OR Summer Market 2012 Attendee Brochure

Register Today & Save | outdoorretailer.com/register

31910 Del Obispo, Ste. 200San Juan Capistrano, CA 92675

THE RISE

OF OUTDOOR

“The energy at this show was tremendous and it rebooted everything

for me as I head back to my store. Talking with the manufacturers I work with, their

business results are up. Our sales are up. People are excited.”

– Shelley O’Neill | Tooth of Time Traders

SNEWS Retailer of the Year

WHAT’S IN YOUR STORE?

Outdoor Retailer supports sustainable business practices, this brochurewas printed using recycled paper and soy-based ink.

Discounted Early Bird Registration ends July 2, 2012.

Register today at outdoorretailer.com/register

Before July 2 July 3-31 Onsite

Retail Buyer Attendees Free $20 $40

Importers/Distributors Free $100 $100

Freelance Designers $100 $200 $200

Non-Buyer Attendees $450 $495 $495

Join the conversation – before, during and after the show!

@outdoorretailer | #ORShow | www.facebook.com/OutdoorRetailer

*Summer Market event and exhibitors as of 6-11-12 and subject to change without notice.

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Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT Register Today & Save | For more information visit outdoorretailer.com

Top 10 Reasons to Attend OR Summer Market:

1. Hear the buzz. Get ahead of the trends and find out which brands are catching consumer and media attention. The brands creating a buzz at Outdoor Retailer will soon be making waves in the marketplace.

2. Get face-to-face. Talk to the manufacturers of your customers’ favorite products and ink deals right on the show floor. Eliminate hoursof shopping sell sheets and catalogs.

3. Experience products first-hand. Get to know the brands insideand out to make sure you’re stocking the right inventory for your customers. Touch and test the products the same way they do.

4. Re-evaluate your line-up. OR allows you to compare the pricepoints and USPs of a whole range of products to make sure your offeringsare the best fit for your customers AND your bottom line.

5. Go green. Researching and stocking environmentally friendly brands ensures that you are doing your part to preserve our natural resources, and in turn, your business.

6. Expand your revenue streams. Explore options for your secondary product line-up while writing orders for your core market. Check the New Exhibitor Pavilion and the Mezz@OR for the newest brands to hit the marketplace.

7. Think outside the box. Discover ways to innovate by reviewing product lines and searching for ideas amongnew emerging trends, technologies and fashions.

8. Make connections. Outdoor Retailer provides all kinds of networking opportunities for you to build the relationships you need to grow your business.

9. Learn from the experts. The Outdoor University @ OR seminar series offers solutions to increase your bottomline by analyzing everything from supply chain management to merchandising and marketing.

10. See it here first. More than 1,300 active outdoor and lifestyle brands exhibit, giving you access to the largest, mostcomprehensive collection of outdoor products ANYWHERE!

OUTDOOR RETAILER JOIN US

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New exhibitors include:2 Monkey TradingAceCamp GmbHAcemerica Inc.Acli-Mate Natural Sport DrinkAction Items, Inc.AdvanTac TechnologiesAEEAerosolesAerotech Sails Inc.Agit GlobalAlchemy Goods, LLCAll Resort FurnishingsAllied Feather and Down Corp.American A'ROCK Sporting LLCApparel Singapore

Ara ShoesArmitron WatchArmpocket Enterprises LLCAsia Fit International Co., LTDASICS America CorporationAvendise LTDBackJoyBalega OutdoorBandavejBarefooters CorpBellyak IncBenjamin InternationalBermo Enterprises, Inc.Biffy Bag Disposable ToiletsBikes Belong CoalitionBioLite

Blank Slate ClimbingBlenderBottle (Sundesa LLC)Blue Ridge KnivesBoba Inc.Boker USA IncBondi BandBoomBotixBrand 44BrenthavenBuddeez, Inc.Burley Design, LLCCabeau, Inc.Cache Advance IncCalico Cottage Inc.Calidris 28 of America Inc.Camillus Knives

Cannon PaddlesCat ApparelCat FootwearChainDrive/ Multidev Technologies Inc.Chateau BodywearChi Hsus Color Litho Graphy Co.ChippenhookChristar's Net, IncCMerit USA Inc.Coffeebrewer Nordic A/SColeman OutboardsColosseumCool Gear International LLCCoreban SUPCorranCosmoda Corporation

