Optimizing Your Social Media Presence with Creative Design and Compelling Content
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@wallysabria Optimizing Your Social Media Presence w/ Creative Design + Compelling Content @wallysabria
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Presented by Wally Sabria, SVP/Creative Director of The Axis Agency on November 6, 2010 at L.A. Latina Bloggers' "Discovering Mas" luncheon.
Transcript of Optimizing Your Social Media Presence with Creative Design and Compelling Content
@wallysabriaOptimizing Your Social Media Presencew/ Creative Design + Compelling Content
@wallysabria
+ Define+ Design+ Maximize+ Create
Definea uniquepoint-of-voice
http://www.perezhilton.com
http://www.youtube.com/Fred
Designyour platforms
Blog platforms
Maximizeyour reach
Createcompelling content
StorytellingWe are in the business of
ActiveDe-centralizedPlatform neutral
Stories that are
DialogueInteractionEngagement
Stories that spark
Blog postsTwitter postsPhotographsVideos
Stories can take the shape of
Find itRead/watch itShare it
People need to
Content is social currency
The value your content has…
Is thesocial currencyit provides the audiencewhen they share it
Don’t take yourself too seriously
Have fun!
@wallysabria@360culture
@wallysabria
