat7. Manmohan Kaur8. Madhupa Ghosh9. Mohd. Shariq10. J. M. Jangir11. PreetiWadhwa12. Saima Khan13. Vipin Agarwal14. Hannah Hameed (Submitted)

Submission Stage1. Harleen Sahni2. Md. SarwarAlam3. Arif Anwar

Master’s Level

Have supervised a large number of MBA/MIBM and

PGDMM dissertations at the post graduate level in the

areas of Brand Management, Marketing Management,

Internet Marketing and Advertising Management.

University Activities at AMU

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Academic Service

and Administration

Member in Charge- University Guest Houses

Member-Website Development Committee

Member- NAAC Accreditation Committee

Member- AMU Vision Document 2020

Member-Committee for Academic Progression

and Monitoring.

Member –Academic Council, AMU (2004-2006)

Part of university administration for time to time

including sports, cultural and general

administrative duties including activities of the

students in various capacities like teacher- in

charge of sports and literary activities.

Secretary Health Club, Secretary Billiards Club.

Actively involved in mentoring students to help

them achieve professional success.

In-charge of Tabulation for MBA/MIBM

courses (1999-2004)

Scrutinizer of MBA/MIBM courses. (2007-till

date)

In-charge of Sports and Cultural activities of

the Department. (1999-2004).

In-charge of Computer Lab, Wall-Magazine in

addition to being the in-charge of Time-Table

(1999-2004).

Other responsibilities include conception,

development and implementation of projects

and plans assigned by the Chairman of the

department or Dean of the faculty from time to

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Academic Service

and Administration

Activities

time including seminars, extension lectures and

conferences.

Committee member “Integrated Management

Complex” Vision Document.

Convener of National Mission on Education

through ICT (NME-ICT Project) for the Faculty

of Management Studies and Research.

Curriculum, Course Material and Syllabi

Development:

1. Conceived, developed, designed and

introduced the following courses:

i) Product Management

ii) Brand Management

Academic activities at Manipal Dubai Campus

1. Designed and developed the currently operational

curriculum and syllabi for MBA/BBA in conformance

with AACSB norms.

2. Conceptualized and organized “Horizons 2007” an

annual management event featuring guest lectures

by eminent personalities, students’ research

paper and case study contests and other

events. The event in 2007 was the biggest

organized in MENA region.

As a Chairperson, played a key role in the following areas right from the inception of the MBA executive program. Structuring Course Curriculum, Syllabi and program Getting approval from Board of Studies and related

academic bodies Promoting programmes through media that include

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on-line and off line promotion. Designing of advertisement. Identification and appointment of faculty members. Conduct of Entrance Examination both on-line and

offline (where required) Policy guidelines for admissions. Identification of Resource Persons for course

(Industry experts) Monitoring projects as the convener of central

projects steering committee Identification and allocation of project guides. Tracking the performance of students in project

work. Constantly engaging in new courses and programme

innovation Searching for academic partnership within and

outside country Preparing for approval of courses by UAE education

ministry. Interacting with Industry for corporate participation

in the management programs.

Membership of Professional

BodiesMember –Institute of Directors (India)

Dr. Bilal Mustafa Khan. Bilal Mustafa Khan ... Amity Journal of Marketing, AMITY University, Noida...

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