Crispi USACruiserboard CompanyCTF EnterprisesCUDAS FootwearCyclogicald.light designDa Yu Enterprise Co., Ltd.Dark Timbers LLCDepot TradingDiaper DudeDLD InternationaldriSuit technologies LLCDYMO EndiciaEC3D (QSD Inc.)Eco StreamEco Swim by Aqua GreenEco Vessel, LLCEddie Bauer Kids/Success ApparelEF WalterElevate Brands/Sip N' GoElite Brands IncEmergency Zone LLCEndeavor DesignEndurance Conspiracy LimitedEnerco Group Inc (Base Camp)EnviroFitERGObaby

Ethnotek BagsEusebio Sporting Co LtdEverest Mountain FoodsEvermax Plastic Industry Co., LTD.Explore Scientific/ BresserFALKEFalleneFARIA DA COSTA, peugas e confeccoes LDAFera International CorpFila USAFlair HairFlopeeze International LimitedFluid KayaksFlying TexForsakeFossil IncFresh Wave Sport / OMI IndustriesG-Form LLCGerber Technology IncGlam HeadbandsGlide PaddlesportsGlobal Surf IndustriesGo-Go Dog PalsGrand Intl Exhibition Co LtdGraylGreen Dot

H.I.S. Juveniles, Inc.H20 AudioH2O Outdoor GearHala GearHapariHarding Lane Inc.Hari MariHarken SportHead Swimming & SnorkelingHeel That PainHeritage TravelwareHickory Brands/DrymaxHinano TahitiHit Zone Sports Div. Metropolitan Vacuum CleanerHiwing Footwear Industral LTDHohenstein InstituteHoneywellHorizon Fuel Cell Technology (Hong Kong) LimitedHot CanHowler BrothersHybrid Light LCI-Ming Sanitary Material Co LtdIdentity GroupiFabrix Taiwan Co. LTDiFitness Inc

InflaSportsInfora Inc.Invert Action Sports LLCItasca Footwear by C.O Lynch EnterprisesItreking Technology Co., LtdJayBirdJGR Copa LLCJi-Yang Plastic Co., LTDJIANGSU DINGXIN DYEING AND PRINTING CO., LTDJohn Wayne EnterprisesJoovyJosef Seibel & RomikaJukzK-WayKelly Kettle USAKenmark SportsKimatekKimber Mfg. Inc.KMK Designs Inc DBA Nature CastKrave Pure EatsKubergKwik Tek Inc.Laminex SROLandway International CorpLandyachtz Longboards

NEW EXHIBITORSNEW EXHIBITORS

Exhibitors at Outdoor Retailer represent the most comprehensive collection of outdoor apparel, gear, equipment, climbing technology, footwear, mountaineering, camping, backpacking, cycling, water sports, outerwear, fitness gear and accessory companies. All the core brands you know and love are here,like Timberland, The North Face, W.L. Gore, Columbia Sportswear, Patagonia, Merrell and many more!

Visit outdoorretailer.com/exhibitors for a comprehensive list of brands exhibiting at the show.

This is also your chance to discover new brands to enhance your product line-up! Visit the New Exhibitor Pavilion and the Mezz@OR – 300+ newbrands, ranging from lifestyle clothing and hardgoods manufacturers to solar technology and SUP will be on display.



Lansky SharpenersLevel Terrain ApparelLifefactory Inc.LifeProofLIFESTRENGTHLight and MotionLightSpeedLIJALIZARD FOOTWEAR- AICAD SRLLonesome George and CompanyLoopRope LLCLucy ActivewearM&P Services/Masters Trekking Poles NA.MADCAPZMandukaMarshmallow Fun Co.Mary's Gone CrackersMaxEmill Photonics Corp.Maxland Sportswear Industrial Co., Ltd.Mazama Designs, LLCMcMurdo Ltd.Mega Cap Inc/JuniperMisty Mountain ThreadworksMojiMontana FlyMophie

Mylaps Sports TimingNaschem Company Ltd.Nature's Kettle CoffeeNB Union IncNEDCONew BDNY International TradingNew Up Group Corp.NITECORE Co. LTDNo SoxNOW / nogiiNuu-Muu LLCNux Group Inc.O-range USAOcean Minded By CrocsOcean Rodeo SportsOOFOS, LLC.Optrix, LLCOriental Recreational Products (Shanghai) Co., LTDOrolia Ltd.OrthaheelOrvis CompanyOtterBoxOutdoor Edge Cutlery Corp.Outthere USAOwls Nest Games, LLCPakems

