Opportunity Detective
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We help to develop and implement We help to develop and implement blue blue strategies strategies How to increase sales on SME/SMB markets? Try Opportunity Detective And Increase Your Sales Now!
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Transcript of Opportunity Detective
We help to develop and implement We help to develop and implement blue blue strategiesstrategies
How to increase sales on
SME/SMB markets?
Try Opportunity Detective
And Increase Your Sales Now!
Why Opportunity Detective
Opportunity Detective helps you to find the “right” potential customers in thousands of SMEs/SMBs
• Everybody knows them• Long, risky, costly sales cycle
TOP „100“ companies
• Short sales cycle• Difficult to find the “right” one
„Thousandsof „middle“ companies (SME/SMB)
Why Opportunity Detective
Opportunity Detective improves the performance and efficiency of marketing and sales team and activities
• Prospects selected upon detailed information about companies• Sales force can focus on building the relationship and closing the deal
• Prospects selected upon generally available information about
companies• Sales force must verify
large number of companies
Up to 10x greater efficiency in business opportunities discovery
Why Opportunity Detective
No Blind “Cold Calls” Effective interaction with prospect
Marketing can tailor the form and content of materials – direct mails etc.
Sales can prepare the call/visit accordingly
What is their situation? What do they need? What they will identify with?...
What is their situation? What do they need? What they will identify with?...
How Does It Work?
Opportunity Detective combines
General Information about companies operating in the region
Outputs of the detailed mapping of companies’ situation and needs in a particular area, e.g. car fleets, IT, banking & insurance, energy…
Tool enabling easy selection of prospects and managing their targeting by marketing and sales
You need just minutes to start to target potential customers.
3 Steps to SuccessWith Opportunity Detective
1. Where are our opportunities?
2. How big are our opportunities?
3. Go and Sell!
Opportunity Detective utilization has three simple steps…
1. Where are our opportunities?Example for sale of cars
Decompose the question "Where do we have chances to sell?“into the Target Groups description
Our Target Groups
2. How big are our oportunities?Example for sale of cars
… the Detective shows the number of companies in the Target Groups and the size of opportunities in money, pieces etc…
Our Target Groups
Size of Target Group
3. Go and Sell! Example for sale of cars
...and provides your sales force with all necessary information about prospects on a single page.
CRM System Integration
Opportunity Detective StandaloneBasic functions for the efficient selection of potential customers and campaign planning, execution and evaluation
You can start sell immediately
Opportunity Detective integrated with CRM system
You can fully exploit the advanced CRM system functionality for campaign and sales management
Easy transfer of data from the Opportunity Detective into the CRM System
Start simply, become sophisticated when necessary.
Case Study Opportunity Detective - Vehicle Fleets in Czech Republic
Prepared in collaboration with INCOMA GfK, member of GfK Group
Directly for the needs of fleet vendors. It is NOT a multi-purpose or general database. It finds customers and prospects you want to have
Mapped 6.000 organizations with turnover > 60 M CZK / 2,4M EUR.
For:• Producer / importer or dealer of vehicles (M1, N1 segments)•Leasing company•Insurance vendor•Fuel cards vendor•Vehicle service and maintenance vendor•Telematics and monitoring systems vendor
Contains:• Basic company info• Contact on decision makers and influencers in the fleet area• Count, age, mileage, brands, models of used vehicles, their financing, insurance, telemetric etc.• Plans for the future – expected vehicle fleet changes
Summary - Why Opportunity Detective?
1. Quick RevenueWe know where (not) to send our sales force
Sales force has complete information for the sales calls
2.Increased Efficiency Marketing provides high-quality leads
Sales focuses on selling and closing the deals, not lead hunting
3. Better Market KnowledgeCaptured marketing & sales know-how
Overcome sales team fluctuation
2 in 1 = Deliver results today + prepare for the tomorrow
We wish you many accomplishments!
Roman ŘípaBlue Strategy, s.r.o.
Barrandov Business CentreHlubočepská 701/38c, CZ - 152 00 Praha 5
Mobile: +420 605 202 397Tel: +420 251 117 521Fax: +420 251 117 512
www.bluestrategy.cz/en
