Opera Mobile Advertising — November 2013
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Transcript of Opera Mobile Advertising — November 2013
![Page 1: Opera Mobile Advertising — November 2013](https://reader036.fdocuments.in/reader036/viewer/2022062617/54bee54f4a795997698b4577/html5/thumbnails/1.jpg)
Opera Mobile Advertising
November 2013
![Page 2: Opera Mobile Advertising — November 2013](https://reader036.fdocuments.in/reader036/viewer/2022062617/54bee54f4a795997698b4577/html5/thumbnails/2.jpg)
260M+
Consumers use
Opera mobilebrowsers
180B+
Page views from
Opera mobilebrowsers
Opera mobile user base in 2013
![Page 3: Opera Mobile Advertising — November 2013](https://reader036.fdocuments.in/reader036/viewer/2022062617/54bee54f4a795997698b4577/html5/thumbnails/3.jpg)
Growing user base of 260M+
![Page 4: Opera Mobile Advertising — November 2013](https://reader036.fdocuments.in/reader036/viewer/2022062617/54bee54f4a795997698b4577/html5/thumbnails/4.jpg)
Continued strong growth on Android +300%
60 000
000
50 000
000
40 000
000
30 000
000
20 000
000
10 000
000
2011
2012
![Page 5: Opera Mobile Advertising — November 2013](https://reader036.fdocuments.in/reader036/viewer/2022062617/54bee54f4a795997698b4577/html5/thumbnails/5.jpg)
Opera new Android & iOS browsers
New Opera mobile browser for Android launched in May 2013
10M+ Android users
Opera Coast mobile browser for iOS launched
in September for the Apple iPad tablet
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Opera is a partner with Global recognition
• Opera Mini – the most popular mobile browserworldwide
• Constant growth of mobile end users
• Trust to our product since 2005
• 850+ employees in 16 countries
• 100% non-incentive traffic from end users
• In-house inventory (OMS and Smart Page). No blind traffic
• Single entry point for multiple OS promo (Android, iOS,J2ME, Symbian, BlackBerry)
• Possible forwarding of users to iTunes and Google Play to ensure higher ranking on native stores
• Brand awarness growth beside regular performance result
![Page 7: Opera Mobile Advertising — November 2013](https://reader036.fdocuments.in/reader036/viewer/2022062617/54bee54f4a795997698b4577/html5/thumbnails/7.jpg)
Easy access to the store via browser’s homepage
Covering over6500
devices
![Page 8: Opera Mobile Advertising — November 2013](https://reader036.fdocuments.in/reader036/viewer/2022062617/54bee54f4a795997698b4577/html5/thumbnails/8.jpg)
Opera Mobile Store consumer reach
75+Million
MonthlyOMS Visits
232+
Countries
6Platform
s
60+Million
Downloads per Month
![Page 9: Opera Mobile Advertising — November 2013](https://reader036.fdocuments.in/reader036/viewer/2022062617/54bee54f4a795997698b4577/html5/thumbnails/9.jpg)
Opera connects mobile end users with publishers
![Page 10: Opera Mobile Advertising — November 2013](https://reader036.fdocuments.in/reader036/viewer/2022062617/54bee54f4a795997698b4577/html5/thumbnails/10.jpg)
Productivity of the Opera Mobile Promo
• Performance oriented
• Direct mobile end users traffic
• Growth of trust and your brand awareness
![Page 11: Opera Mobile Advertising — November 2013](https://reader036.fdocuments.in/reader036/viewer/2022062617/54bee54f4a795997698b4577/html5/thumbnails/11.jpg)
Steps for starting cooperation with Opera
1. Register an account at http://publishers.mobilestore.opera.com (absolutely free)
2. Easily create your product page and upload the builds (please contact the content manager Irene Bereziuk in case you need any help ([email protected])
3. Sign the Insertion Order for the post paid campaign and send the scanned version.
4. Provide the banners ( 432 x 240, 300 x 100, no animation). Banners can be also created by Opera’s designer.
5. After testing the app install on compatible devices the promo can be launched.
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Who our users are?
Female 14%
Male 86%
13-17
18-24
25-34
35-44
45 - 54
55+
2.9%
7.1% 2.8
%0.65
%0.19
%0.44
%
Gender and AgeMostly Young male
3.6%
0.93% 3.1
%
17%
45%
16%
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Monthly downloads per country
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Opera Mobile Store Downloads per platform
2.6%
2.6%
1.2%
9.9%
43.0%
40.7%
![Page 15: Opera Mobile Advertising — November 2013](https://reader036.fdocuments.in/reader036/viewer/2022062617/54bee54f4a795997698b4577/html5/thumbnails/15.jpg)
Opera Mobile Store ad products
Pay-per-download (PPD):
• Prominent placement in top product listings
• Turbo Promotion mechanism
• Graphical and text advertising in the Opera
browser
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Prominent placements
Paid promotion highlights apps within top listings
Bidding system: Highest PPD bids win placement
• Java app can generate 1M downloads daily
• Android app can generate 200K downloads daily
• Symbian app can generate 100K downloads daily
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Prominent placements
The product page is opened by default, when user first time during the day accesses the
Opera Mobile Store.
• Prominent placement in product listings
• Performance based
• Targetable by region/OS/handset
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Download mechanism on Opera Mobile Store
Clicking Download button on Opera
Mobile Store users can download Android,
Java, Symbian, iOS or BlackBerry app.
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An option for an Android promo
Possibility to redirect our mobile end uses to
any external web resourceses
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Advertising in the Opera mini browser
Graphical and text ads in Opera Mini
Dual feature box• 2 images• Above the fold• Brand building• Clicking the banner can start
downloading the app or forwarding to Google Play product page
Smart text link• Image with text• Call to action/campaigns
![Page 21: Opera Mobile Advertising — November 2013](https://reader036.fdocuments.in/reader036/viewer/2022062617/54bee54f4a795997698b4577/html5/thumbnails/21.jpg)
Campaign management and tracking
All campaigns, performance and ad spend are tracked in real-time online reporting interface
• Total clicks
• Total ad spend
• Country/platform/device/carrier level tracking
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Upload your apps tohttp://publishers.mobilestore.opera.com/
Contact for further discussion:
Sandra Ilyina
Sales Director [email protected]
Skype: ivagreen