Opti HR Solutions

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Key Contact Information:

First Person:Name: Tausif Shaikh

Contact No.: +91-9967684811

Email ID:[email protected]

Second Person:

Name: Dipak Thakur

Contact No.:

Email ID:[email protected]

Non-Disclosure Information: The undersigned reader acknowledges that the information

provided in this business plan is confidential; therefore, the reader agrees not to disclose it

without the express written permission of OPTI HR Solutions.

It is acknowledged by the reader that information to be furnished in this business plan is in all

respects confidential in nature, other than information that is in the public domain through

other means, and that any disclosure or use of this confidential information by the reader may

cause serious harm or damage to OPTI HR Solutions.

Date: 08th

September 2013
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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#INTRODUCTION


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Executive Summary

Business Definition:

OPTI HR Solutions consulting would be a human resource consulting company located inMumbai (HO), India, with its branch office in Delhi. OPTI HR Solutions would have

expertise in a wide range of HR areas and is targeting the small and medium size

companies. OPTI HR Solutions will offer its clients package based HR solution ranging

from

Services we will provide:

Managing Recruitment Process (Middle and senior level positions) (2 recruitmentconsultants)

Human Resource Outsourcing Services(1 account manager for each office - 2) Training and developing management, leaders and staff (1 Account Manager

(Outsource) for each office - 2)

Payroll Solutions(HRIS) Temporary Staffing

Advantages:

Access to our enhanced HRIS system with very less capital investment Improved people management information (including human capital metrics) HR problems will be responded with greater efficiency Risk is reduced while scaling up or down with resources, being cost effective and

efficient.

HRM can be operated with a strategic approach. HR resources can operate more strategically

Target Market:

New Start up business (small or medium) Old existing business (small or medium)

Reasons?

As companies like small or medium sized businesses increase in size theyoften do not have internal expertise.

Capital being scarce as a resource for evolving and upcoming companies

Job-Seekers


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Key marketing strategy

We will promote our organization in a variety of ways including networking. We can contact

businesses and we will do seminars and workshop in so that we can create awareness

amongst small or medium sized businesses. The marketing strategy will include the

organization's ability to provide cost-effective professional human resource services. Alsowould be relying on word of mouth to enhance the customer base.

Goals: The three year goals for OPTI HR Solutions are as are the following:

Achieve break-even by Year 3. Establish a long-term contract with the clients. Establish an optimum customer satisfaction rate to establish long-term relationships

with our clients and create word-of-mouth marketing

Ownership: Partnership firm

Financing Request:

Initially we require 69 lacs for opening HR consultancy business in 2 places i.e. Mumbai, and

Delhi.

1. Loan from Bank:69 lacs we will take loan from the bank for business purpose.(from Union Bank at the base rate of 10.75% + CR)

Use of Funds:

Initially we will have 2 offices:1. Mumbai (Head Office)2. Delhi

We will take the place for office on rent for 3 years budget will be as follows:1. Mumbai(2000030000 INR rent per month and Deposit5 lac)2. Delhi(2000025000 INR rent per month and Deposit5 lac)

We will implement HRIS software (budget for this will be 5 7 lacs) withmaintenance and training for the end users.

Initial 6 months we will have total 16 employees from which 8 employees will workin Mumbai and other 8 employees will work in Delhi office

Position will be as follows:1. 1 employee will be account manager (For each office) Salary range (30k

35k)

2. 2 employees will be Recruiting Consultant (For each office) salary range (20k25k)

3. Initial 6 months we are targeting to make the contract with at least 5companies (So, for that purpose we require 5 more employees which will

work at client side) Salary range will be 12k15k.

4. 1 office boy (for each office) salary range will be 6k 7k. Website for the company (budget will be 50,000 to 70,000) with maintenance and

marketing of website over internet. Other Marketing expenses will be 1 lac.


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#MARKETING PLAN


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Marketing Plan:

Marketing Strategy

SERVICES OFFERED

Opti HR Solutions provides human resource consulting and services to evolving and

upcoming and existing small and medium companies and individuals in the Indian market.

OHRS will be charging a competitive and average market rate to its clients.

