Orchan Consulting Asia - Credentials (4 June 2015).compressed

C R E D E N T I A L S

ORCHAN CONSULTING ASIA | CREDENTIALS 2015 2

TABLE OF CONTENTS

1 ABOUT US

2 WHAT WE DO

3 ORCHAN TRAINING

4 OUR PHILOSOPHY

5 THE TEAM

6 OUR CLIENTS

7 OUR MOMENTS

8 ISSUES MANAGEMENT

ABOUT US

4

Boutique Public Relations Agency dedicated to Orchestrating Change

Generating and Enabling Specialist Brand Marketing Communications

Ensuring that your brand is communicated to your audience, the way you

need it to be

ORCHAN CONSULTING ASIA | CREDENTIALS 2015

WHAT WE DO

6ORCHAN CONSULTING ASIA | CREDENTIALS 2015

STRATEGIC SOLUTIONS

OUR BELIEF OUR SERVICES

OUR PROCESS

Local, National & Regional Media Solutions Campaign Conceptualisation & Activation Reputation & Issues Management Media Awareness & Communication Training Strategic PR & Marketing SolutionsCorporate Communications Crisis Management Copywriting Business Consultancy Media Relations MeasurementChange Management Communication

We independent ly eva luate your brand needs; understand your goals for the brand — and then represent your brand in the best l ight possible.

Cookie cutter simply won’t do!


CRAFTING CONTENT & TELLING STORIES

OUR WORK SUSTAINABILITY

We communicate your brand message(s) to the media in a language they understand.

We deliver to the media broad-reaching and news-worthy content.

We provide media with a “ready-to-rol l” package, which means increased accuracy for you, and less hassle for them.

We craft engaging social media content to interact personally with your customers, and to support and propel your brand message(s).

We deve lop and act ivate effect ive campaign st rateg ies to support your long-term brand image and bus iness goa ls .

Engaging with social media to support and propel brand messages.

ORCHAN TRAINING


T R A I N I N G

Media Awareness & Dynamic Communications Training

OUR PHILOSOPHY

11

Your success is our success.

We take ownership of your projects as if they are our own.

We do not have clients or customers — we have partners.


THE TEAM


THE TEAMOur diverse team of professionals bring together a confluence of ski l ls to ensure our ideas and activations stand out and break away from the norm.

We bring to the table knowledge and experience in varying fields, inc luding creat ive wr i t ing, graphic design, l i terature, photography, market ing, management, internat ional bus iness and socia l psychology.

14

Engaging Orchan means engaging with one of

our Directors on a personal level.

That is the Difference!



CRAIG J SELBY

MANAGING DIRECTOR

Researcher, writer, and internationally-experienced consultant with interests in globalisation and business strategy.


FARRELL TAN

FOUNDING DIRECTOR

Seasoned, award-winning through-the-l ine marketing communications practit ioner.


BENJAMIN LAM

CREATIVE DIRECTOR

Insightful strategist and innovative designer, ded icated to creat ing c l ient success through high-quality, intel l igent creatives.

OUR CLIENTS

OUR MOMENTS

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We have had the privilege to orchestrate change for some pretty awesome clients—these are some of Orchan’s most notable moments.


AWESOME PROJECTS

OUR MOST NOTABLE MOMENTS

24

PRCA Awards Business-to-Business Campaign of the Year 2012 (Category Winner)

A+M AOTY AwardsPR Agency of the Year 2013 (Finalist)PR Agency of the Year 2014 (Finalist)PR Agency of the Year 2015 (Local Hero & Bronze Awards)

PMAA Dragons of Asia AwardsOrchanite won Bronze Award in Inaugural Young Dragons 2014 Series

ACHIEVEMENTS

AWARDS


ISSUES MANAGEMENT


The rules for issues management are simple:

Forget the coverup

Be honest & tel l the truth

React fast

Be sincere

With every client, the potential for issues management arises

It is a part of our communication toolbox, ready to be utilised as and when required.

It is also a part of our planning, to minimise the potential for negative issues to arise.


ORCHAN & ISSUES MANAGEMENT

INTERNAL EXTERNAL

THOUGHT LEADERSHIP

Mayland – Cheras Sentral

Klang Parade

Ipoh Parade

Peugeot Malaysia

Amber Chia

Ford Supermodel of the World

Ipoh Parade

Klang Parade

Peugeot Malaysia

Commentary in Advertising+Marketing on various issues management items

Regular contribution to BFM’s speed consulting segments

Regular column contribution to Brand Laureate magazine on issues affecting SME’s

Let us ORchestrate CHANge for you !+60 (3)-7453-5138 [email protected] www.orchan.asia

Orchan Consulting Asia - Credentials (4 June 2015).compressed

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