Optimising your presence

What have you got?

• Own Branch website

- managed by branch web editor

- public can contact committee

- upload branch events – take online bookings and payments (via Sagepay).

- Online bookings/payment feed into event admin tool

• Event administration tool- manage online bookings for events

- functionality to email individuals and groups

- download spreadsheets

- view online payments

What e- communications?Quarterly e-newsletter

• goes out to all members that have provided an email address (85%)

• sent on set dates• automatically uploaded onto branch website • statistics available (open, click through, etc)

Event updates• goes out to all members in each branch• one only weekly (optional send)• must be sent Saturday or Sunday• sign up to additional branches (link on homepages)

Policy updates• subscription list – sign up link on homepages.

Telephone training approx 45 minutes

Communicating out

• Two branch email addresses branchname@cipdbranch.co.uk andbranchname-events@cipdbranch.co.uk

This helps with:• responses to queries/enquiries• administration at branch level

What else is out there?

What should we use?LinkedIn Facebook Twitter YouTube Flickr Website My Event

Strategic Channel Proposition

Online Value Proposition

Social Outcome

Benefit for Member

Benefit for the Branch

Housekeeping required

Strategic Branch PropositionLinkedIn Facebook Twitter YouTube Flickr Website My Event

Strategic Channel Proposition

? Making connections with non-members

? Making connections with friends interested

? Making connections with followers not necessarily HR professionals

Primary channel for videoing events and branch activities

Uploading photos from events

Primary channel for branch events and activities

Primary channel for emailing those interested in hearing about our activities

Online Value Proposition

Provides branch with another means of getting to non-members – may provide additional connections

Provides branch with another means of getting to non-members – may provide additional connections

Can connect with followers - – may provide additional connections

Showcases what the branch does visually

Showcases what the branch does visually but via photos

Public presence members and non-members

Use as reminder or means to get info to people quickly

Social Outcome Adds to our branch connections

Adds to our branch connections

Adds to our branch connections

Non-attenders can see what they missed

Non-attenders can see what they missed

First port of call for branch activities

Acts as a reminder to attendInforms if changes

Benefit for the member

Can access branch events through Linkedin account

Can access branch events through Facebook account

Get links to mobiles without having to login

Get to see event even if could not make it

See who went to the event

Can put url’s into favourites

Can access information from more than one branch

Benefit for the Branch

Another channel for connecting to people

Another channel for connecting to people

Another channel for connecting to people

Medium to visually show what branch does

Medium to celebrate activities and special occasions eg prize giving

Visible to members and non-members

Members/non-members can join our list

Housekeeping Required

Needs managing and maintaining by committee member

Needs managing and maintaining by committee member

Needs managing and maintaining by committee member

Needs managing and maintaining by committee member

Needs managing and maintaining by committee member

Need web editor but help available via BDTeam

Need web editor but help available via BDTeam