Oracle IoT/CSP Platform Footprint & Case Studies · Communications Industry Oracle IoT/CSP Platform...
Transcript of Oracle IoT/CSP Platform Footprint & Case Studies · Communications Industry Oracle IoT/CSP Platform...
Communications Industry Oracle IoT/CSP Platform Footprint & Case Studies
Presenter: Cheng Kian Khor Global Industry Solution Leader – New Revenue Stream Enablers (M2M, Big Data) Communications & Media Industry Solutions Group | Oracle Industries Business Unit
Date: 15 Jan 2014
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Machine to Machine
New Technologies | New Possibilities Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 3
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Overall M2M / IoT Market Opportunity
The role of M2M/IoT Application Platforms in the M2M solution stack (Source: Machina Research, 2013)
M2M/IoT Application Platform provides the ‘glue’ that intermediates between application developers, M2M connected devices and a range of niche and specialised M2M platforms and wider enterprise IT systems
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Source: “Designing an M2M Platform for the Connected World”, Beecham Research, 2012
• Value Added Service & Service Enablement Revenues outstrip Connectivity Revenues
Seizing the M2M Revenue Opportunity
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BASIC CONNECTIVITY
DIFFERENTIATED OFFERS
M2M Core
M2M Applications
SER
VIC
E EN
AB
LEM
ENT
Ser
vice
Cap
abili
ties
Client Application
M2M Area Network
M2M Area Network
M2M Devices
Gateway
Direct Connection
VALUE ADDED SERVICES
Seizing the M2M Revenue Opportunity
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Connectivity
Core Network
IoT/ M2M Applications
Ser
vice
Cap
abili
ties
Client Application
IoT/M2M Area Network
IoT/M2M Area Network
IoT/ M2M Devices
Gateway
Direct Connection
Business & Operations Support
IoT Application & Analytics Platform from Device to Data Center
Device Cloud
“Config & Connectivity
Management”
Application Enablement Platform
Application Analytics “Data driven
Decision Making”
Device / Gateway Platform
“Intelligence at the
Edge”
Oracle’s IoT Platform Enablers for Communications Service Providers
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BASIC CONNECTIVITY
M2M Core
M2M Applications
Ser
vice
Cap
abili
ties
Client Application
M2M Area Network
M2M Area Network
M2M Devices
Gateway
Direct Connection
Network Control & Enablers
Device / Embedded Platform
Application Enablement Platform
Device & Analytics Cloud
Enablement Platform
Industry Applications and Ecosystem Partners
Business & Operations Support
Portal & Development Community
Oracle’s IoT Platform Enablers for Communications Service Providers
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BASIC CONNECTIVITY
M2M Core
M2M Applications
Ser
vice
Cap
abili
ties
Client Application
M2M Area Network
M2M Area Network
M2M Devices
Gateway
Direct Connection
Network Control & Enablers
Device / Embedded Platform
Application Enablement Platform
Device & Analytics Cloud Enablement Platform
Industry Applications and Ecosystem Partners
Business & Operations Support Portal & Development Community
Oracle’s IoT Platform Enablers for Communications Service Providers
Utilities Automotive Healthcare Home Autom. Logistics . . . *
Embedded Java
Embedded Technology
Embedded Middleware
Event Processing & NoSQL
Technology & Systems
BI / Analytics & Big Data
API Management
Webcenter
Policy Management
Sub & Profile Management
Sales & Service Management
Charging & Billing
Products, Orders & Fulfillment
BPM & SOA
11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
• Growing Volume of M2M Devices • Support of a huge number of nodes (SIM, devices or
applications) • Support millions of connections and transactions • Bill based on device, data usage, API usage and
application layer metrics / events
• Unlimited Monetization Flexibility • Any access technologies (GSM, GPRS, SMS, USSD) • Any device identifiers • Volume discounts / tiered pricing • Initial free / trial pricing
• Value Based Pricing • Bill per M2M application (eg. Telematics as a service,
health care as a service, Asset Tracking as a service)
IoT Service Monetization
Platform
Platform Connectivity
2-Sided Bus Model Volume Discounts
One Time
Traffic
Data Stream
API Usage
