Ordnett and Store norske leksikon

IGEP 2009-06-05

1: Store norske leksikon

• The Norwegian Encyclopedia

• Founded in 1975, but based on a tradition going back to 1905

• On-line from 2001 (subscription)

• Free service from 2009

The front page, with the search field as the dominating element

The hit list

Additional hits in the database of a major Norwegian tele information service

The article

The author

Content qualified by an expert (green label)

Article from a comprehensive encyclopedia of medicine and health, which is published with the general encyclopedia, with its own label. Aleo the Dictionary of National Biography is included in the service.

Article witten by a user, with a yellow label. The experts are invited to include articles of this kind into the green part of the encyclopedia

The organization

• 10 editors working full or part-time, belong to Kunnskapsforlaget (KF)

• 400-1000 experts KF• User participation, handled by KF• Web development is the responsibility of the Norwegian

Book Clu, our sister company (BK)• Sales and marketing BK• Project Manager BK• Chief Editor KF

The business model

• Initial purchase from the state (but small)• Development financed by ourselves (our parent

companies)• Generating traffic (now: 100 000 unique users

per day, before Christmas: 250 000?)• Selling ads• Investment period 2008-10• Break-even in 2011• Profit from 2012

The competition

• Google

• Wikipedia– The tests: Dagsavisen in February, VG in

May. Both has Wikipedia as the winner, because it is better updated and more comprehensive in fields of knowledge like sports and entertainment, and political news

Will we succeed?

• We have a strong brand• We make a School portal• Marketing activities• A database to be trusted, can be used as a

source for pupils and students

• But:• The market for ads is more difficult than it used

to be• We may have launched the service too late• Our limited resources make it impossible to live

up to the expectations?

2: Ordnett

• Electronic publishing of dictionaries from 1989: floppy disks, then CD, then download, now on-line and download

• Developed in-house

• Two versions: Ordnett and Ordnett Pluss, both are subscription services

The web version: 30 dictionaries available in different combinations. New design to be launched 2009, with a new access and payment software

Search in all dictionaries

List of dictionaries with hits

Hits

Word wheels in the different dictionaries

Search in English dictionaries only

Hit-lists from the different dictionaries from full-text search

Ordnett Pluss is a software to download with the dictionaries, and the dictionaries are kept updated by the web. The service may be used off-line, for instance during tests and exams. The front page shows how long the subscription period will last.

Customization of the interface

Search and hit list, and possible refined searces

The mini-modus, a convenient window while you are using Word etc.

Ordnett Pluss integrated in the Reference Library of Microsoft Office

The content

• 30 dictionaries

• Still not updated continually, but the technology is there

The business model and the budget

• Subscription: single-user and multiple-user

• 1-3 years agreements

• Active in tenders

• Training (for teachers)

• Very little free content

• This year the expected turnover is around 1,5 mio euro

The organization

• Dictionary editors KF

• Rights and authors KF

• Web development BK

• Sales and marketing BK

• No single project manager or chief editor

• Split of income by agreement

The markets

• School (most important marked so far; we have now made agreements with most of the Norwegian counties for use in secondary schools)

• Institutions

• Companies (second focus market 2009)

• Individual users

The traffic

• Between 500 000 and 600 000 searches per day during May 2009

The competition

• Free content (not may good resources available between Norwegian and foreign languages)

• Clue (market leader in B2B)

• iFinger (main competitor in the school markets)

• So far the competition is most difficult in the B2B market)

Will we succeed?

• Strong brand• A service to be trusted• A lot of content

• But:• Prices: we are more expensive than

iFinger• Free content will grow• Too expensive development cost