Optimizing your E-Commerce: Tips and errors to avoid
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Transcript of Optimizing your E-Commerce: Tips and errors to avoid
![Page 1: Optimizing your E-Commerce: Tips and errors to avoid](https://reader035.fdocuments.in/reader035/viewer/2022070520/58f0de121a28ab00458b4597/html5/thumbnails/1.jpg)
SEO for Ecommerce: Common Mistakes and Recommendations
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• Overview of SEO in Ecommerce websites• Common mistakes in Ecommerce websites•Recommendations to improve your SEO
What you will learn today
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•To be on the First Page in the Search
Engines
•90% of the traffic is from the first page
Your main goal
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•Organic traffic is the highest quality
traffic
•Social, referral, organic and paid traffic
•Relevant traffic to boost sales
Traffic
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7 common mistakes
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• 70% of the buyers are looking for reviews of
products
• Customer will create original content
1. Lack of Product Reviews
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• Schema Markup: Customers can read reviews in the SERPs
1. Lack of Product Reviews
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• Schema: rating, votes, reviews, and more!
1. Lack of Product Reviews
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• It will affect your SEO
• It is not enough to just show a product’s picture
2. Lack of a product description
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•Keyword:
• Buy Real
Madrid t-
shirt
•Page 1 in
2. Lack of a product description
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•Keyword:
• Buy Real
Madrid t-shirt
•Page 8 in
2. Lack of product description
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•Never use the Manufacturer Product
Descriptions
• Create unique content
3. Using Product Descriptions from Manufacturers
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“…Crafted using our Crystal Rock technique, the irresistible
Crystaldust Cuff is a new signature Swarovski design to equal Stardust and Slake…”
Manufacturer Product Description
• Keyword:
• Crystaldust Cuff
• Page 1 in Google
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Crafted using our Crystal Rock technique, the irresistible Crystaldust Cuff is a new signature Swarovski design to equal Stardust and Slake.
Copy from the Manufacturer Product Description
Page 5 in Google
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• Adapt to the search demand
• Use model numbers and brand names in titles
•Alt Attributes
4. Not Optimizing Product Pages
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• Adapt to the search demand• Use model numbers and brand names in titles
• Image Alt Attributes
Not using model numbers & brand names in titles
Page 1 in Google.com
KW: nikon d3400 dslr camera
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• Inspect Element in your browser• <img id="image-1" src="http://1.media.bustedtees.cvcdn.com/6/-/bustedtees.a4ab15e6-2c65-47d0-ab89-acd61118.jpg"
class="active " style="" itemprop="image" alt="Down With Homework - BustedTees - Image 1">
Not using Alt Attributes
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• Images, redirects, tags, robots.txt, and more…
Optimization feature in Positionly
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•Avoid duplicate title tags
• Use Unique key phrases
•Recommended structure: Brand - Model - Item
Type
5. Non-Unique Titles
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http://store.nike.com/gb/en_gb/pd/nikecourt-tank/pid-10979174/pgid-11456531
http://store.nike.com/gb/en_gb/pd/nikecourt-tank/pid-11002381/pgid-11456524
Example
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Did you think about this?
Smart description
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Rank for more Keywords
Use synonyms
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• Keyword friendly URLs
•Easier for the searcher
• example.com/red-jacket-new-model
6. Lack of “Speaking” urls
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uk.webuy.com/product.php?sku=5055277017102#.V_Il4KNh2u4
BAD “Speaking” url
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johnlewis.com/john-lewis-stars-print-school-backpack-purple-pink/p2983066
GOOD “Speaking” url
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• Your website might be penalized
•Avoid duplicate pages
•Don’t copy content from others
7. A lot of duplicate content
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The new GA310 series come with large Arabic numerals at 12 and 6 o'clock for an attractive mechanical look and are available in either basic black or bright colors…
Don’t copy content from others
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Keep visitors in your store
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•Original content creation
• Content is power
•Quality over quantity
Quality content
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• Keywords section in Positionly
•SERP links are power
Quality content
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• Links that go to the same domain
• Navigate easily around a website
•Good for your SEO
Internal linking
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• You should have a mobile version
• Otherwise, search engines may penalize your
site
Mobile version
By 2020 - 45% of the revenue for Ecommerce sites will come from mobile
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developers.google.com/speed/pagespeed/insights/
Google page speed insight
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• People search for generic phrases
• Create seasonal categories
• Show similar products
Create categories
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• Christmas Products
Seasonal categories
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• Keywords in groups
Groups in Positionly
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• Ranking for additional keywords
• Long-tail keywords
• Opportunity to create unique content
Blog content
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Opportunity to create unique content
Blog content
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Ranking for additional keywords
Blog content
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Long-tail Keywords
Blog content
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•Reducing the size of your images
• Website speed
• Make your site secure (HTTPS)
Optimizing website
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Google Page Speed Insight
Optimize images
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SSL Certificate
HTTPS
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• Include pictures and/or videos for each product
• Don’t use manufacturer photos
• Take your own photos
Pictures and videos
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Your own photos and videos
Good example
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• One of the most important elements
• Anticipate the thoughts of people
• Create a strategy
Keyword research
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Google related searches
Using Google
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• Social media integration
• 3 social networks
•Contact with people
Social media
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Direct contact with customers
Interact with people
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• Name, e-mail and phone number
• Include your address, in case you have a
physical store
• Use the same info across all your sites
Contact details
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Name, e-mail, phone number and address
Contact details
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Tools that will help you
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• Google Search Console
• Google Analytics - Integrate with Positionly
• Google Keyword Planner
Google products
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Organic, Paid, Referral and Social Traffic
GA in Positionly
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• Get a bunch of different keywords
•Fast, useful and unique
Positionly keyword mixer
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Tools to find new Keywords
Other tools
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Conclusion
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• Your main goal is to increase sales
•More conversions and repeat visitors
• Sign-up for a free trial at positionly.com/signup
Final thoughts
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• Check out Positionly University - Webinars, guides
and articles
• Download our free Ecommerce guide
positionly.com/university
Final tips
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Questions
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