Order to Cash Process

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    COREY PEARSON[ASUG INSTALLATION MEMBER

    MEMBER SINCE: 2008

    CHAVONE JACOBS[ASUG INSTALLATION MEMBER

    MEMBER SINCE: 2003

    ALLAN FISHER[ASUG INSTALLATION MEMBER

    MEMBER SINCE: 2008

    Quote /Order To Cash (O2C)A Brief Overview

    John Choate National ChairProgram Management &

    Maintenance Strategies (PMMS) SIG

    Scott Pezza Research AnalystAberdeen Group

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    [ What is Order To Cash ?

    Order to Cashnormally refers to the Enterprise Resource Planning(ERP) process in which taking customer sales (direct from thecustomer ) orders via different sales channels, such as email,internet, sales person, fax or by some other means like EDI, and thenfulfilling the order, shipping, logistic and then generating an invoice

    and collecting payment for that invoice and then receipt.

    CASH IS KING !

    It is also the lifeblood of any company and it flows through theorder-to-cash cycle.

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    http://en.wikipedia.org/wiki/Enterprise_Resource_Planninghttp://en.wikipedia.org/wiki/Enterprise_Resource_Planning
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    [ Pressures Driving a Focus on O2C

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    19%

    19%

    21%

    29%

    29%

    67%

    0% 10% 20% 30% 40% 50% 60% 70%

    Percentage of Respondents, n = 140

    Customer pressure to extend payment terms

    Rising cost of servicing major customers

    Inability to accurately forecast cash flows

    Customer demand to improve service levels

    Risk of customer non-payment or default

    Pressure to reduce overall costs

    Source: Aberdeen Group, The Order-to-Cash Cycle: Enhancing Performance with Process Automation(July 2011)

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    [ Objectives of Order to Cash Improvement

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    30%

    34%

    35%

    36%

    42%

    54%

    0% 10% 20% 30% 40% 50% 60%

    Percentage of Respondents, n = 140

    Manage credit risk, losses from bad debt, and

    collections expense

    Improve transaction efficiency

    Reduce 'customer-to-cash' or 'order-to-cash'

    cycle

    Reduce receivables processing cost/time

    Improve cash flow forecasting/guidance

    Reduce Days Sales Outstanding (DSO)

    Source: Aberdeen Group, The Order-to-Cash Cycle: Enhancing Performance with Process Automation(July 2011)

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    [ TYPICAL AREAS AFFECTED BY OTC CYCLEAn Integrated End to End Process

    Customers

    Sales and Marketing

    Customer Service - Order Entry Finance and Accounting

    Operations

    Distribution

    Customers (Cash)

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    [ Order To Cash Process

    1. Request for Quotation (RFQ)

    2. Sales Order with quotation reference

    Product Allocation (ATP/gATP)

    Credit Limit Check

    Service charges

    Bill of Material (BOM)

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    [ Order To Cash Process

    3. Delivery Picking with automatic transfer order

    creation and confirmation

    Picking with manual transfer ordercreation

    Confirmation Packing

    Posting goods issue

    4. Invoice

    5. Payment by Customer (Cash)

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    [ Simple Business View Order to Cash

    Quotation

    Sales Order with Ref. to

    Quote

    Credit Limit Check Availability Check and Allocation

    Unlock Sales Order

    Delivery Approved

    Pick

    Pack

    Post Goods

    Ship

    Bill

    Payment

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    [ Symptoms of BROKEN Order To Cash Process

    High order-taking error rates

    High order-fulfillment error rates

    High DSO (Days Sales Outstanding) rates

    High cost of dispute resolutions

    Inefficient/ineffective collection processes

    Long-term losses due to customers going to bettermanaged companies for product/services

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    Pressures: External forces that impact an organizations marketposition, competitiveness, or business operations (e.g., economic,regulatory, technology, competitive, etc.)

    Actions: The strategic approaches that an organization takes inresponse to industry pressures (e.g. product/service strategy, target

    markets, go-to-market, and sales strategy)

    Capabilities: The business process competencies required toexecute corporate strategy (e.g., skilled people, brand, marketpositioning, viable products/services, financing, etc.)

    Enablers: The key technology/solutions required to sup-port the

    organizations business practices (e.g. development platform,applications, connectivity, user interface, training and support, etc.)

    Note: Aberdeen utilizes a proprietary research framework called PACE to systematically and objectively develop its researchfindings.

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    [PACEFramework Applied To Order To Cash

    Pressures (P):

    Reduce overall costs

    Actions (A):

    Streamline front and back office administrative

    processes to remove non-value steps.

