©2011 Third Door Media, Inc.

Seasonal  SEO  Recipes  for  Success  

Thursday,  October  27,  2011  Speaker:    

Anthony  Joseph,  Op?fy  

©2011 Third Door Media, Inc.

Anthony  Joseph,  Op?fy  

   »  Vice  President  of  Marke?ng  

»  11+  years  with  Amazon.com,  held  a  number  of  key  product,  technology,  and  business  leadership  posi?ons    

»  Companies  include:  Pointcast,  Digidesign,  Avid  Technologies    

»   Advisor  to  several  start-­‐ups  including:  The  Coffee  Equipment  Company,  SplashCast  and  CompassionWorks.  

©2011 Third Door Media, Inc.

Agenda  •  Seasonal  SEO  •  Know  Your  Data  •  Know  Your  Season  •  Know  Your  Customer  •  Know  Your  Trends  •  Start  Early  •  Develop  A  Social  Strategy  •  The  Best  Laid  Plans.  .  .  

©2011 Third Door Media, Inc.

Seasonal  SEO  

©2011 Third Door Media, Inc.

Know  Your  Data  

©2011 Third Door Media, Inc.

Know  Your  Season  

©2011 Third Door Media, Inc.

Know  Your  Customer  

©2011 Third Door Media, Inc.

Know  Your  Trends  

©2011 Third Door Media, Inc.

Start  Early  

©2011 Third Door Media, Inc.

Develop  a  Social  Strategy  

©2011 Third Door Media, Inc.

Don’t  Forgot  Mobile  

©2011 Third Door Media, Inc.

The  Best  Laid  Plans.  .  .  

•  Measure  in  Real  Time  •  Listen  to  your  data  •  Listen  to  your  customers  •  Listen  to  the  field  

•  Use  social  media  to  react  and  adjust  to  last  minute  changes  and  last-­‐minute  shoppers  

•  Plan  campaigns  to  aKract  last-­‐minute  shoppers  with  deals  

•  Tweets  and  Facebook  updates  offering  discounts  

©2011 Third Door Media, Inc.

What  do  I  need  to  track  in  Real  Time  ?  

»  SEO  Indicators  »  Keyword  Ranks  »  Rank  Trends  over  Pme  »  Ranking  in  mulPple  

engines  

©2011 Third Door Media, Inc.

What  do  I  need  to  track  in  Real  Time?    »  Business  Indicators  

»  Pageviews  »  Visitors  »  Conversion  »  Revenue  

©2011 Third Door Media, Inc.

Main  Takeaways  and  Next  Steps  

•  Start  early  •  Build  an  integrated  mul?-­‐channel  plan  •  Execute  in  real  ?me  •  Implement  a  ‘holi-­‐daily’  check-­‐in  •  Put  together  a  holiday  post-­‐mortem  

©2011 Third Door Media, Inc.

Op?fy  –  Marke&ng  in  Real  Time  »  Founded  in  2008  and  publicly  released  in  March  2010,  now  has  over  

2,000  accounts  »  Enables  marketers  to  drive  more  traffic  and  leads  with  SEO  and  social  

media,  convert  visitors  to  customers,  and  measure  and  share  results  »  OpPfy  customers  see  over  100%  increase  in  organic  traffic  and  over  

300%  increase  in  leads  in  less  than  4  months  »  Resources:  

»  Resources  library  hKp://www.opPfy.net/internet-­‐markePng/opPfy-­‐resources/    

»  Featured  customers  and  tesPmonials  are  available  at    www.opPfy.net/customer-­‐tesPmonials/,  or  read  our  case  studies  at    www.opPfy.net/category/case-­‐studies/  

»  We  offer  four  EdiPons  www.opPfy.net/ediPons-­‐pricing/  and  a  14-­‐day  free  trial  www.opPfy.net/sign-­‐up/  

»  Learn  more  at  www.opPfy.net