“Watt International took the time to really understand our product and became an incredibly important extension of our team. Their retail expertise, sense of urgency, creativity and vision were instrumental in defining a unique and ownable position for our successful new brand.”

Carole-Ann Hayes, President

Best of Show

2011 PAC Leadeship Awards

Gold Award

2011 PAC Leadeship Awards

The Passion Behind the ProductWanting to capitalize on the flourishing locally-grown food movement, The Great Ontario Food Company brought together a community of foodies, farmers, artisans and chefs engaged in local, sustainable, natural food initiatives to create a full range of food products.

Watt was selected to develop brand strategy, name generation and packaging for a line of food products that would be locally-grown and sold in Ontario, Canada. We created a brand that would inspire emotional connections, deliver on the value promised and create customer loyalty, and named it ‘Ontario’s Own’. Watt designed the packaging to convey a theme of food carefully grown, picked, preserved and delivered in traditional ways – from the farmers’ hands to yours. Packaging was developed to leave the smallest environmental footprint and graphic treatments were included to showcase local farmers, processors, distributors, retailers and restaurants.

Have any questions? Please

contact us at 416 364 9384 x240 or

at contactus@wattisretail.com to

talk about how we might be able

to support your business.

Who We AreWe are a truly integrated retail agency, with over forty years experience in over forty countries around the world. Working collaboratively with our clients and other supporting agencies, we help uncover the most meaningful insights, set the right strategies, and deliver results-oriented creative solutions across every brand touchpoint.

We eat, sleep and breathe retail. Through our integrated approach, our clients receive a single-source solution, efficiencies in account management, and a brand experience that’s connected from the first insight to the last creative expression.

If the pieces of your brand puzzle just don’t seem to fit, we’d love to talk with you. Our single-source, best-in-class, integrated retail model works, and we can show you how.

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What We Do

Consumer + Shopper Research•

Financial Analysis•

Stakeholder Interviews•

Trends + Innovation Reports•

SWOT + Best Practice Analysis•

Need State + Path to Purchase • Modeling

Brand Positioning•

Marketing Strategies•

Channel Strategies•

Product + Merchandise Strategies•

Private Brand Architecture•

Business + Strategic Planning •

Management Consulting•

Performance Measurement (KPIs)•

Brand Name, Identity + • Guidelines

Retail Design•

Package Design•

Merchandising + POP Displays•

Integrated Communications•

Brandvertising• TM

Web, Mobile + Social Media•

Total Production Management•

Value Engineering•

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Watt International Inc.THE INTEGRATED RETAIL AGENCY300 Bayview AvenueToronto, ON Canada M5A 3R7�wattisretail.com

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