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TfL open data

Powering London

Phil YoungHead of Online

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Overview•Background•Digital landscape for travel in London •Our open data• License terms•Outcomes•Next steps

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• 30 million journeys daily• Responsible for public transport in

London• Also roads, rivers, assisted travel, taxi

and private hire• We do much more – education,

advertising, research and planning London’s future• Rich in data from our customer usage

of physical and digital services• Over 150 years old and rich in

heritage

Breadth and scale of TfL

4 Our purpose

‘Keep London moving, working and growing and make life in the city better’

Plan ahead to meet the challenges of a growing population

Unlock economic development and growth

Meet the rising expectations of our customers and users

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What our customers want

Understand what we stand for

Excellent reliability

and customer experience

Value for Money Progress & Innovation

Trust

6 Mobility – increasing consumption

81%of Londoners use

a smartphone

42%of Londoners use apps for realtime travel info

83%of Londoners use

TfL website

83%time spent on apps when

using smartphones

7 Mobile now dominates web usageMonthly visits to tfl.gov.uk – desktop, mobile and tablet

Apr-1

4May

-14Jun

-14 Jul-14

Aug-1

4Sep

-14Oct-

14Nov

-14Dec-

14Jan

-15Feb

-15Mar-

15Ap

r-15

May-15

Jun-15 Jul-

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g-15

Sep-15

Oct-15

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2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

Desktop visitsMobile visitsTablet visits

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Transparency

Reach

Optimal use of transport network

Economic benefit

Innovation

Why open data?

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Transparency strategy 2015Following a public consultation we have established the first TfL transparency strategy. It sets out our intentions in this area.

“By being open and accountable we;

• Enable our customers and stakeholders to hold us to account, contributing to better decision-making and enabling public input into those decisions

• Deliver better value for money

• Engage businesses, non-profit organisations, academics and others to make transport in London better”

10 Transparency strategy – categories of informationOur published information is focused on:

• Our operational performance, including the reliability and safety of public transport and the road network, and data on ticketing

• Progress on delivery of our investment programme which is modernising public transport and roads infrastructure

• Our people, including levels of remuneration and expenses

• Real-time customer information on public transport and roads including open data feeds that can be used by third parties free of charge

• Value for money, including commercial contracts and sponsorships

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Reference data includes;• Stations, stops and

piers locations• Timetables• Future works on Tube,

Roads

Available in the API – over 200 elements including;• Bus arrivals – stream

and API• Tube movements,

departures, status• Cycle hire docking

station status• River boat status and

arrivals• Journey Planner as an

API

Public transport information as open data

12 Open data - Roads

• Casualty, collision and vehicle raw data files• Detailed provisional and final casualty

figures• Quarterly and annual figures for the total

number Killed or Seriously Injured (KSI) casualties

• Top line bus safety data• Detail accident geolocation data• Live roads disruption and planned works

data• Live camera images on 5 second loops

13 Planning and parking data

• Car parking data for 61 Tube stations• Live parking space occupancy at 23

Tube stations• Rich connectivity data for urban

planning and development

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Operational realtime systems and data repositories

Individual system APIs and reference data

Normalised single API

Single Sign On

Responsive web

Native apps

Access layer

How open data works

15 Open data license terms• License modelled on the UK Open Government License with minimal additions

•Developers must register with TfL

• They receive access tokens from our API portal, used to access data

• This allows us to meter and throttle usage should it reach unacceptable levels beyond our thresholds (which are very high)

•Developers give attribution to TfL (powered by TfL) and must not use TfL brand marks or imply they are ‘official’ TfL products

16 Outcomes• Broad range of data users from satnav and mobile app providers to vehicle manufacturers, universities, property developers, local authorities, journalists, students etc

• 462 native mobile smartphone applications available as at October 2015 (up from 362 in October 2014)

• 42% of Londoners using smartphone applications to access realtime travel information on the move (while 83% use our responsive website)

• Londoners feel ‘well served’ by the range of services available

• Developer engagement is driving up data quality

17 Outcomes - financial

• Deloitte study estimated £15m-£58m per annum benefits from customer time saved in apps powered by TfL open data

• Usage has since doubled – bringing the estimate to £30m-£116m per annum.

• Significant investment in app development firms has attracted hundred of millions of pounds in technology investment in London and elsewhere off the back of our data

• Over 1,000 jobs estimated to be enabled by our open data ecosystem

• Around 175,000 people are now employed in the digital technology industry in London, in 45,000 companies with £30bn annual turnover

18 Partnerships• Customers spend much of their time on the ecosystems of large

technology companies – Apple, Google, Amazon, Microsoft, Twitter, Facebook etc. We need to maximise what we can get out of these platforms through rich and deep partnerships

• We are moving to a balanced use of channels – Paid, Earned, Shared and Owned

• Transport app developers have part of the answer too – we need to work much more closely with them on shared activities to benefit customers and the city

• We use partnerships to extend reach and gain access to data at low cost

OUT OF HOME MARKETING ONLINE

Using data as an asset

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Thank you

Phil YoungHead of Online