It will provide consulting for the following service areas:

Functions Features Benefits

Executive search

After having through business

knowledge, OHRS will research and

evaluate most suitable candidates as

well as pre-screen and interview them

for the clients. Candidate reports and

recommendations will then be

submitted before the client to make a

decision.

Time saving

Cost saving

Effort saving

First round screening from a

highly competent professionals

Reliable

Temporary Staffing OHRS will provided the client

company with competent staff for a

specific project duration or for a limitedtime period at the most affordable price

Reduces the employer liabilities

towards its employees

Organizational

management

OHRS will suggest solutions that

include special assessment tools

(assessment centre, psychometric,

employee surveys and training

workshops)

This can facilitate open and

clear communication between

management on all levels to

improve performance and

increase morale.

HR Outsourcing

Services

The ultimate objective is to bring in

better commitment from the employees,

and make sure the progress of the

company is on rise.

Retention of employee to make

the workforce strong and better

utilization of competence for

the benefit of both the parties

Performance

Management

Wide variety of solutions and toolswhich includes competency framework,

feedback, and values & mission to

increase human resource productivity

The staffs gets highly motivatedwith benefits programs, they

give their highest performance

and be rightly rewarded for their

work. (HRIS)

Training and

Development

Training need at various level would be

identified and training would be

imparted with an intent to have greater

impact on productivity and morale

Competent trainers, time cost

efficiency

Technology based training

(HRIS)


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TARGET MARKET ANALYSIS

OHRS aims at targeting the recent graduates middle level executives as well assenior level executives as individual clients. Further the majority of the business is

targeted from newly evolving and upcoming and existing companies as corporate

clients. Recent graduates will be target for the following reasons:

I. They need guidance and help to start their carrier.II. OHRS introduces them to employers who are looking for efficient and

hardworking employees.

III. Freshers require training for interviews and resume writing. Evolving and upcoming and existing companies will be the target market for several

reasons:

They are not having large enough in-house solution as they are increasing in size. The talent acquisition teams of such companies need consultancies to help them, find

entry, middle and senior level executives.

Existing and evolving and upcoming companies (small and medium) often lack oncompetent professionals who can build the processes and proper functioning, hence

huge potential for Opti HR solutions exists to provide them excellent HR services

packages.

The evolving and upcoming company market can be further broken down into twocategories

TechnologyNon-technology.

The breakdown helps in determining the right person for the right market therebygiving us a fair idea about a candidate needed and by our client company and vice-

versa

MARKET SEGMENTATION

Opti HR Solutions market can be segmented into two different groups, evolving andupcoming and existing technology companies and evolving and upcoming and

existing non-technology companies. This will be then narrowed down based on the

size of their operations.

The ideal client for OHRS will be a company consisting between 30-250 employeessetup. OHRS will also limit itself to 25-30 clients in the present period though

increasing it, depending upon the growth of our company, to ensure quality business

solutions for its clients.

The evolving and upcoming and existing high-tech companies are going to be thelarger of the two segments. The reason being there are still many different evolving

and upcoming high-tech companies proliferating and the market has endless

opportunities. The Mercer Survey as mentioned in Business Standard as well as TOI


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report evidences this that in their annual list of fastest growing companies for this

year, 16 of the top 25 was technology companies.

Non-technology companies also exist and are upcoming which OHRS will be able toserve them as well

TARGET MARKET SEGMENT STRATEGY

Opti HR Solutions two markets will be primarily targeted through networking activities as

well as direct sales approach. Some networking will be conducted through several

Entrepreneur Association i.e. Women entrepreneur association, federation of Indian

entrepreneurs, entrepreneurs organizations and association that supports entrepreneurial

ventures in the local area. This organization has regular meetings that allow members to

socialize. Further owners personal contact would be utilized in the best possible manner.

OHRS will also be networking from personal/professional contacts that have been developed

professionally in the last six years of HR experience. OHRS will also be relying on word ofmouth to grow its customer base.

New Start up business (small or medium) Old existing business (small or medium)

Reasons?

As companies like small or medium sized businesses increase in size theyoften do not have internal expertise.

