Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB
-
Upload
daytodayebay -
Category
Education
-
view
153 -
download
0
description
Transcript of Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB
![Page 1: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/1.jpg)
Cardiff Digital,
Cardiff County Hall
Thursday, 31st July 2014
6:30pm
www.OnlineSellerWales.com
![Page 2: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/2.jpg)
ezbob business finance solutions are ideal for all company
types. EZBOB understands the online market place and
aims to support merchants striving to grow their business.
As an eBay seller, Amazon seller, or operate any kind of
online store, you can link your account with EZBOB and
apply for loan up to 50,000 in less than 5 minutes to apply
with a 100% free and online application.
ezbob understands how Online Seller Events like this plays
crucial role to help retailers grow their online business
and has kindly supported this event. If you are looking for
a quick loan to boost your working capital please speak
with the customer care team at ezbob.
![Page 3: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/3.jpg)
About OSW• Aim to equip sellers with bite-size learning which can be
implemented immediately.
• Self Funded and Always Free for Retailers
• Our topics include anything everything related with online selling; from eBay, Amazon, Rakuten Play to SEO, Email Marketing and Google Shopping Ads.
• Contact to Suggest Topic, Deliver talk or organise event in your area please 07518839629 or to [email protected]
PRABHAT SHAH
@day2dayeBay
Run Training & Consultancy on Marketplaces
& Digital Marketing
![Page 4: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/4.jpg)
• 95% eBay Sellers Exports
• Selling to more than 200 countries
• Key Markets: Ireland, USA, France, Germany, Portugal
![Page 5: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/5.jpg)
Topics / Speakers
International Marketplace
Selling
![Page 6: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/6.jpg)
10 mins Q & A after each session
Speakers: 25 Minutes Each
Presentation to be Emailed
![Page 7: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/7.jpg)
Who’s talking?
Cross Border Trade
Deepak Goyal
Let’s talk
![Page 8: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/8.jpg)
Currencies Direct | All rights reserved 2014 ©2
Takeaways for today
E-tailingLet’s talk
1. Where can you sell internationally, and how to choose
2. How could you price your item overseas – main considerations
3. What are the options of getting paid
4. What if you are sourcing overseas?
5. The Currencies Direct e-tailer service
![Page 9: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/9.jpg)
Currencies Direct | All rights reserved 2014 ©3
Where can you sell internationally using marketplaces easily?
E-tailingLet’s talk
USA UK CHINA GERMANY JAPAN
![Page 10: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/10.jpg)
Currencies Direct | All rights reserved 2014 ©4
Which platform to use?
E-tailingLet’s talk
Vs
1. Category performance & access
2. Listing costs & fees
3. Logistics & fulfilment services offered
4. Support for internationalisation
5. Personal preference – where are you comfortable?
![Page 11: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/11.jpg)
Currencies Direct | All rights reserved 2014 ©5
Anything else to consider
E-tailingLet’s talk
• Your language capabilities
• Cultural preferences
• Previous passive sales (and enquiries)
• Competition
• Timing
![Page 12: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/12.jpg)
Currencies Direct | All rights reserved 2014 ©6
E-tailingLet’s talk
How do you price your product in another currency?
UK GBP
selling price
Current
exchange
rate
Additional
costs x+ =Foreign
currency
price
Simple enough….
……….but don’t forget
![Page 13: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/13.jpg)
Currencies Direct | All rights reserved 2014 ©7
E-tailingLet’s talk
How do you price your product in another currency?
• Exchange rates move daily
• Additional costs will generally rise over time
• Imports will be affected by currency
• Domestic pricing/competition
• Your stock levels
• System rules
Check and
maintain regularly
Consider re-pricing
software
![Page 14: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/14.jpg)
Currencies Direct | All rights reserved 2014 ©8
E-tailingLet’s talk
3.4% transaction fee+ 0.5% Cross border fees+ 2.5% Currency Conversion Fee+ 0.35€ fixed fee
>6.5% in charges!
Options for getting money back – the ebay route
.de
.fr .es
.it
![Page 15: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/15.jpg)
Currencies Direct | All rights reserved 2014 ©9
E-tailingLet’s talk
Amazon Currency
Converter for Sellers (ACCS) will charge 4%!
Options for getting money back – the amazon route
![Page 16: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/16.jpg)
Currencies Direct | All rights reserved 2014 ©10
E-tailingLet’s talk
Use a EUR collection account instead
Avoid currency conversion fees and save at least 2%
![Page 17: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/17.jpg)
Currencies Direct | All rights reserved 2014 ©11
E-tailingLet’s talk
$100
1.50
GBP/USDExchange rate
£66.67
Purchase price
Cost price in GBP
1.54 £64.93
Cost price reduced by
2.6%!
Do you import your stock?
![Page 18: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/18.jpg)
Currencies Direct | All rights reserved 2014 ©12
E-tailingLet’s talk
Currencies Direct e-tailer service
Currencies Direct Collection Accounts:
�Free to open�No monthly charge�Online application (48hrs)�Dedicated e-tailing account manager�Instant savings of at least 2%�Online platform�Access to wholesale fx rates for international supplier payments
How does it help?
