Opening the Gate: Town Hall On Pluralism In Performing Arts

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    CPPAMO CPPAMO

    OPENING THE GATE:

    TOWN HALL ON PLURALISM IN PERFORMING

    ARTS

    Prepared by Charles C. SmithApril 2010

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    TABLE OF CONTENTS

    1) Introduction 3

    2) Roundtable Activities 4

    3) CCI Members Involved in the Town Hall 6

    3.1 Oakville Centre for Performing Arts 6 3.2 Markham Theatre 7

    3.3 Rose Theatre 7

    4) The Town Hall 8

    5) Results of Workshops 11

    6) Results of Town Hall Developing Audiences 14

    7) Appendices 17

    A) Organizations At the Town Hall 18B) Ajay Hebles Presentation 20 C) Tim Whalleys Presentation 25 D) Workshop Notes 28 E) Sara Diamonds Keynote Presentation 42

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    1. Introduction:

    Artists from Aboriginal and ethno-racial communities are growing in number across Ontario.According to a report by Hills Strategies, these artists are most active in Ontario as compared to otherprovinces. In the performing arts, Aboriginal and ethno-racial artists are seeking spaces to performtheir works. At the same time, presenters are looking to diversify their programs, increase thediversity of their audiences and engage with these growing Aboriginal and ethno-racial communities.

    Developed in response to these issues, Cultural Pluralism in Performing Arts Movement Ontario(CPPAMO) is a collaborative movement or Aboriginal and ethno-racial artists as well as presentersaimed at mobilizing and empowering the performing arts communities of Ontario. CPPAMO seeks toopen opportunities for Aboriginal and ethno-racial performers to engage with presenters acrossOntario and to enable presenters to develop constructive relationships with Aboriginal and ethno-racial performers1.

    CPPAMO is currently working with Community Cultural Impresarios (CCI) to provide opportunities forCCI to develop its resources and capacities to support pluralism in the arts through its memberservices. Even though CCI has established itself within the performing arts community, it has notuntil recently focused on pluralism in performing arts. Working with its members in this regard, CCInow has a keen interest to undertake work in this area based on its understanding of its membersinterest and its interactions with Aboriginal and ethno-racial performing artists.

    To enable this, CCI began a relationship with CPPAMO in early 2008 and has placed the work ofCPPAMO within the current movement for change within performing arts organizations. CCI hasundertaken work with its members that will enable this project to take place with little difficulty. CCIswork on the Healthy Arts project as well as its efforts to build the curatorial capacities of its members

    in the discipline of dance are excellent points of intersection with the goals of CPPAMO.

    1CPPAMOs mandate is to:1) identify the challenges in promoting cultural pluralism in performing arts organizations;

    2) identify and promote evidence-based practice models of cultural pluralism in performing arts

    organizations on such matters as:

    a. developing audiences inclusive of diverse communities;

    b. promoting/marketing performances to diverse communities;

    c. developing collaborative touring projects with performing arts organizations from diverse

    communities;

    d. recruiting board, staff, volunteers and artists from diverse communities;

    3) providing education and training to performing arts organizations to build their knowledge, skills and

    capacities in the area of cultural pluralism;

    4) develop and provide resource support to performing arts organizations engaged in integrating cultural

    pluralism into their organizations, e.g., programming, marketing, board/staff/volunteer engagement.

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    CCI members are engaged in processes of change and CPPAMO can assist this since CCI membersare looking to showcase performances by diverse Aboriginal and ethno-racial artists. To enable this

    to take place, CPPAMO is working with CCI and its members to build their will, capacities, culturalcompetencies and understanding of pluralism in performing arts so that CCI and its members engageperformers from these communities and, thereby, enable audiences across Ontario to access artisticexpressions from diverse communities on a regular basis.

    This process is being implemented through several vehicles for change, including: facilitatedconsultations; bi-annual Town Halls on Pluralism in Performing Arts; workshops and professionaldevelopment opportunities; development of resource guides, toolkits and model action plans; andresearch into evidence-based practices on pluralism in performing arts.

    As a result of these processes, it is anticipated that the following momentum will be developed:

    Aboriginal and ethno-racial performers will have opportunities to showcase their work to and

    build relationships with presenters across Ontario; Presenters will have opportunities to see and learn about the diverse cultural values, histories

    and practices of Aboriginal and ethno-racial performing artists and to develop relationshipswith these performers;

    Education and training programs on cultural pluralism will be set up to provide performing artsorganizations with practical guidance on successfully integrating culturally diverse values andprinciples in their operations, planning, programming and decision-making processes;

    The performing arts community in Ontario will have useful and appropriate tools and guidesrelated to cultural pluralism; and

    Diversity practice and implementation will be guided and facilitated by a professional

    equity/diversity arts specialist with hands-on and ongoing field experience.

    The commitment of CCI and its members along with Aboriginal and ethno-racial artists to theCPPAMO project will increase interest and proactive engagement throughout the sector as well asother arts disciplines.

    This report captures the main messages of CPPAMOs first Town Hall on Pluralism and PerformingArts and the activities that will be implemented to follow-up on this event.

    2. Roundtable Activities:

    In the beginning of 2008, CPPAMO initiated a Roundtable on Pluralism in the Arts which is made

    up of cultural workers engaged in a community of practice with demonstrated passion for pluralism inthe arts. The Roundtable is set-up to identify, discuss and support CPPAMOs work. The membersof the Roundtable include:

    Ms Anna Azrahimi, Sparrow in the Room Ms Farwah Gheewala, Education Coordinator, Soulpepper Theatre Mr. Perry Voulgaris, Director Digital Media Program CBC Ms Lata Pada, Sampradaya Dance Creations

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    Ms Andrea Baker Ms Helen Yung, Canadian Arts Coalition, Culture Days and Canada Council Stand Firm

    Project Dr. Wayne Dowler, Cultural Pluralism in the Arts/University of Toronto Scarborough Mr. Dan Brambilla, Chief Executive Officer Sony Centre for the Performing Arts Mr. Phillip Akin, Obsidian Theatre Ms Mae Maracle, Centre for Indigenous Theatre Mr. Brainard Bryden-Taylor, Nathaniel Dett Chorale Ms Emily Chung, Little Pear Garden Theatre Collective Mr. Spy Denome-Welch, Aboriginal Playwright Ms Denise Fujiwara, CanAsian Dance Ms Charmaine Headley, Collective of Black Artists Mr. Bakari Eddison Lindsay, Collective of Black Artists

    Ms Sedina Fiati, Obsidian Theatre Mr. Ravi Jain, why not theatre Ms Danielle Smith, urban ink and backforward collective Ms Shannon Thunderbird, Teya Peya Productions Ms Santee Smith, Kaha:wi Dance Mr. Kevin Ormsby, Kashedance

    The Roundtable is also supported by the Collective of Performing Artists (COPA) in Kitchener-Waterloo. COPA is collective of grassroots arts organizations working on the development of a localcreative hub within the Kitchener-Waterloo community. COPAs members are representatives of:

    Lost & Found Theatre

    KW Youth TheatreFlush Ink Performing ArtsNUMUS ConcertsJM DramaThe Multicultural Theatre Space (The MT Space)KW Childrens Drama WorkshopFriends Of The Floor Dance-Theatre collectivePat the Dog Playwright Development CentreeyeGO to the ArtsNeruda ProductionsWaterloo Dance Project / Starlight Theatre Presents!The Singers Theatre

    Dancetheatre David EarleShadow Puppet TheatreThe WARMER ProjectInterArts MatrixWaterloo Regional Arts CouncilDr. Andy Houston, UW Drama & Speech Communication

    The Roundtable also connects with the Canada Council Stand Firm ethno-racial and Aboriginal artsorganizations.

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    3. CCI Members Involved in the Town Hall:

    In building the relationships noted immediately above, CCI and its members are beginning to engagein activities to promote pluralism. This is particularly evident in Oakville, Markham and Brampton,each ocf whom took lead roles in planning, participating in and facilitating the success of this firstTown Hall.

