Open Educational Resources (OER): Guidance for Institutional Decision Makers in Developing an OER Strategy Lisa Marie Blaschke, EDEN Research Workshop 2016 – Carl von Ossietzky Universität Oldenburg

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Why Strategy?

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In general, ODL institutions have not

played a leadership role in either the OER movement or in developing MOOCs…Open universities have yet to adopt and appropriate these emerging options.

How can ODL institutions benefit from OER? How can

they plan ahead to redesign learning spaces

to keep pace with developments in

technology? How can we personalize learning?

- COL President & CEO, Asha Kanwar

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Teams of learning designers, SMES, visual designers, and programmers to create OER; in-house champions and workshops Results: Increased number of OER;

increased awareness; more use of open access publishing (OpenLibrary and AU Press)

Goal: Lower costs and speed up course delivery

Mission: …removal of barriers that restrict access to and success in university-level study and to increasing equality of educational opportunity for adult learners worldwide.

Home of COL/UNESCOChair of OER

Benefits: More faculty collaboration (in and out of institution), less dependency on commercial publishers, more student-created OER

http://www.flickr.com/photos/stephenaddison/15985640/

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Results: 700+ courses transitioned to OER; over 10 million USD in annual text-book cost savings

Benefits: Cost savings for students; more learner-

centered curriculumTeam approach with instructional designers,library personnel, management, faculty.

Mission: …improving the lives of adult learners; core values: Students first, accountability, diversity, integrity, excellence, innovation and respect

Winner of OEC 2015 President’s Award

Goal: Reduce textbook costs for over 84,000 students

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Mission: To be open to people, places, methods and ideas

Results: Well-defined OER policy and positioning; 1,000+ learners converted annually; greater brand impact and increased income

First place in Open CoursewareProvider League Table

Focus on adding value across the value chain; defining specific KPI measurements on conversion, brand impact, assets, and income

Benefits: Increased access; growing use and re-use of

media assets; new partnerships, business and

process models; more academic and business research opportunities

Goal: Expand OUUK market reach and OER production; opportunity for disruptive innovation

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Mission

Sustainability and

FlexibilityValue Added

Strategy

CONTEXT

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Value Chain in Higher Education

Pathak,V., & Pathak,K. (2010). Reconfiguring the higher education value chain. Management in Education, 24(4), 166-171.

Inbound Logistics

Operations

Outbound Logistics

Marketing/Sales Services

Best Practices for an OER Strategy

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Awareness

Faculty Incentives

Champions

Design Teams

Student-Centered Learning

Mission and

StrategyInstitution

al Strengths

9Photo: Alan Levine, https://flic.kr/p/i6cpkf