Opening the Conversation - How Transparency Leads to Better Decision-Making
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Opening the Conversation How Transparency Leads to Better Decision-Making
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18-Oct-2014 -
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At its core, your company is a collection of simultaneous conversations happening inside and outside the firewall. Where do they occur? How do they get started? Are the right people involved? And how do they contribute to the success or failure of your company? In this session we'll explore the answers to these questions and walk through a real-life example of how being transparent allowed a company to avoid catastrophe and launch its most successful marketing campaign to date.
Transcript of Opening the Conversation - How Transparency Leads to Better Decision-Making
Opening the ConversationHow Transparency Leads to Better Decision-Making
Who is Atlassian?
• Aussie Software company
• 15,000+ customers 110+ countries
• $100+ million in cumulative revenue
• Highly Transparent and open
Let’s Talk About
• Nature of Information Work• Transparency is key to Success• Example: Marketing Campaign
The Industrial Era
• IP is in the process• Strategic advantage
from how things were made:– Cost– Quality– Variety
The Information Age
• IP is in the people• Strategic advantage
from innovation:– Ideas– Listening– Adapting
Yet we still think “Industrially”
Develop-mentDevelop-mentProduct MgmtProduct Mgmt Quality AssuranceQuality Assurance MarketingMarketing
SalesSalesSupportSupportCustomerCustomer
When in reality…
Develop-mentDevelop-mentProduct MgmtProduct Mgmt Quality AssuranceQuality Assurance MarketingMarketing
SalesSalesSupportSupportCustomerCustomer
Assembly lines not for information
• Need to see upstream
• Need to see downstream
• Interactions too complex to formalize
• What’s the answer?
Extreme Transparency!
Transparency requires:
Fearless FeedbackFearless Feedback
People Opt-InPeople Opt-In
Kaizen MindsetKaizen Mindset
Open by defaultOpen by default
Conversations AnywhereConversations Anywhere
Subscribe to ConversationsSubscribe to
Conversations
Low Barriers to Participation
Low Barriers to Participation
Discover People and Content
Discover People and Content
Technology
TechnologyCultureCulture
To Connect All the Dots
Develop-mentDevelop-mentProduct MgmtProduct Mgmt Quality AssuranceQuality Assurance MarketingMarketing
SalesSalesSupportSupportCustomerCustomer
Enterprise Wiki
Enterprise Wiki
Example: Marketing Campaign
Started with an Ambitious Goal
• Raise $25,000 for Room To Read• 5-user licenses of Confluence and
JIRA • $5 each• 5 days only• Includes maint and
support
Campaign PlanningWiki for:• Project plan
– Timelines– Tasks
• Conversation– 52 Comments From:– Sales, Marketing, QA– Internal Systems,
Support, Engineering
Campaign Monitoring
Wiki for:• Real-time sales
metrics• Conversation
– 122 Comments– “Let's shut if off!”– “Hell No - take it as
far as it will go!”
The results
• Exceeded our goal 4x ($100k vs $25k)
• Transparency– Made everyone engaged– Gave Everyone has a voice– Provided Input from all areas of the
business– Allowed us to make the right decisions
THANK YOU
Learn More at:atlassian.com/confluence
Contact me at:twitter.com/barconati