    3.1 Oakville Centre for Performing Arts:

    The Oakville community has grown by 6.6% from 2001 to 2006, from 144,738 to 165,613 and with:

    41,595 reporting a first language other than English or French;

    immigrants comprising 50,250 of the total population whereas this group was at 31,710before 1991 and grew by 11,270 between 1991 and 2000 and then again by 6,820between 2001 and 2006 for a total of over 18,540 peoples over a 15 year period;

    the Aboriginal community comprising 665 of the total population in 2006 while racializedgroups comprised 30,315 of the total population with the most significant numbers in theSouth Asian (9,945), Chinese (5,260) and Black (3,535) communities

    The Oakville Centre for Performing Arts is looking to create and sustain a dialogue with ethno-racialand Aboriginal performers and communities. A draft culture plan is being developed for Oakville andstaff of the Oakville Centre are interested in meeting with the Roundtable and participating in the

    upcoming Town Hall on Pluralism in Performing Arts.

    At this time, Oakville Centres staff have an interest in engaging with Aboriginal and ethno-racialcommunities within Oakville and surrounding communities. Key to this is the Centres interest indeveloping programming that is of interest to these communities and hosting members of thesecommunities at events within this program. In considering such an initiative, the Centres staffrecognize the importance of building relationships with Aboriginal and ethno-racial artists and withthese communities. As part of this, the Centres staff acknowledge that these artists may feel thatthey have not bee included in past programming and excluded from the Centres stage. The Centresstaff also acknowledges that these communities may be unfamiliar with the Centre and may feel thatthe Centre is not concerned with its interests and programming desires.

    Over the past few years, the Centre has diversified its programming but has had little success inincreasing the diversity of its audience. To address this, the Centre wishes to engage with theRoundtable to discuss its current program, both direct and rental, and to develop and conductoutreach to diverse artists and communities to ensure they are included in the Centres mainprogramming and are welcomed to the Centres performances.

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    3.2 Markham Theatre:

    The Markham community has grown by 25.4% from 2001 to 2006, from 208,615 to 261,573, andwith:

    152,440 reporting a first language other than English or French;

    immigrants comprising 147,400 or over 50% of the total population whereas this groupwas at 68,845 before 1991 and grew by 58,680 between 1991 and 2000 and then againby 18,875 between 2001 and 2006 for a total of over 77,000 peoples over a 15 yearperiod;

    the Aboriginal community comprising 405 of the total population in 2006 while racializedgroups comprised 170,535 or over 50% of the total population with the most significant

    numbers in the Chinese (89,300) and South Asian (44,9,95) communities.

    The Markham Theatre has recently hired a new General Manager who is initially engaged in comingto understand the Theatres programs, becoming accustomed to the responsibilities of the Theatreand undertaking a strategic review in preparation for the development of a strategic plan. In thiscontext, it is an ideal moment to work to ensure pluralism is included in the strategic review anddevelopment of the Theatres strategic plan. This would ensure that the focus on pluralism/diversityis part of the Theatres core vision, mandate and activities as it moves forward into the future.

    To facilitate this, CPPAMO will work with the Theatres General Manager in the strategic review anddevelopment of the strategic plan. Further, the Theatre will meet with members of the Roundtable todiscuss possible collaborative efforts in terms of developing relationships with Aboriginal and ethno-

    racial performers as well as communities.

    3.3 Rose Theatre:

    The Brampton community has experienced population changes at many levels with a 33.3%population increase from 2001 to 2006, from 325,428 to 433,896 persons and with:

    190,610 reporting a first language other than English or French;

    immigrants comprising 206,190 of the total population whereas this group was at 94,675before 1991 and grew by 68,620 between 1991 and 2000 and then again by 42,890between 2001 and 2006 for a total of over 110,000 peoples over a 15 year period;

    the Aboriginal community comprising 2,665 of the total population in 2006 while racializedgroups comprised 246,150 or over 50% of the total population with particularly strongnumbers in the South Asian (136,750) and Black (53,340) communities

    Resulting from several factors, e.g., urban sprawl and immigrant settlement, during this time thepopulation of Brampton has more than doubled and, particularly through immigrant settlementpatterns, this city has become one of the most racially and culturally diverse centres in Canada.

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    This growth has brought about opportunities for increasing the attractiveness of Brampton as a placeof destination for diverse communities as well as cultural and economic development. One of the

    underpinnings to such development is the people of Brampton and the way they both live and wish tolive their lives, how they express this and how this is supported both formally and informally, e.g.,through investments from business and government as well as through local community-based andneighbourhood volunteer activities.

    4. The Town Hall:

    Given the activities described above, it is clear that CPPAMO is initiating a process of cultural andcommunity building that will be beneficial to both Aboriginal and ethno-racial artists as well aspresenters. It appears from the process to date, that CCI and its members engaged in CPPAMOswork are concerned about the same issues as members of CPPAMOs Roundtable. This is a unique

    and desirable situation as it provides opportunities for the Roundtable and CCI members to cometogether to discuss common issues and work out ways to support each other.

    In this context, the Town Halls on Pluralism in Performing Arts are a cornerstone of CPPAMOswork as they enable presenters and performers to engage in creative brain-storming on what needsto be done to create a sense of home for performances and artists from culturally diversecommunities, i.e., ethno-racial and Aboriginal artists and arts organizations.

    On January 29 and 30, 2010, CPPAMO held its first Town Hall. This Town Hallwas chaired byKathleen Sharpe, President of the Canadian Conference for the Arts and Executive Director,Ontario Cultural Attractions Fund and Chair of Artscape and Sara Diamond, President of theOntario College of Art and Design, delivering the keynote address.

    This event was held at the University of Toronto Scarborough Campus and included performancesby some very dynamic dancers and dance companies as well as an astounding panel of individualsengaged in promoting pluralism in dance, music and local arts. Over 80 individuals attended thissession and there were over 40 presenter and performing arts organizations involved. Some ofthese organizations included The CanDance Network, Diaspora Dialogues, RhapsodyEntertainment Inc., Collective of Black Artists, The Lightbulb Company, York University, Sparrow InThe Room Collective, Canada Council for the Arts, Institute for Canadian Citizenship, CCI-OntarioPresenting Network, University of Toronto, City of Brampton; Arts, Culture and Theatre, DanceUmbrella of Ontario, Menaka Thakkar Dance/Nrtyakala School, Kalanidhi Fine Arts/MenakaThakkar Dance and the backforward collective2.

    Starting off the evening of January 29, the Town Hallbegan with a dance performance by KevinOrmsby of Kashedance. Kevins solo was based on his artistic vision to present works based onrevealing humanity through kinetic movement, spirituality and rhythmic vitality. With the use of anemerging dance technique called kashedantek, technically versatile in its execution and delivery,movements of traditional and modern dance are fused with ballet to reflect a contemporarysynthesis. Kevins style is explosive, subtle, confronting, virtuosic yet passionate and combines thehistoric traditions of Africa and the Caribbean in its representation of Diasporic Canadian society.

    2See Appendix A for full list of organizations in attendance

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    This is the essence behind Kevins work with Kashedance, which aims to give voice to thecomplexity of the human spirit through contemporary dance. It is the only company of its kind in

    Torontos history to be formed and directed by a Jamaican-Canadian and seeks to: promote andrepresent the uniqueness of human interactions through dance; present dance as art throughtraditional and contemporary dance; and give a voice to the realities of Diasporic people in amultifaceted Canadian society.

    The dance performance was followed by an exciting panel of speakers. Ajay Heble, ArtisticDirector of the Guelph Jazz Festival, spoke to the importance of improvisation and hybridity indevelopment of contemporary improvised music (Appendix B). He also discussed the importanceof looking to marginalized communities for new forms of artistic expression as the Guelph JazzFestival honours the pioneering work of peoples of African descent who created jazz, an art formthat is now known around the world. As well, Ajay addressed the importance of working withcommunities to grow audiences and to introduce the complexity of the art form through story and

    workshops.

    Ajay was followed by Santee Smith of Kaha:wi Dance. Santee spoke of her journey as anAboriginal woman in the contemporary dance world and how she has been influenced by traditionalAboriginal dance, ballet and contemporary dance and, further, how these three are points of arrivaland departure for her companys creations. As part of her dialogue, Santee discussed her concernthat many seem to think she would offer more traditional Aboriginal dance and the importance for

    Aboriginal dancers/artists to break down stereotypes about who they are and their forms ofexpression. She pointed out that Aboriginal dancers/artists are engaged in the world today andbring their traditions with them while, at the same time, learning, absorbing and integrating otherforms into contemporary expressions.

