Opticard Brochure
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Transcript of Opticard Brochure
OPTICARDComprehensive serviCes and solutions
OPTICARD
www.opticard.com
Retailers have become increasingly sophisticated when it comes to targeted marketing
and driving sales growth. Indeed, by offering gift cards alone, retailers across the globe
have discovered a simple and highly effective way to drive sales, generate excitement,
build brand awareness and reward loyalty. Today, the vast majority of retailers offer
gift cards, with billions of dollars worth of value being issued each year. The challenge
for retailers now remains in finding the gift and loyalty provider who can offer the most
program flexibility, customization and value.
about opticard
Founded in 1995, Opticard is an industry leader in implementing and managing a variety of
card-based programs. Opticard processes over 20 million transactions per year at nearly
50,000 installed POS locations, representing billions in transaction volume annually. Opticard
is a wholly-owned subsidiary of Planet Group, Inc.
about planet Group, inc.
Planet Group, Inc. is a privately held corporation and holding company of a diverse group
of technology and business solutions companies. Our diverse portfolio of companies provide
solutions and services such as IT consulting, gift and loyalty programs, electronic payment
processing and business process management to Fortune 500 companies in the financial
services, healthcare, banking, retail, and consumer industrial and technology industries.
Customizable programs that drive Customer loyaltyOpticard offers a variety of card-based programs to meet the
specific needs of retailers. These programs can be implemented
individually or combined, using the same or different cards for
each program. Opticard offers flexible, customizable programs that
allow retailers to implement the most appropriate and effective
programs for their business. Moreover, with Opticard’s card
programs, retailers have the ability to activate and redeem cards
wherever they conduct business, including telephone, online or
in-store. Customers or employees can thus activate a card at one
channel and redeem it through any other channel.
Gift and stored value Cards
Opticard offers customizable gift and stored valued card programs
based on a retailer’s requirements. With Opticard, retailers can
leverage several options, including customized card designs,
multiple-currency, single-use or re-loadable, expiration dates,
inactivity fee support and card conversions—just to name a few.
e-Gift Cards
With Opticard, customers can purchase e-gift cards online via a
secure online application. Customers can choose the card design,
select a value denomination and include a personal message.
The e-gift card is then sent via e-mail to the recipient, arriving in
seconds. E-gift cards can be redeemed on a retailer’s Web site,
in-store or via telephone.
multi-retailer Cards
Opticard’s gift card programs can be used by multiple merchants
in a pre-set environment, such as a shopping center, resort village
or downtown shopping district. Funds are tracked electronically
and automatically transferred via ACH to the appropriate merchant’s
bank account. This specific program also offers a financial incen-
tive to merchants by allowing them to retain fees from those who
redeem the cards. Opticard also provides online reporting, allowing
individual merchants to view real-time transaction activity and
the associated transfer of funds affecting their business.
For more than a decade, Opticard has helped retailers worldwide develop and implement successful card-based
programs. Opticard’s unique platform was developed from the ground up by retailers, for retailers. As an industry leader,
Opticard provides a complete end-to-end solution, helping businesses establish card-based programs or take existing
ones to the next level. Opticard currently supports more than 7,000 merchants, encompassing nearly 50,000 locations
and representing billions in transaction volume annually. Opticard offers unique expertise in several vertical markets,
including restaurants, hospitality, specialty retail, hair and beauty, and sports and leisure.
Complimentary Cards
Complimentary or “comp” cards allow retailers to track separate
funds that are provided to customers at no cost. These cards
can be distributed for several reasons; “thanks for your business,”
“sorry for the poor service,” employee incentives or special
discount programs (i.e., buy a $50 gift card for $40). Whether funds
are added to an existing gift card or to a separate card, the program
and its associated funds are managed and reported independently
of other card programs.
online redemption Cards
Opticard supports gift cards that can be purchased in-store, but
redeemed exclusively online. This allows online merchants to market
their goods and services at specific points of retail distribution.
promotional Cards
Promotional cards can attract customers to retail locations for
special events, such as a store opening or a product launch. With
Opticard’s promotional card program, retailers set the parameters,
defining items such as discount amounts, merchandise or purchase
requirements and expiration dates. Opticard also tracks these
programs separately to allow for easy monitoring and evaluation.
merchandise returns
Opticard offers merchandise return cards, which can be issued
in place of a cash refund or traditional credit certificate. If the
customer already has a gift card, the refund can be added to the
balance and tracked separately.
