Advertising  Network

We  are  servicing  the  entire  advertising  value  chain

Exclusive  Opera  Inventory  +  Direct  Premium  Publishers

- North America!- 212 M Users!- 32 B Impressions!

- Africa!- 28 M Users!- Opera 2 M Smartphones!- 800 M Impressions

- LATAM!- 35 M Users!- Opera 4 M Smartphones!- 1.5 B Impressions

- SE Asia!- 47 M Users!- Opera 5 M Smartphones!- 2.5 B Impressions

- Eastern Europe!- 15.5 M Users!- Opera 6 M Smartphones!- 1.8 B Impressions

- Western Europe!- 18 M Users!- Opera 1 M Smartphones!- 800 M Impressions

- South Asia!- 49 M Users!- Opera 6 M Smartphones!- 1.5 B Impressions

Opera  Mediaworks  — The  world’s  leading  mobile  advertising  platform  — With  a  premium  advertising  inventory

A  selection  of  our  Agencies  and  Advertisers

--

- -

Integration  with  3rd  Party  Tracking  Solutions  

• Recommended  trackers  for  accurate  geo  and  source  attribution    

• Tracking  clicks,  installs  &  in-­‐app  events  

• For  iOS,  Android,  BB,  j2me,  Symbian  apps  

• Possible  S2S  integration  

Exclusive Opera Mobile Ad Inventory!— Recommended  content  by  Opera  rather  than  advertising.  

— Catch  consumers  at  the  beginning  of  their  on-­‐line  journey,  with  no  distractions  

— Trust  in  Opera  Mini  brand  

— Visually  prominent  advertising  in  the  browser  UI

Opera  Mini  Browser  

Placements  on  the  splash  screen  as  the  browser  is  opened  with  support  for  several  ad  units

Opera  Mobile  Store  

Web  front  end  with  link  outs  to  iTunes,  Google  Play,  and  other  proprietary  app  stores  !

270M  Unique  Active  Users

108B  Page  Views

615  Page  Views/User

— The  Opera  Mobile  Browser  offers  advertisers  premium  splash  page  placement  combined  with  a  massive  global  reach.  !

— Ad  placements  include  clickable  images  with  text  overlays,  and  our  “Smart  Text”  ad  unit  consisting  of  an  icon  image  and  text.

— Each  month  the  Opera  Mini  Browser  reaches

Opera  Mini  Browser

— Each  month  the  Opera  Mobile  Store  reaches

105M  Visits

60M  Downloads

230  Countries

— The  Opera  Mobile  Store  is  a  high  quality,  high  volume  app  install  traffic  source  with  global  reach  only  available  through  Opera.  !

— Web  front  end  with  prominent  ad  placement  at  the  top  of  the  screen,  combined  with  app  ranking  and  editorial  content,  provides  multiple  ad  placement  options  to  meet  app  developers  specific  needs.

Opera  Mobile  Store  —  the  world's  fifth  largest  mobile  store

Opera  Mini  Browser

— App  Install  Campaigns  

— Creative  Services  (Banners,  Landing  pages)  — Advertiser  Integration  via  HTTP  posts  and  

conversion  pixels  

— Binds  with  CPI  tracking  companies  (e.g.  Ad-­‐X,  HasOffers,  AppsFlyer)  

— Delivery  channels:  — Direct  publishers  — Display  network    — Affiliate  Network  — Co-­‐registration  — Media  /  RTB  Buying  — O&O  inventory

OMW  Performance- CPI- CPC

OMP  creatives  are  tuned  for  performance,  not  just  CTR

• OMP  CSS  rich  media  do  not  rely  on  JS  or  MRAID  and  have  extremely  fast  load  times  • Adapt  to  screen  position  (landscape  ↔  portrait)  • Creatives  give  superior  CTR  and  back  end  performance  without  impression  fall-­‐off

Standard  Banners  

• 20.3%  CTR  • 0.9%  CVR

OMP  Creatives  

• 20.1%  CTR  • 2.6%  CVR

Case  Study

Goals:  —  App  installs  for  Dating  users  in  multiple    geos.    

—  $25–$30  “Cost  per  Searchable”    —  Reduce  dependence  on  Facebook  

Model:    CPI    

Optimization:  — Manage  quality  on  a  per-­‐publisher  basis  !

Results  after  2  months:  — Increased  IO  from  $150K  in  Dec  to  $400K    in  Jan  2014  (about  $5M  /  year)  

Company:  Zoosk

After 2 Months

- CPI

100k$5M  /  year

Increased  IO Installs  Per  Month

200kUnlimitedAfter 2 Weeks

Case  StudyCompany:  King.com  (Candy  Crush)

Goals:  —  Generate  app  installs  from  high  value  users  

Model:    CPI    

Results  after  2  weeks:  — Increased  IO  from  100  installs  /  day  to  

uncapped  

— Increased  to  200k  installs  per  month  

— CPI  optimized  due  to  traffic  quality  improvements  following  demographic  and  publisher  optimizations

Increased  IO Installs  Per  Month

- CPI

- CPC- CPI

Cost  per  Install

Case  Study

After 1 Month50k$10  →  $6

Installs  Per  Month

Goals:  —  Generate  App  Installs  among  travel  users  

—  $250–$300  “Cost  per  Hotel  Booking”  target

Model:    CPC  test  period  followed  by  CPI  

Results  after  1  Month:  — eCPI  Decreased  from  $10  to  $6    following  

demographic  and  publisher  optimization  

— Scaled  to  50k  installs  per  month

Company:  Expedia

— Implemented  Publisher  tracking  

— Getting  quality  metrics  by  publisher  

— Average  subscription  rate:  2%.  Opera  Response  is  at  3–4%    

— Spotify  has  5  networks  that  its  working  with.  Budget  was  moved  over  from  other  network.

Company:  Expedia

Case  Study

Comedy  Central  —  Broad  city

— Overall  eCTR  for  the  entire  campaign  was  1.43%  across  all  Placements  vs  0.70%  CTR  as  an  Entertainment  Benchmark    !

— 121  000  add  to  calendar  engagements  across  all  placements.    !

— The  average  completion  rate  for  both  Mobile  and  Tablet  video  was  69%  vs  Average  55%  VCR  in  the  Entertainment  Vertical.

Selected  Creative  Campaigns

— Targeting: National Hispanic Campaign promoting the new 2014 Honda Civic!

— Compelling features: The ad unit allows the users to take a picture of themselves, while then posting that picture on Facebook. !

— More Details: The unit always the user to rotate, zoom in and out and the ability to retake the photo if needed.

http://adtester.mobiletheory.com/427

2014  Honda  Civic  Camera  Unit

Selected  Creative  Campaigns

                          Contact  for  further                      

  discussion                     our  sales  team                      !

 Mobile  Marketing  &  Advertising  Services