    Artistic Director of the Canada Dance Festival, Brian Webb addressed the challenges he has beenfacing regarding the CDFs intent to stage excellence in contemporary dance and to include danceforms from Aboriginal and racialized peoples as part of the palate of Canadian dance. Brian spokein depth about the CDF conference of 2009 which focused on diversity in dance and featured panelpresentations, workshops and dance performances on this theme. He then spoke of the need to bedaring in ones creativity as a dancer and dance curator and, as part of this, to be open to andunderstanding of the diversity of vocabularies in the dance world. This he saw as a doorway fordance practitioners to develop their curatorial competence in order to go beyond the mold ofEurocentric art forms as being seen as universal and of the highest quality.

    Tim Whalley, Executive Director of the Scarborough Arts Council, then spoke about the importanceof working with local community groups in either high-needs areas and or in immigrant communities

    (Appendix C). Tims spoke of the Arts Councils new project to engage members of thesecommunities and to actively support their involvement in the local Scarborough arts scene as both away to grow audiences as well as to understand and support the diversity of artistic expressionscoming from these communities.

    On Saturday, January 30th, the Town Hall received a keynote address by Sara Diamond, Presidentof the Ontario College of Art and Design (OCAD). Sara is quite an accomplished artist with pastart works in video, television, photography and fabric reside in collections as diverse as theMuseum of Modern Art in New York City, the National Gallery of Canada and the Museo des Bellas

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    Artes in Buenos Aires. From the 1970s through 1995 she led the Womens Labour History Project,producing documentary and experimental videos, photography and texts that represented the

    history of working women in British Columbia. She received the Bell Canada Award for excellencein video, the Simon Fraser University Gold Medal for History and other diverse awards such as theWoman of Vision Award.

    Sara was the Artistic Director of Media and Visual Art and Director of Research at the prestigiousBanff Centre, where she created the Banff New Media Institute (BNMI) in 1995 and led it until 2005.She currently serves on the Ontario Ministry of Cultures Ministers Advisory Council on Arts &Culture, the Board of Directors of the Toronto Arts Council Foundation and ORANO, Ontarios highspeed network. She is founding chair of the Mobile Experience Innovation Centre.

    As president of OCAD, Sara spoke of her intent to engage Aboriginal and racialized communities asartists, students, educators, volunteers and board members (Appendix E). She addressed the

    critical importance of leadership and the challenges of working to ensure OCAD, as a contemporaryarts institution, is deeply engaged in the visioning and work of pluralism. In doing so, sheacknowledged the challenges of moving a learning institution in such a direction and the manychallenges from either faculty, board members and students in doing so. At the same time, shealso pointed out the benefits and rewards of engaging in and enabling the process of organizationalchange and seeing new faces, bodies, identities and cultural forms of expression emerge in theinstitution. For Sara, this is all part of transforming OCAD so that it becomes the University of theImagination.

    Saras keynote addressed was followed by a remarkable dance performance of the SampradayaDance Creations. Sampradaya is a dynamic award winning Toronto based Canadian dancecompany, internationally recognized for forging new paradigms in Canadas dance milieu. The

    Company was founded in 1990 by its Artistic Director Lata Pada, internationally acclaimed for herexcellence in bharatanatyam. Lata is the creative force behind the Company and has recently beenconferred the Order of Canada, the first South Asian artist to be honoured by this prestigious award.The New York Times describes SAMPRADAYA as a dance company of rare vitality.

    The Company is committed to showcasing bharatanatyam as a world art form as it explores diversemovement styles, contemporary themes and innovative dance creations. We believe that dance is amirror to society, inspired and rooted in the expression of human experience. Sampradaya DanceCreations explores dance as a medium for meaningful communication, engaging and enriching thelives of its collaborators and viewers.

    For this Town Hall, Sampradaya showcased its recent collaborative project entitled Samvad.

    Signifying anything spoken in true spirit and right earnestness leads to a samvd or dialogue takingplace between two or more learned people.

    Samvad is a brilliant performance of three young women: Nadine Jackson, Meena Murugesan andShelley Ann McLeod who are respectively of African descent, South Asian and Aboriginal. Duringthe performance, the dancers address issues of identity in Canada today and issues related togender, violence against women, self-empowerment, racism, and self-determination. Theperformance was accompanied by live music and spoken word provided by Ndere Nimon Headley-Lindsay, Santosh Naidu and Meredith Zwicker. As well, the performers were mentored by Lata

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    Pada, reknowned Aboriginal dancer/actor Michael Greyeyes, and co-founder of the Collective ofBlack Artists Charmaine Headley.

    5. Results of the Workshops:

    To round out the day, small group workshops were held to address the themes of pluralism in termsof curatorial/cultural competence, diversity in performances, audience development, employment inperforming venues, relationship with funders, and board representation and development. Keyissues were discussed in each of these areas and recommendations made. There were fiveconcurrent workshops held on Saturday, January 30. Participants in each workshop discussed thefollowing questions:

    What needs to be done to increase the number of performances by ethno-racial andAboriginal artists in performing arts venues across Ontario?

    How do we build the curatorial capacities of performing arts venues so that they are moreaware of the cultural values of performers from culturally diverse communities?

    What do culturally diverse performing artists and arts organizations need to do to buildrelationships with performing arts venues across Ontario?

    How can performing arts venues work with culturally diverse artists to build audienceswithin ethno-racial and Aboriginal communities?

    What concrete steps need to be taken by culturally diverse performing artists andperformance venues to build strong relationships?

    Several key messages were discussed during these workshops, including that3:

    Issues of language and communication continue to plague artist, presenters and fundingbodies;

    There is need to define curatorial/cultural competence as an awareness of the diversity offorms of expression, their near-incomparable intrinsic value. and that presenters, artists,funders recognize and support this;

    Performers and presenters need to work more closely in developing a relationship andunderstanding of each others needs, interests, capacities, possibilities and limitations;

    Presenters need to provide an intimate experience as a catalyst to build relationships withAboriginal and ethno-racial performers and audiences, i.e., these performers andcommunities must have a sense of being at home, at comfort in the environment;

    3The full notes of the workshops are attached as Appendix D.

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    Presenters and performers find a need to better understand the rapid change indemographics and ways of engaging these communities as audiences;

    Reciprocity is integral to the exchange between performers and presenters not justtransactional but, rather, transformative so that the face and substance of performance fullyembeds Aboriginal and ethno-racial contributions;

    A more complete understanding of the contemporary needs to be seen from the lens ofdiverse Aboriginal and ethno-racial artists. This can be done by having performancedemonstrations followed by animated discussions between artist and audience;

    There is benefit to performers and presenters working together to increase pluralism withinprogramming and audiences but the roles and responsibilities must be developed and thensupported;

    Audiences are curious about other cultures and cultural performances, particularly thosethat employ hybridity a mixture of cultural styles; however, these must bepromoted/marketed properly and to do this requires performers and presenters to discussbest ways of doing so;

    It is important to excite the thirst of the audience by bringing them work that will meet andexceed their expectations. In terms of pluralism, this may mean going beyond whatsexpected and providing audiences opportunities to engage with animators to probe theperformances style, etc.;

    Presenters needs to take leadership in bringing in Aboriginal and ethno-racial performers

    from Canada on a regular basis. The importance is to engage with performing artists inCanada to promote their work and to enable them to produce more of it;

    It is important to connect with the community in its neighbourhoods. The Scarborough ArtsCouncil and OCAD work are good examples of meeting Aboriginal and ethno-racialcommunities where they are at and then working with them to gain their trust andconfidence;

    Relationships with Aboriginal and ethno-racial communities will likely take time to build sopresenters need to be ready to engage in a long-term effort to do so;

    Funders are particularly interested in supporting the change work of presenters andperformers and such assistance can come by way of grants or by advice and support interms of identifying trends and models for action which may assist those seeking grants;

    It is useful to cultivate a relationship with funders so that they have a good understanding ofthe presenter and/or performer. This assists the funder in being able to give good advice tothe potential applicant because the funder will have a better understanding of theorganization seeking to apply, its history, background, capacities, goals, etc,;

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    Presenters and performers should seize the opportunity to speak to funders face-to-face tounderstand better funder cycles, language, decision-making processes and granting

    priorities;

    Presenters need to increase the Aboriginal and ethno-racial presence on their boardsand/or advisory bodies. This is key to gaining input from these communities and buildingmeaningful relationships with them;

    In moving to diversify the representation on boards, presenters need to go beyond just thefew folks who seem to be everywhere. The demographics are changing so much, it isimportant to be on top of these changes and to be actively involved in communities so as toencourage their interest and participation;

    The composition of local populations needs to be reflected in the programming and not just

    through rentals but through the presenters work itself;

    Cultural/curatorial competence has to be a measure of excellence and not an add-on toconsider once excellence is established. This means the standards must take pluralisminto account so that all performances are measured in the same way;

    There is a need to immerse programmers into the forms of expression coming out ofAboriginal and ethno-racial communities so that they have a better sense of the history andtraditions coming through contemporary forms of expression;

    Performers and presenters need to engage audiences by exposing them to more andvaried performances from Aboriginal and ethno-racial artists. This will set a new norm

    which, over time, will be established within the presenters venue and amongst thepresenters audiences;

    Presenters need to hire more Aboriginal and ethno-racial peoples to work in their venuesand to be seen by their communities. This builds confidence within these communities;

    Performers and presenters need to work together to build relationships with community-based organizations as these organizations tend to be where communities go forassistance and information. Such relationship building should be part ofperformer/presenter audience development strategies;

    CPPAMO should play a role in building relationships between performers/presenters andcommunities. This can be done through social networking, attending meetings ofcommunity organizations, engaging these organizations in CPPAMO activities andproviding opportunities for presenters, performers and community members to meet face-to-face.

