OrangeHills flyer

© Copyright by Orange HillsTM GmbH. All rights reserved.

STRATEGY CONSULTANCY UND COACHING

From ideas to market successIntroduction of Orange Hills GmbH | Dr. Bernhard Doll | [email protected]

Munich | September 20th, 2014

© Copyright by Orange HillsTM GmbH. All rights reserved – 2

New thinking for new business

Orange Hills is a a specialized strategy consultancy. We support managing directors, board members and business owners of IT and service companies to develop and implement innovative strategies, services and business models.

01

We develop innovation

We analyze your customers, markets and your business, and develop winning strategies and business models – to make sure you will stay successful in the future.

02

We implement innovation

We implement innovative strategies and business models close to the market. In short project cycles, we test and evaluate what works in reality and contributes to your success.

03

We teach innovation

We teach your employees to setup, manage and control innovation processes independently, to turn ideas into business for your company.

Our focus lies on:

+ visual modeling of innovative strategies, services and business models,

+ hypotheses-driven evaluation of future scenarios and prototyping,

+ agile implementation and acceleration of innovation processes.

We have been working for clients, e.g.:

Our partners in research and teaching:

“Orange Hills is THE benchmark in the field of rapid prototyping. [...] We have been able to exceed our set targets and more importantly – create a movement! Looking forward to the next gig with this innovative, professional and passionate crew!“ - Wilfrid Kroath, Tieto Finland

According to a recent study of brand eins, Orange Hills is ranked among the TOP 3 consultancies in Germany for innovation, growth and new business models (2014).


How we work: Pragmatic, visual, fastDer Ablauf illustriert exemplarisch unsere Arbeitsweise. Anpassungen auf die jeweilige Projektsituation sind meist erforderlich.

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+ “Customer Journey“

+ Customer matrix

+ Market

+ Trends

+ Organizational strengths

+ Business ideas

+ Business models

+ “Profit Formula“

+ Business DNA

+ KPIs

+ Risks

+ Hypotheses

+ Experiments

+ Minimum Viable Business (MVB)

+ Experiments: e.g.

+ Expert interviews

+ Prototyping

+ Crowd sourcing

+ Implementation of MVP / B

+ Evaluation of team performance

+ Analysis of results

+ Matching with KPIs

+ Evaluation

+ Optional: Modification of

+ Business model

+ MVP / B

B. Business model(s) C. Hypotheses E. Action PlanD. MVP / B

1 2 3 4 5 6 7 ReflectionWorkshop 1 Workshop 2Field research

A. Setup7 weeks

1 day 1 day1 day

+ Business targets

+ Innovation team

+ Field research

F. KPIs

Feedback

min.

Success

min.

Success

This illustration depicts an exemplified process how we organize projects. Adaptations are usually required.

01 | We develop innovation 02 | We implement innovation

Visual tools – physical and virtual

min.

Success


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DownloadURL: bit.ly/1lQHcf7

DownloadURL: bit.ly/1k5aV8O

DownloadURL: bit.ly/1rMo2hP

DownloadURL: bit.ly/UHYzra

Examples: Tools for Business Design

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Business model

+ Development of business models as future scenarios

+ Visualizing links and connections between elements of a business models

Hypotheses

+ Identification of critical assumptions

+ Design of experiments to systematically test hypotheses

Action plan

+ Definition and control of the innovation team’s activities

+ Reflection of output after each cycle

+ Modification of business model and offerings

MVP / B

+ Design of initial market offering

+ Focus on minimum viable business model (MVB)

1. Analogs2. Antilogs3. Test focus4. Exploration / Experiments5. Validation / Hypotheses6. Validation / Experiments

1. Activities for experiments (7 weeks)2. Activities for MVP / B (7 weeks)3. Team performance4. Output5. Reflection

1. Customers & users2. Brand & messages3. Channels4. Relationships5. Offerings

6. Resources7. Processes8. Partners9. Profit formula

DNA

1. User stories “must have“2. User stories “should have“ 3. User stories “could have4. Non-functional requirements5. Minimum viable business


Rapid Modeler: Team software for Business Design

www.rapidmodeler.de

+ Work with your colleagues on new strategies, services and business models.

+ Develop hypotheses and track the performance of your experiments.

+ Manage your agile innovation projects online.

+ Share your results with partners, customers and other externals –visually, securely and fast.

powered by HTML 5

Are you interested in a customized solution?e.g.+ Adaptation of UI look & feel

(e.g. your logo, colors)

+ New features(e.g. Powerpoint export)

+ Integration in your IT environment (e.g. single sign-on)

Please contact us!


You are looking for a new challenge and a job that gives you meaning? Drop us a line or give us a call:

Sabine SchönE. [email protected]. +49-89-4520545-21

Guido Redlich

+ Expert for marketing and communication

+ Studied Communication and Advertisement

+ Founder of multimedia agency a.f.i.m. / TBWA

Who we are: Interdisciplinary excellence and passion

Dr. Bernhard Doll

+ Expert for business design and prototyping

+ Major in Computer Science and Social Sciences

+ PhD in Management from TU München

E. [email protected]

Prof. Kathrin Möslein

+ Chair of Information Systems I - Innovation and Value Creation at University Erlangen-Nürnberg

+ Director of CLIC at Leipzig Graduate School of Management (HHL)

+ PhD in Management

Sabine Schön

+ Expert for field research on customer / market behavior

+ Major in Computer Science and Media


Dr. Christian Schüller

+ Expert for software engineering & prototyping

+ PhD in Computer Science from TU München


Oliver Schmid

+ Expert for communication and interaction processes in organizations

+ Studied Communication, Psychology and Management

Fritz R. Pabel

+ Expert for learning organizations and communication

+ Major in Education and Fine Arts

Marcin Kokott

+ Expert for business design & prototypung

+ Trainer and business consultant for companies like Sony, E//, Tieto, NSN


© Copyright by Orange HillsTM GmbH. All rights reserved.

Orange HillsTM GmbH

Sendlinger Str. 29

80331 München | GERMANY

T. +49 (89) 4520545-0

F. +49 (89) 4520545-69


W. www.orangehills.de

Follow us on Twitter:

@orangehillsgmbh

Orange Hills GmbH

Dr. Bernhard Doll

T. +49 (89) 4520545-14


Directions

By public transport:

+ U-Bahn: Station Sendlinger Tor – or –

+ S-Bahn: Station Marienplatz

within walking distance (2 min.)

Free(up to 5 users per team)

By car:

+ Direction Munich Center / Marienplatz

+ Public parking area Oberanger (Oberanger 35)

within walking distance (2 min.)

OrangeHills flyer

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