Online Video PlatformsWorkflow, Tools and Technologies

Aby Raotwitter @indiefilmshow

Uses of Online Video

• Sales & Marketing

• Product and Brand Effectiveness

• Customer Service and Support

Sales & Marketing

Product and Brand Effectiveness

Customer Service & Support

Let’s look at some numbers...

This session is NOT

• About streaming to Television

• About Digital Asset Management

• About Content Delivery/Distribution Network

• About codecs or compression technology

Online Video Platform

• Definition according to Streaming Media Magazine

“An online video platform is a free or fee-based self-service platform that offers hosting, encoding, customizable & embeddable players, and metrics for organizations that wish to upload and distribute their own video content.”

OVP LandscapeKyte

Magnify network

Grab Networks

Grid Networks

Kaltura

Kick Apps

KIT Digital

Maven.net

RADVISION

Miro

Mogulus

Motionbox

Narrowstep

OnStream Media

Ooyala

Origin Digital

PermissionTV

VidegoDelve NetworksEpisodic

Fliqz

Grab Networks

Recast Digital

Revver

Tvinci

Vimeo

AudioVideoweb

Bits on the Run

Blinkotv.com

blip.tv

BroadAngle

Brightcove

castfire

Cool Streaming

Dailymotion

Datmedia Datpresenter

Ustream.tv

VISUALPLANT

Sorenson Media

TVUnetworks

Twistage

Unicorn Media

Unikron

Veeple

VerticalStreaming

Viddler

VideoPublishing.com

World TV

Endavo Media

Facebook

Feedroom

Google Video

Grid Networks

Kaltura

Kick Apps

KIT Digital

SmugMug

thePlatform

VMIX

YouTube

Types of Online Video Platform

• Do it yourself model (DIY)

• User Generated Content model(UGC)

• Software as a Service model (SaaS)

Workflow

• Ingestion

• Management

• Delivery

• Interaction

• Analysis

Ingestion

• Upload from computer

• Tag the content

• Related content and information

• File conversion and transcoding

Ingestion UI

Management

• Multi upload

• Content Management System

• User Moderation

• Channel Creation

• Ad Serving

• Permission Settings

• Billing and Accounts Setting

Delve Networks Channels UI

Delve Networks - Creating player

Delve Networks Player Builder

Delve Networks Settings Page

Delivery

• Browser Video Players

• Podcast

• RSS Feeds

• Download Manager

• Media Players

Media Players

Interaction

• Player Controls

• Commenting

• User Experience: Publishers & Viewers

• Transcription

User Experience Heatmap study

Source: http://www.useit.com/alertbox/video.html

Adobe Premiere’s transcription tool

Example of transcription offered by dotSub.com

Analysis

• Decide where to promote your video

• Have a clear focus of your audience by demographics

• List out your keywords carefully and no misleading keywords please

• Include RSS feed

• Produce good content!

Video Search Engine Optimization

Analysis Tools

• Video Metrics: Tube Mogul

• Revenue Metrics: blip.tv

Case Study: Kaltura Open Source Video Platform

• Demo

• Kaltura Management Console

• Media Editor

• Advanced Media Editor

Future of Online Video

• Online Video + Virtual Reality

• Google Audio Indexing