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    6. Results of the Town Hall - Developing Strategies for BuildingAudiences from Aboriginal and Culturally Diverse Communities:

    The key themes of the workskhops have led to the Developing Strategies for BuildingAudiences from Aboriginal and Culturally Diverse Communities. This project will involve CCIand its members from Markham, Toronto, Ontario Contact, Brampton, Mississauga, Oakville,Kingston, Peterborough and Ottawa in a series of educational workshops aimed at producingconcrete strategies for implementation by these members and CPPAMOs Roundtable.

    There will be six (6) workshops conducted between June 2010 and February/March 2011 toenable implementation in spring 2011. These workshops will address the following issues andengage resources appropriate for each session:

    1)Examining the characteristics of Aboriginal and ethno-racial communities andrelationship to audience segmentation. This full day session will involve presentations by

    Professors Myer Siemiatycki and Nadia Caidi related to data on immigrant settlement and thecapacities and interests of immigrants and how they go about gathering information on programsand services. Similar presentations will also be made by Michael Greyeyes (York University) andSandra Laronde (Red Sky Performance) regarding their work in Aboriginal communities anddevelopment of Aboriginal audiences (TENTATIVE). This will be followed by facilitateddiscussions on the importance and extent of community-based organizations in diversecommunities and how to work with them in attracting Aboriginal and ethno-racial communities.

    Additional resources for this will include representatives of the Institute of Canadian Citizenship,Toronto International Film Festival Volunteer Department and the Scarborough Arts Council.Timeframe: June 2010;

    2) What makes for a good relationship with presenters. A full day session, this will beled by CCI members and Ontario Contact and will provide information to and facilitate discussionwith CPPAMO Roundtable members, Canada Council Stand Firm members and other Aboriginaland ethno-racial performing arts organizations interested in developing relationships withpresenters. Timeframe: August 2010;

    3) Curatorial competencies and performances by Aboriginal and ethno-racialartists. This full day session will be led by CPPAMOs Roundtable members and explore thehistories (cultural traditions) and contemporary artistic standards that inform the development ofperforming arts by Aboriginal and ethno-racial artists. This session will also explore terminologyrelated to Aboriginal and ethno-racial artists and communities. Timeframe: September 2010;

    4) Developing audience segmentation for CCI members and identifying successfulaudience development strategies. This full day session will draw on research related todeveloping diverse audiences from the U.K. and Australia (e.g., adjust your view: developingmultuicultural audiences for the arts) and will also involve presentations by CPPAMORoundtable members involved in marketing and audience development with African descent,

    Asian, South Asian and Aboriginal performing arts organizations, e.g., Ballet Creole, b-current,Menaka Thakker Dance, Kahawi Dance. Timeframe: October/November 2010;

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    5) Exploring links between programming and audience development. This full daysession will be led by CPPAMOs Artistic Director, charles c. smith, with CPPAMO Roundtable

    member Anahita Azrahimi and will explore the relationship between performances by Aboriginaland ethno-racial artists and audience interest. This session will be based on data gatheredthrough the Values and Benefits Study conducted in Aboriginal and ethno-racial communities.Timeframe: January 2011;

    6) Finalizing strategies for audience development within Aboriginal and ethno-racialcommunities. This full-day session will be led by CPPAMO Artistic Director, charles c. smith, andinvolve CCI members and Roundtable members in developing concrete, time-specific action plansaimed at increasing programming of performances from Aboriginal and ethno-racial communitiesand engaging audiences from diverse communities. Timeframe: February/March 2011.

    In addition to developing these workshops, evidence-based research will be conducted to assist

    participating organizations in addressing their challenges and needs. In this regard, the evidence-based research will be implemented through a participatory process that will aim to build on the workdone in the aforementioned workshops. It is anticipated that this will enable participatingorganizations to learn from and reflect on the developments in other performing arts organizations.

    The consultations, workshops and research on evidence-based models will be key to developingfuture programs within participating organizations so that they can anticipate community expectations,benchmark their efforts and institute efforts that are cutting edge, bringing together new forms ofcultural expressions while providing venues for exploring diverse and hybrid forms of suchexpression. The development of governance models to support this will be approached in a similarmanner involving all participating CCI members in a process of organizational change.

    Based on this, guides and toolkits will be developed to address the core mandates of performing artsorganizations, specifically their operations, planning, programming and decision-making processes insuch areas as:

    1. Employment. This will address recruiting, retaining, educating, training and promotingindividuals from diverse communities;

    2. Programming and Curatorial Decision-making. This will address staging events fromdiverse communities while, at the same time, collaborating with diverse communities in promotingcultural productions;

    3. Training and Development. This will address the need to ensure staff of performing arts

    organizations have the opportunity to develop the knowledge and skills needed to implement culturalpluralism in their organizations;

    4. Media and Communications. This will address opportunities to promote artistic andcultural activities in diverse communities and the most effective means of communicating to dversecommunities, e.g., local media, community and arts/cultural organizations;

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    5. Governance. This will address how to recruit, support, maintain and develop a Board ofDirectors and volunteers reflective of diverse communities and who exercise their governance

    function with knowledge and sensitivity to core values and principles of cultural pluralism.

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    APPENDICES

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    APPENDIX A

    ORGANIZATIONS REGISTERED FOR THE

    FIRST TOWN HALL ON PLURALISM IN

    PERFORMING ARTS

    0The CanDance Network1Diaspora Dialogues

    2Rhapsody Entertainment Inc.

    3Collective of Black Artists

    4The Lightbulb Company

    5York University

    6 Sparrow In The Room Collective

    7 Canada Council for the Arts

    8 Institute for Canadian Citizenship

    9 CCI-Ontario Presenting Network

    10 University of Toronto

    11 City of Brampton; Arts, Culture and Theatre

    12 Dance Umbrella of Ontario

    13 Menaka Thakkar Dance/Nrtyakala School

    14 Kalanidhi Fine Arts/Menaka Thakkar Dance

    15 backforward collective

    16 Markham Theatre

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    17 Neruda Productions for Arts and Culture

    18 The Assembly Hall, City of Toronto19Hart House

    St. Kitts Music Inc.

    CanAsian Dance Festival

    Canadian Dance Assembly

    Department of Canadian Heritage

    Little Pear Garden Collective

    SAMPRADAYA Dance Creations

    Festival of the Sound

    Oakville Centre for the Performing Arts

    University of Toronto Scarborough Campus

    Fujiwara Dance Inventions

    Canada Council Stand Firm

    UTSC Department of Humanities: Studio/VPA

    Brampton Arts Council

    Ontario Trillium Foundation

    Prologue to the Performing Arts

    Rose Theatre Brampton

    Town of Markham

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    APPENDIX B

    Diversifying the Base of Valued Knowledges: Jazz,Improvisation, and the Cultural Politics of Arts Presentation

    Ajay HeblePresented at Cultural Pluralism in the Performing Arts Movement Ontario:

    Town Hall on Equity and Diversity in the Performing Arts, January 29, 2010University of Toronto Scarborough

    Id like to use my comments today to talk to you about music curation and artspresentation as a form of community-based education and activism. As the ArtisticDirector of The Guelph Jazz Festival, an arts organization dedicated to presenting

    innovative jazz and creative improvised music, Ive become increasingly aware of theways in which the choices I make (about what artists to present, in what context, etc.)ought to be understood not simply as programming matters, but as pedagogical acts,acts which frequently question static relations of power, which seek to build alternativevisions of community and social cooperation, and which often explicitly set out tochallenge taken-for-granted representations. Programming decisions, in short, involvechoices that are connected in complex and important ways to broader struggles overresources, identity formation, knowledge production, and power. In this context, festivalsmight purposefully be considered as opportunities to recast the histories, identities, andepistemologies of diverse (and often marginalized) peoples and to promote counter-narratives that invite and enable an enlargement of the base of valued knowledges.

