Online Seller Wales - Cardiff Slide Deck - September 2014

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Maximise the Potential of Your eCommerce Business with Magento

Transcript of Online Seller Wales - Cardiff Slide Deck - September 2014

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Maximise the Potential of Your eCommerce Business with Magento

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@MatthewOgborneWorked with 2 multi channel software companies

Helped businesses like Tesco & Office Shoes

Founder of WidgetChimp.com

Co-Founder of UnderstandingE.com

Author of ‘The Ultimate Guide to Multi Channel Software’

And I love Fridays & Coffee :)

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“ There is no such thing as a daft question, if you don’t know the

answer ”

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What Magento isWhy we need a key to “be everywhere”The challenge with creating & managing productsHow to leverage templates to work smarterHow a single orders screen can make your life easierAnd oodles more :)

We’ll be learning

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An Open Source platform for eCommerce websitesNow owned by eBay ( June 2011 )An inventory management systemAn order management systemHas thousands of extensions availableAnd oodles more

What is Magento?

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26%

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But Magento can do way more than power a just a website

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10-1 eBay-1 Amazon+10

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Stock NumberTitlePriceDescriptionImagesStock Level

One Product

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Stock NumberTitlePriceDescriptionImagesStock Level

One Product+ Category

+ Categorisation+ Listing Features+ Template+ Item Specifics+ Payment, delivery & Returns

+ Categorisation+ Item Specifics+ GTIN / EAN / UPC

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Then times this by 1,000( or by the number of products that you have )

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We need to work smarter

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Break product data away from eBay / Amazon / WebsiteSpent less time creating, editing & updatingDo the hard work oncePick from a listApply business rules

Templates

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PaymentShippingReturnsPrice, Quantity & FormatDescriptionSynchronization

Templates

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Templates improve quality & require less time per product

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One Magento ExtensionIntegrates Magento to eBay & Amazon+14,000 eBay accounts connected5% of users turnover more than $1,000,000 USD p/mFree as eBay subsidise it ( and have done for +3 years )It’s what I call the 3rd Generation

M2EPro

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FreeInventory managementOrder managementTemplates!List to, revise, use templates & collect orders from eBay, Amazon & your Website

&

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+3,000 business owners like you+200 step-by-step video tutorialsCommunity forumsVast majority is freeWeekly meetups, Every Tuesday

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100% Plain EnglishStep By StepFree to downloadAudio version soon

The Ultimate Guide

UnderstandingE.com/getbook