OPERATIONS MANAGEMENT

DESIGN Presented by:

Ankit Yadav

Aims

This presentation focuses on following areas:

what is design;

components of design;

what makes a good design;

key topic for discussion – Supply Network

Design;

conclusions;

questions & answers.

2

What is design? 3

design is everywhere;

design revolves around process, products and

services in operations management;

design could be viewed as an activity which

translates ideas into blueprints to bring out

something useful.

What makes a good design?

the product, service or idea that satisfies

customer needs profitably, effectively and

efficiently;

concept generation to prototyping and final

design time should be minimal;

feasible, acceptable, and have low vulnerability.

4

Components of design

process design;

the design of products & services;

layout & flow;

process technology;

job design and work organisation;

supply network design.

5

Supply Network Design

The supply network perspective

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(Source: Slack, N, Chambers, S & Johnston, R. 2004, Operations Management)

Supply Network Design Cont..

dell: no operating model lasts forever;

configuring the supply network: automotive

system suppliers;

the vertical integration decision: behind the

brand names;

in house or outsource;

Location:

the importance of location: Disney Land Paris;

reasons for location decisions: Tata Nano. (Source: Slack, N, Chambers, S & Johnston, R. 2004, Operations

Management)

7

In house or Outsource 8

Is activity of

strategic

importance?

Is significant

operations

performance

improvement

likely?

Is company’s

operations

performance

superior?

Does

company

have

specialised

knowledge?

Explore

outsourcing

this activity

Explore keeping this activity in-house

(Source: Slack, N, Chambers, S & Johnston, R. 2004. Operations Management)

No No No No

Yes Yes Yes Yes

Conclusions

the supply chain has to be efficient and effective

to achieve its objectives;

in a nutshell the design and design processes

should meet the customers expectations and

needs profitably;

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Questions & Answers

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