Franchise programs
Opticard specializes in gift card programs for complete or partial
franchise organizations. Opticard provides the necessary settle-
ment reports and allows for a variety of intra-organization pricing
and discount models. With the franchise program, ACH transfers
can be set for a variety of frequencies. Opticard can perform
transfers on a daily, weekly or monthly basis, or transfers can be
set for every Tuesday and Friday, or Monday and Wednesday, etc.
loyalty programs
Opticard supports robust loyalty programs that can run on the same
card as a gift card or on an entirely separate program. Opticard
offers three main types of loyalty programs:
point rewards. With this program, customers can earn rewards/
points based on their spending. Retailers decide the award
levels and how they should be redeemed. Points can be converted
to a dollar value and added back on the card for customer
redemption, or converted to product discounts or free goods
and services.
Frequency rewards. This program allows customers to purchase
a predetermined number of items to receive a free or discounted
item. For example, customers could purchase six cups of coffee
and receive one cup free.
discount rewards. With this program, businesses can give
customers an immediate, fixed discount if they present the card
at the time of sale. Opticard also allows merchants to apply a
rebate to the card for future use. The discount rewards program
allows retailers to offer substantial savings while tracking
customer spending patterns and habits.
With Opticard’s loyalty programs, customers can check account
status online at any time. Moreover, all of the above loyalty
programs can be further modified to meet specific business needs.
World-Class support and servicesOpticard provides a full range of client services and support.
Opticard works with each client to develop a customized solution
that best supports your selected programs and business needs.
Conversion services
Opticard has a track record of successful conversions and can
quickly convert your existing gift card program to the Opticard
platform. Opticard can convert existing balances and allow usage
of already-issued cards.
dormancy and escheatment
Opticard provides each client with effective tools to accommodate
and comply with various state laws, allowing retailers to maximize
programs state-by-state.
real-time reporting
Opticard’s reporting tools and services allow retailers to easily
track and evaluate the effectiveness of card-based programs.
Businesses can track all card transactions in real-time by location,
time period and program. Online reports include corporate
reconciliation, corporate averages, daily activations and redemp-
tions, and transaction history. All reports are available online or
can be exported in data formats consistent with most accounting
and report generation software. Opticard also provides a compre-
hensive online administrative tool that allows retailers to customize
access, management and operation of card-based programs.
Retailers have the ability to track and issue individual cards, perform
batch activations, control system access by division, store,
employee and more.
www.opticard.com
Kiosk services
Opticard offers a patent-pending kiosk service that allows clients
to sell gift cards off-site at high-traffic locations such as airports,
malls and lobbies.
Credit Card processing services
Opticard offers competitive debit and credit card processing
services for gift and loyalty clients. By using a single point of access
for all payment processing, our clients receive the best rates in
the industry.
pos Gateway services
Opticard’s unique POS gateway service combines our POS
development expertise with our nationwide 800 network and secure
IP services. With this service, Opticard can develop a POS
application specific to your payment type, deploy it on target terminals,
pass each transaction over our secure network to your host
processing unit and then return the completed transaction to the
POS. This service helps businesses quickly develop a large network
of acceptance endpoints for a variety of transaction types, such as
funds transfer, private label charge cards and credit authorization.
Web integration services
Opticard can integrate gift card programs into your existing Web
site, enabling your customers to purchase and redeem gift cards
online, send gift cards electronically and check gift card balance
and account activity.
Customer service
Opticard provides customer service for both employees and
cardholders, 24 hours a day, 7 days a week. Opticard provides an
IVR service that allows employees and cardholders to check
balances using an automated service through any touch-tone phone.
We also provide customer balance inquiry links, which cardhold-
ers can directly access from a merchant’s Web page. Opticard
also offers a live support center for program or technical assistance
during regular business hours.
training
Opticard provides customized training, offering a range of options
from train-the-trainer models to on-site training to online Webi-
nars. We also provide a comprehensive Merchant Web User Guide
with complete instructions for ongoing program administration,
maintenance and reporting. In addition, Opticard offers a reference
guide for POS devices.
