OREO’s most Eff ecti ve Social Media Marketi ng Strategies

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Presenter: Maha H

Topic S.no

Oreo Background and History 1.Oreo’s Successful Social Media Marketing Strategies

2.

Secret Behind Oreo’s Successful Social Media Marketing

3.

References 4.

Table of Contents:

Oreo Background and HistoryThe "Oreo Biscuit" was first developed and produced by the National Biscuit Company (today known as Nabisco) in 1912 at in New York City. The name Oreo was then first trademarked on March 14, 1912. However, the mystery behind how Oreo got its name still remains unsure.

Today, Oreo is not only the best selling cookie in United States but it is the world's favorite best-selling cookie brand of the 21st century with $1.5 billion in global annual revenues. Kraft Foods is the proud custodian of Oreo, and Oreo is one of the company's 12 “billion-dollar” brand.

Oreo is now enjoyed in more than 100 countries around the world like Middle-East, UK, Pakistan, etc. In markets around the world, Oreo comes in surprising local flavors, like blueberry and green tea ice cream, and fun shapes and forms, like Oreo Minis and Triple Double Oreo and several others. We also see many international food companies using Oreo as a part of their desserts and beverages like Starbucks, Baskin Robbins, Cadbury, etc and co-marketing accordingly.

One thing remains right at the heart of milk's favorite cookie: the iconic “twist, lick, dunk” ritual that brings people together like no other biscuit can

Oreo’s most Successful Social Media Marketing Strategies

1 .Real time Social Media Marketing When the Super Bowl

unexpectedly went dark at the halftime show, OREO quickly tweeted a clever

image showing the power of real-time marketing to reinforce the brand in a moment of confusion.

"You can still dunk in the dark’’ taking advantage of the viewers who turned to

social media.

Real time Social Media Marketing

Just moments after the news of the

royal baby’s gender broke, OREO took advantage of the perfect timing on

twitter by tweeting an image of a milk

bottle with an OREO cookie

featuring the tag line"

long live theCrème"

2. Oreo's Daily Twist Social Media CampaignEach day from June 25 to October 2, 2012, Oreo released a whimsical image of the cookie

redesigned to commemorate something that had happened on that date.

The campaign was housed primarily on Oreo’s Facebook page and managed to increase customer engagement 110%, according to the company. Oreo also added nearly 5 million

likes during the campaign’s run.

SECRET BEHIND OREO’S SOCIAL MEDIA MARKETING SUCCESS:

http://www.youtube.com/watch?feature=player_embedded&v=pii4G8FkCA4

By clearly defining S-pecific M-easurable A-ctionable R-elevant T-ime related (SMART) goals for each strategy

Being Timely and TopicalPromoting Consistently and FrequentlyUsing Graphics, Simple ConceptsTaking into account the Circumstantial EmotionsHaving Fun

3. Oreo's Cookie Vs. Cream Video CampaignOreo's 'Cookie vs. Cream' videos were a clever campaign housed on their YouTube

account. They feature wildly elaborate machines that are designed to split Oreo cookies into two pieces and remove the cream filling. The first video from this ad

campaign shows a separator created by physicist David Neevel, and in three weeks it received over 4 million views. 

REFERENCES:http://www.fastcompany.com/3014669/fast-feed/with-the-royal-baby-oreo-shows-it-has-perfect-timing-on-twitter

http://www.shopify.com/blog/7589919-the-secret-behind-oreos-social-media-marketing#ixzz2kwGgIT9C

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