    Automate process flows with electronic workflowtechnologies.

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    [ PACE Framework

    Capabilities (C):

    Standardized enterprise-wide procedures through

    quotation to order, order to delivery, and credit/cash

    collection.

    Up-to-date order, delivery, and billing information is

    available in real time, on demand.

    Manufacturing and/or service operations are integrated

    and coordinated with customer service, logistics, and

    delivery organizations.

    Real time measurement of on-time delivery, inventory,

    DSO, profitability, and cash position. 12

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    [ PACE Framework

    Enablers (E):

    ERP - integrated order entry, procurement, production/resourceplanning and execution, and financial management

    Event management (triggers and alerts)

    Electronic interfaces to banks and customers

    Web-based and electronic sales order management application

    Credit management solution

    Electronic Invoice Presentation and Payment solution

    ERP features or extensions:

    Customer Relationship Management (CRM)

    Advanced Planning and Scheduling (APS)

    Available to Promise (ATP)

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    [ Key Metrics For OTC Process

    Quotation and Sales Order (SO) Management Aging

    Order Fulfillment Period

    On Time Delivery (OTD) - % Perfect Order

    Finance/Accounting

    Invoice Payments Collections

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    31% improvement in order-to-fulfill cycle time

    97% complete and on-time shipments

    33.5 DSO

    3.3% of AR past due

    1.3 days for payments to clear the AR ledger

    16.2% of invoices require manual intervention

    2.6 days from completion of product/work to invoicing

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    Sources: Aberdeen Group, The Order-to-Cash Cycle: Enhancing Performance with Process Automation(July 2011);Aberdeen Group, The Order-to-Cash Cycle: Integrating Business Processes to Improve Operational Performance

    (March 2008)

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    [ Best-in-Class AR Technology Profile

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    50%47%

    43% 43%

    37% 37%33%

    26%23% 23%

    18%

    12%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    IntegratedOrder-to-Cash

    Systems

    BI /Analytics

    ElectronicWorkflow

    PerformanceDashboards

    EventManagement

    CustomerPortal

    Best-in-Class All Others

    Source: Aberdeen Group, The Order-to-Cash Cycle: Enhancing Performance with Process Automation(July 2011)

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    [ Performance Results : Average (Middle 50%)

    15% improvement in order-to-fulfill cycle time

    88% complete and on-time shipments

    48 DSO

    8.6% of AR past due

    4.1days for payments to clear the AR ledger

    44.9% of invoices require manual intervention

    3.9 days from completion of product/work to invoicing

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    Sources: Aberdeen Group, The Order-to-Cash Cycle: Enhancing Performance with Process Automation(July 2011);Aberdeen Group, The Order-to-Cash Cycle: Integrating Business Processes to Improve Operational Performance

    (March 2008)

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    [ Performance Results : Laggard (Bottom 30%)

    9% improvement in order-to-fulfill cycle time

    83% complete and on-time shipments

    58 DSO

    16.1% of AR past due

    11.7 days for payments to clear the AR ledger

    79.9% of invoices require manual intervention

    6.1 days from completion of product/work to invoicing

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    Sources: Aberdeen Group, The Order-to-Cash Cycle: Enhancing Performance with Process Automation(July 2011);Aberdeen Group, The Order-to-Cash Cycle: Integrating Business Processes to Improve Operational Performance

    (March 2008)

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    [ Increasing Your Success on Order To Cash

    Implement or expand automation of the order-to-cash cycle.

    Standardize procedures for quotation and order

    management.

    Integrate order entry, credit, billing, and collections.

    Investigate benefits of event management and automated

    alerts.

    Centralize customer risk information in a single location.

    Keep up on regular scoring of the A/R portfolio.

    Continue growing electronic volumes of POs, invoices, and 19

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    [ Key Take Away Items on Order To Cash Process

    Why is Order To CASH so important?

    What functional organizations are key to the integrated process?

    What are symptoms of a broken process?

    What is PACE?

    Name 2 key metrics for the O2C process.

    Where does your company rank ?

    Best-in-Class

    Average

    Laggard

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    [ Key Financial Take Away Items

    Improving efficiency addresses both the top pressure(cost) and the most-cited objective (DSO)

    Improvement comes from streamlining internal

    processes and making it easier for customers to workwith you

    Understanding your current and prospective customerscan help reduce non-payment risk and tailor collections

    strategies

    Communication, between departments and with yourcustomers, is key to efficiency and visibility into cashflows

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    ] Thank you for participating PMMS SIG / Aberdeen Group