Opportunities Through Product Licensing
-
Upload
ceramics-2011 -
Category
Business
-
view
376 -
download
1
description
Transcript of Opportunities Through Product Licensing
![Page 1: Opportunities Through Product Licensing](https://reader035.fdocuments.in/reader035/viewer/2022081413/54928debb47959b0718b4594/html5/thumbnails/1.jpg)
opportunities through product licensing
Jodie Sanders
![Page 2: Opportunities Through Product Licensing](https://reader035.fdocuments.in/reader035/viewer/2022081413/54928debb47959b0718b4594/html5/thumbnails/2.jpg)
what is licensing?
a contractual agreement to use a brand name, patent or property that is owned by another business entity…
can you become a licensee or licensor??
![Page 3: Opportunities Through Product Licensing](https://reader035.fdocuments.in/reader035/viewer/2022081413/54928debb47959b0718b4594/html5/thumbnails/3.jpg)
why licensing???
opportunity to grow your brand – whether as a licensee or a licensor.
opportunity to drive growth through:– working in new territories, – new categories ,– reaching new customers/ consumers.
![Page 4: Opportunities Through Product Licensing](https://reader035.fdocuments.in/reader035/viewer/2022081413/54928debb47959b0718b4594/html5/thumbnails/4.jpg)
getting involved…
as a licensee…
working with a brand or design property to create new products:
![Page 5: Opportunities Through Product Licensing](https://reader035.fdocuments.in/reader035/viewer/2022081413/54928debb47959b0718b4594/html5/thumbnails/5.jpg)
design-led licensing
applying a design/ visual identity from one product category into another…
•surface pattern•logo•photography
![Page 6: Opportunities Through Product Licensing](https://reader035.fdocuments.in/reader035/viewer/2022081413/54928debb47959b0718b4594/html5/thumbnails/6.jpg)
Personality-led licensing
translating a personality led brand into product…
chefsdesignersactors
![Page 7: Opportunities Through Product Licensing](https://reader035.fdocuments.in/reader035/viewer/2022081413/54928debb47959b0718b4594/html5/thumbnails/7.jpg)
getting involved…
as a licensor…
leveraging your intellectual property and brand values to drive revenue and growth:
![Page 8: Opportunities Through Product Licensing](https://reader035.fdocuments.in/reader035/viewer/2022081413/54928debb47959b0718b4594/html5/thumbnails/8.jpg)
the right categories???
• reason to believe – for the consumer and brand owner• integrity• positioning• pricing• adding value and differentiating from existing offer
![Page 9: Opportunities Through Product Licensing](https://reader035.fdocuments.in/reader035/viewer/2022081413/54928debb47959b0718b4594/html5/thumbnails/9.jpg)
the right partner???
• design • manufacturing• marketing• distribution/ international reach• business culture• ethics• commercial expectations
![Page 10: Opportunities Through Product Licensing](https://reader035.fdocuments.in/reader035/viewer/2022081413/54928debb47959b0718b4594/html5/thumbnails/10.jpg)
where to start???
• know your business needs• know what you can offer• research• commit!
![Page 11: Opportunities Through Product Licensing](https://reader035.fdocuments.in/reader035/viewer/2022081413/54928debb47959b0718b4594/html5/thumbnails/11.jpg)
Questions?