Optimising Marketing Functions v1 - Evalueserve · spending on alternative data by 2020 $1.7B Who...
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To learn how you could build a better alternative data strategy, contact us at [email protected] Evalueserve – powered by mind+machine Evalueserve is a global professional services provider offering research, analytics, and data management services. We are powered by mind+machine – a unique combination of human expertise and best-in-class technologies that use smart algorithms to simplify key tasks. Copyright © 2019 Evalueserve. All rights reserved. www.evalueserve.com How to harness the power of alternative data What is alternative data? Five steps to an alternative data strategy Alternative data is simply non-market insights on a firm that originates from sources outside the company itself. Alternative data promises smarter investments and superior returns. But how can you get to grips with the mass of information out there and use it to make better decisions? Follow this five-step process, covered in detail below, to develop your alternative data strategy. Proof of concept Before you begin, answer these key questions. Develop automated workflows Automated workflows will help you route, prioritize and process user requests for alternative data, helping to improve efficiency and track progress. Build infrastructure Alternative data demands infrastructure with several key capabilities. Track outcomes By creating a use-case repository, you can document dataset usage and evaluate the outcomes of previous use cases. Evaluate ROI Finally, make sure you track the performance of your alternative data assets. Do the investment returns you get justify the cost of obtaining and maintaining your alternative data? Five steps to an alternative data strategy Alternative data Mobile Satellite Transactions Social media Public records Projected buy-side spending on alternative data by 2020 $1.7B Who will use alternative data? How will they use it? What problems will it solve? User request Route and prioritize Experts and analysts Proof of concept Develop workflows Build infrastructure Track outcomes Evaluate RoI Maximize reuse of data Evaluate outcomes Track usage Manage multiple datasets Support smart data retrieval Link datasets to use cases Allow self-service visualization Cost Benefits Investment returns Dataset maintenance Data sourcing
Transcript of Optimising Marketing Functions v1 - Evalueserve · spending on alternative data by 2020 $1.7B Who...
To learn how you could build a better alternative data strategy, contact us at
Evalueserve – powered by mind+machineEvalueserve is a global professional services provider offering research, analytics, and data management services. We are powered by mind+machine – a unique combination of human expertise and best-in-class technologies that use smart algorithms to simplify key tasks.
Copyright © 2019 Evalueserve. All rights reserved.www.evalueserve.com
How to harness the power of alternative data
What is alternative data?
Five steps to an alternative data strategy
Alternative data is simply non-market insights on a firm that originates from sources outside the company itself.
Alternative data promises smarter investments and superior returns.
But how can you get to grips with the mass of information out there and use it to make better decisions?
Follow this five-step process, covered in detail below, to develop your alternative data strategy.
Proof of concept
Before you begin, answer these key questions.
Develop automated workflows
Automated workflows will help you route, prioritize and process user requests for alternative data, helping to improve
efficiency and track progress.
Build infrastructure
Alternative data demands infrastructure with several key capabilities.
Track outcomes
By creating a use-case repository, you can document dataset usage and evaluate the outcomes of previous use cases.
Evaluate ROI
Finally, make sure you track the performance of your alternative data assets.
Do the investment returns you get justify the cost of obtaining and maintaining your alternative data?
Five steps to an alternative data strategy
Alternative data
Mobile
Satellite
Transactions
Social media
Public records
Projected buy-side spending on alternative data by 2020
$1.7B
Who will use alternative
data?How will
they use it?What
problems will it solve?
User request Route and prioritize
Experts and analysts
Proof of concept
Develop workflows
Buildinfrastructure
Track outcomes
Evaluate RoI
Maximize reuse of
data
Evaluate outcomes
Track usage
Manage multiple datasets
Support smart data
retrieval
Link datasets to use cases
Allow self-service visualization
Cost
Benefits
Investment returns
Datasetmaintenance
Datasourcing