    In todays talk, Id like us to open up consideration of the extent to which the act of musiccuration should itself be understood as a form of pedagogical activism. Ourprogramming choices and omissions, as arts presenters, are not neutral expressions ofmeaning; they inevitably and necessarily reflect some kind of interest, whether it beracial, sexual, national, and so forth. I want, then, to make the case that as artspresenters we must learn to see our work as being concerned with more than justprogramming. While its impossible to predict the exact outcome of this work, or to knowin advance whether it will have liberatory effects, it is my belief that the community-based work of cultural institutions (such as arts organizations) can occasion a purposefuldisturbance to orthodox habits of response and judgement. As a presenter ofimprovised music, my work, at least as I see it, is largely about creating new knowledgesand opportunities, about generating alternative ways of seeing (and hearing) the world.

    This commitment to an activist pedagogical approach to arts presentation as a vitalsocial-purpose enterprise mandates fresh new ways of thinking about programmingapproaches that involve a willingness to take risks, to resist orthodoxy, to shake listeners(and to shake ourselves) out of settled habits of response and judgement. As presentersworking with improvising musicians, I want to suggest that we are uniquely positioned tocultivate purposeful resources for listening, to provide our audiences with encountersthat encourage them to hear the world anew. And at issue, if we take seriously thenotion of arts presentation as a form of community-based practice that can and does

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    lead to social change, is the need to create more equitable and non market-drivenstructures of inclusion. Taking such a challenge seriously, I would contend, means

    attending rigorously to matters of diversity (of, for example, race, gender, and sexuality),not only in terms of the artists we present, but also at the level of our audiencemembers, our boards of directors, our staff, and even our sponsors. We need to think ofthe presentation of improvised music, in short, as an opportunity to radicalize publicunderstanding.

    In this presentation, Id like, then, to talk about the role that arts presentation can play asan important part of this process that Im calling the radicalizing of public understanding.Ill do so by using as my point of departure two related areas of inquiry: programmingand audience development. I hope through our conversations today also to encourageus (perhaps during the question period) to reflect on some of the questions theorganizers of this town hall have asked us to consider: What are the challenges in

    promoting cultural pluralism in performing arts organizations? What needs to be done inbuilding the curatorial capacities of performing arts organizations so that they are moreaware of the cultural values of performers from culturally diverse communities?

    As Ive already noted, our Festival, from its inception, has sought to be somewhatdistinct in its artistic vision. Rather than trying to offer something for everyone (whichseems to be the programming strategy advanced by many of the other festivals in theregion and the country), we have focussed our efforts on the presentation of innovativeforms of jazz and creative improvised music both to community audiences and toaficionados who come from far and wide, and on bringing underexposed and oftenunrecognized artists to our stages. This mandate involves the programming of an artform that has derived primarily out of the experiences and experimentalist impulses of

    peoples of African descent that now has practitioners and enthusiasts from around theworld. Now, in thinking about how my artistic vision and programming mandate hassought to create opportunities and audiences for performances by culturally diverseartists, Im particularly interested in reflecting on the question of how, as arts presenters,we might best play a role in inter-culturalizing the field i, that is in terms of the range andscope of cultural references that the field (in this case, the field of innovative jazz andcreative improvised music) takes on. Well, I can tell you that at The Guelph Jazz FestivalIve sought to inter-culturalize the field by bringing together ad hoc groupings of artistsfrom different cultures. Much of the music that I program involves real-timeimprovisational encounters among such artists . Think about what happens in such acontext: a group of people who may never have met, who, in many cases, know verylittle, if anything, about one another, who may not even speak the same language, can

    create inspired and compelling music. And they can do this on the spot with no explicitprearranged musical direction (remember that they are improvising, and, in many cases,the first time they are meeting is on stage). What makes it work? And what does this tellus? How might such musical examples enable us to think about what it means tonegotiate differences and diversity within a community, what it means to be living in aculturally diverse society?

    In addition to creating opportunities for these sorts of inter-cultural improvised musicalencounters, Ive also sought to extend the range and scope of cultural references in the

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    field of innovative jazz and creative improvised music through the commissioning of newwork. Of particular interest in the context of this town halls focus on cultural pluralism in

    the arts is a new jazz opera that I commissioned to mark our Festivals 10th

    anniversaryin 2003.

    Entitled Qubcit, the opera , with music by D.D. Jackson and a libretto by GeorgeElliott Clarke, explicitly reflects and supports our Festivals continuing efforts to presentculturally diverse forms of music both to new audiences and to aficionados. Enlarging onthe success of George Elliott Clarke's previous opera, Beatrice Chancy--about slavery inCanadaQubcit was, in part, an attempt to encourage more artists to base creativeprojects on themes and subjects of more specific and immediate social and culturalrelevance to Canadians. Qubcit is a three-act, multicultural romance set in modern-day Quebec City. The plot tells the story of two inter-racial couples whose respectiveand developing romances expose the inherent minefield of establishing relationships

    that cross racial and cultural boundaries. The principal characters are Laxmi Bharati, astudent architect who was born in Bombay, India; Ovide Rimbaud, an architect originallyfrom Haiti; Colette Chan, a law student whose parents, avid jazz fans, fled the Tien Anmien massacre to find refuge in Canada; and jazz pianist Malcolm States, a native BlackNova Scotian currently playing at the jazz club owned by Colettes parents. As the storyunfolds, the couples learn to navigate the stormy waters of gender, race and culture inorder to establish relationships based on love that are firmly rooted in mutual respectand understanding--relationships strong enough to withstand the trials of opposingparents and clashing cultures. The story, in short, demands involvement from artistswho are sensitive to the politics, the pitfalls, and the possibilities of cross-culturalcommunication. As composer, D.D. Jackson was ideally positioned to take on such achallenge not only because of his own mixed-race background, but also because, as so

    many of his projects demonstrate, he is a relentless innovator whose work has alwayssought to find creative and articulate ways to synthesize a diverse range of influences

    The featured vocalists for the opera included Haydain Neale (the dynamic youngAfrican-Canadian leader of the popular R&B/acid jazz group JackSOULHaydain asmany of you will know, passed away last month after a battle with lung cancer),acclaimed Toronto-based Indian vocalist Kiran Ahluwalia, avant-jazz/ gospel singerDean Bowman, and New York-based Korean-Canadian experimental jazz vocalist YoonChoi. The opera was directed by African-Canadian director Colin Taylor.

    From my deliberate emphasis on the diverse and hyphenated identities of theproductions principals, youll recognize that, in casting the opera, we deliberately sought

    to choose artists (many of whom, including the composer and the librettist, had notpreviously worked together) who enabled us to broaden and diversify the constituencytraditionally defined as a jazz audience. Diverse in cultural backgrounds, and also, ofcourse, in the musical contexts for which they are best known--Punjabi folk songs,acid/hip hop jazz, classical music, gospel/roots, alternative rock, avant garde jazz, r andb, creative improvised music, etc--the opera's unique cast played a key role in helping usreach out to new target audiences with this production: especially more young people,opera fans (who might not otherwise attend our Festival), and audiences associated withthe musics of various world-folk traditions. Add to this mix the fact that the libretto was

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    written by African Canadian author George Elliott Clarke, and the result was an explicitbroadening of the cultural scope of (and subject matter for) new Canadian opera. And

    this, of course, is in keeping not only with our nation's stated multicultural objectives, butalso with the democratizing impulses that, in its most provocative instances, haveshaped so much of the history of jazz and improvised music. The opera was, in short,part of an effort to reflect (and to project) a much desired image of Canadian pluralityand diversity across the nation, and, indeed, throughout the world.