Capital being scarce as a resource for evolving and upcoming companies Job-Seekers

Growth Plan for Opti HR Solutions

Potential

Customer

Activity Year 1 Year 2 Year 3 Year 4 Year 5

Technology

companies

No. Of

clients

16 30 45 60 75

Non-

technologyCompanies

No. Of

clients

9 18 21 35 55

Individual

customers

No. Of

clients

180 250 300 350 400

Total


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Competitive Analysis:

Competitor A: Plug HR Solutions

Competitor B: People Strong HR outsourcing

Factor My Company Competitor A Competitor B Importance to

customer

Product Customized Customized Customized Very Important

Service Quality Service Superior Quality

Service

Quality of

service

Very Important

Price Competitive and

Average Cost

Little bit high

which is not

feasible for small

or medium sized

business

Charges onetime

fee which is not

feasible for

SMEs also

charges on

packages

Important

Expertise Medium Expertise High Expertise Medium

Expertise

Important

Company

Reputation

New Brand Well Known

Brand

Relatively New

Brand

Neutral

Location Mumbai and Delhi Mumbai, Delhi

and other places

Mumbai and

Delhi

Important

Credit Policies Credit Policies will

be Provided for 30

days and 60 days

Not available Not available Neutral

Advertising Newspapers,Brochures,

Seminars/Workshops

Internet, Professional

Network

Internet, andSocial Network

Internet, andSocial Network

Neutral

Strength Networking with

business association,

well trained

professionals and

customized solutions

Excellent

network,

customized

solutions, and

highly expert

professionals

High end and

big clients

Very Important

Weakness Lack of brandawareness

None None Important

Competitive Analysis summary:

There are only few players with the same business model and they have their own advantage

and disadvantages. Opti HR Solutions plans to identify the shortcomings and strengths of its

competitors and to formulate strategies to neutralize competition and emerge as one of the

finest HR consultancy and outsourcing firm.


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Sales Strategy:

7Psof Marketing:

People

Physical Environment

As service is intangible so we will be providing free trial to small or medium sized businesses

so that they can know about our quality of service and expertise. Office place will be well

decorated. Every employee working in the firm will get everything so that he/she doesnt

need to go anywhere for something.

Process

We will create awareness about our consulting firm amongst SMEs and Medium sized

business. Whenever any small or medium sized businesses want to take our service we will

first make the contract/agreement with them for some year/s. Then one person from our firm

will sit in their company and other will work from our office.

Product

Our product will be customized so that small or medium sized business can take our services

as per their needs and requirements.

Place

As we are planning to open our HR consulting firm in two places i.e. Mumbai and Delhi.

These places are having most of the small and medium sized business firms. So these places

will be advantage for us to target as much as business firms to make high profit.

Price

As our product will be customized based on the clients or business requirements price will be

Average.


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Promotion

1. Workshops/Seminars: Our seminars and workshops will be used to promote our HRconsulting firm. Attendees from various SMEs will be able to pick up our corporate

brochure and ask any questions regarding the services we provide.

2. Corporate brochure:We will develop a corporate brochure outlining our services andfee structure the same will be distributed to associations and to potential clients3. Advertising:As our HR consulting service firm will not do much advertising except for

placing an ad in the local newspapers and 3rdparty websites. We will develop our own

Internet site highlighting our expertise and services.

4. Networking:Our firm will join local business associations in order to maintain contactsin the business community as well as to stay well informed about the issues that are

important to local businesses.


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Operations:

General:The main function of Opti HR Solutions is performing HR functions for corporate

and individual clients. The offices would be located Delhi and Mumbai and the office timings

are MondayFriday: 9am to 6pm.

The physical plant:Two offices would be leased at the above mentioned location for a two

room office of approx 400-500 sq feet, which will be very lucrative for the business as many

companies have their branches in this area?

Equipment:The equipment and furniture would be purchased after negotiations with the

sellers.

Everyday business equipment will involve the next:

Computer(s) Printers Fax Machine Telephones Copiers Office Furniture including chair(s), desk(s), cabinets, shelving, as well as office

stationary

Basic office stationary for your HR Consultant Business will include:

Pens (writing implements) Paper Files

Materials:The stationary would be purchased and repurchased on order basis from a local

supplier.

The next steps are as follows:

Sign office lease Complete leasehold improvements Sign equipment deal agreement and accept delivery of equipment Set-up equipment and test Marketing materials to be finalized Open for business Initiate promotional and advertising plan


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Opti HR Solutions

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