Open Images: An Open Media Platform Enabling the (Re)use of Audiovisual Heritage (OKcon 2010)
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Supposed to have given this talk at the OKcon 2010, but missed it because of the ash cloud.
Transcript of Open Images: An Open Media Platform Enabling the (Re)use of Audiovisual Heritage (OKcon 2010)
Maarten BrinkerinkSound and Vision R&D
Department
• Biggest audiovisual archive in the Netherlands, holding 700,000 hours of audiovisual heritage.
• Holding material from public broadcasters, institutions and individuals.
• Making its collections available for broadcast professionals, education and the general public.
Netherlands Institute for Sound and Vision
• Saves audiovisual heritage with conservation and digitization.
• Makes digital content available for education, general public and creative industry.
• Research and knowledge sharing within the cultural heritage sector
Images for the Future
Consortium
6 partnersMass digitisationImages for the future will digitize:•137.200 hrs video•22.510 hrs film•123.900 hrs audio•2.900.000 photographs
Target groups
ObjectiveTo optimize the availability of the audiovisual heritage.
By developing innovative services and applications, education, the public and the creative sector will be offered a vast improvement in their possibility to profit from the various values of the audiovisual heritage.
The availability of a rights-free or Creative Commons-licensed basic collection of digital film and sound. Educational use will receive priority.
• Education• Public• Creative Industry
(import)
metadata
(import)
content
metadata
(conversions)
content
(encoding)
Digital Archive
Digital Born15.000 hours of video40.000 hours of radio
Digitising Legacy MaterialImages for the Future
>250.000 hrs of audio and video
Asset management
ExhibitionsPublic Web Acces
User generated content and metadata
BroadcastProfessional
Education
Archive Dilemma• Optimize the availability of the
audiovisual heritage• BUT there are external rights holders
and a payback obligation.
Participatory Culture“[…] a culture with relatively low barriers to artistic
expression and civic engagement, strong support for creating and sharing one’s creations, and some type of informal mentorship whereby what is known by the most experienced is passed along to novices. […] Participatory culture is emerging as the culture absorbs and responds to the explosion of new media technologies that make it possible for average consumers to archive, annotate, appropriate, and recirculate media content in powerful new ways.”
(Henry Jenkins, 2006)
Challenges
• How to transform the current IPR regimes and models of content distribution to prevent legal uncertainty and possible liability issues for individuals and institutions?
• How to develop new meaningful services for an audience that consists of prosumers, instead of consumers?
Why Open Video? OVA & Intelligent TV
How Creative Reuse of Audiovisual Material is (Becoming) Essential to (Internet) Culture, and Hence is NOT to be Ingnored
8
The Open Video Movement• Online video has matured to a point that the
need to prepare for a participatory video culture is becoming obvious
• Addresses issues like the lack of freely reusable video content, the importance of open tools, platforms and standards for video, and universal access to online video
• In June 2009 the first Open Video Conference and brought together 800 thought leaders in business, academia, art, and activism around this topic
Open Beelden Trailer Jordy Janssen
(remix introducing the platform)
Open Images
Open media platform for online access to audiovisual archive material, available for free (creative) reuse.
Built by Sound and Vision & Knowledgeland but designed for participation by others (other institutions).
Objectives
• Public outreach by embracing new technologies and ‘participatory culture’
• Contextualization by interlinking with other platforms
• Exploring new services and distribution models
• Supporting a National and European Audiovisual Commons
What is a Commons?
A set of resources maintained in the public sphere for the use and benefit of
everyone
(from Imagining a Smithsonian Commons)
Michael Edson
What is a Commons?
In the law, and in our understanding of the way the world works, we recognize that no idea stands alone, and that all innovation is built on the ideas and innovations of others…
(from Imagining a Smithsonian Commons)
Michael Edson
What is a Commons?
…When creators are allowed free and unrestricted access to the work of others, through the public domain, fair use, a commons, or other means, innovation flourishes.
(from Imagining a Smithsonian Commons)
Michael Edson
Open-open-open• Open source media platform (MMBase)• Use of and open video codec (Ogg
Theora)• Use of the HTML5 <video> tag• Use of an open API (OAI-PMH, Atom
feeds)• Open content…
“You are free to share, distribute and transmit the work.”
Possible conditions:
Attribution
Share Alike
Noncommercial
No Derivative WorksFunded by the European Commission within the eContentplus programme
Creative Commons
8
Allowing (creative) reuse
• CC-BY-SA as preferred license• 3,000 items from our ‘own’ collection• ‘Internet quality’
Paul Keller
Eerste proef met beeldtelefoon
Polygoon (example of the current content)
Typical User Functionality (in screenshots, do try this at home!)
http://www.openimages.eu
Examples of Reuse
uploads to the Wikimedia Commons, audiovisual illustrations on Wikipedia, reuse on thematic websites, a mobile application &
remixes by aspiring video makers
Mobile Application
internetphysical space
CMS
iPhone App
<add source>
videosphotos
articles
photos
comments
geotags
API’s<add source>
Flying Monsters from the Sky Michiel Schellekens(example of creative reuse)
Future Work
• Further develop the platform• Increase the number of collaborating
content partners• Give access to material from the Sound
and Vision sound archive• Constantly increase the overall amount
of material on the platform and improve the quality of the available source files
Credits
Movies:Why Open Video? by OVA & Intelligent TelevisionOpen Beelden Trailer by Jordy JanssenEerste proef met beeldtelefoon by PolygoonFlying Monsters from the Sky by Michiel
Schellekens
Presentations:What is a Commons? by Michael Edson
