Let’s raiseour profileonline

...the DOs andDON’Ts ofsocial media

Yourguide

tousing

socialmediaat

LaingO’Rourke

TELL OUR STORY

HELP ELEVATE LOR

THE DOs AND DON’Ts OF SOCIAL MEDIA

SUPPORT FROM THE COMMUNICATIONS TEAM

USING YAMMER

GET IN TOUCH

1

2

3

4

5

6

We’re all proud of the incredible work that we do at Laing O’Rourke, but we can all use some guidance on what we’re allowed to post, share, like and comment on when it comes to social media.

Celebrating our successes, innovation and exciting projects across social media is a great opportunity to help people find out more about the company and the industry you work in. We want you to help us tell our story to your family, friends and peers, showing your networks how Laing O’Rourke is engineering excellence every day.

Share and like any post you see on LOR’s official channels, or from those of our clients. This is content that has already been approved so help spread the word!

This guide provides additional tools to help raise the company’s profile via your own preferred social channels. By following the simple guidelines, you can help be a voice for our business, and a positive advocate for our industry.

If you are ever unsure, please contact the Communications Team – we are here to help.

1 Tellourstory

TELL OUR STORYHOME ELEVATE LOR DOs AND DONT’S HELP AND SUPPORT USING YAMMER GET IN TOUCH

The Communications Team shares the achievements of our business and keeps in touch with as many projects as possible, but you’re the real eyes and ears of the company.

We work together to shape engaging news and social media content, and provide guidance on when, where and how to share content.

Get in touch with the team about the following:

• Project milestones, innovation and new uses of technology

• Great work by you and your colleagues• Great images - both professional shoots

commissioned by the project and any progress photos taken by staff - phone is OK

• Charity and volunteering work• Award wins

Help

elevate

LaingO’Rourke2

TELL OUR STORYHOME ELEVATE LOR DOs AND DONT’S HELP AND SUPPORT USING YAMMER GET IN TOUCH

TheDOsand

DON’Tsof

socialmedia3

• Share LOR content. We are active on Instagram, Linked In Twitter, Yammer and You Tube.

• Share published articles and images about our work and industry news

• Send us photos that celebrate your projects (so we can seek permission for sharing/publishing)

• Follow your peers and promote the industry we work in

• Engage in business-wide conversations on Yammer - from praising your colleagues or celebrating your team’s achievements to asking a technical question of the wider network

• Encourage your colleagues to do all the above

• Share photos from on-site without seeking the appropriate permission

• “Break news” from projects that hasn’t first been cleared by the client and the Comms Team

• Discuss financial or contractual details, or other operating information about the company or projects

• Share content or conversations from Laing O’Rourke’s Yammer feed

• Infringe copyright by passing off others’ content as your own

• Be negative or disrespectful about the company, colleagues, clients or competitors

• Share information - or photos - of your colleagues without their permission

• Reveal company or project news or imagery that has not been approved for release by the LOR Comms Team. If in doubt, please check!

PLEASE DO

PLEASE DON’T

PLEASE DO

PLEASE DON’T

TELL OUR STORYHOME ELEVATE LOR DOs AND DONT’S HELP AND SUPPORT USING YAMMER GET IN TOUCH

It’s hugely important for Laing O’Rourke to promote our work and the industry at large to manage our reputation positively, win more work and attract the best talent.

If you have a question about social media or promoting the business online, always contact the Communications Team for help.

Support

fromthe

Communications

team

4

Click the icons below to email the Communications Teams in our hubs

Visit the Communications section on iGMS for forms and contact details and to see more from the Communications Team in action

TELL OUR STORYHOME ELEVATE LOR DOs AND DONT’S HELP AND SUPPORT USING YAMMER GET IN TOUCH

EUROPEAN HUB AUSTRALIA HUB

Yammer is our informal, internal social network to keep everyone up to date on our project and people stories. If you are part of the Laing O’Rourke IT network you can share your posts in three main groups on the network:

• All Europe Hub – for UK project posts• All Australia Hub – for AU project posts• All company – for Group-wide stories e.g.

shared innovation across our major hubs

Other Yammer groups for business units and functions also exist for specific discussions in those areas. Search for them if relevant and get involved.

Check in on Yammer to join the conversation!

Using

Yammer5

TELL OUR STORYHOME ELEVATE LOR DOs AND DONT’S HELP AND SUPPORT USING YAMMER GET IN TOUCH

If you have any project news or need to report activity, don’t hesitate to get in touch with a member of the Laing O’Rourke Communications Team.

Europe Hub comms@laingorourke.com

Australia Hub communications@laingorourke.com.au

Remember to follow Laing O’Rourke on social media:

If we don’t know, we can’t help, so contact the Communications Team if you’re unsure or just want to share a great story.

Getintouch! ...as of July 2019

TELL OUR STORYHOME ELEVATE LOR DOs AND DONT’S HELP AND SUPPORT USING YAMMER GET IN TOUCH