Media Tenor DAX 30 Award
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Transcript of Media Tenor DAX 30 Award
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07/2009-06/2010Basis: 23,666 reports
about DAX companies/managers in 30 media
MEDIA TENOR
DAX 30
Award
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Criterion 2: Diversity of topics
Chemicals and Pharma are weakening in diversity
Basis: 23,666 reports (at least 5 seconds) in 30 media
Number of image factors addressed
DAX 30 Award
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Overhang of positive – negative reports
Tour de force: executives as assets for reputation
Criterion 7: Rating of executives
Basis: 23,666 reports (at least 5 seconds) in 30 media
DAX 30 Award
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Share of all reports
Energy companies exceed too much
Criterion 11: Key topic Regulations/CSR
Basis: 23,666 reports (at least 5 seconds) in 30 media
Target
DAX 30 Award
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Adidas outstrips its competitors
Overall Ranking: average score
Basis: Overall performance in 12 criteria
Points - Overall score
DAX 30 Award
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MEDIA TENOR
Economic Think Tanks
Award
Basis: 5,651 reports about 8 economic think tanks
in 39 media07/2009-06/2010
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Economic Think Tanks Award 2010
Basis: 5,651 reports (at least 5 lines/seconds) from/about 8 german economic institutes
share of positive – negative reports
DIW has to cope with critical reporting
Criterion 2: Rating
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Economic Think Tanks Award 2010
Share of reports
High share of voice a trademark
Criterion 5: Share of voice
Basis: 5,651 reports (at least 5 lines/seconds) from/about 8 german economic institutes
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Economic Think Tanks Award 2010
Basis: 5,651 reports (at least 5 lines/seconds) from/about 8 german economic institutes
Share of reports
Innovation too often ignored
Criterion 10: Key topic innovation/R&D
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Economic Think Tanks Award 2010
Overall score
Basis: 5,651 reports (at least 5 lines/seconds) from/about 8 german economic institutes
Overall score
IWH outstrips its competitors
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