Optimizely Partner Ecosystem
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Transcript of Optimizely Partner Ecosystem
![Page 1: Optimizely Partner Ecosystem](https://reader033.fdocuments.in/reader033/viewer/2022042702/55d4f6b7bb61eb7a1f8b45c8/html5/thumbnails/1.jpg)
Partner Ecosystem Showcase
Geddes Munson
Dir, Customer Success Mixpanel @geddes
Shai Tamari
Head of PreSales Engineering, ClickTale
@smtamari
With ClickTale, Mixpanel and UserTesDng
Darrell Benatar
CEO UserTesDng
@darrellbenatar
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Find Out What Your Customers Are Really Thinking
UserTesDng
Darrell Benatar
CEO UserTesDng
@darrellbenatar
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Watch and listen to real people using your website or app
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The UserTes(ng Pla.orm
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Before running an A/B test
• Find your site’s biggest problems so you can take big-swing A/B tests
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What to test with UserTes(ng
• First impressions (“Five Second Test”) • Common tasks • Sign-up or checkout • Search • Navigation • Your site vs. your competitor's site • Your site or app on mobile devices
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Before running an A/B test
• Test your B version to catch any fundamental flaws
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A:er running an A/B test
• Find out why one version outperformed the other version
11% conversion rate 22% conversion rate
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Partner Ecosystem Showcase
Shai Tamari
Head of PreSales Engineering, ClickTale
@smtamari
With ClickTale, Mixpanel and UserTesDng
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Over 100,000 Businesses Use ClickTale
About ClickTale
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ClickTale Recordings
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ClickTale Aggregated Reports
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Why ClickTale and Op(mizely?
View Page Behavior
Create Hypothesis
Test new version/s with
OpDmizely
See which test one and Understand
Why
Implement Change
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Enabling the Integra(on
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The Integra(on in Ac(on
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Case Study – 1800 Den(st
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Case Study – 1800 Den(st
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Case Study – 1800 Den(st
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The Results – Mouse Movement
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The Results – Scroll
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The Results – Overall
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“ClickTale gives us a great way to visualize what we should be tes<ng and then analyze the results of the tests we run.”
Elliot Kharkats, Analy(cs and Tes(ng Manager, 1-‐800-‐DENTIST
“Always explore before your refine.”
Jodi Ellis, Op(mizely
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Conclusion
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Partner Ecosystem Showcase
Geddes Munson
Dir, Customer Success Mixpanel @geddes
Mixpanel
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MIXPANEL + OPTIMIZELY
01/ What is Mixpanel?
02/ Optimizely Integration
03/ Live Demo
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MIXPANEL
1 - Track actions that represent meaningful user interaction with your web or mobile app
2 - Analyze those actions in a powerful, flexible and easy to use way
The most advanced analytics platform for mobile and web
3 - Take action on the analytics by building automated messaging
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BEYOND SINGLE SEGMENTS AND CONVERSION RATES
Demo: Getting an Event Up, Multi property segmentation, Retention Analysis
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OPTIMIZELY INTEGRATION
Automatically inserts Mixpanel JavaScript on your page to tag a user as being part of a specific variation.
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DEMO
Enable Mixpanel integration for a simple A/B test in Optimizely & View Results in Mixpanel
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Partner Ecosystem Showcase
Geddes Munson
Dir, Customer Success Mixpanel @geddes
Shai Tamari
Head of PreSales Engineering, ClickTale
@smtamari
With ClickTale, Mixpanel and UserTesDng
Darrell Benatar
CEO UserTesDng
@darrellbenatar