#SMX #13A @benuaggarwal

Optimizing Content For Voice Search & Virtual

Assistants -

#SMX #13A @benuaggarwal

Optimizing Content For Voice Search & Virtual

Assistants -

#SMX #13A @benuaggarwal

OUR CUSTOMERSHOTELCHAINS

OWNERSHIP GROUPS & MGMT.

COMPANIES

INDEPENDENT HOTELS & GROUPS

ENTERPRISE(NON-

HOSPITALITY)

SOME OF OUR 2000+ CUSTOMERSHospitality | Retail | Financial Services

#SMX #13A @benuaggarwal

Milestone, the one stop digital marketers

Builder Local Social

Reviews Insights Analytics

Design Content Creative SEO&local

Digitalmediaadvertising

Socialmarketing

SupportMarketinganalytics

FullServiceDigitalAgencyPlatformindependentservices

TheDigitalPresenceCloudSoftwarefordigitalmarketers

Silicon Valley ~ Chicago ~ D.C. ~2,000+ customers ~300+ Awards

Hospitality- Retail- Finance

#SMX #13A @benuaggarwal4

The Milestone Digital Presence Cloud

Builder Local Intelligence AnalyticsReviews Social

CREATE ENGAGE UNDERSTAND

Websitedevelopment

Social&digitalmarketing

Reporting&analytics

softw

are

service

s

#SMX #13A @benuaggarwal

Agenda

1. Growth in Voice Search2. Search has changed 3. Connecting People, Places and Entity4. Smarter Devices and More Accurate Answers5. Using Voice Search and FAQ – Case study and results 6. Your Own Conversational Engine 7. Optimize your Website for Voice Search 8. Key Take Away

5

#SMX #13A @benuaggarwal

It’s a brave new World

50% 18%

18%oflocalsearchesleadtoasalewithin24hours

ofsearchisperformedonanon-pcdevice

ofmobileusers“search”foralocal

business

82% 50%

50%ofmobilevisitorswhoperformalocalsearchwillvisitastore

within1day

#SMX #13A @benuaggarwal

Search has changed

2008

Queries DupEliminate duplicat

e content

TextKeyword driven

Source:Google,Apple

StuffingPenalize bad links

& keyword stuffing

ContentPut

emphasis on page content

VoiceQuestion driven

Questions

#SMX #13A @benuaggarwal

AI is driving a new reality

Smartdigitalassistantsarerespondingtouserneeds,notusersearches

“…tellmethebesthoteltostayatinChicago…”

#SMX #13A @benuaggarwal

Devices are getting smarter

Google Assistant Apple Siri Amazon Echo

Proactive suggestionsLeverage your web site through topical markupAugmented through other sources like maps & location DB

What is the best hotel in

Chicago?

#SMX #13A @benuaggarwal

How does a Personal Assistant Work?

Gives Proactive Suggestions

Data is collected from your website through Structure Markups

Most critical information on your website needs to be marked up with tags defined by Schema.org

Hello Google,find a lounge bar near me”

CUSTOMER

World class lounge bar in Chicago

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea cov

www.yourwebsite.comYOUR WEBSITE

Looking…PERSONAL ASSISTANT

#SMX #13A @benuaggarwal

CONNECTING PEOPLE, PLACES AND ENTITY Have Your Identity On The Web – Knowledge Graph, Voice Search, Machine Learning..

PEOPLE PLACES THINGS

#SMX #13A @benuaggarwal

The “FEATURED” SNIPPET

63%CTR340%Sessions400%Pageviews

Hotel Nikko SuccessStory

#SMX #13A @benuaggarwal

PROVIDE “ANSWERS” FOR QUESTIONS Google now drives Direct Answers

#SMX #13A @benuaggarwal

CONTROL THE ANSWERS

#SMX #13A @benuaggarwal

HOW DID WE DO THIS?

#SMX #13A @benuaggarwal

FAQ AND VOICE SEARCH

#SMX #13A @benuaggarwal

The “Featured” snippet

17

63%CTR340%Sessions400%Pageviews

Hotel Nikko SuccessStory

#SMX #13A @benuaggarwal

AMAZING ROI

#SMX #13A @benuaggarwal

Now What – MAKE YOUR OWN CONVERSATIONAL ENGINE

1. Technology should understand intelligent conversational and SHOULD speak human language

2. API.AI is useful in building conversational interfaces for chatbots, smart home devices, wearables etc.

3. Leverages Speech to Text, Natural Language Processing and Artificial Intelligence

#SMX #13A @benuaggarwal

Integration across VA and Most Popular Platform

20

#SMX #13A @benuaggarwal

4 Get started: Step - 1 Create agent

#SMX #13A @benuaggarwal

4 Get started: Step - 1 Create agent

#SMX #13A @benuaggarwal

4 Get started: Step - 2 Create entities

#SMX #13A @benuaggarwal

4 Get started: Step - 2 Create entities

#SMX #13A @benuaggarwal

4 Get started: Step - 3 Create intents

#SMX #13A @benuaggarwal

4 Get started: Step - 4 Test & Train Agent

Once the agent is trained and tested, it is ready for integration without application or device using webhook tool, API.AI SDKs and API.AI integrations.

#SMX #13A @benuaggarwal

Understanding Voice Quires

VoiceSearchorSearchbyVoice- AllowsuserstouseGoogleSearchbyspeaking

TheVoiceSearch/SpeechRecognitionusestheWebSpeechAPItoconvert

yourspokenwordsintotext.

#SMX #13A @benuaggarwal

KEY TAKE AWAY

Leverage Voice

Search

Focus on Answers

“Own” the featured snippet

Build a conversational

engine

Web-speech API to search your website

#SMX #13A @benuaggarwal

Thank YouQuestions?

www.milestoneinternet.com

blog.milestoneinternet.com

@benuaggarwal

http://www.facebook.com/Milestoneinc

#SMX #13A @benuaggarwal

Enhance voice results with attributes

Find pet friendly hotels in San Francisco…

#SMX #13A @benuaggarwal

SEE YOU AT THE NEXT #SMX!

THANK YOU!