PalladiumPaper Shower LLCPat's Backcountry BeveragesPeapack MittenPearl IzumiPiggyback RiderPinktree DistributionPlanet Wise Inc.Plangea Inc/ Molehill MountainPo CampoPolar Graphics USA dba ACE OutdoorPowerTraveller LTDPrimitive FuelsProForce EquipmentPumaPurnellQingdao Kawell Int’l Trading Co,.LtdRetail Control SystemsRethink FabricsRIBZRichlu ManufacturingRICS SoftwareRics SolarRiviera PaddlesurfRiyoko Urban BikewearRoad Warrior Sports LLCRocky Brands

Rogue Stand Up PaddleboardsRotondo SASRoxyRuff DawgRuk Sport LTDSafety Smart WearSailorBagsSalt LifeSamsonico InternationalSamsoniteSazzi Footwear LLCScosche Industries, Inc.Scott SportsSeaward Kayaks LtdSelke - North AmericaSharkies Div of ToppsSheico GroupSho's Spirit of FireSIC- Sandwich Islands Composites- Div of FlowSportSIGVARIS IncSirena Sol - Paddle Wear for WomenSirena Water WearSKORASkratch LabsSkyline USA IncSlatgrills.com LLC

Smooth Stand Up Paddle Boards, LLCSnow (Beijing) Int'l. Trading Co. LtdSock and Accessory Brands GlobalSockwaSouthwest Specialty FoodSoybuSpooner CorporationSportekSprout WatchesStand Up Paddle CompanyStonelickStor N BoatStorm Creek ApparelStrong VoltStrongback ChairsSUP ATXSUPLove Inc.Survival StrapsSweaty BandsSweetwood Cattle Co.Swimfit Worldwide CorporationSwitch Vision

Synergy Organic ClothingTactical Lighting Solutions LLCTaffy ActivewearTahe MarineTarget Dry LTDtasc PerformanceTeledex IncTerox Footwear InternationalTervisTessitura Taiana Virgilio SpaThe Monster Factor LtdThe RoboCup, LLCTianjin Pureland Camping EquipmentCo. Ltd.TIGA SUP by BIC SportsTiger Tail USATimberwolf Holdings, LLCTKO EvolutionTMGToesox Inc.TornadoToughstake

Tough Truck Bags Inc.Trail FoodsTrak Kayaks IncTrekmatesTrespass USATruetentTsair Yih Industrial Co., LtdTSI Manufacturing LLCUltimate Direction IncUmpqua OutdoorUnited By BlueUrban JunketUrban Plastix & V LineUtility FlameUV SkinzVapur Inc.Vargo OutdoorsVastrade International IncVelo Bling DesignsVenture Products LLCVestPac, IncViewRanger/Augmentra Ltd.

VIP ProductsVista FabricationsVolatile/SbiccaVolusionWAI SUPWatersports WarehouseWatson's Bodywear/Chateau BodywearWeatherHawkWeinbrenner Shoe Co., IncWIN DetergentWind X-tremeWrightsockXero ShoesXShot LLCYak-Gear IncYuantex Co,LTDZippo OutdoorZOGGS

See the full exhibitor list and plan yourshow! OutdoorRetailer.com/exhibitors

NEW EXHIBITORSNEW EXHIBITORS

The Latest StoriesHome to the newest brands in outdoor, the new Exhibitor Pavilion is a microcosm of trends too. Check out the lateststories in SUP, yoga, footwear and gadgets galore that drive store traffic!



ZONES ZONES

Outdoor Retailer’s Zones serve as central gathering points for each specialized community’s

retailers, advocates, athletes and brands. This is the perfect environment to network, engage

and feed off the energy of your fellow enthusiasts.

Paddle ZoneVisit the Paddle Zone hosted by Rapid Media, and get updated onthe latest in the paddle world including associations and advocates!Check out product displays and meet with key industry players inthis relaxed and open environment.

SUP ZoneThe SUP Zone hosted by SUP Magazine in the Pavilion will be the hubof the standup paddle community at OR with demos, a new productarea and events. Plus, see products and athletes in action in the SUPTank.

Endurance ZoneWe’ve teamed up with Competitor to bring you the latest informationon events, products and opportunities in the endurance market.Come take a break from your busy day to relax in the lounge, pickup the latest endurance focused magazines, or listen in on seminars.