Device Fee
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M2M Core
Appl 1
Access Network
Core Network (CN)
M2M Service Capabili9es(SC)
M2M Device
M2M Gateway
M2M Appl
M2M SC
M2M Device
M2M Appl
M2M SC
M2M Mgmt Func9on
Network Mgmt (NM) Func9on
Appl 2 Appl 3 Appl …
Transport Network
M2M Area
Network
M2M Device Domain
M2M Service Management Solution
• Rapid service innovation & differentiation
• Unified product catalog
• Scalable ordering and activation
• Low cost customer self care
• Extreme charging scalability & flexibility
M2M Service Management
Unified CRM & BRM
Intelligent Policy & Charging Billing & Revenue Management
Fault Management *
BI & Reporting
Device Management *
AAA *
Rapid Offer Design & Order Delivery
* Partner Capability
Oracle Communications Service Fulfilment
Order & Service Management
Service Activation
Unified Inventory Management
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Flexible and Scalable M2M BSS & OSS § Example: Elastic Charging Engine
Unlimited rating flexibility - M2M, cloud, telco, data, voice… The Elastic Charging Engine on a single Oracle Exalogic Elastic Cloud system can process over 3 billion events per hour § 4 times the SMS traffic in the
world § All the data traffic in the world
(on four systems)
Throughput Latency
3000
1000
2000
0
20
10
0
Ops/sec/core ms
Leveraging patent pending innovation and the massively parallel processing capabilities of Oracle Coherence
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Service Exposure API’s as a Core Strategy
Source: Innovation:SDP APIs, Open Innovation, App Sotres, OTT and the Service Domain by Alan Quayle
• Extend platform reach
– 60% of all listings on eBay.com added via their APIs
• Enable self service and automation
– SmugMug saves > $500K/year with Amazon S3 Storage
• Capture eyeballs, build brand
– Google Maps 300% growth vs 20% MapQuest
• Go anywhere, client adaptation
– Netflix now available on over 250 devices
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M2M Core
Appl 1
Access Network
Core Network (CN)
M2M Service Capabili9es(SC)
M2M Device
M2M Gateway
M2M Appl
M2M SC
M2M Device
M2M Appl
M2M SC
M2M Mgmt Func9on
Network Mgmt (NM) Func9on
Appl 2 Appl 3 Appl …
Transport Network
M2M Area
Network
M2M Device Domain
M2M Enabling Platform & Service Delivery Solution
• Rapid partner ecosystem growth
• Centralised service exposure layer
• Policy enforcement & throttling
• Scalable, resilient and secure
M2M Enabling Platform & Service Delivery
Oracle Communications Service Delivery (SD)
Oracle Fusion Middleware
SOA / BPM
Oracle Event Processing
WebLogic Suite
Oracle Coherence
Oracle Communications Services Gatekeeper
Oracle Identity & Access Mgt
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Achieve IoT Scale using Platform Architecture Based on In-Memory Data Grid
§ Distributed caching § Scalable extreme transaction
processing § Real-time eventing, query, and
map/reduce aggregations § Back-end data source offload § Reliable data tier providing high-
availability to applications
End Users
M2M Applica1ons
Applica1on Objects
Cloud Infrastructure
Access Network
Devices
In-‐Memory Grid-‐enabled M2M PlaEorm
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Key-Value Pair Database for IoT Operational Data
Scalable, Highly Available, NoSQL Key-Value Database Application
Storage Nodes Datacenter B
Storage Nodes Datacenter A
Application
NoSQL DB Driver
Application
NoSQL DB Driver
Application § Ideal scalable, low-latency, high-
performance data store for M2M operational data
§ Simple Key-Value Data Model § ACID Transactions at scale § Transparent load balancing § Horizontally Scalable § Highly Available § Elastic Configuration
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Industry Applications & Ecosystem Partners
M2M Core
Appl 1
Access Network
Core Network (CN)
M2M Service Capabili9es(SC)
M2M Device
M2M Gateway
M2M Appl
M2M SC
M2M Device
M2M Appl
M2M SC
M2M Mgmt Func9on
Network Mgmt (NM) Func9on
Appl 2 Appl 3 Appl …
Transport Network
M2M Area
Network
M2M Device Domain
Industry Applications & Ecosystem Partners
Oracle Fusion Middleware
Util
ities
Oracle DB / Technology
BI / DW Platform
M2M Technology Platform
Big Data Appliance
M2M Analytics Platform
Oracle Event Processing
Engineered Systems
Aut
omot
ive
Hea
lthca
re
Hom
e A
utom
.
