Opening Session: 2010 - The Year of Execution, by Dax Callner
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Transcript of Opening Session: 2010 - The Year of Execution, by Dax Callner
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2010 – The Year of Execution
Dax Callner
VP, Senior Strategist
Momentum Worldwide
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How did I get here?
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People live in the physical world but increasingly interact digitally
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Technology
It’s Time to Execute
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SOCIAL MEDIA!!!
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SOCIAL MEDIA!!!
The World’s Oldest Marketing Strategy
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The Death of Digital
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TODAY’S THEME
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BE HUMAN BEINGS
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Technology
+
Trade shows
= ?
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Finally….Virtual Events!!!
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Finally….Virtual Events!!!
(not)
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Finally….Virtual Events!!!
(not yet)
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TODAY’S THEME
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TODAY’S THEME
Is not…
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TODAY’S THEME
…be innovative
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Use Today’s Tools
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Friends Family
Colleagues
You
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Friends Family
Colleagues
You
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#
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Who should run Social Media?
• Marketing?• PR?• Sales?• Executives?• The Web team?
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Answer: EVERYONE
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Execs
Sales•Demonstrate
capabilities and
capture qualified
leads
•Build customer /
prospect
relationships
Marketing•Communicate key
messages
•Communicate
product benefits
•Capture VOC &
business intelligence
Sales &
marketing
intersect at
face-to-face
interactions
with
customers,
prospects and
partners
Event Roles
Web PR
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DIGITAL MEDIA IS DEAD!!!
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DIGITAL MEDIA IS DEAD!!!
But Social Marketing lives forever
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It’s not about interactive…
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It’s not about interactive…
It’s about interaction
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Everyone is responsible for delivering valued interactions
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TODAY’S THEME
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ADD VALUE
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+
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TODAY’S THEME
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BE CREATIVE
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B2B Creativity?
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Sounds $$$!
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Getting Creative…
• Connect to the brand
• Understand audiences
• Add outside influences
• Don’t be an idea killer
• Develop a plan (but be flexible)
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IN CLOSING…
• Be Human
• Add Value
• Be Creative
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HAVE FUN!