Business Benefits
Generate incremental sales
Gift cards can be marketed in-store and via corporate
sales and cross-promotions, providing significant
incremental revenue opportunities. Most retailers see a
20 percent increase in sales after converting to gift
cards, and some have recorded 100 percent increases.
increase Customer loyalty
Gift and loyalty programs reward customers, build
customer relationships and generate repeat purchases.
Furthermore, loyalty programs allow retailers to capture
and track demographic information and buying habits
for additional rewards or promotions.
attract new Customers
The gift card recipient is often a new customer. Gift
cards provide an opportunity to build relationships with
new customers retailers might otherwise fail to reach.
increase Control and visibility
With electronic gift cards, retailers can easily track and
monitor program performance at the corporate, division,
store or employee level. Opticard provides real-time
reports and administrative tools that allow you to
control the access and management of your programs.
Create new marketing opportunities
Gift cards and other card programs can be creatively
merchandised throughout retail locations and online
with custom designs, coordinating carriers, and unique
POS displays and materials.
making it Work for merchants Opticard is a worldwide leader in gift and loyalty programs, offering
unmatched flexibility, support and services. We possess the
required expertise and capabilities to meet the unique demands
of the retail industry. Whatever the need, Opticard makes it work
for your business.
transparent pricing model
Opticard offers a transparent, single-fee pricing model. Our pricing
is fixed and is structured to coincide with clients’ sales, allowing
retailers to budget with certainty and provide unrivaled value.
Moreover, there are no hidden costs or charges, and all of our support
services are included.
Card design and production
Opticard can help you with all of your card design and production
needs. Our in-house creative team can provide innovative
card designs for special promotions, co-branding opportunities
or seasonal occasions.
marketing and merchandising
Opticard’s creative team can help you create unique merchandising
displays and materials, including envelopes and carriers,
card holders, table tents, display racks, buttons and posters.
pos integration
The Opticard platform is integrated with many of the leading
POS and payment systems, such as Aloha,® Micros,® IBM,® NCR,
POSitouch,® Hypercom,® Lipman and VeriFone.®
pos-Based application
Opticard can provide a small, flexible application for most Windows®
PCs. The application essentially converts a PC into a gift card
terminal. Just add a card reader, and a PC can accept and issue gift
cards with the same ease and flexibility as a POS terminal.
making it Work for isos and acquirersFor more than a decade, ISOs and acquirers have turned to Opticard
as the gift and loyalty platform of choice for their merchants.
Through multiple reseller models, Opticard offers ISOs and acquirers
a simple and effective way to build merchant portfolios. Opticard
provides complete control through referral and distribution
programs, flexible card production management, online boarding
and numerous terminal download and deployment options.
Control, reliability & Flexibility
With Opticard, ISOs have the control, reliability and flexibility they
need to seamlessly build their merchant portfolios:
• Multiple reseller models, including referral and distribution
• Flexible card production—can be managed by Opticard,
a third party or an ISO
• Flexible terminal download and deployment—can be managed
by Opticard, a third party or an ISO
• Certified with multiple gift card mall partners
• Multiple terminal integrations:
integrated pos terminal pos
Aloha® 4Access
IBM® Gemalto
Micros® 9700 Hypercom®
Micros® 3700 NURIT
NCR TechTrex
POSitouch® VeriFone®
Squirrel®
Opticard offers the features and benefits merchants seek. By
partnering with Opticard, ISOs can offer their clients a means to
attract new customers, generate incremental sales, increase
customer loyalty and reduce current costs. With Opticard, ISOs
can leverage several unique program features:
• Integrated gift/loyalty on a single platform
• Multi-merchant and franchise settlement models
• Real-time reporting
• Flexible program definition and management
• Online boarding capability (Web or XML)
• First or second level help desk support
www.opticard.com
Corporate Headquarters407 N. 117th StreetOmaha, NE, USA 68154+ 1.800.979.9166 Canada offiCe8403 Coronet RoadEdmonton, Alberta, Canada T6E 4N7+ 1.780.424.4922
sCot tsdale offiCe16701 North 90th Street, Suite 100Scottsdale, AZ 85260+ 1.877.331.2900
www.opticard.com