Logi
stic
s
…*
* Includes partner/ISV application ecosystem
• Reduce time/cost to market • Oracle and Java Developer Community Java Embedded
Suite
Embedded
DB
Device & Gateway Platform
Embedded Middleware
Embedded Java
Embedded Technology
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Portal / Development Community
Raspberry Pi • 700 MHz ARMv6 • 256MB RAM • HDMI, DSI, Composite VideoCore IV, 3.5mm Audio Jack • 2 USB 2.0, SD / MMC/ SDIO • 10/100 Ethernet • 3.5 Watts @ 5V • Cost: $35 + Power Cord
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§ Provides embedded and aftermarket vehicle telematics services, leveraging a suite of integrated Oracle solutions
§ Support for new B2B2C business models § 14 days to bring a new offering to market
now reduced to 1 day § Siebel CRM § Oracle Communications BRM § Oracle SOA, AIA, BI / Analytics
§ Telematics Service
Oracle@Verizon Telematics (Previously Hughes Telematics)
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Oracle@Telenor Connexion
https://emeapressoffice.oracle.com/Press-Releases/TDC-Telenor-Connexion-and-TeliaSonera-among-More-Than-60-Communications-Companies-Worldwide-to-Select-or-Extend-Use-of-Oracle-Communications-Software-in-First-Half-of-Fiscal-Year-10c2.aspx
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Oracle@Jasper Wireless - Tekelec Press Release
http://www.tekelec.com/press-releases/jasper-wireless-deploys-tekelecs-policy-server-to-enable-global-machine-to-machine-services.aspx
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Oracle@Telecom Italia – Service Exposure Platform for M2M
SIM
Call Center
SOS Naviga1on Insurance Traffic Others Services
Travellers and cars services
• Voce • Messaggi • Dati
Service Exposure
External Service Provider (es. infotainment)
Agencies for urban traffic control
Connectivities Services and Telco Capabilities
! Scope of the work is to provide a telema1c plaEorm in automo1ve context, where a vehicle on-‐board plaEorm is connected with the mobile network.
! The framework is used to expose IT and network capabili1es to external Service Provider.
! Service Providers are players of the
automo1ve domain (assistance for both the travelers and cars, traffics management, insurance services, etc.).
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Oracle Java@Qualcomm, Deutsche Telekom IoE
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Conclusion
Oracle’s IoT Platform Enables CSP to Grow IoT Wallet Share and Move Up Value Chain
IoT – Multiple devices in rich interaction, aggregating data, and participating in business processes Enabled by IoT platform
M2M – Device connected to application over communications network for data monitoring or remote control 1:1 interaction – an application silo
From M2M To IoT
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Why Oracle
Enabling PlaGorm & Service Delivery
Service Management
Applica9on Development & Analy9cs PlaGorm
From Device to Datacenter
Differentiated M2M offers, charging and business models
Enabling platform for scalable, resilient, modular and secure M2M applications
Rapid time to market and reduced development cost for new M2M applications