Alliance Peugeot – GM

Peugeot

Peugeot• Headquartered in Paris, France• Major French car brand• Part of PSA Peugeot Citroën (Second largest

carmaker based in Europe)

Peugeot• History

o Founded in 1810 by the Peugeot familyo 1842: Production of coffee, pepper and salt grinderso 1858: Applied for the lion trademarko 1882: Production of bicycleso 1891: Produced its first automobile o 1896: Built the first Peugeot engines o 1896: Armand Peugeot formed his own company:

• Société Anonyme des Automobiles Peugeot

Peugeot• History

o 1903: Added a motorcycle to its rangeo 1926: Car company and bike company parted ways o 1975: Takeover of Citroën:

• PSA: Peugeot Société Anonymeo 2010: Planned on pursuing new markets:

• China• Russia• South America

o 2011: Re-entered the Indian market

PeugeotPepper & salt grinder Bicycle

Motorcycle

PeugeotFirst car My car

(Peugeot 206)

New model(Peugeot 208)

GM

GM• Headquartered in Detroit, Michigan• American multinational automotive corporation• World's largest automaker • 202,000 people in 157 countries• Produces cars and trucks in 31 countries

GM• History

o Founded in 1908, in Flint, Michigan by William C. Duranto Holding company for Buicko 1910: Durant lost control of GM to a bankers' trust (Large

amount of debt)o 1911: Durant took back control of GMo 1916: General Motors Company became General Motors

Corporation

GM• History

o 1917: Durant lost control for good (New vehicle market collapsed)

o Alfred P. Sloan: Took charge of the corporationo 1931 – 2007 (77 years): Global saleso 2008 – 2010: Second largest global automaker by saleso 2011: Retook the number one spot from Toyota

GM Chevrolet Buick (Chevrolet Cruze) (Buick Regal)

GMC(GMC Acadia)

GM Cadillac Isuzu (Cadillac CTS) (Isuzu D-MAX)

Opel(Opel Ampera)

Alliance Peugeot – GM• Build cars and components in Europe• Develop engines, transmission systems and

entire vehicles that would be sold under their respective brands

• Would not be a merger • Would be unlikely to involve an exchange of

shares

Alliance Peugeot – GM

Thank you