    Ive already said a few words about audience development through my comments aboutthe jazz opera. To that, I would add here that the other most significant aspects of ouraudience building strategies for the festival have to do with our educational and outreachefforts. The Guelph Jazz Festival is the only jazz festival in Canada to offer an ongoingeducational colloquium as part of its regular schedule of events. The colloquium seeks tobring together diverse constituencies and communities of interest by providing a unique

    educational forum for dialogue and discussion among scholars, musicians, andmembers of the general public. It has, perhaps more than any other aspect of our event,helped to broaden and diversify the audiences weve built for the music we present atthe festival. Additionally, the Festival has expanded its outreach initiatives with an off-season jazz-in-the-schools program, and, more recently, and in association with theImprovisation, Community, and Social Practice research project, weve partnered withcommunity-based social service organizations to run workshops on improvisation.Through these partnerships, weve put improvising musicians in direct and meaningfulcontact with marginalized youth in our community. The benefits of such partnerships aremany: they serve to break down silos, to bridge gaps, and to enable different kinds ofpeople, and different kinds of organizations to come together, to engage in a productiveprocess of knowledge-exchange. Part of whats at issue here, in fact, is the need to

    increase and diversify the base of valued knowledges, to enable understanding of adiversityof educational principles and sources of knowledge. Using improvisation as apedagogical model in these communities, in other words, allows creative practitioners totap into principles of learning that come out of diverse communities that have nothistorically been valued. These improvisational workshops have been an important toolin building new and diverse audiences for the music.

    The challenges? Well, theres the obvious and ongoing problem of funding (alwayschallenging, but the difficulties are compounded when, as in the case of our festival,were dealing with non-mainstream forms of artistic expression). Theres also the needto unsettle implicit but lingering assumptions among some presenters that the exerciseof diversifying may be happening at the expense of tradition and quality (read:

    mainstream music-making). What kind of paradigm shift would it take, then, toencourage the development of a community of practice for arts organizations to buildtheir knowledge and their capacities in the area of cultural diversity? What kinds ofchanges in policies and institutions would we need to implement such a vision? Theexamples Ive discussed through my work with The Guelph Jazz Festival are, at least insome measure, offered to you as documents of hope, for they suggest, in their ownmodest way thatwell, yesit is possible, even for arts organizations presenting avantgarde improvised music in small community-based markets, to develop purposeful

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    relationships that will bring about greater understanding of culturally diverseperformances and their audiences.

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    APPENDIX CTim Whalley, Executive Director

    Scarborough Arts Council

    1) Scarborough Arts Council

    Tonight I am going to talk about the arts program planning process as it pertains toa new project recently undertaken by Scarborough Arts Council. The project Idiscuss is multidisciplinary, involving performing, visual and other art forms, but itsmethods are applicable to a variety of community-engaged projects and programs.To provide some background, I work for a community arts council, a not-for-profitorganization that serves Scarborough through arts programs and services. We arenot a granting body, but rather develop and implement programs of all artistic

    disciplines, often working with partners to achieve this. We recently celebrated 30years since incorporation growing from a small volunteer-led organization to one ofthe larger community arts councils in Ontario.

    SAC programs and services emphasize community engagement, professionaldevelopment and youth-focused programs geared towards skill development. Inorder to be as accessible as possible, and respond to service gaps in socially andculturally diverse communities, programming has been brought directly tocommunities throughout Scarborough. We also support and facilitate existing artsactivities and programs in service of the community, providing promotional andprogram support to a number of emerging arts initiatives, with a particular focus onunder-served neighbourhoods.

    2) Scarborough demographics/realities graphs/pictures etc.? (map of Sborowith priority neighbourhoods)

    The history of Scarborough -as a sparsely populated area that grew considerably inthe mid-20th century as a area dominated by suburban development - has impactedits cultural landscape, activity and infrastructure, but it has developed its owndistinctive traits conditions that provide tremendous opportunity for arts and cultureand also obstacles for funding, access to the arts and recognition for artists and artsgroups. The planning process for the new project looked to social conditions inScarborough as a starting point.

    Scarborough is among the most diverse communities in Canada. According to the2006 Census, visible minorities make up 67% of its population, for example,compared with 47% for Toronto as a whole, and 23% for Ontario (2006 Census).Newcomers make up 57% of its population, in contrast to 50% for all of Toronto.In addition, its rates of child poverty are now above those of the City as a whole. It isalso underserved, having, for example, seven of the thirteen Priority Neighbourhoodsidentified by the City of Toronto and the United Way for their lack of key services.There is an identified lack of after school and in-school programs and artsprogramming connected with school communities. North-east Scarborough, for

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    example, ranks among the lowest areas of child care available in Toronto.

    The Toronto Community Arts Action Plan, adopted by the City in 2008, put forwardrecommendations following series of community consultations conducted acrossToronto. The community arts consultation process revealed key areas that requiredevelopment/attention: 1) increased funding/resources 2) creating more accessiblespace for arts 3) raising profile of community arts sector 4) sharing resources. Theseissues are particularly pronounced in Scarborough.

    While these facts are important, it is the discussions that we had with communitymembers and organizations that really informed the project.

    3) Creative Mosaics process

    SAC sought to work with other arts organizations, cultural and communityorganizations, social service and settlement agencies to create a program thatsought to serve service gaps - for newcomers in Scarborough. A sample question -What sorts of issues and obstacles do newcomers and youth in Scarborough faceand how can arts programs play a role in serving these needs?

    Through the development phase ofCreative Mosaics, the Scarborough Arts Councilreached out and held roundtable discussions representatives from culturalorganizations, grassroots arts and community groups, settlement and social serviceagencies and other bodies. The organizations and groups involved included ArisingWomen, Ontario Council of Agencies Serving Immigrants (OCASI), Childrens AidSociety of Toronto, South Asian Visual Arts Centre, Kapisanan Philippine Centre for

    Arts and Culture, ACCESS Employment, Chinese Cultural Centre of GreaterToronto, Toronto District School Board Newcomer Services for Youth, Justice forSouth Asian Women, Younited Neighbourhoods Festival, Philippine AdvocacyThrough Arts & Culture and others.

    The first stage of the process: - at this stage, looked at more general social needs ofnewcomers

    a. Discussion of gaps and needs among newcomers in Scarborough - moregenerallyb. What programs/services could work to serve these needs

    The second stage of the process more of a focus on arts and cultural programs

    Focus on needs assessmenta. What should be included in the needs assessment?/form/distribution?

    The third stage of the process:

    Worked towards defining roles of the collaborative and formalizing the workplanSecure resources to support a full-year needs assessment.

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    Decision made that resources needed to conduct a full-year needs assessment

    4) Creative Mosaics findings

    Generally

    The first two stages of the process brought many issues to the fore, some well-known and established and others not so. The process ensured that there was ainput from many stakeholders that the needs assessment proposal was informed bydiscussion and dialogue.

    This process revealed a series of findings that informed the work of the CreativeMosaics collaborative.

    We were able to arrange the responses into a few categories:

    For social and cultural programs and services for newcomers, there is a need foroutreach and greater accessibility. Organizations are often not visible andimmediately accessible and there is a lack of knowledge about resources at thecommunity level. Organizations need to operate at the neighbourhood level. Severalparticipants say arts as a way to outreach, and increase capacity for non-artsorganizations to deliver programs. Programs need to serve and reach out toScarboroughs diversity of cultural communities. As with all community artsprograms, accessibility was an issue that was discussed in this case, schools werehighlighted as neighbourhood-based and local and sites for potential arts programs.

    Programs must be free or low cost.

    The process revealed that a need for resources was pressing. Lack of funding forgroups and organizations was, not surprisingly, a huge issue. For artists who haverecently settled in Canada, they may have been able to make a living in their homecountry, but this becomes difficult after settling in Canada something we also oftensee at the SAC. There is not only a need to connect artists, groups to infrastructurebut to facilitate sharing across communities.

    As you know, there are certain perceptions of the arts that prevent participationand access. Addressing these perceptions and definitions and investigating ways toovercome them was also seen as an issue. Arts are not seen as a viable career

    choice, with many parents wanting their children to select a more traditional careerpath. Definitions and perceptions of the arts differ among communities. Severalparticipants mentioned that the arts need to be presented in ways that can beaccessed across cultures and backgrounds.

    Participants also discussed some key elements of a potential arts program:

    - free space- develop hubs for information and resources

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    - programs that express culture and identity- emphasis on mentorship for youth

    - Offer free workshops (e.g. on theatre, poetry) in exchange for volunteering

    The group identified significant gaps in programs and services involving new Canadiansand culturally diverse communities in Scarborough and how arts programs could beused to serve these needs. These gaps included a lack of venues for cultural programsand events, lack of funding and support, deficiency of networking and resource sharingopportunities and difficulties in gaining recognition and exposure. More generally, theround table discussions, meetings and other exercises revealed a lack of artsprogramming for youth that reflected cultural identities and diverse cultural practices inwhat has been identified as the most culturally diverse area in Canada.