1.INCREASE PROFIT on overseas marketplace sales
2.GROW SALES by accessing new customers in new markets
3.REDUCE COST of stock to enable lower pricing, profitability and price competitiveness
![Page 19: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/19.jpg)
Currencies Direct | All rights reserved 2014 ©13
Thank you for listening….Let’s talk.
www.currenciesdirect.com/etailers
![Page 20: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/20.jpg)
@day2dayeBay
![Page 21: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/21.jpg)
1.Why ?2.How ?
![Page 22: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/22.jpg)
Google Product Listing ads replaced Google Product Search in theUK and around the world staring on the 13th February 2013 and it is being Replaced by Google Shopping Campaigns in August 2014.
These formats are labelled as “Sponsored” and appear in the space currently occupied by Adwords
ads
![Page 23: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/23.jpg)
![Page 24: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/24.jpg)
![Page 25: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/25.jpg)
![Page 26: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/26.jpg)
Shopping campaigns allow you to browse your product
inventory directly in Adwords and create product groups
for the items you want to bid on.
![Page 27: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/27.jpg)
Why to Use Google Shopping Ads?
• Displays Image of your products
• Appear in Search Results either in top right or in a row above organic result
• Includes Price & Store Name
• 22 % Higher Click Through Rate compared to traditional text campaigns
• Critically Important for eCommerce Business
![Page 28: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/28.jpg)
Where to Start Google Shopping Campaigns ?
Create product feeds in two ways. • One is to create a file from your eCommerce
Platform All Shopping Carts have Google Shopping Plugins
• Create the product feed using spreadsheet program.
![Page 29: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/29.jpg)
Follow Google Feed Specification to create Feed.
Required attributes
• ID – An identifier of the item
• Title – Title of the item
• MPN – Manufacturer’s Parts Number
• EAN / UPC - Barcodes
• Description – of the item
• Product Image
• Google Product Category – Google’s category of the item
• Product Type – Your category of the item
• Link – URL directly linking to your item’s page on your website
• Image Link – URL of an image of the item
• Condition – Condition or state of the item
•Send Feed to Google Merchant
Centre which keeps All info of
your Inventory
•Connect Merchant Centre with
Your Adwords Account
![Page 30: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/30.jpg)
Simply Select “Shopping” from the Campaign Drop Down Menu
CREATE YOUR FIRST GOOGLE SHOPPING ADS
Google uses information in your Merchant Center products and shows relevant
products when customers look for your products on Google search and Google
shopping.
![Page 31: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/31.jpg)
Enter Campaign Details including Your Daily Budget
![Page 32: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/32.jpg)
Enter Ad group Name and “Promotional Text”
You can always change Promotional Text
![Page 33: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/33.jpg)
Here’s How
Promotional Text
Appear
![Page 34: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/34.jpg)
Your Google Shopping Ads are READY.
![Page 35: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/35.jpg)
Products Funnel
Bid more for Profitable
Category
![Page 36: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/36.jpg)
Click on “ + “ under Product Group to see Categories
![Page 37: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/37.jpg)
Now you can Select Either All products or Certain Category
![Page 38: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/38.jpg)
Here’s Example of Selection of a Category
You can Assign Different Bids for Different Categories
![Page 39: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/39.jpg)
• Follow Google’s Products specification
• Update Stock Qty / Price / Product Images ( Variants )
• Watch Out for Critical Errors
You can view this on your Merchant Center Account Dashboard. When you encounter this situation start working on individual issues and resolve them.
Google Merchant Centre
![Page 40: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/40.jpg)
Google Shopping Ads
Expect Sales from Google Shopping Ads
![Page 41: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/41.jpg)
One example below shows Google Shopping Ads
Conversion Rate 8.31% for a store with Google organic conversion of 4.70 %.
Definitely gives you better ROI.
![Page 42: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/42.jpg)
![Page 43: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/43.jpg)
![Page 44: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/44.jpg)
• Globally Conversion rates: 2% higher than non-PLAs
• Half of all paid search clicks are coming from PLAs
![Page 45: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/45.jpg)
Click to Start Your Campaign
*Spend £25.00, New Account Only
![Page 46: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/46.jpg)
@day2dayeBay
M: 0751 8839 629
DaytodayeBay for Tips and Tricks of Selling Online
Available on Skype prabhat.shah1
Connect with Me on LinkedInhttp://uk.linkedin.com/in/prabhatshah
Contact for Any Help On
Google Shopping
![Page 47: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/47.jpg)
CLICK HERE TO WRITE TESTIMONIALS
![Page 48: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/48.jpg)
![Page 49: Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB](https://reader034.fdocuments.in/reader034/viewer/2022051820/553937ba550346b82d8b4a26/html5/thumbnails/49.jpg)
25th September – Cardiff Digital
Click Here to Register FREE
Find Updates On
www.OnlineSellerWales.com