Climbing ZoneOR and Climbing magazine bring you the ever-popular Climbing Zone! Come by and climb, with equipment provided, or participate in one of our daily events - book and poster signings, demos, entertainment andprizes. But more than anything else, come to the Climbing Zone to engage with the climbing community.

Design CenterSource and shop the components that make up the innovative and fashion forward elements of the outdoormarket. From trend forecasting to color theory to laminations, the Design Center is your resource destinationat Summer Market. Make sure to follow the live 48-hour original design-to-prototype competition – ProjectOR Cycle 9 – the contestants will be constructing their garments here. It’s exciting to be a part of it.

Tent City on the GrassThe industry’s best in camping gear and tents will be on display at Tent City on the Grass. Check out tentsfrom multiple manufacturers and compare the latest tent innovations side-by-side in a natural environment.



EVENTS EVENTS

There is a fine line between work and play at Outdoor Retailer Summer Market. Check out thisline-up of activities to make sure you get the most out of your visit. Test products, attend a seminar, do some networking or just take a break!

Open Air Demo – Wednesday, August 1Join us at the beautiful Jordanelle State Park to experience productsin the environment they were designed for! Spend the day in thegreat outdoors, getting previews of new products, doing hands-ontesting and networking with industry experts.

Industry Party – Thursday, August 2, 6 - 8 p.m.Wrap up at the show then roll right into some food, fun and relaxation at the Summer Market Industry Party. Take advantage of this rare opportunity to catch up with old friendsand make some new ones as well! Must have Outdoor Retailer badge to attend.

Outdoor University@OROutdoor centric business seminars focused on the hot topics of the retail community fromrenowned speakers and market specialists, offering you the chance to take back tangibleknowledge and ideas to apply to your business model.

OIWC RagnarOIWC and Ragnar Relay have joined forces to host a relay during Outdoor Retailer SummerMarket! 100% of the registration fees go to OIWC's programs focused on providing advocacy, education and resources for women in the outdoor, bike and snowsports industries. The relay includes teams of 3 and is Saturday, August 4 from 6-8:30am. Registration closes July 20. Visit www.oiwc.org for more information and to register.

Food TrucksHungry? A caravan of gourmet food trucks will be waiting for you outside the New ExhibitorPavilion on 200 West between North and South Temple; entrance will be limited to badgedshow attendees, but the trucks are always a crowd pleaser, so plan ahead.

All Star Industry Jam Think Battle of the Bands + OR + beers at Club Elevate. Hosted byfunny-man and world-class rock climber Timmy O’Neill, for onenight only... witness industry veterans rocking the legendary AllStar Industry Jam. Featured performers include:

Project ORFive promising design students from top schools around the country will compete in ProjectOR, the industry's original 48-hour concept-to-prototype design competition. Their prototypes will be judged on their functionality, originality and design of outdoor recreationclothing. Watch it all unfold LIVE on the show floor!

Merchandising ToursMerchandising Tours are designed to gain merchandising inspiration and discover creativemethods you can put into play. See just what details are responsible for that merchandisingmagic and then bring those ideas back to your retail environment! To join, email [email protected] to put your name on a contact list for more information- spaces are limited.

Bike Sharing / Park n PedalOR Bike Share, sponsored by Dahon and Electra, powered by Park n Pedal, offers attendeesfree, secure bike parking and rentals during the show. Located on the South Plaza, OR BikeShare offers full valet service for local commuters – operated by the Salt Lake City BicycleCollective - and free rentals of the full line of Electra bicycles for attendees to grab lunch ortour the city.

• All Star Industry Band • Cro Molly (with DeFeet) • Curleigh Fried (with Keen, Patagonia)• The Black Diamond Band (with Black Diamond)• The Rocky Mountain High Five (with Osprey, LaSportiva, Keen

and Black Diamond)• The Struggles (with WL Gore, Petzl, Cascade Designs)• Midnight Son (with Merrel, Patagonia, Sterling Ropes)

The OIA Industry Breakfast with diversity keynote, The Conservation Alliance Breakfastwith climber Aron Ralston, OR Rocks Films @ UMOCA, outdoor photo gallery and“Lunch and Learns” are just a few of the benefits provided to you for free each summer at Outdoor Retailer. Full event schedule at outdoorretailer.com.

Beer Garden at the New Exhibitor PavilionSometimes nothing refreshes like an ice-cold beer. Have your fill atthe Beer Garden next to the New Exhibitor Pavilion – all four daysof the show. Cheers.


OR Summer Market 2012 Attendee Brochure

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