Optimizing real world transactions using digital insights
Transcript of Optimizing real world transactions using digital insights
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Optimizing real-world transactions using digital insights
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Capture every interaction –checking out the website, shopping in store, opening the app, engaging over social media.
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Transactions aren’t just money exchanges
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Use purchases and contextual data to tailor messaging to individual customers, generating higher average transaction values.
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Analyzecustomer loyalty transactions to influence and incentivize valuable behaviors.
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Combine data on digital and real-world interactions to create seamless customer experiences across all touchpoints.
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Online to offline commerce (O2O) is a trillion dollar opportunity.
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Brands need to know what gets people into stores – and what gets them excited about buying things while there.
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The ability to translate awesome experiences into revenue is what really matters.
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