    5) Creative Mosaics Needs & Capacity Building Assessment

    As of next week, the Creative Mosaics Needs & Capacity-Building Assessment willbegin. Involving seven organizations in the collaborative, Creative Mosaics will set out toidentify and respond to the needs of newcomers and culturally-diverse communities withthe goal of developing an intergenerational, youth-focused arts program. The OntarioTrillium Foundation, an agency of the Government of Ontario, has awarded a grant tosupport the one-year project that will commence in January 2010.

    Creative Mosaics will involve a comprehensive community needs and capacity buildingassessment in order to develop a proposal for an arts program that integrates after-

    school, mentorship and intergenerational components, providing learning opportunitiesin the arts and an exploration of diverse cultural identities. The Creative Mosaicscollaborative includes Scarborough Arts Council, Catholic Cross-Cultural Services,Children's Aid Society of Toronto, Kapisanan Philippine Centre for Arts and Culture,

    Arising Women, Ontario Council of Agencies Serving Immigrants (OCASI) and PhilippineAdvocacy Through Arts and Culture.Creative Mosaics will include engagement with youth, mentors, artists and culturalleaders, organization of community discussions and focus groups, distribution andcollection of surveys, outreach, exploration and development of arts program modelsand writing of the final report.

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    APPENDIX DTown Hall January 29-30, UTSC

    Workshop Notes

    Q: How do you protect artist and works from being exploited for the sake of diversity?o A: Policy from funding bodies.o But how does change come about? They too need to be held accountable and

    culturally competent. Issue of language and communication continue to plague artist, presenters, works,

    funding bodies. Lack of training for competent artist managers, administrators, agents etc.

    Competencieso Interact with educators to shape the present

    What does cultural competencies mean?o Awareness of art formso Educatedo Mores than in the past

    Expectedo New level of knowledgeso To know what you dont know recognize limitationso Doesnt mean you have to be an expert

    Notes on Key Note Sara Diamondo Impressed about how fast Aboriginal initiative at OCAD has happenedo We question though, can this model be transferred to other diverse groups and

    will the change happen this fast?o Which comes first, funding or initiative and need from presenters?o Fulfilling a diversity quota seems to be an issue.

    Who should be competent?o Presenterso Audienceso Funderso Shareholderso Artists

    If not an expert, then:o Curious/aware/know where to find accurate information

    Work needs to be inspiring artistic quality

    How to educate?o Support with expertise (presenters)o Funding taking risk be specific/increase competencies?

    Dont necessarily need extra money OAC/Dance => very smart

    Relationship building with presenters

    Come from top-down

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    Presenters to advocate board of directors

    Building Audiences

    o Education: awarenesso Intimate experience catalyst to build audienceo Outreach: workshops and such

    Artist competencies role to educate visiting communities.

    Action:o Taking OCAD initiative and transferring it to individual organizations i.e. statistics

    on diversity within an organizationo Looking for tools to being able to understand demographic make upo Putting pressure on granting bodies to include the above in funding practiceso Using organizations like CCI to gain access to said toolso Being accountable for quality of work

    Own notes taken during the day: The mainstream is not foreign

    o Well then what is mainstream exactly?

    Immigrant experience of pressure to integrate vs. the settled 2nd generation experience.

    Audience barriers: financial or psychological?

    Aboriginal and ethno-racial artists dont just want to tell their stories to their people want to tell it widely to everyone

    Hybridity is key

    Alan Browno What kind of person are you determines what kind of show you go to,

    personality, not just ethnicity Good work is good work, period.

    Word of mouth marketing works in building audiences, not necessarily targetedmarketing

    Fundingo How to compete with big groups who want the same money?

    Problematic division between community organization and professional organization forpurposes of marketing, curating etc.

    Downtown/suburb division is an important one for thinking about funding, curating,marketing, ethnic/mainstream

    o Downtown suburban people dont want to goo Uptown shows are packed, but critics/media dont show up perception that

    these shows are not professional enough, perception that the suburbs are notgood enough

    o Perception that community productions = amateuro Perception that the suburbs dont deserve to have professional performanceso Why does a performer need to be in a theatre setting on a stage for it to have

    value? Ethnic communities have innovation

    o Why fight for big spaces?

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    o Intimate spaces build audiences

    Cultural competency what is it?

    o A criteria for hiring peopleo A criteria of citizenship[o Presenters, audiences, funders, stakeholders the criteria should be extended to

    all levels Funding policy

    o Make creating cultural competency a requirement for funding like throughworkshops etc.

    o Grant applications should ask what are you going to do this year to increasecultural competency

    Keynoteo Reciprocity is key exchange of experienceo

    Change comes in waves and iterationso Embeddedness in communityo we is negotiable and fluid

    How do we keep from affirmative action and tokenism?

    Audience buildingo This group reinforces the difference between community and professional

    performance = there certainly is a difference in value based on venue, productionetc and there is a reason for the perception of unprofessionality in communitytheatre

    Contemporary vs. traditional distinctiono How do you get people to come to both or one set of audiences to the other?o Definitions of each category?o Presenters have expectations of what is contemporary but they need to

    understand what is contemporary is different in the context of each ethno-racialgroup.

    Have demonstrations and then informal discussions for the art and why itis valuable etc. to educate presenters

    Incorporate mixed presentation/programming to get wider audiences

    How to get ethnic audiences to shows?o Why is the question framed that way? It is unfair when the effort isnt being made

    to get more mainstream audiences to our ethnic performances, its a one wayquestion.

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    AUDIENCE BUILDING AND MARKETING

    How do we target ethnic groups? What is mainstream?

    Observation: Diverse groups will see major Broadway-esque shows, nit just the projected ideaof western, middles class people.

    Excite the thirst of the audience

    Observation: how can we reassure the audience? Diverse ethnic groups not necessarily want tosee what is expected for their own ethnic group.

    Diverse artists what to reach everyone, not just what is expected

    Hybridity

    Audiences are curious about other cultures Do ethnic media have it wrong? Good work = Good work = Period! Not all about target marketing, rather lets examine word of mouth. Resources and capacity to fuel good work; successful work Community groups and Art? Community org. vs. professional org Different Marketing for both? Audiences gun shy to go to other areas of the city, want to stay near home

    Critics will not go to certain performance venues, hinders funders groups of performancegroups Concerns around when taking performances outside accepted venues, the perception is

    the performance is not professional and limited publicity hurts at the funding level. Performing in the GTA is perceived lower than in metro Toronto, not up to snuff Undeserved areas perceived to not deserve great art or that it will not happen there Anxiety around the veneer of the funders: language and perception issues

    Suggestion: Professional groups must go to undeserved areas

    CULTURAL COMPETENCY

    Brian Webbs biggest lesson: to democratize the process, to listen to otherso How many presenters fear venturing into the unknown?

    Brian successfully presented diverse work because he sought experts in those forms toadvise him

    o self educationo humility, to know what you don;t knowo give tools to others

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    Brian was not 100% positively received Be careful about programming to your own tastes

    Open decision making and exploration process Make inquiries Do your research Review submissions "Cultural appropriation"- fear of this label Venue rental- bypassing presenter's contributions and control Neruda Productions: : we don't choose performers, they choose us

    o Informal presentations to social agencies that send them new immigrantswith professional arts practices

    Is it going to be powerful? Meaningful? Relevant? Not many co-creating opportunities for 1 of exp, to new Canadians Be persistent

    Do it often Mentorship

    RELATIONSHIP WITH FUNDERS

    Seize opportunity to talk face to face Non-profit vs. some profit

    o some funders want revenue to match expenses others want to see profit Difficult to understand language and parameters of funders "I have to have a PhD in grant writing." Keep calling and emailing; be persistent!

    Successful applicants in the past, not any more- are there current trends or changes inthe landscape? Unfamiliar with our work- we have to present ourselves in 10 minutes, or less Have to build relationships over time, not just in one phone call Be courageous about seeking out funding officers with expertise in your area- myth that

    we (officers?) don't want calls Be aggressive Access to information about shifting priorities or other factors that impact the success of

    our applications Relationship with service organizations

    o What are service orgs doing to include and reach out to culturally diversecreation and production companies? Artists?

    o What can be improved? Call and meet your funders Ultimately a juried process Cultivating relationships with funders, not only through program officer, but program

    officer can offer contextual info- equip team! Support material has to enhance the project proposal-make sure is compelling, powerful Applications are increasing in numbers, pressure build to deliver finite amounts Municipal venues can access, municipal funds, but much "proof" & writing & reporting Get help with writing budget grants

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    Lack of arts consultants and service organizations helping very small companies Have to get a grant to get someone help you write a grant

    Using volunteer grant writerso issue in itself We cant work for free either Artists have to make a living too; we can't keep asking people to volunteer grant writing

    for us; not a sustainable way to give artists a livelihood Why do artists work for free when the concession stand staff get paid? Paid artists valued differently from artists volunteering their time All orgs. rely to some degree on volunteers

    BOARD/GOVERNANCE

    Resources: board match

    Talk to professional recruiters who know people looking to beef up their resumes Challenges: have to raise $ to retain board members, liable for orgo ways to present that liability

    Time required for them to contribute Ddifficult to recruit-who do you pick? Defining and maintaining boundaries around mandate and art. Dir's role Giving board members a sense of pride Finding the right people and giving them the right job o they feel engaged Some communities (or their members) dont see value in volunteering, although they do

    it for church Representation sits heavily on shoulders of the few who are present (and of colour) Seeing shifts in composition potential of service clubs (re: rotary club)-great board

    members exist, you just need to know where to find them Newer generation more open to volunteering Demographics changing so much Composition of population not reflected in programming

    Idea: different programs presented in accessible places (new, alternative venues) so people cansee what is available

    Marketing materials do not reflect the population; can draw you in or repel you, might notreflect programmer or program

    TV is too expensive to advertise in, Some communities not used to having to access arts and culture outside of their ethnic

    cultural groups or institutions Ads placement-what/where Are your audiences reading? Consuming?

    CULTURAL COMPETENCE

    Measure of excellence Education and exposure (of the audience) Bringing audiences together

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    In small communitieso opportunity regardless of #s

    o non-risk taking audienceo presenters "living in a box" The word "educate" makes assumptions about the audience. "Exposure" is a better word Connecting with the artwork rather than thinking of the diversity behind it It is ok to not be connected to traditional art forms Should there be more democracy in the process of programming?

    o long way around: outreach to create partnerships that will take people back to thetheatre

    Old formulas don't work with new audiences engagement: better word choice than education "Playful learning" What is the artistic experience like to the audiences? what are they gaining?

    Immersion of programmers into art forms that they are not familiar with increasescompetence at the programming level Competence from the audience perspective:

    o engagingo no need to understand the presentation fullyo social occasions bring people to the theatreo word of mouth (difficult for ticket sales)

    Pricing Taking risks Happy union between artists and presenters Staff needs to understand audience experience Presenter's notes explain reasons behind programming effectively

    Successful programming is based on trust between presenters and audience Huge disconnect between presenters and artists; paperwork relationships throughagents etc

    Better "managers of anticipation"

    DIVERSITY IN PROGRAMMING

    Several years of outreach before audiences come to "us" Opportunities for community o create

    o classeso festivals

    Interweaving audiences and artists in a welcoming space

    "Color blind" casting policy" Cross-polinization in production and/or audience development The more the multidisciplinary the presentation, the more successful Younger age groups are more integrated Risky productions may turn into co-productions

    Communication between venues in same geographical area Systemic barriers

    o space/ # of artists vs. funding

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    o Specialized training Presenters need frameworks to make decisions

    EMPLOYMENT IN PRESENTING VENUES

    Not a lot of applications from visual minorities Men are usually in management Different priorities for immigrants No diverse leadership in diverse communities

    AUDIENCE DEVELOPMENT AND MARKETING

    Cross-polinization Matching groups with calendars and holidays

    Brochures are difficult to relate to Different types of intelligence in audiences Develop partnerships with community organizations Challenging existing perceptions Youth as key starting place Communities need to know they are welcomed into presenting facilities Focus on relationships Flipping the expertise from the presenter to the community

    Key message: Communication and Engagement

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    TOWN HALLNOTES

    Workshop I Room BV340

    A) CULTURAL PLURALISM IN PERFORMING ARTSWhat is cultural competence in a pluralistic society? Does this mean we can changestandards on how performances are selected? If so, how much do we educate about this?Who should be educated? What research would be useful to assisting in this area?

    i) How do people make meaning of different art forms when they encounter those from differentcultures that one may not be aware of?

    - what constitutes culture? personal influences (artistic or otherwise)- importance of COMPETENCE (the nuances of this word) cultural literacy- want to have competence to present artists of different cultural backgrounds

    - artists and presenter having a responsibility to communicate accurate messagesculturally- cultural sensitivity, awareness- competency lies with the artist as well to communicate ideas- mainstream defined different. e.g Afro-Canadian or Punjabi therefore competence

    is everyone knowing/learning, being open to diversity of cultures.

    ii) Standard of Performance Selection- maintain flexibility on programming standards, need to push art forms, evolve it,

    maintaining artistic integrity- pluralism changes artform how is artistic artform remained with integrity while still

    being competent culturally

    - developing relationship with presenter- presenters exposed to diverse cultures- market crucial for representation- getting people together physically to exchange ideas, build relationships

    Research how do presenters reach audiences when they dont have access to all types ofdiversity?

    - advertise with newsletter prior to each show

    Cultural Competence- multigenerational multi definitions?- immigrants definitions

    - first Generation Canadian- collision with pop culture- traditional rituals are sometimes only artform some people are exposed to, therefore

    grassroots practices need to have representation

    Artists and Presenters need to continue self education regarding cultural competency

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    B) DIVERSITY IN PROGRAMMINGWhat can be done to increase the number of and enhance the presentation of ethno-racial and aboriginal performers? How can this be communicated to performers and to

    presenters? What opportunities are there for doing this? What research would be usefulto assisting in this area?

    - one on one connection with decision makers- audience develop for all, inclusive as possible- develop new events, festivals representative of community- engage those who need to know!

    - Reason to research connect the dots for those with space

    - Roadblocks need to be communicated and placed into mainstream- Intraculture how would one understand ones culture in various forms?

    C) ISSUES WITH HIRING; BUDGETSAre Aboriginal and Ethno-racial Communities working in presenting venues? If not, whynot? If not, how do we get people interested? What do they need to know to get hired?What research would be useful to assisting in this area?

    - opportunities of various channels- Unionism: good or bad?- Filter(s) for access to employment- arts, difficult to attain work with money as in other work options

    - largely based on volunteers

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    Workshop II Room BV355

    Morning session:AUDIENCE DEVLEOPMENT:

    How to bring in people from other cultures?- can be easy to bring in an ethnic performer; but this is problematic when the focus

    is on ethnicity only- Mainstream pressures and integrating people of other colors- Political sensitivity about asking people who they are

    o when you find out who they are then you quantify who they are in terms oftheir ethnicity

    - Representation on boards

    o incentives to be involved; what can you get out of it?o time is limited, so getting volunteer engagement is an issue

    - Categorization of ethnic art as filling in/being separate is problematic- ethnicity departments; charitable vs. equitable- attracting an audience to your space

    o new audience memberso new artform to current audience

    - reliance on Manager/Curator for vision- how to build relationships with new artform to know what they are/how to evaluate

    them- relationships with artists- E.g. if I dont know about dub poetry, how do I find out about it?

    Evaluating: seeing clarity, technique, discipline and appreciating that despite not understanding(i.e. in a dance)

    - more information/explanation about the artform in advance for potential audiencemembers (i.e. online) ; makes it easier to explore

    - when purchasing things online could include performance information- political factors can affect comfort level with the art- expectations ; if you call yourself an ethnic artist there are expectations for your art- casting: what is the Directors lens? Being aware of audience perception- getting younger people into audiences- assumptions about audiences; i.e. Korean violinist and marketing to Korean

    community when this artist could reach a broader audience without that focus (butthis is still a good starting point) finding a balance

    o good to have the Korean community involved but how do you get them tocome to other events?

    - taking advantage of cultural spaces (e.g. coffee shops used for after-show; engagingwith the community outside of the theatre space)

    - exposure

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    Afternoon session:HOW TO BUILD COMMUNITY CONNECTIONS:

    - Network - how to track? how/who will implement? who will update?- focus groups- identifying resource people beyond their job titles- transparency- easy access (websites